{"id":7054,"date":"2021-10-26T15:16:11","date_gmt":"2021-10-26T20:16:11","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7054"},"modified":"2024-11-29T10:21:01","modified_gmt":"2024-11-29T15:21:01","slug":"przewodnik-po-przygotowaniu-do-zakupow-swiatecznych","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/holiday-retail-prep-guide\/","title":{"rendered":"Przewodnik po przygotowaniach do sprzeda\u017cy w okresie \u015bwi\u0105tecznym"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Okres \u015bwi\u0105teczny stanowi 20% rocznej sprzeda\u017cy w bran\u017cy detalicznej i odpowiada za do 30% ca\u0142kowitej sprzeda\u017cy niekt\u00f3rych indywidualnych detalist\u00f3w. Czy jeste\u015b przygotowany?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Niniejszy przewodnik ma s\u0142u\u017cy\u0107 jako lista kontrolna przygotowa\u0144 do \u015bwi\u0105t, je\u015bli chodzi o dwie najwa\u017cniejsze kwestie, o kt\u00f3rych nale\u017cy pomy\u015ble\u0107 w tym czasie: popraw\u0119 bezpiecze\u0144stwa p\u0142atno\u015bci i zaplanowanie strategii marketingowej. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63405\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/visual-merchandising-checklist\/vision-reality-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"vision-reality-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63405\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Celem przygotowa\u0144 jest oczywi\u015bcie (1) zwi\u0119kszenie i zwi\u0119kszenie sprzeda\u017cy \u015bwi\u0105tecznej i przysz\u0142ej w Twoim sklepie oraz (2) zapewnienie, \u017ce Twoi klienci i Twoja firma b\u0119d\u0105 mogli korzysta\u0107 z bezpiecznych, bezpiecznych transakcji bez op\u00f3\u017anie\u0144, zak\u0142\u00f3ce\u0144 lub nieuczciwych dzia\u0142a\u0144.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zacznij planowa\u0107 ju\u017c teraz, aby zapewni\u0107 sobie udany sezon \u015bwi\u0105teczny. Najlepszym prezentem, jaki mo\u017cesz da\u0107 sobie, swojej firmie i swoim pracownikom, jest bardzo szcz\u0119\u015bliwy i pomy\u015blny sezon \u015bwi\u0105teczny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Najbardziej ruchliwe dni zakup\u00f3w <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">10 najbardziej ruchliwych dni zakupowych w roku przypada mi\u0119dzy Czarnym Pi\u0105tkiem a ko\u0144cem grudnia:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Listopad \u2014 Czarny Pi\u0105tek (dzie\u0144 po \u015awi\u0119cie Dzi\u0119kczynienia)<\/li>\n\n\n\n<li>listopad \u2014 sobota po \u015awi\u0119cie Dzi\u0119kczynienia<\/li>\n\n\n\n<li>Grudzie\u0144 \u2014 Cyberponiedzia\u0142ek (poniedzia\u0142ek po \u015awi\u0119cie Dzi\u0119kczynienia)<\/li>\n\n\n\n<li>grudzie\u0144 \u2014 pierwsza sobota grudnia<\/li>\n\n\n\n<li>grudzie\u0144 \u2014 druga sobota grudnia<\/li>\n\n\n\n<li>grudzie\u0144 \u2014 pi\u0105tek przed Bo\u017cym Narodzeniem<\/li>\n\n\n\n<li>Grudzie\u0144 \u2014 Super Sobota (sobota przed Bo\u017cym Narodzeniem)<\/li>\n\n\n\n<li>grudzie\u0144 \u2014 trzecia sobota grudnia<\/li>\n\n\n\n<li>grudzie\u0144 \u2014 niedziela przed Bo\u017cym Narodzeniem<\/li>\n\n\n\n<li>Grudzie\u0144 \u2014 Dzie\u0144 po Bo\u017cym Narodzeniu<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Przygotowanie marketingowe<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ca\u0142kowita sprzeda\u017c detaliczna w okresie \u015bwi\u0105tecznym w USA osi\u0105gn\u0119\u0142a ponad <a href=\"https:\/\/www.emarketer.com\/insights\/holiday-sales-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">$1.3 bilion\u00f3w<\/a>. Wed\u0142ug <a href=\"https:\/\/www.pwc.com\/us\/en\/industries\/consumer-markets\/library\/holiday-outlook-trends.html\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0142etwa rekreacyjna<\/a>, konsumenci wydaj\u0105 \u015brednio $1,638 na prezenty, podr\u00f3\u017ce i rozrywk\u0119. Aby dosta\u0107 cz\u0119\u015b\u0107 \u015bwi\u0105tecznego tortu, konieczne jest staranne planowanie. Obejmuje to ugruntowanie przekazu, kana\u0142\u00f3w marketingowych i strategii. Z prawie <a href=\"https:\/\/www.bankrate.com\/credit-cards\/news\/early-holiday-shopping\" target=\"_blank\" rel=\"noreferrer noopener\">50%<\/a> Je\u015bli wi\u0119c zaczynasz zakupy \u015bwi\u0105teczne jeszcze przed Halloween, upewnij si\u0119, \u017ce ju\u017c na pocz\u0105tku listopada jeste\u015b w pe\u0142ni przygotowany na \u015bwi\u0119ta. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"63007\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/bindy-statment-ads_top-secret-button-ad-1080x1080-01\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Statment ads_top-secret-button ad-1080&amp;#215;1080-01\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01-1024x1024.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-63007\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">PA\u0179DZIERNIK<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Przejrzyj zesz\u0142oroczne dane marketingowe, aby lepiej dostosowa\u0107 si\u0119 do potrzeb klient\u00f3w<\/li>\n\n\n\n<li>Okre\u015bl kluczowe daty, w tym daty specjalnych wyprzeda\u017cy i \u015bwi\u0105tecznych wydarze\u0144 w sklepie<\/li>\n\n\n\n<li>Wsp\u00f3\u0142pracuj z dostawcami i zamawiaj wystarczaj\u0105c\u0105 ilo\u015b\u0107 zapas\u00f3w, aby unikn\u0105\u0107 wyczerpania si\u0119 najlepiej sprzedaj\u0105cych si\u0119 produkt\u00f3w w po\u0142owie sezonu<\/li>\n\n\n\n<li>Badaj i pisz wysokiej jako\u015bci tre\u015bci, w tym reklamy, filmy i przewodniki po prezentach, kt\u00f3re po\u0142\u0105cz\u0105 si\u0119 z Twoimi odbiorcami<\/li>\n\n\n\n<li>Przygotuj wystarczaj\u0105c\u0105 ilo\u015b\u0107 materia\u0142\u00f3w reklamowych na Czarny Pi\u0105tek i Cyber Poniedzia\u0142ek (ulotki, broszury, reklamy online, e-maile, reklamy w mediach spo\u0142eczno\u015bciowych, znaki i plakaty w sklepach itp.)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">LISTOPAD<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sfinalizuj e-mail, media spo\u0142eczno\u015bciowe, testy, reklamy online, katalog i strategie w sklepie<\/li>\n\n\n\n<li>Tw\u00f3rz wyj\u0105tkowe promocje \u015bwi\u0105teczne i planuj je przez ca\u0142y sezon<\/li>\n\n\n\n<li>Udekoruj sw\u00f3j sklep lub witryn\u0119 \u015bwi\u0105tecznymi projektami; dodaj \u015bwi\u0105teczn\u0105 muzyk\u0119 w sklepie<\/li>\n\n\n\n<li>Przetestuj swoj\u0105 kas\u0119 online i zwi\u0119ksz liczb\u0119 pracownik\u00f3w w sklepie, aby sprosta\u0107 oczekiwanym potrzebom (jak wydajnie Twoi klienci mog\u0105 dokonywa\u0107 p\u0142atno\u015bci, dokonywa\u0107 p\u0142atno\u015bci i sfinalizowa\u0107 transakcje)<\/li>\n\n\n\n<li>Zaplanuj sobot\u0119 dla ma\u0142ych firm (odbywaj\u0105c\u0105 si\u0119 w sobot\u0119 po \u015awi\u0119cie Dzi\u0119kczynienia) z lokaln\u0105 strategi\u0105, kt\u00f3ra obejmuje wydarzenia w sklepie; wysy\u0142aj kupony na telefony kom\u00f3rkowe kupuj\u0105cych w pobli\u017cu Twojego sklepu w czasie rzeczywistym za pomoc\u0105 marketingu geolokalizacyjnego<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"240\" data-attachment-id=\"62961\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/4-common-issues-retailers-face-with-ineffective-operations-and-how-to-fix-them\/bindy-deploy-programs-100-transp-bskgd\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?fit=818%2C280&amp;ssl=1\" data-orig-size=\"818,280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Deploy programs 100%-Transp bskgd\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?fit=700%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=700%2C240&#038;ssl=1\" alt=\"\" class=\"wp-image-62961\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?w=818&amp;ssl=1 818w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=300%2C103&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=768%2C263&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=700%2C240&amp;ssl=1 700w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">GRUDZIE\u0143<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rozpocznij lub udoskonal kampani\u0119 w mediach spo\u0142eczno\u015bciowych i popro\u015b widz\u00f3w o wk\u0142ad w kampani\u0119; po \u015bwi\u0119tach koniecznie podziel si\u0119 wynikami (ile zebrano, w jaki spos\u00f3b pomog\u0142o to innym).