{"id":7940,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7940"},"modified":"2024-11-29T08:29:30","modified_gmt":"2024-11-29T13:29:30","slug":"jak-zmniejszyc-liczbe-zwrotow-w-sklepach","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/how-to-reduce-returns-in-your-stores\/","title":{"rendered":"Jak zmniejszy\u0107 zwroty w swoich sklepach"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Zwroty detaliczne to nie tylko problem handlu elektronicznego; wszyscy sprzedawcy powinni pomy\u015ble\u0107 o sposobach ograniczenia zwrot\u00f3w. Podczas gdy zakupy mody online s\u0105 zwracane <a href=\"http:\/\/www.startribune.com\/returns-the-new-normal-for-target-best-buy-and-the-rest-of-retail\/566461272\/\" target=\"_blank\" rel=\"noopener noreferrer\">dwa razy cz\u0119\u015bciej<\/a> jako produkty kupowane w sklepie, zwroty w sklepach fizycznych r\u00f3wnie\u017c zabieraj\u0105 du\u017c\u0105 cz\u0119\u015b\u0107 udzia\u0142u w rynku detalist\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tylko w tym roku zwroty b\u0119d\u0105 kosztowa\u0107 firmy&nbsp;<a href=\"https:\/\/www.fastcompany.com\/90404710\/its-time-to-kill-free-return-shipping\" target=\"_blank\" rel=\"noopener noreferrer\">$550 miliard\u00f3w<\/a>(to a\u017c 75 procent wi\u0119cej ni\u017c jeszcze cztery lata temu!) Konsumenci powracaj\u0105 <a href=\"https:\/\/www.cnbc.com\/2019\/01\/10\/growing-online-sales-means-more-returns-and-trash-for-landfills.html\" target=\"_blank\" rel=\"noopener noreferrer\">5 do 10 procent<\/a> produkt\u00f3w, kt\u00f3re kupuj\u0105 w sklepach stacjonarnych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co zatem powinien zrobi\u0107 sprzedawca, aby utrzyma\u0107 mar\u017ce? Om\u00f3wmy obecny stan zwrot\u00f3w detalicznych i przejrzyjmy kilka strategii ograniczania zwrot\u00f3w w Twoim sklepie stacjonarnym.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-touchy-subject-of-return-policies\"><strong>Dra\u017cliwy temat zasad zwrot\u00f3w&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ostatnio w bran\u017cy detalicznej pojawi\u0142 si\u0119 trend lu\u017anych zasad zwrot\u00f3w, ale sprzedawcy detaliczni zmniejszaj\u0105 skal\u0119, aby stawi\u0107 czo\u0142a wp\u0142ywowi powracaj\u0105cych seryjnie. Marki takie jak LL Bean nadal oferuj\u0105 klientom <a href=\"https:\/\/www.huffpost.com\/entry\/best-worst-return-policy_l_5e0e373ce4b0b2520d1e94ed\" target=\"_blank\" rel=\"noopener noreferrer\">do roku<\/a> zwr\u00f3ci\u0107 swoje zakupy. Jednak jest to troch\u0119 mniej imponuj\u0105ce, gdy spojrzy si\u0119 na fakt, \u017ce LL Bean oferowa\u0142 do\u017cywotni\u0105 gwarancj\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Niekt\u00f3re kategorie detaliczne s\u0105 szczeg\u00f3lnie nara\u017cone na seryjne zwroty. Na przyk\u0142ad, <a href=\"https:\/\/www.forbes.com\/sites\/lauraheller\/2019\/12\/26\/how-soaring-returns-could-ruin-retail\/#2ba916211512\" target=\"_blank\" rel=\"noopener noreferrer\">Raporty Forbesa<\/a> \u017ce w przypadku odzie\u017cy wska\u017aniki zwrot\u00f3w s\u0105 dwukrotnie wy\u017csze ni\u017c w przypadku innych prezent\u00f3w \u015bwi\u0105tecznych, a 85% konsument\u00f3w planuje zwr\u00f3ci\u0107 prezenty odzie\u017cowe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rosn\u0105ce stopy zwrotu spowodowane przez osoby powracaj\u0105ce z handlu elektronicznego, kt\u00f3re obni\u017caj\u0105 mar\u017ce, sk\u0142oni\u0142y wielu sprzedawc\u00f3w detalicznych do ograniczenia lub wprowadzenia dodatkowych regulacji dotycz\u0105cych ich polityki zwrot\u00f3w. Bed, Bath &amp; Beyond niedawno skr\u00f3ci\u0142 okres zwrotu do 180 dni, zgodnie z <a href=\"https:\/\/www.consumerworld.org\/pages\/returns.htm\" target=\"_blank\" rel=\"noopener noreferrer\">\u015awiat konsument\u00f3w<\/a>. Sta\u0142o si\u0119 to po zast\u0105pieniu polityki zwrot\u00f3w bez limitu terminem jednego roku w zesz\u0142ym roku. Skr\u00f3cono r\u00f3wnie\u017c termin zwrotu Macy&#039;s. Teraz jest to \u015brednio 90 dni z poprzedniego 180-dniowego