{"id":6832,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6832"},"modified":"2024-09-12T12:17:22","modified_gmt":"2024-09-12T16:17:22","slug":"porady-dotyczace-sprawnego-funkcjonowania-sklepu-w-tym-sezonie-swiatecznym","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/tips-for-smooth-store-operations-this-holiday-season\/","title":{"rendered":"Wskaz\u00f3wki dotycz\u0105ce sprawnego funkcjonowania sklepu w okresie \u015bwi\u0105tecznym"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u015awi\u0119ta to czas rado\u015bci, \u015bwi\u0119towania i (niestety) stresu. Dni s\u0105 bardziej pracowite, noce d\u0142u\u017csze, a og\u00f3lne samopoczucie Twoje i personelu sklepu jest cz\u0119sto zagro\u017cone z powodu dodatkowych wymaga\u0144 zwi\u0105zanych z sezonem \u015bwi\u0105tecznym.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jest wiele rzeczy do rozwa\u017cenia, je\u015bli chodzi o przygotowanie si\u0119 na t\u0119 pracowit\u0105 por\u0119 roku. D\u0105\u017cenie do sprawnego, udanego sezonu \u015bwi\u0105tecznego zaczyna si\u0119 od rozwa\u017cenia, co mo\u017ce w tym pom\u00f3c. Od ch\u0119ci dbania o klient\u00f3w po zapewnianie znakomitych wynik\u00f3w w dzia\u0142alno\u015bci sklepu i d\u0105\u017cenie do tego, aby ten sezon by\u0142 jak dot\u0105d najbardziej dochodowy, jest wiele rzeczy do \u015bledzenia. Aby pom\u00f3c, rozwa\u017c poni\u017csze wskaz\u00f3wki.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wskaz\u00f3wka #1: Okre\u015bl i promuj swoje godziny \u015bwi\u0105teczne <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-says-2022-holiday-sales-grew-53-9363-billion\" target=\"_blank\" rel=\"noopener noreferrer\">Krajowa Federacja Handlu Detalicznego<\/a> m\u00f3wi, \u017ce sprzeda\u017c \u015bwi\u0105teczna przekroczy\u0142a $930 miliard\u00f3w! Wyd\u0142u\u017cenie godzin otwarcia sklep\u00f3w mo\u017ce zwi\u0119kszy\u0107 Twoje szanse na zdobycie wi\u0119kszej ilo\u015bci dolar\u00f3w konsumenckich.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli jeste\u015b w centrum handlowym, centrum handlowym lub innym obszarze z s\u0105siednimi sklepami, kt\u00f3re maj\u0105 z g\u00f3ry okre\u015blone godziny, prawdopodobnie godziny \u015bwi\u0105teczne zosta\u0142y ju\u017c ustawione przez w\u0142a\u015bciciela lub firm\u0119 leasingow\u0105. Je\u015bli prowadzisz samodzieln\u0105 firm\u0119, zastan\u00f3w si\u0119, co robi\u0105 pobliskie firmy i co w minionych latach \u2013 w stosownych przypadkach \u2013 sugeruje, aby by\u0142y otwarte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po zidentyfikowaniu zacznij promowa\u0107 swoje godziny \u015bwi\u0105teczne, aby pracownicy sklepu, obecni klienci i potencjalni klienci mogli r\u00f3wnie\u017c zacz\u0105\u0107 planowa\u0107 te dostosowane godziny. Udost\u0119pnianie tych informacji za po\u015brednictwem medi\u00f3w spo\u0142eczno\u015bciowych, na paragonach sklepowych, a nawet na profilach witryn z recenzjami peer-to-peer, takich jak Yelp, to cenne sposoby promowania tych informacji.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BrfiEb9AsVV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BrfiEb9AsVV\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Zobacz ten post na Instagramie<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BrfiEb9AsVV\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Post udost\u0119pniony przez Dolphin Mall (@dolphinmall)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wskaz\u00f3wka #2: Przygotuj si\u0119 na zwi\u0119kszone \u015bwi\u0105teczne godziny pracy <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Po okre\u015bleniu godzin \u015bwi\u0105tecznych w Twoim sklepie oce\u0144 dost\u0119pno\u015b\u0107 istniej\u0105cego personelu i zastan\u00f3w si\u0119, czy b\u0119dziesz potrzebowa\u0107 nowych pracownik\u00f3w, aby sprosta\u0107 dodatkowym wymaganiom \u015bwi\u0105tecznym. Je\u015bli jeszcze tego nie zrobi\u0142e\u015b, rozpocznij prac\u0119 na wakacje jak najszybciej.