{"id":10693,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=10693"},"modified":"2024-11-28T14:49:40","modified_gmt":"2024-11-28T19:49:40","slug":"visual-merchandising-no-varejo-melhores-blogs","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pt\/visual-merchandising-in-retail-best-blogs\/","title":{"rendered":"Visual Merchandising no Varejo: Melhores Blogs"},"content":{"rendered":"<p class=\"wp-block-paragraph\">O visual merchandising no varejo \u00e9 a pr\u00e1tica de apresentar servi\u00e7os e produtos aos clientes de uma forma que envolva e motive o cliente a comprar. \u00c0 medida que as lojas reabrem e entramos no quarto trimestre, muitos varejistas est\u00e3o procurando maneiras de aprimorar seu visual merchandising para receber os clientes de volta e atrair novos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sabemos que voc\u00ea tem muita coisa acontecendo, ent\u00e3o compilamos as melhores dicas\/artigos\/blogs que conhecemos para ajud\u00e1-lo a atualizar seu espa\u00e7o e us\u00e1-lo com sabedoria para aumentar as vendas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"general-tips-for-visual-merchandising-in-retail\"><strong>Dicas Gerais para Visual Merchandising no Varejo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O visual merchandising engloba tudo o que um cliente v\u00ea \u00e0 medida que se desloca do exterior para o interior da sua loja. Isso significa que voc\u00ea precisa otimizar sua vitrine, janelas, layout e displays. Os artigos abaixo t\u00eam as dicas que voc\u00ea precisa para garantir que seu merchandising esteja funcionando de forma coesa para atrair clientes e impulsionar as vendas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/blog.bindy.com\/pt\/7-tecnicas-de-visual-merchandising-para-aumentar-as-vendas\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 T\u00e9cnicas de Visual Merchandising para Aumentar as Vendas<\/a> \u2013 Um resumo breve e abrangente das principais pr\u00e1ticas recomendadas para um visual merchandising eficaz.<\/li>\n\n\n\n<li>Dentro <a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\" target=\"_blank\" rel=\"noreferrer noopener\">10 dicas de visual merchandising para aumentar as vendas de eventos<\/a> por <a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\">Sh<\/a><a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\" target=\"_blank\" rel=\"noreferrer noopener\">o<\/a><a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\">melhorar<\/a>. Nesta postagem <a href=\"https:\/\/www.linkedin.com\/in\/jenhasty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jen Hasty<\/a> aborda a import\u00e2ncia de conhecer seu cliente, a escolha de cores e aprimorar os detalhes para locais menores, feiras e displays de estandes.<\/li>\n\n\n\n<li>O melhor visual merchandising faz mais do que apresentar seu produto de forma envolvente, tamb\u00e9m ajuda seu cliente a realmente gostar de estar em sua loja. <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/blog.bindy.com\/pt\/4-maneiras-pelas-quais-o-merchandising-visual-melhora-o-atendimento-e-o-engajamento-do-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 maneiras como o visual merchandising melhora o atendimento e o envolvimento do cliente<\/a>, por <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/www.linkedin.com\/in\/nichole-simms-1a575414\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicole Simms<\/a>, CEO da Creative Visual Solutions, explica como o layout, a sinaliza\u00e7\u00e3o e a tecnologia desempenham um papel fundamental. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56951\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/a-retailers-guide-to-compliance-with-americans-with-disabilities-act\/bindy-banner-ads-with-iph13_linkedin-1-copie-17-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 17-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56951\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-store-windows\">Visual merchandising no varejo<strong>: Armazenar Windows<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As vitrines da sua loja s\u00e3o importantes. De fato, vitrines bem comercializadas podem aumentar as vendas em 300%! Renovar e manter as janelas novas \u00e9 uma maneira f\u00e1cil de promover promo\u00e7\u00f5es e atrair a aten\u00e7\u00e3o sem gastar uma quantia significativa. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Veja esta postagem no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Uma postagem compartilhada por VM.WINDOWS.1\ud83c\udf0fTON VAN DER VEER (@vm.windows.1)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O Trade Group recomenda abordar o merchandising de janela primeiro estabelecendo metas, criando um plano e monitorando os resultados ap\u00f3s a execu\u00e7\u00e3o. Eles juntaram <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/www.tradegroup.com\/resources\/blog\/29-essential-tips-master-visual-merchandising-window-displays\/\" target=\"_blank\" rel=\"noreferrer noopener\">29 dicas essenciais para dominar o visual merchandising de vitrines<\/a>. Isso \u00e9 para ajud\u00e1-lo a planejar estrategicamente, mantendo as melhores pr\u00e1ticas de merchandising em mente.<\/li>\n\n\n\n<li><a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/www.vendhq.com\/blog\/window-display-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">12 dicas de vitrine para cativar os compradores e direcionar o tr\u00e1fego na loja<\/a> pela especialista em varejo Francesca Nicasio para VEND reconhece que sua marca e recursos visuais ser\u00e3o os principais elementos que far\u00e3o com que os clientes entrem em sua loja. O blog de Nicasio apresenta exemplos \u00fateis de varejistas que conseguiram atrair seu p\u00fablico-alvo. <\/li>\n\n\n\n<li><a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/www.retaildoc.com\/blog\/how-to-visually-merchandise-and-create-killer-retail-windows\" target=\"_blank\" rel=\"noreferrer noopener\">18 dicas para comercializar visualmente suas janelas de loja f\u00edsica<\/a> by the Retail Doctor lembra voc\u00ea sobre os fundamentos de um bom merchandising. Este post tamb\u00e9m inclui o trabalho essencial, mas menos emocionante, como limpar regularmente e manter seu exterior em bom estado. Usando um <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/blog.bindy.com\/pt\/check-list-da-area-externa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lista de Verifica\u00e7\u00e3o da \u00c1rea Externa<\/a> garante que voc\u00ea cause uma boa primeira impress\u00e3o. Tamb\u00e9m garante que seu trabalho duro de merchandising \u00e9 o que atrai a aten\u00e7\u00e3o do cliente, em vez de l\u00e2mpadas queimadas ou latas de lixo transbordando.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creating-displays-for-social-sharing\"><strong>Criando Displays para Compartilhamento Social<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de visual merchandising no varejo, criar displays e produtos projetados para compartilhamento social \u00e9 aproveitar o conte\u00fado gerado pelo usu\u00e1rio para aumentar o reconhecimento da sua marca e, finalmente, as vendas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com a Forbes, <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/www.forbes.com\/sites\/andrewarnold\/2018\/03\/29\/instagram-worthy-how-social-media-has-reshaped-our-ideas-on-attractive-design\/#4364e85a4792\" target=\"_blank\" rel=\"noreferrer noopener\">72%<\/a> dos usu\u00e1rios do Instagram relatam compras depois de ver produtos no Instagram. O Pinterest n\u00e3o apenas inspira os usu\u00e1rios a fazer compras, mas um enorme 90% diz que o Pinterest os ajuda a decidir quais produtos comprar! Al\u00e9m da moda e da beleza, varejistas e restaurantes de artigos para o lar est\u00e3o capitalizando essa tend\u00eancia com produtos prontos para fotografia, pratos e at\u00e9 espa\u00e7os inteiros. Inspire-se em Mariage Fr\u00e8res. Eles pensaram em embalagens de produtos, alimentos e lojas que valem a pena compartilhar.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Veja esta postagem no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Um post compartilhado por Mariage Fr\u00e8res (@mariagefreresofficial)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pronto para melhorar seu jogo de compartilhamento social? Veja as dicas abaixo.