limitu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ale zbyt rygorystyczna polityka zwrot\u00f3w mo\u017ce zrazi\u0107 niedosz\u0142ych powt\u00f3rze\u0144 <em>oraz <\/em>nowi klienci. Tak wi\u0119c, aby ograniczy\u0107 zwroty bez zmniejszania sprzeda\u017cy, musisz dzia\u0142a\u0107 strategicznie. Oto 3 strategie, kt\u00f3rych mo\u017cesz u\u017cy\u0107, aby ograniczy\u0107 zwroty w swoich sklepach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/alcohol_works_here_800.png?w=700&#038;ssl=1\" alt=\"Bindy zmniejsza zwroty ad\" class=\"wp-image-10657\" style=\"width:589px;height:589px\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"enable-in-store-product-research\"><strong>W\u0142\u0105cz badanie produkt\u00f3w w sklepie<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pami\u0119tasz showrooming i webrooming? C\u00f3\u017c, nadal si\u0119 dzieje, ale <a href=\"https:\/\/www.emarketer.com\/content\/two-thirds-of-internet-users-check-phones-in-store-for-product-information-skipping-store-associates\" target=\"_blank\" rel=\"noopener noreferrer\">69% <\/a>klient\u00f3w sprawdza recenzje produkt\u00f3w na swoich telefonach przed dokonaniem zakupu w sklepie.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.emarketer.com\/content\/two-thirds-of-internet-users-check-phones-in-store-for-product-information-skipping-store-associates\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"758\" data-attachment-id=\"7978\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/use-of-smartphones-instore-survey-results\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/Use-of-smartphones-instore-survey-results.jpg?fit=717%2C776&amp;ssl=1\" data-orig-size=\"717,776\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Use of smartphones instore survey results\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/Use-of-smartphones-instore-survey-results.jpg?fit=700%2C758&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/Use-of-smartphones-instore-survey-results.jpg?resize=700%2C758&#038;ssl=1\" alt=\"Korzystanie ze smartfon\u00f3w w wynikach ankiety w sklepach\" class=\"wp-image-7978\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/Use-of-smartphones-instore-survey-results.jpg?w=717&amp;ssl=1 717w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/Use-of-smartphones-instore-survey-results.jpg?resize=277%2C300&amp;ssl=1 277w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/Use-of-smartphones-instore-survey-results.jpg?resize=700%2C758&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/Use-of-smartphones-instore-survey-results.jpg?resize=370%2C400&amp;ssl=1 370w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption class=\"wp-element-caption\">Kredyt obrazu: <a href=\"https:\/\/www.emarketer.com\/content\/two-thirds-of-internet-users-check-phones-in-store-for-product-information-skipping-store-associates\" target=\"_blank\" aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" rel=\"noreferrer noopener\">emarketer.com<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"importance-of-wifi\">Znaczenie WiFi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oznacza to, \u017ce je\u015bli Tw\u00f3j sklep fizyczny nie oferuje sta\u0142ego, szybkiego po\u0142\u0105czenia Wi-Fi, nie umo\u017cliwiasz klientom przeprowadzenia niezb\u0119dnych bada\u0144 produkt\u00f3w przed podj\u0119ciem decyzji o zakupie. Co skutkuje\u2026 zgad\u0142e\u015b\u2026 zwrotami, gdy opuszczaj\u0105 Tw\u00f3j sklep i wreszcie otrzymuj\u0105 opinie o produktach od swoich spo\u0142eczno\u015bci internetowych, rodziny i przyjaci\u00f3\u0142.