<\/li>\n\n\n\n<li>Wdr\u00f3\u017c program lojalno\u015bciowy, aby klienci wracali (je\u015bli go nie masz)<\/li>\n\n\n\n<li>Upewnij si\u0119, \u017ce masz wystarczaj\u0105co du\u017co dekoracji, papieru do pakowania, kart podarunkowych i papieru paragonowego<\/li>\n\n\n\n<li>Rozsy\u0142aj wiadomo\u015bci \u015bwi\u0105teczne do potencjalnych klient\u00f3w za po\u015brednictwem wszystkich kana\u0142\u00f3w (wysy\u0142anie wiadomo\u015bci e-mail, reklamy online, reklamy i posty w mediach spo\u0142eczno\u015bciowych, poradniki prezentowe, wysy\u0142anie wiadomo\u015bci testowych, wysy\u0142anie ulotek, wiadomo\u015bci w sklepach).<\/li>\n\n\n\n<li>Przed\u0142u\u017c ostateczne terminy wysy\u0142ki i skr\u00f3\u0107 czas od zakupu do wysy\u0142ki<\/li>\n\n\n\n<li>Przygotuj si\u0119 na oferowanie wysokich rabat\u00f3w; kupuj\u0105cy mog\u0105 by\u0107 w nastroju do wydawania pieni\u0119dzy, ale szukaj\u0105 okazji podczas wakacji<\/li>\n\n\n\n<li>Zorganizuj specjalne wydarzenie \u015bwi\u0105teczne w sklepie lub online, aby podzi\u0119kowa\u0107 klientom za wsparcie<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Przygotowanie bezpiecze\u0144stwa<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podczas gdy Amerykanie wydaj\u0105 ponad $1,3 biliona dolar\u00f3w w okresie \u015bwi\u0105tecznym, <a href=\"https:\/\/explodingtopics.com\/blog\/data-privacy-stats\" target=\"_blank\" rel=\"noreferrer noopener\">75%<\/a> uwa\u017caj\u0105, \u017ce s\u0105 podatni na ataki cyberprzest\u0119pc\u00f3w. Ponadto, <a href=\"https:\/\/www.securitymagazine.com\/articles\/100296-66-of-consumers-would-not-trust-a-company-following-a-data-breach\" target=\"_blank\" rel=\"noreferrer noopener\">66%<\/a> konsument\u00f3w nie zaufa\u0142oby firmie po naruszeniu danych. Pr\u00f3by oszustw wzrastaj\u0105 w okresie \u015bwi\u0105tecznym, dlatego konieczne jest zrobienie wszystkiego, co mo\u017cliwe, aby chroni\u0107 dane osobowe klient\u00f3w.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">PA\u0179DZIERNIK<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upewnij si\u0119, \u017ce przetwarzanie p\u0142atno\u015bci jest zgodne z najnowszymi standardami zgodno\u015bci PCI<\/li>\n\n\n\n<li>Ci\u0105gle dodawaj warstwy bezpiecze\u0144stwa (tokenizacja, szyfrowanie punkt-punkt i narz\u0119dzia do zarz\u0105dzania oszustwami)<\/li>\n\n\n\n<li>Ci\u0105g\u0142e uaktualnianie oprogramowania; przeprowadzaj regularne kontrole bezpiecze\u0144stwa online i w sklepie przed i po okresie \u015bwi\u0105tecznym<\/li>\n\n\n\n<li>Po\u015bwi\u0119\u0107 czas na szkolenie i wzmocnienie taktyk bezpiecze\u0144stwa wszystkich pracownik\u00f3w na d\u0142ugo przed rozpocz\u0119ciem \u015bwi\u0105t; wyja\u015bnij, jak dochodzi do oszustw i upewnij si\u0119, \u017ce Twoi pracownicy rozumiej\u0105 zagro\u017cenia i podatno\u015bci cybernetyczne<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56890\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/holiday-retail-prep-guide\/security_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"security_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56890\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">LISTOPAD<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wyja\u015bnij pracownikom, jak wykrywa\u0107 manipulacje w punktach sprzeda\u017cy i oznaki oszustw zwi\u0105zanych z transakcjami online; rozwa\u017c szkolenie w rozszerzonej rzeczywisto\u015bci, aby personel m\u00f3g\u0142 prze\u0107wiczy\u0107 reagowanie na podejrzane sytuacje i poprawi\u0107 spos\u00f3b, w