{"id":6730,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6730"},"modified":"2025-09-03T11:04:37","modified_gmt":"2025-09-03T15:04:37","slug":"nieporozumienia-w-handlu-detalicznym-i-jak-je-naprawic","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/miscommunication-in-retail-and-how-to-fix-it\/","title":{"rendered":"Nieporozumienia w handlu detalicznym (i jak to naprawi\u0107)"},"content":{"rendered":"<div class=\"wp-block-group\">&nbsp;<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">W handlu zdarzaj\u0105 si\u0119 nieporozumienia. Ale kiedy to si\u0119 stanie w <em>tw\u00f3j<\/em> sklep\u00f3w, za ka\u017cdym razem czuje si\u0119 jak niespodzianka. Centrala mo\u017ce \u0142atwo przegapi\u0107 istotne informacje ze sklep\u00f3w fizycznych \u2014 zw\u0142aszcza, gdy siedziba firmy znajduje si\u0119 oddzielnie od tradycyjnych lokalizacji. Je\u015bli czujesz, \u017ce rzucasz pi\u0142k\u0119 na froncie komunikacji, nie jeste\u015b sam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Koszt nieporozumie\u0144 mi\u0119dzy organizacjami w hicie handlu detalicznego <a href=\"https:\/\/www.inc.com\/michael-schneider\/the-extrovert-vs-introvert-dynamic-could-be-costing-your-organization-millions-heres-how-to-bridge-communication-gap.html\" target=\"_blank\" rel=\"noopener noreferrer\">$37 miliard\u00f3w<\/a> ostatni rok. Na szcz\u0119\u015bcie bariery komunikacyjne nie musz\u0105 by\u0107 jednym z koszt\u00f3w prowadzenia biznesu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pierwszym krokiem do rozwi\u0105zania problemu nieporozumie\u0144 w handlu detalicznym jest wskazanie, gdzie maj\u0105 one miejsce. Przyjrzyjmy si\u0119 wi\u0119c 5 najwa\u017cniejszym powodom, dla kt\u00f3rych nie wiesz, co si\u0119 dzieje w Twoich sklepach, i sposobom na naprawienie nieporozumie\u0144.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pow\u00f3d #1. Harmonogramy s\u0105 tworzone bez przegl\u0105du mocnych i s\u0142abych stron cz\u0142onk\u00f3w personelu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dzisiejsze potrzeby pracownik\u00f3w sprawiaj\u0105, \u017ce efektywne r\u0119czne tworzenie harmonogram\u00f3w na papierze jest prawie niemo\u017cliwe. Porzucanie i odbi\u00f3r ze szko\u0142y, harmonogramy zaj\u0119\u0107 w college&#039;u, praca w niepe\u0142nym wymiarze godzin i rodzinne nag\u0142e przypadki medyczne to tylko kilka czynnik\u00f3w, kt\u00f3re mog\u0105 zak\u0142\u00f3ca\u0107 twoj\u0105 zdolno\u015b\u0107 do stworzenia efektywnego harmonogramu, kt\u00f3ry b\u0119dzie dzia\u0142a\u0142 dla wszystkich pracownik\u00f3w bez korzystania z technologii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/footwearnews.com\/2019\/business\/retail\/retail-workers-hours-schedling-paychecks-1202738932\/\" target=\"_blank\" rel=\"noopener noreferrer\">57 procent<\/a> pracownik\u00f3w detalicznych twierdzi, \u017ce wci\u0105\u017c dowiaduje si\u0119 o swoich zmianach z papierowych harmonogram\u00f3w zamieszczonych w pracowniczych pokojach socjalnych! Je\u015bli zamkni\u0119cia dom\u00f3w towarowych w ostatniej dekadzie nauczy\u0142y nas czegokolwiek, to tego, \u017ce detali\u015bci nie mog\u0105 przetrwa\u0107 w nowym krajobrazie handlu detalicznego, opieraj\u0105c si\u0119 na wczorajszych technikach. Pr\u00f3bujesz \u017conglowa\u0107 harmonogramami wielu pracownik\u00f3w na kartce papieru? Nadszed\u0142 czas, aby\u015bmy od\u0142o\u017cyli t\u0119 star\u0105 praktyk\u0119 na bok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017cesz nie zdawa\u0107 sobie sprawy, \u017ce narz\u0119dzia do planowania online mog\u0105 r\u00f3wnie\u017c zwi\u0119kszy\u0107 odpowiedzialno\u015b\u0107 w Twojej organizacji detalicznej. Na przyk\u0142ad, odkrycie, kt\u00f3ry kierownik jest stale na pod\u0142odze, gdy sprzeda\u017c jest niska, umieszczenie w harmonogramie pracownik\u00f3w, kt\u00f3rzy s\u0105 estetycznie nastawieni, gdy nadejdzie czas na ustawienie ekspozycji, a nawet zidentyfikowanie przyczyny skurczenia si\u0119 w jednym z Twoich sklep\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Identyfikowanie wzorc\u00f3w za pomoc\u0105 sztucznej inteligencji zapewni wgl\u0105d w to, co dzieje si\u0119 w Twoich fizycznych sklepach na wy\u017cszym poziomie, dzi\u0119ki czemu mo\u017cesz wskaza\u0107 obszary z potencja\u0142em wzrostu i odpowiednio dzia\u0142a\u0107.