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Szybko\u015b\u0107 internetu a op\u00f3\u017anienie to kolejny czynnik, kt\u00f3ry mo\u017ce mie\u0107 wp\u0142yw na mo\u017cliwo\u015b\u0107 badania produkt\u00f3w w sklepie. D\u0142ugie czasy \u0142adowania strony mog\u0105 uniemo\u017cliwi\u0107 klientom przeprowadzanie bada\u0144 produkt\u00f3w, kt\u00f3rych potrzebuj\u0105, aby podj\u0105\u0107 decyzj\u0119 o zakupie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5G szybko zast\u0119puje 4G jako nowy z\u0142oty standard w \u0142\u0105czno\u015bci internetowej. <a href=\"https:\/\/www.raconteur.net\/technology\/4g-vs-5g-mobile-technology\" target=\"_blank\" rel=\"noopener noreferrer\">Raconteur opisuje<\/a> r\u00f3\u017cnica: \u201e4G mo\u017ce obs\u0142ugiwa\u0107 oko\u0142o 4000 urz\u0105dze\u0144 na kilometr kwadratowy, podczas gdy 5G obs\u0142uguje oko\u0142o miliona\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"up-to-date-product-information\">Aktualne informacje o produkcie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00f3wnie wa\u017cne jest upewnienie si\u0119, \u017ce wszystkie dane produkt\u00f3w s\u0105 dost\u0119pne online. Upewnij si\u0119, \u017ce informacje o produkcie s\u0105 aktualne. Pami\u0119taj, \u017ce klienci nie zawsze kupuj\u0105 dla siebie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Informacje takie jak: czy produkt jest wykonany z materia\u0142\u00f3w wegetaria\u0144skich, jak element garderoby porusza si\u0119 podczas noszenia na zewn\u0105trz, zr\u00f3wnowa\u017cony charakter procesu produkcyjnego oraz czy produkt jest ma\u0142y czy du\u017cy. Wszystko to daje klientom niezb\u0119dne dane produktowe <em>zanim <\/em>dokonuj\u0105 zakupu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"in-store-tech\">Technika w sklepie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na koniec pomy\u015bl o wyposa\u017ceniu wsp\u00f3\u0142pracownik\u00f3w sklepu w technologi\u0119, aby mogli dostarcza\u0107 klientom informacje o produktach i informacje o dost\u0119pno\u015bci. Dodatkowo technologia dost\u0119pna w sklepie pomaga w podniesieniu poziomu obs\u0142ugi klienta. Wsp\u00f3\u0142pracownicy mog\u0105 przetwarza\u0107 zam\u00f3wienia online dla klient\u00f3w na towary niedost\u0119pne w sklepie. Pomaga to zabezpieczy\u0107 zakup, jednocze\u015bnie zapewniaj\u0105c wygod\u0119 zakup\u00f3w dla klienta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nordstrom zrobi\u0142 to ponad 10 lat temu w 2012 roku. W artykule dla<a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/www.npr.org\/sections\/alltechconsidered\/2012\/12\/10\/166890714\/forget-the-register-stores-use-mobile-to-make-sales-on-the-spot\" target=\"_blank\" rel=\"noreferrer noopener\"> NPR<\/a>, dyrektor ds. public relations w firmie Nordstrom, Colin Johnson, twierdzi: \u201eMusisz dzia\u0142a\u0107 szybko, musisz by\u0107 na miejscu. Musisz mie\u0107 te informacje na wyci\u0105gni\u0119cie r\u0119ki\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-13282\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Co ciekawe, <a href=\"https:\/\/www.emarketer.com\/content\/two-thirds-of-internet-users-check-phones-in-store-for-product-information-skipping-store-associates\" target=\"_blank\" rel=\"noreferrer noopener\">66%<\/a> wsp\u00f3\u0142pracownik\u00f3w sklep\u00f3w twierdzi, \u017ce mogliby zapewni\u0107 lepsz\u0105 obs\u0142ug\u0119 klienta, gdyby byli wyposa\u017ceni w tablety. Zmniejsz liczb\u0119 zwrot\u00f3w w sklepie, daj\u0105c klientom to, czego potrzebuj\u0105, i zwi\u0119ksz wyniki finansowe, wyposa\u017caj\u0105c pracownik\u00f3w w wiedz\u0119 i narz\u0119dzia do sprzeda\u017cy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reduce-returns-by-following-up-online\">Zmniejsz zwroty o <strong>\u015aledzenie online<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak cz\u0119sto mia\u0142e\u015b niesamowite wra\u017cenia z zakup\u00f3w, a potem nigdy wi\u0119cej nie s\u0142ysza\u0142e\u015b od sprzedawcy? Wsp\u00f3\u0142cze\u015bni konsumenci oczekuj\u0105 od detalist\u00f3w rozwijania z nimi sta\u0142ych relacji. I to w wielu punktach kontaktu \u2014 w sklepach fizycznych, e-mailach, mediach spo\u0142eczno\u015bciowych, a nawet w marketingu drukowanym (w niekt\u00f3rych przypadkach).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konsumenci s\u0105 bardziej lojalni, gdy sprzedawcy wk\u0142adaj\u0105 w to prac\u0119. Rozwa\u017c to <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/05\/21\/50-retail-innovation-stats-power-customer-experience\/#2ab8ec27447e\">77%<\/a> konsument\u00f3w (i 60% millenials\u00f3w) ma \u201ezwi\u0105zki\u201d z niekt\u00f3rymi markami od ponad 10 lat!