{"id":7063,"date":"2021-06-26T15:16:00","date_gmt":"2021-06-26T19:16:00","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7063"},"modified":"2024-08-20T11:34:01","modified_gmt":"2024-08-20T15:34:01","slug":"ewolucja-analizy-ruchu-pieszego-i-jak-ja-wykorzystac","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it\/","title":{"rendered":"Ewolucja analizy ruchu pieszego i jak z niego korzysta\u0107"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Analiza ruchu pieszego pomaga tradycyjnym sklepom uzyska\u0107 te same szczeg\u00f3\u0142owe informacje o klientach, z kt\u00f3rych korzystaj\u0105 marki e-commerce. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Kiedy robiono zakupy online, marki e-commerce mia\u0142y przewag\u0119 pod wzgl\u0119dem danych. Mogli \u015bledzi\u0107 wi\u0119cej ni\u017c tylko liczb\u0119 os\u00f3b, kt\u00f3re odwiedzi\u0142y ich witryn\u0119 \u2014 mogli przyjrze\u0107 si\u0119, w jaki spos\u00f3b wchodzili w interakcj\u0119 z ich witryn\u0105, a tym samym zrozumie\u0107 og\u00f3lne zachowanie klient\u00f3w podczas interakcji z mark\u0105.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Tymczasem sprzedawcy detaliczni byli zadowoleni, gdyby mogli uzyska\u0107 dok\u0142adn\u0105 liczb\u0119 kupuj\u0105cych, kt\u00f3rzy weszli do sklepu.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A potem przysz\u0142a technologia. <\/span><a href=\"https:\/\/blog.bindy.com\/pl\/5-ways-retailers-can-increase-foot-traffic-in-their-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ruch pieszy<\/a><span style=\"font-weight: 400;\"> analiza ewoluowa\u0142a od prostego liczenia cia\u0142 do bardziej wyrafinowanego zestawu analiz, podobnego do tych dost\u0119pnych online.&nbsp;<\/span><span style=\"font-weight: 400;\">Ale ju\u017c, <\/span><a href=\"https:\/\/blog.bindy.com\/pl\/10-najwazniejszych-wskaznikow-kpi-ktore-powinni-sledzic-detalisci-smb-i-jak-je-mierzyc\/\" target=\"_blank\" rel=\"noopener noreferrer\">detali\u015bci dzia\u0142aj\u0105cy na podstawie danych<\/a><span style=\"font-weight: 400;\"> mo\u017ce zbiera\u0107 szczeg\u00f3\u0142owe informacje nie tylko o tym, ile os\u00f3b wchodzi do ich sklepu, ale tak\u017ce o ich zachowaniu w tym miejscu.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">W tym artykule przyjrzymy si\u0119 historii i ewolucji analizy ruchu pieszego oraz temu, jak mo\u017cesz z niej korzysta\u0107 w swoich sklepach detalicznych.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ewolucja licznika ruchu pieszego<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Najpierw sp\u00f3jrzmy wstecz na ewolucj\u0119 liczenia i analizy ruchu pieszego:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Podr\u0119cznik liczy w czasach staro\u017cytnych:<\/strong><b><span style=\"font-weight: 400;\"> Istniej\u0105 historyczne oznaki wczesnego r\u0119cznego liczenia. <\/span><a href=\"https:\/\/americanhistory.si.edu\/collections\/object-groups\/counters\" target=\"_blank\" rel=\"noopener noreferrer\">Wed\u0142ug Narodowego Muzeum Historii Ameryka\u0144skiej<\/a><span style=\"font-weight: 400;\">, \u201eskrybowie wykonuj\u0105cy obliczenia przesuwali ma\u0142e kamienie lub metalowe \u017cetony wzd\u0142u\u017c linii\u201d.<\/span><\/b><\/li>\n\n\n\n<li><strong>Liczniki mechaniczne:<\/strong> <span style=\"font-weight: 400;\">W XIX wieku wynalazcy zacz\u0119li tworzy\u0107 i patentowa\u0107 liczniki mechaniczne. Urz\u0105dzenia te s\u0142u\u017cy\u0142y do liczenia rolnictwa, maszyn i innych. W 1874 roku Alexander Atkinson wynalaz\u0142 rejestr liczenia do \u015bledzenia ilo\u015bci zbo\u017ca.<\/span><\/li>\n\n\n\n<li><strong>Maty dociskowe:<\/strong><span style=\"font-weight: 400;\"> Maty, platformy i czujniki czu\u0142e na nacisk by\u0142y jednymi z pierwszych post\u0119p\u00f3w ukierunkowanych na liczenie ludzi. Dzia\u0142a r\u00f3wnie\u017c w \u015brodowisku detalicznym.