{"id":10706,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=10706"},"modified":"2024-11-29T08:30:44","modified_gmt":"2024-11-29T13:30:44","slug":"por-que-e-como-medir-a-conformidade-da-loja","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/why-and-how-to-measure-store-compliance\/","title":{"rendered":"Por que e como medir a conformidade da loja"},"content":{"rendered":"

A conformidade com procedimentos operacionais padr\u00e3o, programas de merchandising, diretrizes de sa\u00fade e seguran\u00e7a e protocolos de preven\u00e7\u00e3o de perdas \u00e9 essencial para o sucesso de um neg\u00f3cio de varejo. <\/p>\n\n\n\n

Lojas que ficam por dentro dos programas e padr\u00f5es de marca<\/a> executar de forma mais eficiente e fornecer uma melhor experi\u00eancia ao cliente. Mas com tanta coisa acontecendo, simplesmente publicar padr\u00f5es n\u00e3o garante que eles ser\u00e3o executados, pelo menos n\u00e3o no grau em que deveriam ser.<\/p>\n\n\n\n

Aqui est\u00e3o 5 raz\u00f5es pelas quais e como medir a conformidade da loja.<\/p>\n\n\n\n

Vamos mergulhar.<\/p>\n\n\n\n

Envolva os funcion\u00e1rios da linha de frente<\/h2>\n\n\n\n

A medi\u00e7\u00e3o envolve funcion\u00e1rios da loja e tamb\u00e9m franqueados. Apenas 5%<\/a> dos funcion\u00e1rios dizem que entendem completamente as estrat\u00e9gias de neg\u00f3cios da empresa ou o que a empresa espera deles para ajudar a atingir as metas da empresa.<\/p>\n\n\n\n

\u00c9 importante treinar sua equipe de linha de frente e de atendimento ao cliente sobre as metas e expectativas do neg\u00f3cio. A partir da\u00ed, a medi\u00e7\u00e3o refor\u00e7a os padr\u00f5es organizacionais e as melhores pr\u00e1ticas para garantir que os trabalhadores da linha de frente continuem a atingir as metas da empresa.<\/p>\n\n\n\n

Como medir<\/h3>\n\n\n\n

Saia do escrit\u00f3rio e v\u00e1 para suas lojas! Realiza\u00e7\u00e3o de auditorias de conformidade\/varejo no local<\/a> oferece a oportunidade para os membros da matriz conversarem com a lideran\u00e7a da loja e os funcion\u00e1rios. Al\u00e9m disso, as auditorias ajudam voc\u00ea a ver o que realmente est\u00e1 acontecendo em suas lojas.<\/p>\n\n\n\n

Mas lembre-se, as visitas do gerente distrital\/regional n\u00e3o s\u00e3o apenas para verificar as lojas, mas para verificar as lojas. Fa\u00e7a perguntas, ou\u00e7a ativamente e veja onde voc\u00ea pode oferecer recursos para ajudar as lojas n\u00e3o apenas a atingir seus KPIs, mas a super\u00e1-los.<\/p>\n\n\n\n

\"\"
Cr\u00e9dito da foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n

Definir prioridades<\/h2>\n\n\n\n

Diferentes lojas e franqueados t\u00eam diferentes prioridades com base em suas experi\u00eancias. Em alguns casos, isso pode levar as lojas a ignorar os principais padr\u00f5es operacionais. A implementa\u00e7\u00e3o de pr\u00e1ticas de medi\u00e7\u00e3o garante que todas as lojas executem os padr\u00f5es da marca integralmente, no prazo e em todos os locais.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

COMO MEDIR<\/h3>\n\n\n\n

Pe\u00e7a \u00e0s lojas que fa\u00e7am uma auto-auditoria. Usando uma plataforma de auditoria de varejo como Bindy<\/a> permite que voc\u00ea solicite inspe\u00e7\u00f5es de loja. Crie listas de verifica\u00e7\u00e3o personalizadas para opera\u00e7\u00f5es, preven\u00e7\u00e3o de perdas ou programas de merchandising com diretrizes claras e fotos de melhores pr\u00e1ticas.<\/p>\n\n\n\n

Em seguida, use pontos e marque certas perguntas como cr\u00edticas para chamar a aten\u00e7\u00e3o da loja para as principais pr\u00e1ticas operacionais. Solicite a inspe\u00e7\u00e3o com fotos obrigat\u00f3rias para verificar a execu\u00e7\u00e3o.<\/p>\n\n\n\n

O treinamento n\u00e3o \u00e9 suficiente<\/h2>\n\n\n\n

O treinamento \u00e9 essencial. Al\u00e9m disso, oferecer oportunidades de aprendizado cont\u00ednuo aos funcion\u00e1rios \u00e9 uma \u00f3tima maneira de mant\u00ea-los engajados e garantir que seus procedimentos operacionais estejam atualizados. Mas o treinamento n\u00e3o \u00e9 suficiente. \u00c9 importante medir como os funcion\u00e1rios aplicam o que aprenderam e seguem os princ\u00edpios do treinamento.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