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/blog.bindy.com\/pt\/6-maneiras-de-usar-o-merchandising-visual-para-impulsionar-compartilhamentos-sociais\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 maneiras de usar o Visual Merchandising para gerar compartilhamentos nas redes sociais<\/a> por Francesca Nicasio tem dicas e exemplos. Isso ajudar\u00e1 voc\u00ea a criar exibi\u00e7\u00f5es atraentes e incentivar os clientes a compartilh\u00e1-las.<\/li>\n\n\n\n<li> Pensando em um pop-up? Ler <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/www.thestorefront.com\/mag\/make-your-pop-up-instagrammable\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 dicas para tornar sua loja pop-up digna do Instagram<\/a> por Alexandra Sheehan para o storefront.com. Esta postagem se concentra nas pr\u00e1ticas recomendadas para fazer com que a alf\u00e2ndega visite e publique sobre sua loja pop-up. <\/li>\n\n\n\n<li>Se voc\u00ea est\u00e1 procurando dicas gerais para dominar o marketing de m\u00eddia social, confira <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/sproutsocial.com\/insights\/social-media-for-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Como dominar as m\u00eddias sociais para o varejo e conquistar mais clientes<\/a> por Brant Barnhart para SproutSocial. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cross-merchandising-retail-tips\"><strong>Merchandising cruzado<\/strong> Dicas de varejo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O cross merchandising \u00e9 uma forma fundamental de aumentar as vendas mesmas lojas. Quando bem feito, o cross merchandising incentiva os clientes a pensar al\u00e9m do \u00fanico item que entraram na loja para comprar. Aumenta a compra por impulso e pode ajudar a movimentar a\u00e7\u00f5es que de outra forma estariam estagnadas. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/fitsmallbusiness.com\/what-is-cross-merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">O que \u00e9 Cross Merchandising?<\/a> por Meaghan Brophy para Fit Small Business cobre os fundamentos do cross merchandising eficaz. A Brophy vai al\u00e9m do tijolo e argamassa, incluindo as melhores pr\u00e1ticas para o cross merchandising de com\u00e9rcio eletr\u00f4nico. <\/li>\n\n\n\n<li><a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/www.talkingretail.com\/advice\/category-management\/cross-merchandising-2-14-11-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Merchandising cruzado<\/a> por Liz Wells para Talking Retail ajuda os varejistas a pensar al\u00e9m das categorias de emparelhamento \u00f3bvias. Este post incentiva a explorar o conhecimento de seus fabricantes e fornecedores. Por exemplo, Mars Wrigley observa uma conex\u00e3o entre o consumo de bebidas quentes como caf\u00e9 e a compra de chicletes. Os varejistas de lojas de conveni\u00eancia podem aproveitar essa conex\u00e3o colocando displays de goma e menta perto de esta\u00e7\u00f5es de bebidas quentes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-lighting-tips\">Visual merchandising no varejo: <strong>Ilumina\u00e7\u00e3o<\/strong> PONTAS<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram is-provider-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.instagram.com\/p\/BxrpftlHuJY\" rel=\"nofollow\">https:\/\/www.instagram.com\/p\/BxrpftlHuJY<\/a>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A ilumina\u00e7\u00e3o \u00e9 uma maneira muitas vezes esquecida, mas f\u00e1cil de aumentar as vendas da loja. A ilumina\u00e7\u00e3o ajuda voc\u00ea a criar o clima apropriado para sua marca e loja. Seu projeto de ilumina\u00e7\u00e3o deve consistir em uma s\u00e9rie de grades que podem ser controladas individualmente. Configure uma \u00f3tima base e incorpore mais camadas e t\u00e9cnicas para lev\u00e1-la ao pr\u00f3ximo n\u00edvel.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/fitsmallbusiness.com\/retail-store-lighting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Como configurar sua ilumina\u00e7\u00e3o de varejo em 4 etapas<\/a>, de Krista Fabregas para Fit Small Business, detalha os quatro principais tipos de ilumina\u00e7\u00e3o que voc\u00ea pode usar para iluminar as lojas e aumentar as vendas.