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Wi\u0105zki podczerwieni:<\/strong><span style=\"font-weight: 400;\"> Po przeciwnych stronach wej\u015bcia do sklepu umieszczone s\u0105 liczniki belek. U\u017cywaj\u0105 odbiornika lub reflektora, aby wystrzeli\u0107 ci\u0105g\u0142y strumie\u0144 \u015bwiat\u0142a przez wej\u015bcie. Za ka\u017cdym razem, gdy ten snop \u015bwiat\u0142a zostaje przerwany, dodaje licznik do wyniku.<\/span><\/li>\n\n\n\n<li><strong>Liczniki termiczne<\/strong><b>: <\/b><span style=\"font-weight: 400;\">Technologia ta zosta\u0142a opracowana przy u\u017cyciu \u017ar\u00f3de\u0142 ciep\u0142a do liczenia os\u00f3b wchodz\u0105cych do sklepu.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Liczniki wideo<\/strong><b>:<span style=\"font-weight: 400;\"> Liczniki wideo rejestruj\u0105 wej\u015bcie do sklepu i u\u017cywaj\u0105 algorytm\u00f3w komputerowych do liczenia cia\u0142, kt\u00f3re przechodz\u0105. Detali\u015bci mogli zacz\u0105\u0107 analizowa\u0107 wi\u0119cej ni\u017c tylko liczb\u0119 kupuj\u0105cych wchodz\u0105cych do sklepu \u2014 mogli r\u00f3wnie\u017c przyjrze\u0107 si\u0119 ich zachowaniu w \u015brodku.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Liczenie Wi-Fi:<\/strong><span style=\"font-weight: 400;\"> Nawet bardziej zaawansowana ni\u017c liczniki wideo, analiza ruchu pieszego Wi-Fi jest jak dot\u0105d najbardziej wyrafinowana. Smartfony kupuj\u0105cych \u0142\u0105cz\u0105 si\u0119 z sieci\u0105 i wysy\u0142aj\u0105 do systemu alerty i informacje o ich aktywno\u015bci. Ta szczeg\u00f3\u0142owa analiza pokazuje liczb\u0119 kupuj\u0105cych, dok\u0105d si\u0119 udali, w jakich obszarach sp\u0119dzali najwi\u0119cej czasu, jakie produkty eksplorowali, a nawet kt\u00f3rzy wsp\u00f3\u0142pracownicy im pomogli.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Technologia handlu detalicznego stale umo\u017cliwia markom <a href=\"https:\/\/blog.bindy.com\/pl\/10-sposobow-wykorzystania-psychologii-konsumenta-do-zwiekszenia-sprzedazy-w-handlu-detalicznym\/\" target=\"_blank\" rel=\"noopener noreferrer\">dowiedzie\u0107 si\u0119 wi\u0119cej o zachowaniach klient\u00f3w<\/a><span style=\"font-weight: 400;\">, budowanie autentycznych relacji i zwi\u0119kszanie sprzeda\u017cy.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" data-attachment-id=\"7427\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/compliantia-banner-ads-jan-2020-v8-5\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Compliantia - Banner Ads - Jan 2020 - v8&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Compliantia &amp;#8211; Banner Ads &amp;#8211; Jan 2020 &amp;#8211; v8\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6-1024x535.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png\" alt=\"https:\/\/bindy.com\/\" class=\"wp-image-7427\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Jak dzi\u015b korzysta\u0107 z analizy ruchu pieszego<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sprzedawcy detaliczni mog\u0105 korzysta\u0107 z kombinacji powy\u017cszych nowoczesnych narz\u0119dzi, z kt\u00f3rych wielu zwraca si\u0119 do wideo i Wi-Fi, jako podstawowych narz\u0119dzi do analizy ruchu pieszego. \u201eRuch pieszy jest krytycznym barometrem dla detalist\u00f3w\u201d, m\u00f3wi David Bairstow, wiceprezes ds. produktu, <\/span>Powietrzny hak<span style=\"font-weight: 400;\">. \u201ePrzy tak wielu sygna\u0142ach konkuruj\u0105cych o uwag\u0119 konsument\u00f3w wa\u017cne jest, aby zrozumie\u0107, ilu konsument\u00f3w odwiedza Twoje sklepy w por\u00f3wnaniu z konkurencj\u0105\u201d.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sprzedawcy detaliczni mog\u0105 \u201ezidentyfikowa\u0107 trendy we w\u0142asnych danych CRM, aby wyja\u015bni\u0107 niekt\u00f3re zmiany, ale nie mog\u0105 zebra\u0107 ca\u0142ej historii bez zrozumienia przep\u0142ywu ruchu pieszego\u201d, m\u00f3wi. Analiza ruchu pieszego \u0142\u0105czy wszystko w jedn\u0105 ca\u0142o\u015b\u0107.