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli jeste\u015b tradycyjnym sprzedawc\u0105 stacjonarnym, budowanie relacji mi\u0119dzy kana\u0142ami mo\u017ce wydawa\u0107 si\u0119 stosunkowo now\u0105 koncepcj\u0105. Ale pomy\u015bl o tym jak o tradycyjnej obs\u0142udze klienta (stara metoda dzwonienia z kart w skrzynce), w\u0142a\u015bnie wykonanej w sieci WWW.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kiedy\u015b by\u0142y to rozmowy uzupe\u0142niaj\u0105ce; teraz to kolejne e-maile i mi\u0142o\u015b\u0107 do medi\u00f3w spo\u0142eczno\u015bciowych. Zacznij od uzyskania adresu e-mail klienta przy kasie, aby pogratulowa\u0107 mu ka\u017cdego zakupu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nast\u0119pnie, je\u015bli jeszcze tego nie zrobi\u0142e\u015b, czas stworzy\u0107 hashtagi specyficzne dla marki. Mo\u017cesz monitorowa\u0107 korzystanie przez klient\u00f3w z hashtag\u00f3w Twojej marki w mediach spo\u0142eczno\u015bciowych, aby osobi\u015bcie podzi\u0119kowa\u0107 klientom (lub zmieni\u0107 je) za ka\u017cdym razem, gdy udost\u0119pniaj\u0105 zdj\u0119cia Twoich produkt\u00f3w.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58786\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/bindy-statment-ads_top-secret-button-ad-1080x1080-18\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Finding site issues is good. Fixing them is better.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&#038;ssl=1\" alt=\"Znalezienie problem\u00f3w z witryn\u0105 jest dobre. Lepiej je naprawi\u0107.\" class=\"wp-image-58786\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hashtagi specyficzne dla marki pomagaj\u0105 rozpocz\u0105\u0107 ci\u0105g\u0142y dialog, kt\u00f3ry mo\u017ce sk\u0142oni\u0107 klient\u00f3w do powt\u00f3rnych zakup\u00f3w i sprawi\u0107, \u017ce klienci b\u0119d\u0105 bardziej podekscytowani produktami z Twojego sklepu, kt\u00f3re ju\u017c maj\u0105. Nie zapominajmy, \u017ce reprezentuje w pe\u0142ni zaanga\u017cowany klient <a href=\"https:\/\/www.clarabridge.com\/customer-experience-dictionary\/customer-engagement\/\">23%<\/a> wi\u0119ksze przychody ni\u017c przeci\u0119tny klient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na przyk\u0142ad, <a href=\"https:\/\/blog.wishpond.com\/post\/62253333766\/3-key-hashtag-strategies-how-to-market-your-business\" target=\"_blank\" rel=\"noopener noreferrer\">KitKat<\/a> u\u017cywa sloganu #HaveABreak na swoich platformach spo\u0142eczno\u015bciowych. Ich klienci znaj\u0105 go i u\u017cywaj\u0105 go do interakcji z KitKat i ich spo\u0142eczno\u015bci\u0105 spo\u0142eczno\u015bciow\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dodatkowo hashtag KitKat specyficzny dla marki pozwala im r\u00f3wnie\u017c skanowa\u0107 media spo\u0142eczno\u015bciowe w poszukiwaniu skarg klient\u00f3w, dociera\u0107 do nich i oferowa\u0107 rozwi\u0105zania zapewniaj\u0105ce doskona\u0142\u0105 obs\u0142ug\u0119 i \u0142agodz\u0105ce negatywny wp\u0142yw.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"if-you-can-t-beat-em-reduce-return-impact\"><strong>Je\u015bli nie mo\u017cesz ich pokona\u0107, zmniejsz wp\u0142yw na zwrot<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Istnieje r\u00f3wnie\u017c mo\u017cliwo\u015b\u0107 bardziej strategicznego podej\u015bcia do zwrot\u00f3w, kt\u00f3re <em>robi\u0107 <\/em>zdarzy si\u0119 w sklepie, aby zmniejszy\u0107 ich negatywny wp\u0142yw na wyniki finansowe. Zimna, twarda prawda jest taka, \u017ce <a href=\"https:\/\/www.pymnts.com\/news\/retail\/2019\/online-liquidation-returns-resale\/\" target=\"_blank\" rel=\"noopener noreferrer\">mniej ni\u017c po\u0142owa<\/a> zwracanych towar\u00f3w odsprzedawane s\u0105 po pe\u0142nej cenie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby zmniejszy\u0107 negatywny wp\u0142yw zwrot\u00f3w, zacznij od udoskonalenia operacji logistyki