<\/li>\n\n\n\n<li><a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/www.shopify.ca\/retail\/let-there-be-light-lighting-strategies-to-boost-store-sales\" target=\"_blank\" rel=\"noreferrer noopener\">Let There Be Light: Projetos de ilumina\u00e7\u00e3o de varejo para incentivar as vendas<\/a>, de Lauren Ufford para Shopify, discuta o b\u00e1sico para definir o clima apropriado. Ele tamb\u00e9m tinha conselhos para escolher lumin\u00e1rias e por que a escolha da l\u00e2mpada \u00e9 importante. <\/li>\n\n\n\n<li>Quando voc\u00ea estiver pronto para o pr\u00f3ximo n\u00edvel, <a href=\"https:\/\/blog.bindy.com\/pt\/5-tecnicas-de-iluminacao-para-visual-merchandising-para-aumentar-as-vendas\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 T\u00e9cnicas de Ilumina\u00e7\u00e3o para Visual Merchandising para Aumentar as Vendas<\/a> selecionou exemplos para ajud\u00e1-lo a pensar sobre camadas de ilumina\u00e7\u00e3o e aplica\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-layout\">Visual Merchandising no Varejo: Layout<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Renovar seu layout ap\u00f3s o COVID-19 significa pensar em maneiras de abrir as coisas e organizar. \u00c0 medida que o distanciamento social permanece em vigor, considere quais equipamentos s\u00e3o muito volumosos ou corredores superlotados. Al\u00e9m disso, voc\u00ea tamb\u00e9m deve pensar em como tornar seus best-sellers ainda mais acess\u00edveis. \u00c0 medida que voc\u00ea reconsidera seu layout, aqui est\u00e3o alguns blogs para ajud\u00e1-lo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kizer e Bender&#039;s <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"http:\/\/www.retailadventuresblog.com\/2020\/05\/new-retail-adventures-on-demand-webinar.html\" target=\"_blank\" rel=\"noreferrer noopener\">Pronto para o varejo: definindo seu piso de vendas para vender!<\/a> analisa as ferramentas de pandemia necess\u00e1rias, bem como os truques de layout para ajud\u00e1-lo a se ajustar ao novo normal. <\/li>\n\n\n\n<li>Dentro <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/fitsmallbusiness.com\/planning-your-store-layout\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planejando o layout da sua loja de varejo em 7 etapas<\/a> por Meaghan Brophy para Fit Small Business \u00e9 uma \u00f3tima vis\u00e3o geral de como planejar o layout da sua loja usando as pr\u00e1ticas recomendadas do setor.<\/li>\n\n\n\n<li>O layout e o planejamento do espa\u00e7o s\u00e3o uma parte fundamental do visual merchandising. \u00c9 importante planejar cuidadosamente seu espa\u00e7o para a sa\u00fade e seguran\u00e7a de seus clientes e funcion\u00e1rios. <a href=\"https:\/\/www.vendhq.com\/blog\/retail-space-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planejamento de espa\u00e7o de varejo em meio ao Covid-19: 7 dicas para fazer certo<\/a>, de Francesca Nicasio para Vend, mostra como maximizar seu layout para seguran\u00e7a e vendas.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?w=700&#038;ssl=1\" alt=\"Bindy Visual Merchandising em an\u00fancio de varejo\" class=\"wp-image-10662\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-visual-merchandising-mistakes\"><strong>Erros comuns de merchandising visual<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Todos cometemos erros, mas estar ciente dos erros comuns aumenta suas chances de acertar. O merchandising visual bem-sucedido atrai clientes, os mant\u00e9m engajados e os ajuda a percorrer sua loja. Um merchandising ruim faz com que voc\u00ea perca tr\u00e1fego e vendas. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vamos come\u00e7ar com o b\u00e1sico. Ver <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/blog.bindy.com\/pt\/razoes-pelas-quais-os-clientes-estao-passando-pela-sua-loja\/\" target=\"_blank\" rel=\"noreferrer noopener\">Raz\u00f5es pelas quais os clientes est\u00e3o passando pela sua loja<\/a> para os erros mais comuns (e como corrigi-los). <\/li>\n\n\n\n<li><a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/blog.bindy.com\/pt\/5-erros-de-merchandising-de-varejo-que-estao-matando-suas-vendas\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 erros de merchandising de varejo que est\u00e3o matando suas vendas<\/a> aborda a import\u00e2ncia do espa\u00e7amento, ilumina\u00e7\u00e3o e sinaliza\u00e7\u00e3o para que seus produtos se destaquem e cheguem \u00e0s m\u00e3os de seus clientes. <\/li>\n\n\n\n<li>Se 5 n\u00e3o bastasse, <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/blog.bindy.com\/pt\/10-erros-de-merchandising-que-os-varejistas-cometem-e-perdem-vendas\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 erros de merchandising que os varejistas cometem e perdem vendas<\/a> destaca mudan\u00e7as simples que voc\u00ea pode fazer para melhorar seu visual merchandising e a experi\u00eancia do cliente. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"establishing-a-merchandising-audit-program\"><strong>Estabelecimento de um programa de auditoria de merchandising<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>, nossa paix\u00e3o \u00e9 a conformidade com o varejo. Nosso aplicativo foi criado para ajudar os varejistas a executar melhor seus programas na loja, incluindo <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">merchandising<\/a>. Por qu\u00ea? Porque a m\u00e1 execu\u00e7\u00e3o significa perda de vendas. Na verdade,<a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/www.observanow.com\/your-promotional-display-is-not-really-on-display\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 60%<\/a> dos displays promocionais n\u00e3o s\u00e3o executados corretamente. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59817\" data-permalink=\"https:\/\/blog.bindy.com\/pt\/bindy-infographic-fnl-merch-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Merch-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"Merchandising\" class=\"wp-image-59817\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda, <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"http:\/\/info.onedoor.com\/rs\/911-BEG-887\/images\/One-Door-Retail-Winners-2018-Survey-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">86%<\/a> dos varejistas concordam que h\u00e1 uma correla\u00e7\u00e3o direta entre o merchandising bem executado e as taxas de conversas. Um enorme <a aria-label=\"indefinido (abre em uma nova guia)\" href=\"https:\/\/woodstock.kkpcanada.ca\/News\/The_influence_of_custom_point_of_purchase_displays_on_buyers_decisions\" target=\"_blank\" rel=\"noreferrer noopener\">90%<\/a> das decis\u00f5es de compra s\u00e3o baseadas apenas na apar\u00eancia visual. \u00c9 por isso que \u00e9 t\u00e3o importante que voc\u00ea tenha um programa de auditoria de varejo para inspecionar sua merchandising e execu\u00e7\u00e3o na loja. Precisa de ajuda para estabelecer ou reformular seu programa de auditoria de varejo? Veja os recursos abaixo:.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>O visual merchandising no varejo \u00e9 a pr\u00e1tica de apresentar servi\u00e7os e produtos aos clientes de uma forma que envolva e motive o cliente a comprar. \u00c0 medida que as lojas reabrem e entramos no quarto trimestre, muitos varejistas est\u00e3o procurando maneiras de aprimorar seu visual merchandising para receber os clientes de volta e atrair novos. N\u00f3s conhecemos voc\u00ea\u2026 <a href=\"https:\/\/blog.bindy.com\/pt\/visual-merchandising-in-retail-best-blogs\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">Visual Merchandising no Varejo: Melhores Blogs<\/span> <span class=\"meta-nav\">\t<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":11095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,677174095,677174096,677174139,677174094,677173922],"class_list":["post-10693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-visual-merchandising-definition","tag-visual-merchandising-displays","tag-visual-merchandising-how-to","tag-visual-merchandising-in-retail","tag-visual-merchandisng"],"yoast_head":"<!-- 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