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eMo\u017cliwo\u015b\u0107 zobaczenia wzgl\u0119dnych zmian w ruchu pieszym mo\u017ce poprze\u0107 lub zaprzeczy\u0107 tezie\u201d. \u2013 David Bairstow, wiceprezes ds. produktu, <a href=\"https:\/\/www.skyhook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Powietrzny hak<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sprzedawcy powinni przeanalizowa\u0107 kilka kluczowych kategorii spostrze\u017ce\u0144:&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Wzorce ruchu<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Analiza tego, jak klienci poruszaj\u0105 si\u0119 po Twoim sklepie, obejmuje wiele. Skoncentruj si\u0119 wi\u0119c na KPI, kt\u00f3re wspieraj\u0105 Twoje nadrz\u0119dne cele biznesowe. Bior\u0105c to pod uwag\u0119, patrz\u0105c na ruch pieszy, nale\u017cy wzi\u0105\u0107 pod uwag\u0119 kilka uniwersalnych punkt\u00f3w danych:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Punkty tarcia<span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">Gdzie klienci utkn\u0119li? Co mo\u017cesz zrobi\u0107, aby je odblokowa\u0107?&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Klastry<\/strong>:<span style=\"font-weight: 400;\"> Czy w sklepie s\u0105 okre\u015blone lokalizacje, w kt\u00f3rych kupuj\u0105cy zwykle skupiaj\u0105 si\u0119 lub sp\u0119dzaj\u0105 du\u017co czasu? Co sprawia, \u017ce sp\u0119dzaj\u0105 tyle czasu w tym miejscu? Czy to dobra czy z\u0142a rzecz?<\/span><\/li>\n\n\n\n<li><strong>Wsp\u00f3\u0142czynnik konwersji<\/strong>:<span style=\"font-weight: 400;\"> Wiedza o tym, ile os\u00f3b wchodzi do Twojego sklepu i ile os\u00f3b dokonuje zakupu, pomo\u017ce Ci zrozumie\u0107 wsp\u00f3\u0142czynnik konwersji. Jest to dok\u0142adniejszy wska\u017anik tego, jak skutecznie zwi\u0119kszasz sprzeda\u017c, ni\u017c p\u0142askie wyniki sprzeda\u017cy.<\/span><\/li>\n\n\n\n<li><strong>Czas oczekiwania<\/strong>:<span style=\"font-weight: 400;\"> Ile czasu kupuj\u0105cy sp\u0119dzaj\u0105 w Twoim sklepie? Jak to si\u0119 ma do wydanych pieni\u0119dzy i innych danych zwi\u0105zanych z konwersj\u0105?<br><\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-attachment-id=\"10062\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/shutterstock_1125853544-1\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg\" data-orig-size=\"1920,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1125853544 (1)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1-1024x768.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1-1024x768.jpg\" alt=\"\" class=\"wp-image-10062\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1-1024x768.jpg 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1-300x225.jpg 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1-768x576.jpg 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1-1536x1152.jpg 1536w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1-2048x1536.jpg 2048w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1-1200x900.jpg 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1-800x600.jpg 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1-400x300.jpg 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1-200x150.jpg 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1-700x525.jpg 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1-2000x1500.jpg 2000w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1-533x400.jpg 533w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Monitorowanie rynku<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Zawsze warto przeprowadza\u0107 analizy rynkowe. \u201ePor\u00f3wnaj ruch pieszy w wielu lokalizacjach sklep\u00f3w z konkurencj\u0105\u201d \u2014 zaleca Bairstow. Pomo\u017ce ci to zrozumie\u0107, gdzie pasujesz do og\u00f3lnego krajobrazu.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Analiza por\u00f3wnawcza z Twoimi sklepami lub sklepami konkurencji s\u0142u\u017cy jako narz\u0119dzie do analizy por\u00f3wnawczej, aby zobaczy\u0107, jak Twoje sklepy si\u0119 prezentuj\u0105. Na podstawie tych informacji mo\u017cesz okre\u015bli\u0107, czy Twoje dane dotycz\u0105ce ruchu pieszego s\u0105 prawid\u0142owe, czy te\u017c nale\u017cy si\u0119 nimi zaj\u0105\u0107.