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po zatrudnieniu mo\u017cesz z\u0142agodzi\u0107 wakacyjny stres, inwestuj\u0105c <a href=\"https:\/\/blog.bindy.com\/pl\/9-sposobow-aby-przeksztalcic-pracownikow-sezonowych-w-osoby-o-najlepszych-wynikach\/\" target=\"_blank\" rel=\"noopener noreferrer\">w szkoleniu<\/a>\u2013 zar\u00f3wno dla nowych, jak i obecnych pracownik\u00f3w \u2013 zgodnie z oczekiwaniami sklepu \u015bwi\u0105tecznego. Skorzystaj ze szkole\u0144, aby przygotowa\u0107 personel na trudne scenariusze zwi\u0105zane z gor\u0105czkowym okresem \u015bwi\u0105tecznym. Pomaganie wszystkim pracownikom w przygotowaniu si\u0119 na ten chaotyczny sezon pomaga im radzi\u0107 sobie z odczuwan\u0105 presj\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Szkolenie to mo\u017ce obejmowa\u0107 mi\u0119dzy innymi procedury operacyjne, standardy obs\u0142ugi klienta, wnioski o urlop i inne. Przygotuj swoich sta\u0142ych i sezonowych pracownik\u00f3w do obs\u0142ugi zwrot\u00f3w, przetwarzania kart podarunkowych, paragon\u00f3w podarunkowych, sfrustrowanych klient\u00f3w, nieoczekiwanych wyzwa\u0144 i innych scenariuszy typowych dla Twojego wyj\u0105tkowego sklepu \u2013 szczeg\u00f3lnie w oparciu o wcze\u015bniejsze do\u015bwiadczenia z wakacji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dodatkowa wskaz\u00f3wka, jak zmniejszy\u0107 stres: Dodaj troch\u0119 zabawy do tego szkolenia, organizuj\u0105c imprez\u0119 integracyjn\u0105 lub kolacj\u0119, tak\u0105 jak kr\u0119gle lub wsp\u00f3lne cieszenie si\u0119 lokaln\u0105 restauracj\u0105. \u0141\u0105cznie te wysi\u0142ki pomog\u0105 wzmocni\u0107 ducha zespo\u0142u, zwi\u0119kszy\u0107 produktywno\u015b\u0107 pracownik\u00f3w i zaoferowa\u0107 lepsze do\u015bwiadczenia klient\u00f3w dzi\u0119ki dobrze wyszkolonemu zespo\u0142owi.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58789\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/store-execution-purpose-scope-and-best-practices\/bindy-statment-ads_top-secret-button-ad-1080x1080-27\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Unless you do it on time, in full, at every site, you are not executing at all\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=700%2C700&#038;ssl=1\" alt=\"O ile nie zrobisz tego na czas, w ca\u0142o\u015bci, na ka\u017cdej stronie, w og\u00f3le nie wykonujesz\" class=\"wp-image-58789\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wskaz\u00f3wka #3: Przygotuj opakowanie \u015bwi\u0105teczne, opakowanie na prezent i wysy\u0142k\u0119 <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oferowanie darmowego opakowania na prezent w okresie \u015bwi\u0105tecznym sta\u0142o si\u0119 oczekiwaniem w\u015br\u00f3d klient\u00f3w \u2013 dlatego Tw\u00f3j sklep nie powinien by\u0107 wyj\u0105tkiem. Maj\u0105c to na uwadze, zastan\u00f3w si\u0119, co mo\u017cesz zrobi\u0107 teraz, aby wesprze\u0107 nap\u0142yw oczekiwa\u0144 zwi\u0105zanych z pakowaniem prezent\u00f3w, kt\u00f3re nadejd\u0105 p\u00f3\u017aniej.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stw\u00f3rz klasyczne opakowanie na prezent z motywem sklepu, kt\u00f3re b\u0119dzie symboliczne dla Twojego sklepu, na przyk\u0142ad <a href=\"https:\/\/www.tiffany.com\/world-of-tiffany\/blue-box-story\/\" target=\"_blank\" rel=\"noopener noreferrer\">U Tiffany&#039;ego<\/a> sko\u0144czy\u0142 z jego kultowym opakowaniem. Opakowanie Tiffany jest tak kultowe, \u017ce przekszta\u0142ci\u0142o je w pop-up shop.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lub we\u017a przyk\u0142ad z brytyjskiej sieci piekarni <a href=\"https:\/\/www.greggs.co.uk\/wrappedup\" target=\"_blank\" rel=\"noopener noreferrer\">Greeg<\/a>, kt\u00f3rzy promowali swoj\u0105 nowo uruchomion\u0105 lini\u0119 \u015bwi\u0105teczn\u0105 oraz papier do pakowania na zam\u00f3wienie z bezp\u0142atnym pakowaniem prezent\u00f3w dla zestresowanych kupuj\u0105cych. Klienci mogli owin\u0105\u0107 swoje prezenty, delektuj\u0105c si\u0119 kie\u0142baskami Greegsa i grzanym winem.