{"id":1224,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1224"},"modified":"2024-11-28T14:54:14","modified_gmt":"2024-11-28T19:54:14","slug":"auditorias-de-merchandising-finalidade-escopo-e-metodos","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/merchandising-audits-purpose-scope-and-methods\/","title":{"rendered":"Auditorias de Merchandising: Objetivo, Escopo e M\u00e9todos"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/woodstock.kkpcanada.ca\/News\/The_influence_of_custom_point_of_purchase_displays_on_buyers_decisions\" target=\"_blank\" rel=\"noopener noreferrer\">Noventa porcento<\/a> das decis\u00f5es de compra s\u00e3o baseadas apenas na apar\u00eancia visual! Al\u00e9m disso, enquanto as empresas de produtos gastam em m\u00e9dia <a href=\"https:\/\/www.observanow.com\/your-promotional-display-is-not-really-on-display\/\" target=\"_blank\" rel=\"noopener noreferrer\">19%<\/a> de seu or\u00e7amento em campanhas promocionais, menos de 40% de displays s\u00e3o executados corretamente. Se voc\u00ea est\u00e1 falhando no merchandising ou na execu\u00e7\u00e3o do merchandising, voc\u00ea est\u00e1 perdendo vendas, ponto final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use auditorias de merchandising para garantir que seus displays estejam no lugar, suas prateleiras cheias e suas lojas prontas para vender. Se voc\u00ea \u00e9 comerciante, profissional de opera\u00e7\u00f5es de varejo, profissional de vendas de \u00e1rea, <a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noopener noreferrer\">bens de consumo embalados<\/a> fabricante ou atacadista com produto em locais f\u00edsicos, este artigo \u00e9 para voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos mergulhar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objetivo e escopo das auditorias de merchandising<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, as auditorias de merchandising se enquadram em tr\u00eas grandes categorias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Auditorias de prateleira<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta categoria inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cumprimento do planograma. Posi\u00e7\u00e3o correta na prateleira. N\u00famero correto de faces. Nenhum produto \u201cburacos\u201d. Sem estoque esgotado.<\/li>\n\n\n\n<li>Pre\u00e7os. Pre\u00e7o correto exibido por mercado e categoria. R\u00f3tulo correto usado.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.&nbsp;<\/strong><b>Auditorias de programas sazonais e promo\u00e7\u00f5es<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta categoria inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sinaliza\u00e7\u00e3o na loja<\/li>\n\n\n\n<li>Exibi\u00e7\u00f5es e an\u00fancios especiais<\/li>\n\n\n\n<li>Pre\u00e7os e r\u00f3tulos sazonais<\/li>\n\n\n\n<li>Treinamento, conscientiza\u00e7\u00e3o e conformidade dos associados de vendas com o programa na loja<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nessas categorias amplas, a conformidade significa que um determinado conjunto de padr\u00f5es \u00e9 atendido em um determinado per\u00edodo de tempo (dura\u00e7\u00e3o do programa) em determinados locais (os programas sazonais podem n\u00e3o ser executados de forma consistente em todos os mercados, de modo que a capacidade de &quot;estreitar&quot; determinados padr\u00f5es em determinados locais \u00e9 essencial).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12435\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Infelizmente, a conformidade de merchandising por si s\u00f3 n\u00e3o garante que um programa de merchandising seja um sucesso no n\u00edvel da loja. Por esse motivo, os comerciantes precisam olhar para o quadro geral e perguntar, para cada loja: \u201cOs compradores comprariam aqui?\u201d. Por esse motivo, adicionaremos outra categoria de n\u00e3o merchandising \u00e0 nossa lista de categorias de auditoria de merchandising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3.&nbsp;<\/b><b>Auditorias de apar\u00eancia geral, apresenta\u00e7\u00e3o, limpeza e seguran\u00e7a da loja<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O melhor programa de merchandising, mesmo que implementado a tempo e na \u00edntegra, ser\u00e1 completamente ineficaz se os compradores n\u00e3o colocarem os p\u00e9s na loja. Por exemplo, se a apresenta\u00e7\u00e3o geral, a limpeza, a ordem ou a seguran\u00e7a da loja n\u00e3o forem favor\u00e1veis a uma experi\u00eancia positiva do cliente, os clientes n\u00e3o comprar\u00e3o em sua loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso, as auditorias de merchandising n\u00e3o devem ser conduzidas no v\u00e1cuo. Enquanto seus gerentes distritais, representantes de vendas ou outros recursos estiverem na loja, fa\u00e7a com que eles realizem uma ou mais auditorias sobre fatores operacionais amplos. Por exemplo, auditorias focadas em <a href=\"https:\/\/blog.bindy.com\/pt\/lista-de-verificacao-de-operacoes-de-loja\/\" target=\"_blank\" rel=\"noopener noreferrer\">limpeza geral<\/a>, <a href=\"https:\/\/blog.bindy.com\/pt\/categoria\/saude-e-seguranca\/\" target=\"_blank\" rel=\"noreferrer noopener\">sa\u00fade e seguran\u00e7a<\/a>, ou <a href=\"https:\/\/blog.bindy.com\/pt\/categoria\/prevencao-de-perdas\/\" target=\"_blank\" rel=\"noreferrer noopener\">preven\u00e7\u00e3o de perdas<\/a> apenas para citar alguns.