&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201eSprzedawcy detaliczni mog\u0105 przyjrze\u0107 si\u0119 odleg\u0142o\u015bci, jak\u0105 konsumenci pokonuj\u0105 do najskuteczniejszych sklep\u00f3w, demografii odwiedzaj\u0105cych sklepy o najwy\u017cszej wydajno\u015bci, innym detalistom skupionym wok\u00f3\u0142 sklep\u00f3w o najwy\u017cszej wydajno\u015bci w por\u00f3wnaniu z s\u0142abszymi oraz cechach wsp\u00f3lnych dla sklep\u00f3w o wysokiej wydajno\u015bci\u201d \u2013 m\u00f3wi Bairstow. .&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-attachment-id=\"58787\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/store-operations-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-21\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Gaining visibility into your sites also makes them accountable\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21-1024x1024.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png\" alt=\"Uzyskanie wgl\u0105du w Twoje witryny r\u00f3wnie\u017c sprawia, \u017ce s\u0105 one odpowiedzialne\" class=\"wp-image-58787\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png 1080w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21-1024x1024.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21-800x800.png?crop=1 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21-50x50.png?crop=1 50w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Atrybucja marketingowa<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Wype\u0142nianie luki mi\u0119dzy danymi online i offline to nieko\u0144cz\u0105ce si\u0119 wyzwanie. Ale technologia u\u0142atwia to z powodzeniem. Jednak marketerzy stoj\u0105 przed wyzwaniem, je\u015bli chodzi o atrybucj\u0119, zw\u0142aszcza w przypadku kampanii cyfrowych, kt\u00f3re zwi\u0119kszaj\u0105 ruch i sprzeda\u017c w sklepie. Faktycznie, <\/span><a href=\"https:\/\/rakutenmarketing.com\/en-uk\/media-and-press\/facebook-influencers-make-75k-per-post-despite-marketers-limited-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">60% marek<\/a><span style=\"font-weight: 400;\"> obecnie nie u\u017cywaj w og\u00f3le modelu atrybucji do sprzeda\u017cy influencer\u00f3w.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201eAnaliza ruchu pieszego mo\u017ce powiedzie\u0107, czy Twoje kampanie sprzeda\u017cowe i marketingowe maj\u0105 bezpo\u015bredni wp\u0142yw na ruch pieszy do sklep\u00f3w i skutkuj\u0105 sprzeda\u017c\u0105 fizyczn\u0105\u201d \u2013 m\u00f3wi Bairstow.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Narz\u0119dzia do analizy ruchu pieszego dla detalist\u00f3w<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Obecnie w bran\u017cy nie brakuje narz\u0119dzi do analizy ruchu pieszego. \u201eTrudno jest mie\u0107 szeroki obraz wszystkich sklep\u00f3w i konkurent\u00f3w przy starych rozwi\u0105zaniach, kt\u00f3re wymagaj\u0105 drogiego sprz\u0119tu, takiego jak kamery i sygnalizatory\u201d, m\u00f3wi Bairstow. \u201eWielu detalist\u00f3w maksymalizuje swoj\u0105 wiedz\u0119 o swoich konsumentach, a ci, kt\u00f3rzy tego nie robi\u0105, ryzykuj\u0105 pozostanie w tyle, unikaj\u0105c korzystania z nowych dost\u0119pnych narz\u0119dzi\u201d.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Niekt\u00f3re narz\u0119dzia do analizy ruchu pieszego do sprawdzenia obejmuj\u0105:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.aislelabs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Labirynty korytarzowe<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/axper.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Axper<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.getblix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.density.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">G\u0119sto\u015b\u0107<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mindtree.