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zaoferuj swoim klientom r\u00f3\u017cne opcje pakowania prezent\u00f3w, w tym ekologiczne pude\u0142ka, torby, przywieszki i chusteczki higieniczne.<\/li>\n\n\n\n<li>Zachowaj prostot\u0119 i zaoferuj \u015bwi\u0105teczn\u0105 wst\u0105\u017ck\u0119 zawi\u0105zan\u0105 na markowej torbie sklepowej.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pomys\u0142y s\u0105 niesko\u0144czone, ale Tw\u00f3j czas na przygotowanie si\u0119 do nich nie jest. Nie zapomnij:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zam\u00f3w niezb\u0119dne materia\u0142y eksploatacyjne.<\/li>\n\n\n\n<li>Zaplanuj, gdzie b\u0119dziesz je przechowywa\u0107.<\/li>\n\n\n\n<li>Przeszkol swoich pracownik\u00f3w, jakie s\u0105 Twoje oczekiwania dotycz\u0105ce pakowania prezent\u00f3w \u015bwi\u0105tecznych.<\/li>\n\n\n\n<li>Zaopatrz si\u0119 w ta\u015bm\u0119, no\u017cyczki, materia\u0142y transportowe i inne niezb\u0119dne szczeg\u00f3\u0142y, aby przyspieszy\u0107 wysy\u0142k\u0119 w tym okresie \u015bwi\u0105tecznym.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To nie tylko z\u0142agodzi \u015bwi\u0105teczne frustracje, ale tak\u017ce zaoferuje warto\u015b\u0107 dodan\u0105 klientom, kt\u00f3rzy chc\u0105 wysy\u0142a\u0107 zakupy bezpo\u015brednio z Twojego sklepu. Nie zapomnij r\u00f3wnie\u017c o promowaniu wszystkich tych opcji w\u015br\u00f3d swoich klient\u00f3w.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56864\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/the-bindy-workflow\/auditor_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"auditor_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56864\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wskaz\u00f3wka #4: Utw\u00f3rz kalendarz promocyjny z uwzgl\u0119dnieniem wydarze\u0144 i plan\u00f3w marketingowych <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Od medi\u00f3w spo\u0142eczno\u015bciowych, przez wydarzenia w sklepie, po promocje produkt\u00f3w i nie tylko, nale\u017cy wzi\u0105\u0107 pod uwag\u0119 wiele szczeg\u00f3\u0142\u00f3w, je\u015bli chodzi o promocj\u0119 sklepu i asortymentu w okresie \u015bwi\u0105tecznym. Aby pom\u00f3c, zaplanuj teraz, aby unikn\u0105\u0107 zwi\u0119kszonego stresu p\u00f3\u017aniej.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Istnieje wiele marketingowych punkt\u00f3w styczno\u015bci, kt\u00f3re mog\u0105 pom\u00f3c w zwi\u0119kszeniu sprzeda\u017cy w sklepie w okresie \u015bwi\u0105tecznym. Nale\u017cy zaplanowa\u0107 zar\u00f3wno strategie cyfrowe, jak i sklepowe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dzi\u0119ki cyfrowym strategiom automatyzuj, kiedy mo\u017cesz, gdzie mo\u017cesz. Na przyk\u0142ad tworzenie z wyprzedzeniem promocyjnych wiadomo\u015bci e-mail o tematyce \u015bwi\u0105tecznej, kt\u00f3re s\u0105 strategicznie dopasowane do wydarze\u0144 w sklepie, promocji produkt\u00f3w i innych \u015bwi\u0105tecznych dzia\u0142a\u0144, kt\u00f3re b\u0119d\u0105 mia\u0142y miejsce podczas \u015bwi\u0105t. Nast\u0119pnie zaplanuj automatyczne wysy\u0142anie tych e-maili w okre\u015blone dni, eliminuj\u0105c jeszcze jedn\u0105 rzecz z listy rzeczy do zrobienia w okresie \u015bwi\u0105tecznym.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby wst\u0119pnie zaplanowane e-maile by\u0142y zgodne z wydarzeniami w sklepie, musisz r\u00f3wnie\u017c zaplanowa\u0107 te wydarzenia z wyprzedzeniem. Aby Twoje dzia\u0142ania marketingowe w sklepie przebiega\u0142y sprawniej, we\u017a ka\u017cdy tydzie\u0144 od listopada do ko\u0144ca roku i okre\u015bl, jakie produkty chcesz wyr\u00f3\u017cni\u0107 poprzez wyprzeda\u017ce, promocje i merchandising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z <a href=\"https:\/\/blog.bindy.com\/pl\/7-przykladow-swiatecznego-merchandisingu-ktore-przekonaja-kupujacych-w-czwartym-kwartale\/\" target=\"_blank\" rel=\"noopener noreferrer\">wy\u015bwietlacze przedniej szyby do merchandisingu w sklepie<\/a>, upewnij si\u0119, \u017ce masz nie