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12450\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/dirty_3-images\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o \u00e9 necess\u00e1rio muito tempo para concluir essas auditorias\/inspe\u00e7\u00f5es adicionais. E eles ajudam a pintar uma imagem mais completa que d\u00e1 algum contexto ao seu programa de merchandising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9todos de realiza\u00e7\u00e3o de auditorias de merchandising<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Auditar todas as lojas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Idealmente, a auditoria de merchandising deve ocorrer em todas as lojas. Se isso n\u00e3o for uma possibilidade, escolha um conjunto representativo. \u00c9 importante escolher lojas que realmente representem seus v\u00e1rios mercados (geografia, fatores socioecon\u00f4micos, etc\u2026) e formatos de loja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Certifique-se de que eles aconte\u00e7am!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">o <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">Programas<\/a> ou servi\u00e7o que voc\u00ea usa deve ser capaz de dizer exatamente quem fez e onde n\u00e3o fez auditorias e onde. N\u00e3o presuma que as auditorias s\u00e3o realizadas, obtenha provas quantific\u00e1veis e relat\u00f3rios detalhados. Carimbos de tempo e fotos n\u00e3o mentem, pegue-os!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certifique-se de que os problemas sejam resolvidos! Uma auditoria tem mais valor se os problemas de n\u00e3o conformidade forem abordados e remediados. Novamente, <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Programas<\/a> deve ajud\u00e1-lo com isso. Software como <a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a> mostra o que foi atribu\u00eddo e a quem, bem como o que n\u00e3o foi corrigido e o que est\u00e1 atrasado. Transforme a auditoria em um ve\u00edculo para melhorias e resolva os problemas antes que eles comprometam o sucesso do programa de merchandising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">As auditorias s\u00e3o uma oportunidade de aprendizado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nenhuma loja gosta de ser \u201cauditada\u201d ou \u201cinspecionada\u201d... at\u00e9 que voc\u00ea devolva algo \u00e0 loja! A palavra \u201cauditoria\u201d ou \u201cinspe\u00e7\u00e3o\u201d geralmente encontra resist\u00eancia inicialmente. Mas, n\u00e3o precisa ser assim. D\u00ea algo de volta para a loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deixe as lojas saberem que as auditorias as ajudam a rastrear e gerenciar seus pontos fortes e fracos. Use a \u201cauditoria\u201d como um ve\u00edculo para treinamento cont\u00ednuo (inclua fotos e descri\u00e7\u00f5es de melhores pr\u00e1ticas), n\u00e3o como uma ferramenta para apontar o dedo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63396\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/how-to-be-a-better-retail-district-manager\/transportation-costs-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"transportation-costs-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63396\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00ea voz \u00e0s lojas. As lojas podem comentar sobre a auditoria e quest\u00f5es pendentes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Equipar os funcion\u00e1rios para fazerem seus trabalhos. Mostre-lhes as melhores pr\u00e1ticas com palavras e imagens. Isso economiza tempo e os ajuda a saber quem deve fazer bem seu trabalho.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, lembre-se de que uma auditoria de loja \u00e9 uma oportunidade para aumentar as vendas e, se voc\u00ea colocar o processo certo e <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">Programas<\/a> em vigor, voc\u00ea experimentar\u00e1 um endosso \u201cde baixo para cima\u201d de base para seus padr\u00f5es e conformidade significativamente maior.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"attachment noopener wp-att-7423\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-7423\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Voc\u00ea deve realizar auditorias de merchandising internamente ou usar um terceiro?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas empresas, como <a href=\"https:\/\/bindy.com\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>, vendem software pronto para uso para dispositivos m\u00f3veis e tablets para varejistas e fabricantes auditarem suas pr\u00f3prias lojas internamente. Outras empresas oferecem um \u201cservi\u00e7o de merchandising\u201d, semelhante a um <a href=\"https:\/\/blog.bindy.com\/pt\/compradores-misteriosos-vs-auditorias-lideradas-por-gerentes-distritais\/\" target=\"_blank\" rel=\"noreferrer noopener\">servi\u00e7o de cliente misterioso e enviar indiv\u00edduos sob contrato para auditar suas lojas<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/mystery-shoppers-vs-district-manager-led-audits\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea deve realizar auditorias internamente se tiver recursos para isso, quiser controlar a qualidade e\/ou n\u00e3o quiser terceirizar uma compet\u00eancia essencial, como conformidade de merchandising. Voc\u00ea deve realizar auditorias externamente (terceirizar), caso