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mindtree<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailnext.net\/en\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Handel detalicznyDalej<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.scanalyticsinc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Analizy analityczne<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.shoppertrak.com\" target=\"_blank\" rel=\"noopener noreferrer\">ShopperTrak<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.trafsys.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Traf-Sys<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Najlepiej sprawdzi\u0107 swoje opcje za pomoc\u0105 w\u0142asnych bada\u0144, aby okre\u015bli\u0107, kt\u00f3ra jest najlepiej dopasowana do Twoich sklep\u00f3w i cel\u00f3w biznesowych.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-attachment-id=\"56864\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/the-bindy-workflow\/auditor_works_here_800-2\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"auditor_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png\" alt=\"\" class=\"wp-image-56864\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800-50x50.png?crop=1 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Jak zoptymalizowa\u0107 ruch pieszy do swoich sklep\u00f3w detalicznych<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dane to tylko jeden element uk\u0142adanki. To, co robisz z tymi danymi, ma wp\u0142yw na wyniki finansowe. Detali\u015bci musz\u0105 zrozumie\u0107 wnioski p\u0142yn\u0105ce z narz\u0119dzi analizy ruchu pieszego i, co wa\u017cniejsze, dzia\u0142a\u0107 na podstawie tych spostrze\u017ce\u0144.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Oto kilka zasob\u00f3w, kt\u00f3re pomog\u0105 Ci to zrobi\u0107:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.bindy.com\/pl\/jak-sprawic-by-klienci-przeszli-do-sklepow-offline-w-tym-sezonie-swiatecznym\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jak pozyska\u0107 klient\u00f3w w trybie offline i do swoich sklep\u00f3w<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pl\/5-ways-retailers-can-increase-foot-traffic-in-their-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 sposob\u00f3w, w jakie sprzedawcy detaliczni mog\u0105 zwi\u0119kszy\u0107 ruch pieszy w swoich sklepach<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pl\/7-technik-wizualnego-merchandisingu-zwiekszajacych-sprzedaz\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 technik wizualnego merchandisingu w celu zwi\u0119kszenia sprzeda\u017cy<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O autorze:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"299\" data-attachment-id=\"5746\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/andrea\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg\" data-orig-size=\"299,299\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"andrea\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?zoom=0.8999999761581421&amp;resize=235%2C225&amp;ssl=1\" alt=\"Andrea\" class=\"wp-image-5746\" style=\"width:198px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Alex jest copywriterem, kt\u00f3ry wsp\u00f3\u0142pracuje z firmami B2B w sektorach handlu detalicznego, e-commerce i podr\u00f3\u017cy, aby tworzy\u0107 strategie i eksperckie tre\u015bci w formie d\u0142ugiej, stron internetowych i blog\u00f3w. Mo\u017cesz zobaczy\u0107 jej prac\u0119 na stronach takich jak Shopify, Vend, Stitch Labs, Money Under 30 i innych.\u00a0<a href=\"https:\/\/www.thealexsheehan.com\/?source=compliantia\" target=\"_blank\" rel=\"noreferrer noopener\">thealexsheehan.