A auditoria do treinamento na loja ajuda voc\u00ea a saber quando os programas de treinamento s\u00e3o bem-sucedidos e onde pode ser necess\u00e1rio ajustar sua estrat\u00e9gia de treinamento.<\/p>\n\n\n\n

COMO MEDIR<\/h3>\n\n\n\n

Depois de implantar um programa de treinamento, use uma lista de verifica\u00e7\u00e3o para auditar lojas e acompanhar resultados. Quer o treinamento esteja relacionado a novos protocolos de sa\u00fade e seguran\u00e7a, preven\u00e7\u00e3o de perdas ou programas de merchandising, crie uma lista de verifica\u00e7\u00e3o personalizada<\/a> para verificar a execu\u00e7\u00e3o em todas as lojas.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Depois de saber o que est\u00e1 funcionando e onde voc\u00ea precisa se concentrar na melhoria, voc\u00ea pode atribuir tarefas<\/a> para fornecer treinamento adicional ou concluir novos programas.<\/p>\n\n\n\n

Melhore a experi\u00eancia do cliente<\/h2>\n\n\n\n

Quando as lojas est\u00e3o funcionando bem, elas atraem clientes. Usando comunica\u00e7\u00e3o<\/a> e gerenciamento de tarefas<\/a> software permite que voc\u00ea tenha certeza de que as lojas est\u00e3o limpas e funcionando de forma eficiente. Uma experi\u00eancia consistente do cliente \u00e9 essencial para a reten\u00e7\u00e3o do cliente. De acordo com Jet Ski<\/a>De acordo com o relat\u00f3rio de intelig\u00eancia do consumidor da 's, 32% dos consumidores abandonar\u00e3o uma marca que amam ap\u00f3s uma experi\u00eancia ruim.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Comunicar padr\u00f5es claros e concisos significa que um cliente n\u00e3o precisa alterar suas expectativas, independentemente do local para onde v\u00e1. Certifique-se de que todos os funcion\u00e1rios (meio per\u00edodo, sazonal<\/a>, per\u00edodo integral e franqueados) entendem e entregam os padr\u00f5es de servi\u00e7o.<\/p>\n\n\n\n

COMO MEDIR<\/h3>\n\n\n\n

Use um aplicativo que permita que voc\u00ea gerencie o conte\u00fado que suas equipes veem, compartilhe not\u00edcias de atendimento ao cliente, v\u00eddeos de treinamento, arquivos e KPIs. Escolha um que permita que voc\u00ea saiba quando as lojas se envolveram com os materiais. Por exemplo, Bindy's gestor de conte\u00fados<\/a> gera recibo de leitura quando os usu\u00e1rios da loja interagem com uma publica\u00e7\u00e3o inteira. Ao contr\u00e1rio do e-mail, voc\u00ea nunca precisa adivinhar se as lojas revisaram ou n\u00e3o todo o conte\u00fado.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Audite suas lojas e, se algo n\u00e3o estiver de acordo com o padr\u00e3o, atribua tarefas<\/a> ou planos de a\u00e7\u00e3o<\/a> com recomenda\u00e7\u00f5es para resolver determinados problemas de atendimento ao cliente.<\/p>\n\n\n\n

A medi\u00e7\u00e3o ajuda a moldar as opera\u00e7\u00f5es<\/h2>\n\n\n\n

Quando voc\u00ea acaba com as listas de verifica\u00e7\u00e3o em papel e Excel para auditorias de lojas<\/a>, voc\u00ea pode rastrear tend\u00eancias com facilidade. Isso ajuda voc\u00ea a ver quando e onde as lojas est\u00e3o melhorando, declinando e a identificar \u00e1reas problem\u00e1ticas. Com dados precisos, voc\u00ea pode reformular programas e padr\u00f5es para responder antes que haja danos ao neg\u00f3cio e \u00e0 reputa\u00e7\u00e3o da sua marca.<\/p>\n\n\n\n

Escolher uma solu\u00e7\u00e3o<\/a> com relat\u00f3rios integrados para que voc\u00ea possa acompanhar as tend\u00eancias de forma instant\u00e2nea e f\u00e1cil de qualquer dispositivo, em qualquer lugar. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

A conformidade com procedimentos operacionais padr\u00e3o, programas de merchandising, diretrizes de sa\u00fade e seguran\u00e7a e protocolos de preven\u00e7\u00e3o de perdas \u00e9 essencial para o sucesso de um neg\u00f3cio de varejo. Lojas que se mant\u00eam no topo dos programas e padr\u00f5es da marca operam com mais efici\u00eancia e fornecem uma melhor experi\u00eancia ao cliente. Mas com tanta coisa acontecendo, simplesmente publicar padr\u00f5es n\u00e3o garante que eles ir\u00e3o... Continue lendo Por que e como medir a conformidade da loja<\/span> \t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[677174093,677174092,677173898,55665918,20386393,6995045],"class_list":["post-10706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-how-to-measure-compliance","tag-measure-compliance","tag-retail-audit","tag-store-compliance","tag-store-execution","tag-store-operations"],"yoast_head":"\nWhy 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