tylko plan ich wykonania, ale tak\u017ce niezb\u0119dne materia\u0142y, kt\u00f3re Ci w tym pomog\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby by\u0142o \u0142atwiej, u\u017cyj a <a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">modu\u0142 zarz\u0105dzania zadaniami<\/a> zaplanowa\u0107 obr\u00f3t handlowy. Do\u0142\u0105cz zdj\u0119cia najlepszych praktyk do wszystkich zada\u0144 zwi\u0105zanych z merchandisingiem. Do\u0142\u0105czenie przewodnik\u00f3w wizualnych zmniejsza stres, dzi\u0119ki czemu pracownicy maj\u0105 jasny obraz sytuacji do wdro\u017cenia. Terminy realizacji zapewniaj\u0105 terminowe skonfigurowanie promocji i mo\u017cliwo\u015b\u0107 do\u0142\u0105czenia personelu <a href=\"https:\/\/bindy.com\/products\/photos\/\" target=\"_blank\" rel=\"noopener noreferrer\">zdj\u0119cia dowodu wykonania <\/a>oznacza, \u017ce wiesz, \u017ce Twoje wy\u015bwietlacze s\u0105 prawid\u0142owo ustawione we wszystkich lokalizacjach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63405\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/visual-merchandising-checklist\/vision-reality-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"vision-reality-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63405\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kolejna wskaz\u00f3wka, aby zmniejszy\u0107 stres zar\u00f3wno dla pracownik\u00f3w, jak i klient\u00f3w: Oferuj w swoim sklepie wst\u0119pnie zapakowane prezenty, kt\u00f3re mo\u017cna z\u0142apa\u0107 i przygotowa\u0107 dla tych klient\u00f3w, kt\u00f3rzy mog\u0105 si\u0119 spieszy\u0107. Pomaga to personelowi w szybkim i trafnym zg\u0142aszaniu sugestii i efektywniej prowadzi klient\u00f3w przez lini\u0119.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wskaz\u00f3wka #5:<\/strong> <strong>Trzymaj swoje zdrowie pod kontrol\u0105<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.nami.org\/holidayblues\" target=\"_blank\" rel=\"noopener noreferrer\">Narodowy Zwi\u0105zek Chor\u00f3b Psychicznych<\/a> sugeruje trzymanie si\u0119 na szczycie umys\u0142u pomimo presji, by stawia\u0107 innych na pierwszym miejscu \u2013 w tym sw\u00f3j sklep, personel i klient\u00f3w \u2013 podczas wakacji jest wa\u017cnym krokiem w walce z wakacyjnym smutkiem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017ce to by\u0107 tak proste, jak rozpoznanie, \u017ce potrzebujesz przerwy od tempa go-go-go w \u015bwi\u0119ta, aby zaplanowa\u0107 cz\u0142onka zespo\u0142u, aby zrekompensowa\u0107 niekt\u00f3re godziny w\u0142asnego sklepu w okresie \u015bwi\u0105tecznym. Kluczowy wniosek jest tutaj naprawd\u0119 prosty, cho\u0107 cz\u0119sto trudny do zaakceptowania. Innymi s\u0142owy, mo\u017cesz zwolni\u0107, je\u015bli spowolnienie jest tym, co pozwala ci i\u015b\u0107 naprz\u00f3d.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u015awi\u0119ta to czas rado\u015bci, \u015bwi\u0119towania i (niestety) stresu. Dni s\u0105 bardziej pracowite, noce d\u0142u\u017csze, a og\u00f3lne samopoczucie Twoje i personelu sklepu jest cz\u0119sto zagro\u017cone ze wzgl\u0119du na dodatkowe wymagania zwi\u0105zane z sezonem \u015bwi\u0105tecznym. Jest wiele rzeczy do rozwa\u017cenia, je\u015bli chodzi o przygotowanie si\u0119 do tego\u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/tips-for-smooth-store-operations-this-holiday-season\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">Wskaz\u00f3wki dotycz\u0105ce sprawnego funkcjonowania sklepu w okresie \u015bwi\u0105tecznym<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[39114115,4325,2196862,6995045],"class_list":["post-6832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-holiday-merchandising","tag-holidays","tag-retail-operations","tag-store-operations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips for Smooth Store Operations During The Holiday Season<\/title>\n<meta name=\"description\" content=\"Deliver stellar results on store operations and aim to make this your most profitable season yet. 