n\u00e3o possua os recursos internamente e n\u00e3o tenha preocupa\u00e7\u00e3o com a qualidade e confiabilidade de um servi\u00e7o terceirizado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deseja mais informa\u00e7\u00f5es sobre auditorias\/inspe\u00e7\u00f5es de varejo? Veja nosso guia definitivo:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/blog.bindy.com\/pt\/auditorias-de-varejo-o-guia-definitivo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?w=700&#038;ssl=1\" alt=\"Bindy - Guia de Auditoria-02\" class=\"wp-image-4755\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Noventa por cento das decis\u00f5es de compra s\u00e3o baseadas apenas na apar\u00eancia visual! Al\u00e9m disso, enquanto as empresas de produtos gastam uma m\u00e9dia de 19% de seu or\u00e7amento em campanhas promocionais, menos de 40% de displays s\u00e3o executados corretamente. Se voc\u00ea est\u00e1 falhando no merchandising ou na execu\u00e7\u00e3o do merchandising, voc\u00ea est\u00e1 perdendo vendas, ponto final. Use auditorias de merchandising para garantir\u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/merchandising-audits-purpose-scope-and-methods\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">Auditorias de Merchandising: Objetivo, Escopo e M\u00e9todos<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Merchandising Audits: Purpose, Scope and 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No varejo, &quot;merchandising&quot; se aplica a um amplo escopo de atividades organizacionais:\u2026","rel":"","context":"Em &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pt\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1134,"url":"https:\/\/blog.bindy.com\/pt\/why-seasonal-in-store-merchandising-keeps-on-giving\/","url_meta":{"origin":1224,"position":2},"title":"Por que o merchandising sazonal na loja continua dando","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"O merchandising sazonal na loja \u00e9 como um presente proverbial que continua dando frutos. Programas como o Halloween e o Natal podem durar apenas algumas semanas, mas oferecem benef\u00edcios durante todo o ano. Vejamos tr\u00eas. 1. O merchandising sazonal na loja \u00e9 um \u00edm\u00e3 de lucros. Produtos selecionados para merchandising sazonal geralmente v\u00eam com\u2026","rel":"","context":"Em &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pt\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2150,"url":"https:\/\/blog.bindy.com\/pt\/3-types-of-store-audits-every-retailer-should-conduct\/","url_meta":{"origin":1224,"position":3},"title":"3 tipos de auditorias de loja que todo varejista deve realizar","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"Realizar auditorias nas lojas deve estar na lista de tarefas de todo varejista, e por um bom motivo: as auditorias de varejo ajudam a manter os padr\u00f5es da empresa, aprimorar as opera\u00e7\u00f5es e promover uma experi\u00eancia segura na loja. Mas quais s\u00e3o exatamente os tipos de auditorias que voc\u00ea deve realizar e com que frequ\u00eancia?","rel":"","context":"Em &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pt\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":179,"url":"https:\/\/blog.bindy.com\/pt\/the-cost-of-merchandising-non-compliance\/","url_meta":{"origin":1224,"position":4},"title":"O Custo da N\u00e3o Conformidade de Merchandising","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"Costuma-se dizer que o sucesso no varejo se resume \u00e0 execu\u00e7\u00e3o. Qu\u00e3o bem os varejistas executam hoje em dia e qual \u00e9 o custo da n\u00e3o conformidade na execu\u00e7\u00e3o de merchandising? Tivemos a oportunidade de discutir o estado atual da execu\u00e7\u00e3o em loja com James Tenser, Diretor da In-Store Implementation Network. Abaixo est\u00e3o\u2026","rel":"","context":"Em &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pt\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4200,"url":"https:\/\/blog.bindy.com\/pt\/7-visual-merchandising-techniques-to-increase-sales\/","url_meta":{"origin":1224,"position":5},"title":"7 T\u00e9cnicas de Visual Merchandising para Aumentar as Vendas","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"O merchandising visual cria impacto e deixa uma impress\u00e3o em todos os clientes que visitam seu estabelecimento. Tudo o que o cliente v\u00ea do lado de fora da loja e em todo o seu interior pode contribuir para otimizar o espa\u00e7o de venda. Desde a vitrine at\u00e9 a sinaliza\u00e7\u00e3o e o layout geral da loja, um merchandising visual eficaz\u2026","rel":"","context":"Em &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pt\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/1224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/comments?post=1224"}],"version-history":[{"count":36,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/1224\/revisions"}],"predecessor-version":[{"id":64983,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/posts\/1224\/revisions\/64983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media\/60146"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/media?parent=1224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/categories?post=1224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pt\/wp-json\/wp\/v2\/tags?post=1224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}