zwrotnej (tzw. odwr\u00f3conego \u0142a\u0144cucha dostaw). Zr\u00f3b to, aby w kr\u00f3tszym czasie odnowi\u0107, zlikwidowa\u0107 lub umie\u015bci\u0107 z powrotem zwr\u00f3cone towary. Oznacza to, \u017ce b\u0119dziesz musia\u0142 przeceni\u0107 mniej produkt\u00f3w i zmniejszy\u0107 straty finansowe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Komunikacja jest jednym z najwa\u017cniejszych czynnik\u00f3w w procesie logistyki zwrotnej. Musisz upewni\u0107 si\u0119, \u017ce sklepy s\u0105 \u015bwiadome najskuteczniejszego sposobu obs\u0142ugi zwrot\u00f3w. Mo\u017cesz u\u017cy\u0107 platformy wsp\u00f3\u0142pracy, takiej jak <a href=\"https:\/\/bindy.com\/products\/collaboration\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a> aby Twoje sklepy by\u0142y na bie\u017c\u0105co.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na przyk\u0142ad, je\u015bli jeste\u015b ma\u0142ym lub \u015brednim SMB, nie zawsze mo\u017cesz mie\u0107 kadr\u0119 kierownicz\u0105, kt\u00f3ra odpowiada na z\u0142o\u017cone zapytania dotycz\u0105ce zwrot\u00f3w lub zapewnia, \u017ce pracownicy stosuj\u0105 zaktualizowane zasady. Dzi\u0119ki czatowi w aplikacji Bindy Twoi pracownicy mog\u0105 natychmiast i bezpiecznie zarz\u0105dza\u0107 wiadomo\u015bciami w celu uzyskania pomocy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"429\" data-attachment-id=\"60044\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/screen-compo-combo_screens-layed-out\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/Screen-compo-Combo_Screens-layed-out.png?fit=600%2C429&amp;ssl=1\" data-orig-size=\"600,429\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen-compo-Combo_Screens-layed-out\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/Screen-compo-Combo_Screens-layed-out.png?fit=600%2C429&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/Screen-compo-Combo_Screens-layed-out.png?resize=600%2C429&#038;ssl=1\" alt=\"\" class=\"wp-image-60044\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/Screen-compo-Combo_Screens-layed-out.png?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/Screen-compo-Combo_Screens-layed-out.png?resize=300%2C215&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/Screen-compo-Combo_Screens-layed-out.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/Screen-compo-Combo_Screens-layed-out.png?resize=559%2C400&amp;ssl=1 559w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Pos\u0142ugiwa\u0107 si\u0119 <a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">zadania<\/a> stworzy\u0107 bezpo\u015bredni\u0105 lini\u0119 <a href=\"https:\/\/blog.bindy.com\/pl\/komunikacja-i-realizacja-w-sklepie-kompleksowy-przewodnik-dla-sprzedawcow-detalicznych\/\" target=\"_blank\" aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" rel=\"noreferrer noopener\">Komunikacja<\/a> mi\u0119dzy kierownictwem a partnerami handlowymi, aby wys\u0142a\u0107 pracownikom materia\u0142y pomocnicze (i upewni\u0107 si\u0119, \u017ce je przeczytali).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Twoi pracownicy mog\u0105 si\u0119 z Tob\u0105 komunikowa\u0107, przesy\u0142aj\u0105c i udost\u0119pniaj\u0105c zdj\u0119cia produkt\u00f3w oraz prosz\u0105c o opini\u0119. Mo\u017cesz tak\u017ce tworzy\u0107 powi\u0105zane zadania, aby pracownicy mieli \u0142atwe do \u015bledzenia serie, aby zmieni\u0107 przeznaczenie swoich zwrot\u00f3w w czasie rzeczywistym.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"final-thoughts\"><strong>Ko\u0144cowe przemy\u015blenia\u2026<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nieumo\u017cliwienie klientom zwrotu produkt\u00f3w jest zbyt ryzykown\u0105 propozycj\u0105 dla nowoczesnych detalist\u00f3w. Chocia\u017c zwroty w sklepie s\u0105 kosztowne, mo\u017cna je znacznie ograniczy\u0107, podejmuj\u0105c dzia\u0142ania zapobiegawcze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Korzystaj\u0105c z om\u00f3wionych tutaj narz\u0119dzi i prowadz\u0105c sta\u0142y dialog z klientami, b\u0119dziesz w stanie ograniczy\u0107 zwroty w sklepie dzi\u0119ki doskona\u0142ej komunikacji klient\/sprzedawca. Szcz\u0119\u015bliwy sprzeda\u017cy!