{"id":8447,"date":"2021-10-26T15:16:15","date_gmt":"2021-10-26T19:16:15","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=8447"},"modified":"2024-11-28T09:13:51","modified_gmt":"2024-11-28T14:13:51","slug":"studium-przypadku-jak-krajowy-franczyzodawca-pomaga-franczyzobiorcom-w-czasie-covid-19","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/","title":{"rendered":"\ud83d\udcda Studium przypadku: Jak krajowy franczyzodawca wykorzysta\u0142 Bindy, aby pom\u00f3c 1200 franczyzobiorcom podczas pandemii COVID-19"},"content":{"rendered":"

Covid-19 by\u0142 prawdopodobnie najwi\u0119kszym czynnikiem zak\u0142\u00f3caj\u0105cym handel detaliczny, jaki wielu kiedykolwiek widzia\u0142o. Jednak sprzedawcy detaliczni musieli ju\u017c wcze\u015bniej stawi\u0107 czo\u0142a trudnym okresom i katastrofom. Jak wydostali si\u0119 z tego ba\u0142aganu? jako Harvard Business Review<\/a> Zauwa\u017ca, \u017ce najlepsz\u0105 reakcj\u0105 na kryzys jest zacz\u0105\u0107 od ludzi. Wyjd\u017a, oka\u017c empati\u0119 i zbierz informacje na temat sytuacji osobistej i finansowej swojego franczyzobiorcy. <\/p>\n\n\n\n

Oto, jak jeden z krajowych franczyzodawc\u00f3w us\u0142ug osobistych korzysta z Bindy, aby dotrze\u0107 do swoich franczyzobiorc\u00f3w w ca\u0142ych Stanach Zjednoczonych i pom\u00f3c im.<\/p>\n\n\n\n

KLIENT<\/strong><\/h2>\n\n\n\n

Krajowy franczyzodawca us\u0142ug osobistych z ponad 1200 punktami franczyzowymi w ca\u0142ych Stanach Zjednoczonych.<\/p>\n\n\n\n

Wyzwanie<\/strong><\/h2>\n\n\n\n

Wraz z nadej\u015bciem Covid-19 franczyzodawca potrzebowa\u0142 sposobu na dotarcie do ponad 1200 lokalizacji obj\u0119tych franczyz\u0105. Franczyzodawca chcia\u0142 zrozumie\u0107, jak franczyzobiorcy radz\u0105 sobie z kryzysem Covid-19 zar\u00f3wno pod wzgl\u0119dem osobistym, jak i biznesowym. Franczyzodawca musia\u0142 tak\u017ce zebra\u0107 informacje na temat najpilniejszych potrzeb franczyzobiorc\u00f3w, zaoferowa\u0107 wsparcie i pom\u00f3c im przygotowa\u0107 si\u0119 do ponownego otwarcia.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Korzystanie z poczty e-mail lub programu Excel w tego typu inicjatywach by\u0142oby zbyt wolne. Dodatkowo, gdyby franczyzodawca u\u017cywa\u0142 poczty e-mail lub programu Excel do rejestrowania odpowiedzi, musia\u0142by nast\u0119pnie kompilowa\u0107 odpowiedzi i tworzy\u0107 trendy w ponad 1200 lokalizacjach, co jest czasoch\u0142onne i podatne na b\u0142\u0119dy. W czasach, gdy sytuacja zmienia si\u0119 co godzin\u0119, a centrala musi zbiera\u0107 informacje i szybko reagowa\u0107, korzystanie z poczty e-mail i Excela po prostu nie wchodzi\u0142o w gr\u0119.<\/p>\n\n\n\n

Zamiast tego franczyzodawca u\u017cy\u0142 Bindy.<\/p>\n\n\n\n

WYKONANIE ROZWI\u0104ZANIA<\/strong><\/h2>\n\n\n\n

Franczyzodawca szybko utworzy\u0142 nowy, niestandardowy formularz\/list\u0119 kontroln\u0105, korzystaj\u0105c z narz\u0119dzia do tworzenia formularzy Bindy. List\u0119 kontroln\u0105 wdro\u017cono w czasie rzeczywistym w aplikacjach mobilnych, tabletach i komputerach audytor\u00f3w. Audytorzy wykorzystali list\u0119 kontroln\u0105, aby zadzwoni\u0107 do franczyzobiorc\u00f3w i udokumentowa\u0107 odpowiedzi franczyzobiorc\u00f3w (franczyzobiorcy mog\u0105 r\u00f3wnie\u017c wype\u0142ni\u0107 formularz na swoim telefonie kom\u00f3rkowym, tablecie lub komputerze). Centrala mo\u017ce generowa\u0107 raporty w czasie rzeczywistym, aby \u015bledzi\u0107 trendy, agregowa\u0107 i mierzy\u0107 newralgiczne punkty oraz dowiedzie\u0107 si\u0119, jak najlepiej wspiera\u0107 swoich franczyzobiorc\u00f3w.<\/p>\n\n\n\n

