{"id":1205,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1205"},"modified":"2024-11-15T13:39:38","modified_gmt":"2024-11-15T18:39:38","slug":"6-razoes-pelas-quais-voce-deve-auditar-franqueados-nao-e-o-que-voce-pensa","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/6-reasons-why-you-should-audit-franchisees-its-not-what-you-think\/","title":{"rendered":"6 raz\u00f5es pelas quais voc\u00ea deve auditar franqueados (n\u00e3o \u00e9 o que voc\u00ea pensa)"},"content":{"rendered":"

Quer voc\u00ea os chame \u00ab auditorias<\/a> \u00bb, \u00ab avalia\u00e7\u00f5es \u00bb, \u00ab avalia\u00e7\u00f5es \u00bb ou simplesmente \u00ab visitas \u00bb, a pr\u00e1tica de enviar um gerente distrital a um franqueado para verificar os padr\u00f5es da marca, responder a perguntas, comunicar as melhores pr\u00e1ticas e treinar \u00e9 generalizada. Vejamos seis raz\u00f5es pelas quais os franqueadores devem \u201cauditoria<\/a>\u201d franqueados mais uma raz\u00e3o em que todos pensam, e talvez n\u00e3o devam.<\/p>\n\n\n\n

Auditorias geram conformidade<\/h2>\n\n\n\n

Voc\u00ea pode publicar padr\u00f5es e treinar lojas, mas n\u00e3o pode esperar padr\u00f5es de marca a menos que demonstre comprometimento com esses padr\u00f5es. A conformidade com os padr\u00f5es de merchandising, servi\u00e7o, seguran\u00e7a e prote\u00e7\u00e3o (entre outros) \u00e9 melhor alcan\u00e7ada quando todos sabem que ser\u00e3o verificados e abordados.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

O treinamento \u00e9 necess\u00e1rio... mas n\u00e3o suficiente<\/h2>\n\n\n\n

Os funcion\u00e1rios da loja podem ser treinados, responder ao question\u00e1rio e passar no teste, mas eles est\u00e3o aplicando suas habilidades aprendidas onde \u00e9 importante, aprimorando a experi\u00eancia do cliente? Treine suas lojas por um lado, audite-as por outro e trate a auditoria como um exerc\u00edcio de \u201caprendizagem cont\u00ednua\u201d e uma oportunidade de treinar cada loja para alcan\u00e7ar o sucesso<\/a> merece.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Auditorias envolvem propriet\u00e1rios\/franqueados<\/h2>\n\n\n\n

As auditorias envolvem propriet\u00e1rios\/franqueados, refor\u00e7ando continuamente os padr\u00f5es da marca e as melhores pr\u00e1ticas. Uma auditoria n\u00e3o \u00e9 uma atividade passiva. Ele envolve ativamente o dono da loja ou franqueado para melhorar continuamente a loja de acordo com as melhores pr\u00e1ticas. Descreva cada padr\u00e3o, anexe uma foto, atribua o item e envolva seu p\u00fablico, mostrando a eles como \u00e9 o sucesso.<\/p>\n\n\n

\n
\"Auditoria<\/a><\/figure>\n<\/div>\n\n\n

Diferentes franqueados executam\u2026 de forma diferente<\/h2>\n\n\n\n

Os operadores executam de forma diferente. Os franqueados podem ter diferentes inclina\u00e7\u00f5es e prioridades com base em sua pr\u00f3pria experi\u00eancia e sensibilidade. N\u00e3o h\u00e1 nada de errado com isso, mas voc\u00ea precisa garantir que os principais padr\u00f5es e programas que s\u00e3o a espinha dorsal da estrat\u00e9gia da marca sejam realmente implementados na \u00edntegra, em todos os lugares e sempre. As auditorias alinham a vis\u00e3o e as expectativas da matriz com a realidade local.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Cada franqueado \u00e9 um embaixador da marca<\/h2>\n\n\n\n