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O autorze:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1050\" data-attachment-id=\"6675\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/jasmineglasheen-173\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173.jpg?fit=1280%2C1920&amp;ssl=1\" data-orig-size=\"1280,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark II&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1565190408&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;640&quot;,&quot;shutter_speed&quot;:&quot;0.00625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"JasmineGlasheen-173\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173.jpg?fit=683%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173.jpg?resize=700%2C1050&#038;ssl=1\" alt=\"JasmineGlasheen-173\" class=\"wp-image-6675\" style=\"aspect-ratio:0.6676384839650146;width:149px;height:auto\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173.jpg?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173.jpg?resize=700%2C1050&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173.jpg?resize=2000%2C3000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173.jpg?resize=267%2C400&amp;ssl=1 267w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/jasmineaglasheen.com\/\">Jasmine Glasheen<\/a>&nbsp;jest pisarzem detalicznym, content marketerem i przedstawicielem marki. Zapewnia przyw\u00f3dztwo w sektorze detalicznym dla The Robin Report, IBM, Retail Minded, Sourcing Journal i wielu innych. Przez 2 lata z rz\u0119du jest na li\u015bcie 100 najlepszych sprzedawc\u00f3w detalicznych Vend, a jej Instagram znajduje si\u0119 na li\u015bcie 15 kont na Instagramie Vend, kt\u00f3re nale\u017cy \u015bledzi\u0107.<\/p>","protected":false},"excerpt":{"rendered":"<p>Zwroty detaliczne to nie tylko problem handlu elektronicznego; wszyscy sprzedawcy powinni pomy\u015ble\u0107 o sposobach ograniczenia zwrot\u00f3w. Podczas gdy zakupy modowe online s\u0105 zwracane dwa razy cz\u0119\u015bciej ni\u017c produkty kupowane w sklepie, zwroty w sklepach fizycznych r\u00f3wnie\u017c zabieraj\u0105 du\u017c\u0105 cz\u0119\u015b\u0107 udzia\u0142u w rynku detalist\u00f3w. Tylko w tym roku zwroty b\u0119d\u0105 kosztowa\u0107 firmy $550 miliard\u00f3w (to\u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/how-to-reduce-returns-in-your-stores\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">Jak zmniejszy\u0107 zwroty w swoich sklepach<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005,431564],"tags":[677173969,677173974,677174113,677174062,677174114,677173973],"class_list":["post-7940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-retail-sales","tag-consumer-behavior","tag-reduce-returns","tag-reduce-returns-in-store","tag-reduce-shrink","tag-reduce-wardrobing","tag-retail-returns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Reduce Returns in Your Stores<\/title>\n<meta name=\"description\" content=\"Retail returns aren\u2019t just an eCommerce problem; all retailers should be thinking about ways to reduce returns in-store. 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Czy masz czasem wra\u017cenie, \u017ce Ty i Twoi partnerzy handlowi nie jeste\u015bcie zgodni? Je\u015bli przytakujesz tym pytaniom, by\u0107 mo\u017ce Twojej strategii detalicznej brakuje wa\u017cnego elementu: wsp\u00f3\u0142pracy. Kiedy firmy z bran\u017cy d\u00f3br konsumpcyjnych\u2026","rel":"","context":"W \u201e\ud83e\uddc3 Consumer Packaged Goods&quot;","block_context":{"text":"\ud83e\uddc3 Consumer Packaged Goods","link":"https:\/\/blog.bindy.com\/pl\/category\/cpgs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_576111706.