\"O<\/a><\/figure>\n\n\n\n

Za pomoc\u0105 tego formularza franczyzodawca pomaga franczyzobiorcom zrozumie\u0107, jak nadal kontaktowa\u0107 si\u0119 z klientami, bezpiecznie zamyka\u0107 sklepy, ubiega\u0107 si\u0119 o dotacje i ulgi, stosowa\u0107 odpowiednie praktyki HR, je\u015bli musz\u0105 zwolni\u0107 pracownik\u00f3w i planowa\u0107 ponowne otwarcie.<\/p>\n\n\n\n

Wi\u0119cej informacji na naszym blogu: Franczyza w handlu detalicznym \u2013 7 sposob\u00f3w, w jakie centrala mo\u017ce wspiera\u0107 franczyzobiorc\u00f3w<\/a><\/p>\n\n\n\n

Ponadto franczyzodawcy musz\u0105 zrozumie\u0107 pe\u0142ny zakres wp\u0142ywu na ich dzia\u0142alno\u015b\u0107. Czy franczyzobiorcy maj\u0105 przep\u0142yw got\u00f3wki na utrzymanie lokalizacji? Kt\u00f3rzy franczyzobiorcy s\u0105 w najlepszej sytuacji do ponownego otwarcia i kiedy? Kto zwolni\u0142 personel? Niech franczyzobiorcy wyst\u0105pi\u0105 o ulgi, wynegocjowaj\u0105 umowy najmu itp.<\/p>\n\n\n\n

Dzi\u0119ki Bindy lista kontrolna mo\u017ce by\u0107 regularnie aktualizowana i natychmiast ponownie wdra\u017cana w miar\u0119 zmiany sytuacji. Poniewa\u017c Bindy ma wbudowan\u0105 hierarchi\u0119 \u201eprzeznaczon\u0105 dla handlu detalicznego\u201d, dane franczyzobiorcy s\u0105 blokowane w celu ochrony poufno\u015bci i widoczno\u015bci.<\/p>\n\n\n\n

Franczyzodawca mo\u017ce filtrowa\u0107 zagregowane dane wed\u0142ug stanu lub regionu, aby lepiej zrozumie\u0107, z jakimi problemami spotykaj\u0105 si\u0119 franczyzobiorcy, gdzie i kiedy, oraz odpowiednio wdra\u017ca\u0107 odpowiednie wsparcie. Podczas odprawy u franczyzobiorc\u00f3w audytorzy oferuj\u0105 coaching, aby pom\u00f3c franczyzobiorcom, gdy lokalizacje s\u0105 zamkni\u0119te i przygotowa\u0107 si\u0119 do ponownego otwarcia.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Streszczenie <\/strong><\/h2>\n\n\n\n

Nawet gdy sklepy s\u0105 zamkni\u0119te, franczyzobiorcy musz\u0105 wiedzie\u0107, \u017ce maj\u0105 wsparcie z centrali. Poniewa\u017c sytuacja mo\u017ce si\u0119 r\u00f3\u017cni\u0107 w zale\u017cno\u015bci od regionu i stanu, wa\u017cne jest, aby centrala rozumia\u0142a konkretne potrzeby i odpowiada\u0142a zgodnie z rzeczywisto\u015bci\u0105 na ka\u017cdym rynku\/powiecie.<\/p>\n\n\n\n

Komunikacja i mo\u017cliwo\u015b\u0107 szybkiego zbierania danych s\u0105 kluczem do reagowania i przetrwania kryzysu.<\/p>\n\n\n\n

Dzi\u0119ki Bindy franczyzodawcy, kierownicy operacyjni i regionalni mog\u0105 tworzy\u0107 niestandardowe formularze i listy kontrolne, aby dotrze\u0107 do franczyzobiorc\u00f3w i sklep\u00f3w. Franczyzobiorcy mog\u0105 r\u00f3wnie\u017c dokonywa\u0107 samooceny, a centrala mo\u017ce przeszukiwa\u0107 i filtrowa\u0107 dane zbiorcze, aby zobaczy\u0107, jakie potrzeby s\u0105 najpilniejsze.<\/p>","protected":false},"excerpt":{"rendered":"

Covid-19 by\u0142 prawdopodobnie najwi\u0119kszym czynnikiem zak\u0142\u00f3caj\u0105cym handel detaliczny, jaki wielu kiedykolwiek widzia\u0142o. Jednak sprzedawcy detaliczni musieli ju\u017c wcze\u015bniej stawi\u0107 czo\u0142a trudnym okresom i katastrofom. Jak wydostali si\u0119 z tego ba\u0142aganu? Jak zauwa\u017ca Harvard Business Review, najlepsz\u0105 reakcj\u0105 na kryzys jest zacz\u0105\u0107 od ludzi. Docieraj do siebie, okazuj empati\u0119 i zbieraj informacje o swoich\u2026 Czytaj dalej \ud83d\udcda Studium przypadku: Jak krajowy franczyzodawca wykorzysta\u0142 Bindy, aby pom\u00f3c 1200 franczyzobiorcom podczas pandemii COVID-19<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241],"tags":[677174002,677174003,677174004],"class_list":["post-8447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-covid19","tag-franchisee-support","tag-franchisor"],"yoast_head":"\n\ud83d\udcda 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