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Prawdopodobnie masz ju\u017c gotowe \u015bwi\u0105teczne zapasy i zaplanowa\u0142e\u015b szereg program\u00f3w. Od sezonowych promocji po zimowe wystawy sklepowe, dok\u0142adnie wiesz, czego si\u0119 spodziewa\u0107\u2026","rel":"","context":"W \u201e\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5051,"url":"https:\/\/blog.bindy.com\/pl\/holiday-visual-merchandising-tricks-that-can-be-used-all-year\/","url_meta":{"origin":6832,"position":3},"title":"\u015awi\u0105teczne wizualne sztuczki promocyjne, kt\u00f3rych mo\u017cna u\u017cywa\u0107 przez ca\u0142y rok","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Okres \u015bwi\u0105teczny oznacza, \u017ce masz wi\u0119cej towaru do sprzedania ni\u017c kiedykolwiek, ale wielko\u015b\u0107 Twojego sklepu pozosta\u0142a bez zmian. Jak wyeksponowa\u0107 i sprzeda\u0107 wi\u0119cej towaru na tej samej powierzchni? Mamy kilka wskaz\u00f3wek, kt\u00f3re pomog\u0105 Ci w pe\u0142ni wykorzysta\u0107 \u015bwi\u0105teczny merchandising, ale co wa\u017cniejsze\u2026","rel":"","context":"W \u201e\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/tree-wood-flower-atmosphere-store-indoor-906579-pxhere-com.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/tree-wood-flower-atmosphere-store-indoor-906579-pxhere-com.jpg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/tree-wood-flower-atmosphere-store-indoor-906579-pxhere-com.jpg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/tree-wood-flower-atmosphere-store-indoor-906579-pxhere-com.jpg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/11\/tree-wood-flower-atmosphere-store-indoor-906579-pxhere-com.jpg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4886,"url":"https:\/\/blog.bindy.com\/pl\/from-seasonal-to-loyal-5-tips-for-converting-holiday-shoppers-into-year-round-customers\/","url_meta":{"origin":6832,"position":4},"title":"Od sezonowych do lojalnych: 5 wskaz\u00f3wek, jak zmieni\u0107 kupuj\u0105cych w \u015bwi\u0119ta w klient\u00f3w ca\u0142orocznych","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Je\u015bli dzia\u0142asz w handlu detalicznym, prawdopodobnie jeste\u015b w trakcie planowania \u015bwi\u0105t \u2013 i nie bez powodu. Okres \u015bwi\u0105teczny, znany jako najwi\u0119ksze wydarzenie zakupowe w roku, niezmiennie generuje ogromny ruch i sprzeda\u017c. Wed\u0142ug NRF, sprzeda\u017c detaliczna w okresie \u015bwi\u0105tecznym wzros\u0142a o 3,81 TP3T\u2026","rel":"","context":"W \u201e\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6740,"url":"https:\/\/blog.bindy.com\/pl\/7-holiday-merchandising-examples-to-win-over-q4-shoppers\/","url_meta":{"origin":6832,"position":5},"title":"7 przyk\u0142ad\u00f3w \u015bwi\u0105tecznego merchandisingu, kt\u00f3re przyci\u0105gn\u0105 uwag\u0119 kupuj\u0105cych w czwartym kwartale","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Jeste\u015bmy w czwartym kwartale i wiecie, co to oznacza \u2013 zbli\u017caj\u0105 si\u0119 jedne z najwa\u017cniejszych \u015bwi\u0105t w roku \u2013 Halloween, \u015awi\u0119to Dzi\u0119kczynienia, Chanuka i Bo\u017ce Narodzenie. Krajowa Federacja Handlu Detalicznego prognozuje wzrost sprzeda\u017cy o 4% do 6%, czyli powy\u017cej 3,6% sprzed pandemii. Z pewno\u015bci\u0105 s\u0105 ku temu powody\u2026","rel":"","context":"W \u201e\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/6832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/comments?post=6832"}],"version-history":[{"count":22,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/6832\/revisions"}],"predecessor-version":[{"id":63983,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/6832\/revisions\/63983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media\/10147"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media?parent=6832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/categories?post=6832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/tags?post=6832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}