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7494,"url":"https:\/\/blog.bindy.com\/pl\/4-types-of-inspections-that-protect-store-operations\/","url_meta":{"origin":7940,"position":3},"title":"4 rodzaje audyt\u00f3w w handlu detalicznym i hotelarstwie, kt\u00f3re chroni\u0105 obiekty","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Przeprowadzanie inspekcji w sklepach (zwanych r\u00f3wnie\u017c audytami detalicznymi, wizytami w sklepach lub spacerami po sklepach) powinno znale\u017a\u0107 si\u0119 w programie ka\u017cdego sprzedawcy detalicznego, aby chroni\u0107 jego dzia\u0142alno\u015b\u0107. Dlaczego? Inspekcje w sklepach sprzyjaj\u0105 lepszej og\u00f3lnej zgodno\u015bci ze standardami marki, zmniejszaj\u0105 dystans mi\u0119dzy sklepami a central\u0105 oraz poprawiaj\u0105 do\u015bwiadczenia klient\u00f3w poprzez zapewnienie odpowiedniego merchandisingu, obs\u0142ugi i bezpiecze\u0144stwa\u2026","rel":"","context":"W \u201e\ud83d\udcca Retail Audit Software&quot;","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/pl\/category\/retail-audit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Final-bck-transp_Screen-compo-pages-08.png?fit=1200%2C531&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7512,"url":"https:\/\/blog.bindy.com\/pl\/how-iot-is-transforming-retail-and-food-service\/","url_meta":{"origin":7940,"position":4},"title":"Jak Internet Rzeczy zmienia handel detaliczny i gastronomi\u0119","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Internet Rzeczy (IoT) to termin, kt\u00f3ry funkcjonuje ju\u017c od jakiego\u015b czasu. I cho\u0107 dyskusje na temat tego modnego s\u0142owa bywaj\u0105 zmienne, jest ono ju\u017c zakorzenione w codziennej dzia\u0142alno\u015bci wi\u0119kszo\u015bci du\u017cych sieci handlowych. IoT to dos\u0142ownie ka\u017cde urz\u0105dzenie, narz\u0119dzie, maszyna i cz\u0142owiek, kt\u00f3ry przesy\u0142a dane przez po\u0142\u0105czenie internetowe. Technologia IoT w\u2026","rel":"","context":"W \u201e\ud83d\udcc8 Retail Trends&quot;","block_context":{"text":"\ud83d\udcc8 Retail Trends","link":"https:\/\/blog.bindy.com\/pl\/category\/retail-trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1338110057-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1338110057-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1338110057-1.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1338110057-1.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_1338110057-1.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":60213,"url":"https:\/\/blog.bindy.com\/pl\/benefits-of-videos-for-site-visits\/","url_meta":{"origin":7940,"position":5},"title":"5 korzy\u015bci z u\u017cywania film\u00f3w wideo do audyt\u00f3w detalicznych","author":"Bindy","date":"17 maja, 2023","format":false,"excerpt":"Je\u015bli zdj\u0119cie jest warte tysi\u0105ca s\u0142\u00f3w, czy film mo\u017ce by\u0107 bezcenny? Poza memami i filmikami z kotami, a nawet poza pomocnymi filmami \u201czr\u00f3b to sam\u201d o naprawach domowych na YouTube, filmy maj\u0105 ogromn\u0105 warto\u015b\u0107 dla konsument\u00f3w i firm. To \u017cadna nowo\u015b\u0107. Filmy s\u0105 jednym z najbardziej\u2026","rel":"","context":"W \u201e\ud83d\udcca Retail Audit Software&quot;","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/pl\/category\/retail-audit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_2206898533.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_2206898533.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_2206898533.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_2206898533.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_2206898533.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/7940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/comments?post=7940"}],"version-history":[{"count":22,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/7940\/revisions"}],"predecessor-version":[{"id":65026,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/7940\/revisions\/65026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media\/10856"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media?parent=7940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/categories?post=7940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/tags?post=7940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}