jaki sobie z nimi radzi<\/li>\n\n\n\n<li>Nie przechowuj numer\u00f3w kart kredytowych; przechowywa\u0107 tylko dane niezb\u0119dne do \u015bledzenia przesy\u0142ek i obs\u0142ugi zwrot\u00f3w; przechowywanie numer\u00f3w kart kredytowych przenosi Twoje \u015brodowisko p\u0142atnicze w zakres PCI<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">GRUDZIE\u0143<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zwalczaj oszustwa zwi\u0105zane z brakiem karty, korzystaj\u0105c z us\u0142ugi weryfikacji adresu (AVS) i filtru warto\u015bci weryfikacji karty (CVV), aby zweryfikowa\u0107 kod zabezpieczaj\u0105cy na odwrocie karty<\/li>\n\n\n\n<li>Rozpraw si\u0119 z oszustami, udost\u0119pniaj\u0105c dane o zagro\u017ceniach innym sprzedawcom za po\u015brednictwem spo\u0142eczno\u015bci zajmuj\u0105cych si\u0119 analiz\u0105 zagro\u017ce\u0144 o otwartym kodzie \u017ar\u00f3d\u0142owym<\/li>\n\n\n\n<li>Chro\u0144 si\u0119 przed oszustwami zwi\u0105zanymi z elektronicznymi kartami podarunkowymi, sprawdzaj\u0105c nazwiska i adresy e-mail; szukanie \u201enie wymaga adresu wysy\u0142ki\u201d lub \u201enatychmiastowej dostawy\u201d; ogl\u0105danie licznych przelew\u00f3w e-kart podarunkowych<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gotowi do startu start!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chocia\u017c okres \u015bwi\u0105teczny mo\u017ce by\u0107 trudnym okresem w roku, planowanie z wyprzedzeniem pomaga zmaksymalizowa\u0107 mo\u017cliwo\u015bci sprzeda\u017cy. Stosowanie si\u0119 do naszych wskaz\u00f3wek mo\u017ce pom\u00f3c Ci si\u0119 rozwija\u0107 \u2014 nie tylko przetrwa\u0107 \u2014 \u015bwi\u0119ta!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"201\" height=\"300\" data-attachment-id=\"7061\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/sony-dsc\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?fit=1285%2C1920&amp;ssl=1\" data-orig-size=\"1285,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;DSLR-A100&quot;,&quot;caption&quot;:&quot;SONY DSC&quot;,&quot;created_timestamp&quot;:&quot;1421224241&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;250&quot;,&quot;shutter_speed&quot;:&quot;0.0125&quot;,&quot;title&quot;:&quot;SONY DSC&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"SONY DSC\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: KRISTEN GRAMIGNA&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?fit=685%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=201%2C300&#038;ssl=1\" alt=\"SONY DSC\" class=\"wp-image-7061\" style=\"width:101px;height:auto\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=201%2C300&amp;ssl=1 201w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=685%2C1024&amp;ssl=1 685w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=768%2C1147&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=1028%2C1536&amp;ssl=1 1028w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=1371%2C2048&amp;ssl=1 1371w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=700%2C1046&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=2000%2C2988&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=268%2C400&amp;ssl=1 268w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?w=1285&amp;ssl=1 1285w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Biografia autora:<em> Kristen Gramigna jest dyrektorem ds. marketingu BluePay, wiod\u0105cego dostawcy us\u0142ug <\/em>us\u0142ugi dla ma\u0142ych firm<em>. Wnosi ponad 25-letnie do\u015bwiadczenie w bran\u017cy kart bankowych w sprzeda\u017cy bezpo\u015bredniej, zarz\u0105dzaniu sprzeda\u017c\u0105 i marketingu.