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Analiza ruchu pieszego pomaga tradycyjnym sklepom uzyska\u0107 te same szczeg\u00f3\u0142owe informacje o klientach, z kt\u00f3rych korzystaj\u0105 marki e-commerce. Kiedy robiono zakupy online, marki e-commerce mia\u0142y przewag\u0119 pod wzgl\u0119dem danych. Mogli \u015bledzi\u0107 wi\u0119cej ni\u017c tylko liczb\u0119 os\u00f3b, kt\u00f3re odwiedzi\u0142y ich witryn\u0119 \u2014 mogli przyjrze\u0107 si\u0119, w jaki spos\u00f3b wchodzili w interakcj\u0119\u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">Ewolucja analizy ruchu pieszego i jak z niego korzysta\u0107<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[677173911,175,677173941],"class_list":["post-7063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-foot-traffic","tag-marketing","tag-retail-data"],"yoast_head":"<!-- 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Podsumowuj\u0105c, listopad i grudzie\u0144 to najwa\u017cniejsze miesi\u0105ce dla Twojej dzia\u0142alno\u015bci detalicznej. Musisz przedstawi\u0107 przekonuj\u0105ce argumenty, aby przyci\u0105gn\u0105\u0107 klient\u00f3w do swoich sklep\u00f3w. Poni\u017cej znajdziesz kilka wskaz\u00f3wek, jak\u2026","rel":"","context":"W \u201e\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":6783,"url":"https:\/\/blog.bindy.com\/pl\/boosting-holiday-sales-visual-merchandising-tips-for-the-golden-quarter\/","url_meta":{"origin":7063,"position":3},"title":"Zwi\u0119kszanie wyprzeda\u017cy \u015bwi\u0105tecznych: wskaz\u00f3wki dotycz\u0105ce wizualnego merchandisingu w Z\u0142otym Kwartale","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Sprzeda\u017c w sklepach stacjonarnych nadal stanowi wi\u0119kszo\u015b\u0107 sprzeda\u017cy w okresie \u015bwi\u0105tecznym. I ka\u017cdy sprzedawca o tym wie. Dlatego widzimy zwiastuny \u015bwi\u0105tecznych i innych zimowych promocji, kt\u00f3re pojawiaj\u0105 si\u0119 w sklepach, gdy tylko pierwsze li\u015bcie br\u0105zowiej\u0105. Jak wi\u0119c wyr\u00f3\u017cni\u0107 swoj\u0105 mark\u0119 i\u2026","rel":"","context":"W \u201e\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":6539,"url":"https:\/\/blog.bindy.com\/pl\/8-sales-boosting-opportunities-for-q4\/","url_meta":{"origin":7063,"position":4},"title":"8 mo\u017cliwo\u015bci zwi\u0119kszenia sprzeda\u017cy w czwartym kwartale","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Sezon \u015bwi\u0105teczny ju\u017c tu\u017c-tu\u017c, a Wasze sklepy, w kt\u00f3rych odbywa si\u0119 801 300 0 ...","rel":"","context":"W \u201e\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":7940,"url":"https:\/\/blog.bindy.com\/pl\/how-to-reduce-returns-in-your-stores\/","url_meta":{"origin":7063,"position":5},"title":"Jak zmniejszy\u0107 zwroty w swoich sklepach","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Zwroty detaliczne to nie tylko problem e-commerce; wszyscy sprzedawcy detaliczni powinni zastanowi\u0107 si\u0119 nad sposobami ograniczenia liczby zwrot\u00f3w. Chocia\u017c zakupy modowe online s\u0105 zwracane dwa razy cz\u0119\u015bciej ni\u017c w sklepach stacjonarnych, zwroty w sklepach stacjonarnych r\u00f3wnie\u017c znacz\u0105co zmniejszaj\u0105 udzia\u0142y sprzedawc\u00f3w detalicznych w rynku. Tylko w tym roku zwroty\u2026","rel":"","context":"W \u201e\ud83d\udcd6 How-to guides&quot;","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/pl\/category\/how-to\/"},"img":{"alt_text":"reduce returns in retail stores","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1521597296.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/7063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/comments?post=7063"}],"version-history":[{"count":15,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/7063\/revisions"}],"predecessor-version":[{"id":63349,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/7063\/revisions\/63349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media\/61743"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media?parent=7063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/categories?post=7063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/tags?post=7063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}