Cada operador de franquia \u00e9 um embaixador da marca que fala por toda a marca. Um cliente n\u00e3o sabe, e n\u00e3o se importa, cujo nome est\u00e1 no contrato de franquia. Decepcione um cliente em uma loja e ele pode muito bem parar de ir a todas as lojas! A falha em executar e atender aos padr\u00f5es da marca em uma loja n\u00e3o prejudica apenas as vendas e a reputa\u00e7\u00e3o dessa operadora, mas tamb\u00e9m os resultados de todas as outras operadoras. Auditar franqueados para garantir que os padr\u00f5es de atendimento ao cliente sejam mantidos em todos os locais.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Bons franqueados atraem... mais bons franqueados<\/h2>\n\n\n\n

Uma marca orientada para a execu\u00e7\u00e3o n\u00e3o atrai apenas clientes, mas tamb\u00e9m potenciais franqueados. Os varejistas de v\u00e1rias unidades geralmente gastam recursos consider\u00e1veis \u2013 sites dedicados e feiras \u2013 atraindo novos franqueados. Os futuros franqueados s\u00e3o mais propensos a investir suas economias de vida com uma marca operacionalmente forte do que com uma percebida como inconsistente e deficiente.<\/p>\n\n\n\n

E as auditorias financeiras?<\/h2>\n\n\n\n

Podemos chamar isso de \u201celefante na sala de auditoria\u201d, o tema que est\u00e1 na cabe\u00e7a de todos quando surge a quest\u00e3o das auditorias de franquias. \u00c9 uma pr\u00e1tica comum para os franqueadores garantir que seus franqueados n\u00e3o reportem vendas a menos. Isso reduziria as taxas de royalties pagas em andamento.<\/p>\n\n\n\n

Embora as auditorias financeiras sejam necess\u00e1rias, elas n\u00e3o agregam muito valor al\u00e9m da necessidade de transpar\u00eancia financeira. Assim como o treinamento, as auditorias financeiras podem ser necess\u00e1rias, mas est\u00e3o longe de ser suficientes. A maior oportunidade para franqueadores e franqueados \u00e9 tratar a auditoria como uma oportunidade de treinamento e treinamento muito mais ampla para manter os padr\u00f5es da marca, desenvolver um atendimento superlativo ao cliente e impulsionar os neg\u00f3cios.<\/p>\n\n\n\n

\"Ganhar<\/a><\/figure>\n\n\n\n

OUTROS RECURSOS DE AUDITORIA E INSPE\u00c7\u00c3O DE VAREJO<\/h2>\n\n\n\n

Consulte o Categoria de Auditorias e Inspe\u00e7\u00f5es de Varejo<\/a> para instru\u00e7\u00f5es e melhores pr\u00e1ticas para auditorias e inspe\u00e7\u00f5es de varejo.<\/p>","protected":false},"excerpt":{"rendered":"

Quer as chamemos de \u00abauditorias\u00bb, \u00abavalia\u00e7\u00f5es\u00bb, \u00abavalia\u00e7\u00f5es\u00bb ou simplesmente \u00abvisitas\u00bb, a pr\u00e1tica de enviar um gestor distrital a um franqueado para verificar os padr\u00f5es da marca, responder a perguntas, comunicar as melhores pr\u00e1ticas e treinar \u00e9 generalizada. Vejamos seis raz\u00f5es pelas quais os franqueadores deveriam \u201cauditar\u201d os franqueados, mais uma raz\u00e3o\u2026 Continue lendo 6 raz\u00f5es pelas quais voc\u00ea deve auditar franqueados (n\u00e3o \u00e9 o que voc\u00ea pensa)<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Six Reasons Why You Should Audit Your Franchisees (It's Not What You Think)","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[14465791],"tags":[85113,79286745,677173898,677173901],"class_list":["post-1205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-compliance","tag-franchisee-audit","tag-retail-audit","tag-retail-audit-software"],"yoast_head":"\n6 Reasons Why you Should Audit Franchisees (It's not What you Think)<\/title>\n<meta name=\"description\" content=\"Each franchise operator is a brand ambassador who speaks for the entire brand. 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