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Okres \u015bwi\u0105teczny stanowi 20% rocznej sprzeda\u017cy w bran\u017cy detalicznej i odpowiada za nawet 30% ca\u0142kowitej sprzeda\u017cy niekt\u00f3rych indywidualnych sprzedawc\u00f3w detalicznych. Czy jeste\u015b przygotowany? Ten przewodnik ma s\u0142u\u017cy\u0107 jako lista kontrolna przygotowa\u0144 do \u015bwi\u0105t, je\u015bli chodzi o dwie najwa\u017cniejsze rzeczy, o kt\u00f3rych musisz pomy\u015ble\u0107\u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/holiday-retail-prep-guide\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">Przewodnik po przygotowaniach do sprzeda\u017cy w okresie \u015bwi\u0105tecznym<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":59949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[39114115,677173936,4325,677173890],"class_list":["post-7054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-holiday-merchandising","tag-holiday-season","tag-holidays","tag-smbs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Holiday retail Prep Guide<\/title>\n<meta name=\"description\" content=\"The holiday season accounts for 20% of all retail sales. This guide will prepare you to make sure your stores ready for the holiday rush.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pl\/przewodnik-po-przygotowaniu-do-zakupow-swiatecznych\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday retail Prep Guide\" \/>\n<meta property=\"og:description\" content=\"The holiday season accounts for 20% of all retail sales. This guide will prepare you to make sure your stores ready for the holiday rush.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/pl\/przewodnik-po-przygotowaniu-do-zakupow-swiatecznych\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:16:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T15:21:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_1265319961-2.jpg?_t=1732893661\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/holiday-retail-prep-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/holiday-retail-prep-guide\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"Holiday retail Prep Guide\",\"datePublished\":\"2021-10-26T20:16:11+00:00\",\"dateModified\":\"2024-11-29T15:21:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/holiday-retail-prep-guide\\\/\"},\"wordCount\":920,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/holiday-retail-prep-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/shutterstock_1265319961-2.jpg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"Holiday Merchandising\",\"Holiday Season\",\"holidays\",\"SMBs\"],\"articleSection\":[\"\u2744\ufe0f Seasonal\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/holiday-retail-prep-guide\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/holiday-retail-prep-guide\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/holiday-retail-prep-guide\\\/\",\"name\":\"Holiday retail Prep Guide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/holiday-retail-prep-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/holiday-retail-prep-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/shutterstock_1265319961-2.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2021-10-26T20:16:11+00:00\",\"dateModified\":\"2024-11-29T15:21:01+00:00\",\"description\":\"The holiday season accounts for 20% of all retail sales. 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Poni\u017cej znajdziesz kilka wskaz\u00f3wek, jak\u2026","rel":"","context":"W \u201e\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/shutterstock_350336894.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/7054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/comments?post=7054"}],"version-history":[{"count":21,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/7054\/revisions"}],"predecessor-version":[{"id":65047,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/7054\/revisions\/65047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media\/59949"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media?parent=7054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/categories?post=7054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/tags?post=7054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}