{"id":1134,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1134"},"modified":"2024-11-28T14:46:27","modified_gmt":"2024-11-28T19:46:27","slug":"por-que-o-merchandising-sazonal-na-loja-continua-dando-resultados","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/why-seasonal-in-store-merchandising-keeps-on-giving\/","title":{"rendered":"Por que o merchandising sazonal na loja continua dando"},"content":{"rendered":"

O merchandising sazonal na loja \u00e9 como o presente proverbial que continua dando. Programas como Halloween e Natal podem durar apenas algumas semanas, mas t\u00eam benef\u00edcios durante o ano todo. Vamos dar uma olhada em tr\u00eas.<\/p>\n\n\n\n

1. O merchandising sazonal na loja \u00e9 um \u00edm\u00e3 de lucros<\/h2>\n\n\n\n

Os produtos selecionados para merchandising sazonal geralmente v\u00eam com margens internas mais altas. O merchandising sazonal leva a vendas mais altas e margens e lucros ainda mais altos. Ho-Ho-Ho para isso!<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

2. O merchandising sazonal na loja \u00e9 um \u00edm\u00e3 para clientes<\/h2>\n\n\n\n

O merchandising na loja cria entusiasmo. Um programa sazonal \u00e9 uma maneira perfeita de reavivar o entusiasmo de seus clientes existentes, alcan\u00e7ar clientes perdidos e adquirir novos. Um cliente entusiasmado e engajado tem maior probabilidade de desenvolver uma fidelidade duradoura em rela\u00e7\u00e3o \u00e0 sua marca e lojas.<\/p>\n\n\n\n

\"Pare<\/a><\/figure>\n\n\n\n

3. O merchandising sazonal na loja \u00e9 um \u00edm\u00e3 para franqueados<\/h2>\n\n\n\n

Uma marca din\u00e2mica n\u00e3o atrai apenas clientes, mas tamb\u00e9m potenciais franqueados. Os varejistas de v\u00e1rias unidades geralmente gastam recursos consider\u00e1veis \u2013 sites dedicados e feiras \u2013 atraindo novos franqueados. Os futuros franqueados s\u00e3o mais propensos a investir suas economias em uma marca empolgante do que em uma percebida como mon\u00f3tona e obsoleta.<\/p>\n\n\n\n

Mantenha seu merchandising organizado<\/h2>\n\n\n\n

Lembre-se de que ningu\u00e9m gosta de displays bagun\u00e7ados e prateleiras desorganizadas! Mantenha seu merchandising no ponto e alinhado com o ethos da marca.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Palavras Finais<\/h2>\n\n\n\n

O merchandising sazonal na loja desempenha um papel importante no sucesso de curto e longo prazo de uma marca de varejo. Certifique-se de que seus programas sejam executados por completo, em todos os lugares, sempre. Certifique-se de que os problemas sejam resolvidos prontamente e de forma satisfat\u00f3ria. E, por \u00faltimo, certifique-se de ter o processo, fluxo de trabalho e software necess\u00e1rios para comunicar, auditar e relatar o estado da execu\u00e7\u00e3o do merchandising em suas lojas.<\/p>","protected":false},"excerpt":{"rendered":"

O merchandising sazonal na loja \u00e9 como o presente proverbial que continua dando. Programas como Halloween e Natal podem durar apenas algumas semanas, mas t\u00eam benef\u00edcios durante o ano todo. Vamos dar uma olhada em tr\u00eas. 1. O merchandising sazonal na loja \u00e9 um \u00edm\u00e3 de lucros Produtos selecionados para merchandising sazonal normalmente v\u00eam com margens embutidas mais altas. O merchandising sazonal leva \u2026 Continue lendo Por que o merchandising sazonal na loja continua dando<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":2186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Ho-Ho-Ho: Why Seasonal In-Store Merchandising Keeps On Giving","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,49417],"tags":[45521311,124272279,37349142,124272271,55665360,39359981],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-merchandising","tag-christmas-merchandising","tag-halloween-merchandising","tag-in-store-execution","tag-merchandising-audit","tag-retail-audit-2","tag-seasonal-merchandising"],"yoast_head":"\nWhy Seasonal In-Store Merchandising Keeps on Giving<\/title>\n<meta name=\"description\" content=\"Seasonal merchandising creates excitement for both new and existing customers. 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Se voc\u00ea est\u00e1 falhando em merchandising, ou na execu\u00e7\u00e3o de merchandising, est\u00e1 perdendo vendas, ponto final.","rel":"","context":"Em "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pt\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":6740,"url":"https:\/\/blog.bindy.com\/pt\/7-holiday-merchandising-examples-to-win-over-q4-shoppers\/","url_meta":{"origin":1134,"position":1},"title":"7 exemplos de merchandising de fim de ano para conquistar os compradores do quarto trimestre","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"Estamos no 4\u00ba trimestre, e voc\u00ea sabe o que isso significa \u2014 alguns dos principais feriados do ano \u2014 Halloween, A\u00e7\u00e3o de Gra\u00e7as, Hanukkah e Natal \u2014 est\u00e3o chegando. A Federa\u00e7\u00e3o Nacional do Varejo prev\u00ea que as vendas aumentem entre 4% e 6%, acima da taxa de crescimento pr\u00e9-pandemia de 3,6%. Certamente h\u00e1 raz\u00f5es...","rel":"","context":"Em "\u2744\ufe0f Seasonal"","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pt\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65696,"url":"https:\/\/blog.bindy.com\/pt\/business-case-pharmacy-merchandising\/","url_meta":{"origin":1134,"position":2},"title":"\ud83d\udcda Caso de Neg\u00f3cios R\u00e1pido: Merchandising de Farm\u00e1cia","author":"Bindy","date":"julho 8, 2025","format":false,"excerpt":"A Farm\u00e1cia "X" continua com dificuldades para acompanhar as iniciativas de merchandising, especialmente as sazonais. Durante a maioria das visitas \u00e0 loja, as prateleiras n\u00e3o est\u00e3o abastecidas de acordo com o planograma e, quando est\u00e3o, os produtos n\u00e3o est\u00e3o expostos. E as tampas? Elas nunca parecem ser rotacionadas com produtos sazonais \u2013 \u00e9 como se estivessem vendendo...","rel":"","context":"Em "\u2695 Pharmacies"","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/pt\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/pt\/retail-merchandising-the-definitive-guide\/","url_meta":{"origin":1134,"position":3},"title":"Merchandising de Varejo - O Guia Definitivo","author":"Bindy","date":"outubro 26, 2021","format":false,"excerpt":"Para quem \u00e9 este guia? 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