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/products\/communication\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" data-attachment-id=\"59812\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/bindy-infographic-fnl-communication-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Communication-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png?_t=1726243211\" alt=\"\" class=\"wp-image-59812\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-700x584.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-480x400.png 480w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png 1251w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pow\u00f3d #2. Odg\u00f3rne limity raportowania mo\u017cliwo\u015bci uzyskania informacji zwrotnych od pracownik\u00f3w<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Czy wiesz, \u017ce wi\u0119kszo\u015b\u0107 w\u0142a\u015bcicieli firm uwa\u017ca, \u017ce mniej ni\u017c? <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/1973303\/Content%20Assets\/HR.com%20State%20of%20Employee%20Engagement%202019%20Report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">70 procent<\/a> ich pracownik\u00f3w jest zaanga\u017cowanych? Co dzieje si\u0119 z tymi firmami, gdy klient przychodzi, gdy kto\u015b z ponad 30 procent niezaanga\u017cowanych pracownik\u00f3w pracuje na etacie? Aby zaryzykowa\u0107 zgadywanie, prawdopodobnie nie jest to \u015bwietna obs\u0142uga klienta, kt\u00f3ra sprawi, \u017ce uczestnicy b\u0119d\u0105 chcieli wr\u00f3ci\u0107 do swojego sklepu stacjonarnego.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dobrzy pracownicy trac\u0105 zaanga\u017cowanie, gdy nie ufaj\u0105, \u017ce kierownictwo podejmuje w\u0142a\u015bciwe decyzje \u2013 co dzieje si\u0119 dok\u0142adnie, gdy centrala lub korporacja nie ma mo\u017cliwo\u015bci komunikowania si\u0119 z pracownikami na linii frontu. \u017byjemy w epoce kultury call-out i post\u0119pu technologicznego. Raportowanie odg\u00f3rne, cho\u0107 skuteczne w przesz\u0142o\u015bci, nie pozostawia miejsca na elastyczno\u015b\u0107 niezb\u0119dn\u0105 do odniesienia sukcesu w dzisiejszym \u015bwiecie handlu detalicznego.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Zaufaj, \u017ce Twoi pracownicy maj\u0105 cenne informacje o Twojej firmie. Je\u015bli nie jeste\u015b na parterze, \u0142atwo przegapi\u0107 rzeczywiste informacje, takie jak nastroje konsument\u00f3w dotycz\u0105ce ostatnich inicjatyw, wahania sprzeda\u017cy, przyp\u0142ywy i odp\u0142ywy w ruchu w sklepie i nie tylko.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Spos\u00f3b, w jaki komunikujesz si\u0119 z pracownikami (i klientami) musi ewoluowa\u0107 wraz ze wzrostem Twojej organizacji. A <a href=\"https:\/\/bindy.com\/products\/store-communication\/\" target=\"_blank\" rel=\"noopener noreferrer\">kalendarz wsp\u00f3\u0142pracy i platforma do obs\u0142ugi wiadomo\u015bci b\u0142yskawicznych<\/a> mo\u017ce pom\u00f3c Ci bezpo\u015brednio komunikowa\u0107 si\u0119 z pracownikami wielu sklep\u00f3w i ograniczy\u0107 nieporozumienia w handlu detalicznym. Weryfikowani pracownicy mog\u0105 kontaktowa\u0107 si\u0119 z Tob\u0105 bezpo\u015brednio, dzi\u0119ki czemu zawsze wiesz, co dzieje si\u0119 w Twoim sklepie.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/products\/communication\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"58784\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/how-to-become-a-district-manager-and-what-you-need-to-succeed-in-the-role\/bindy-statment-ads_top-secret-button-ad-1080x1080-05\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Communicate, execute, and verify is how good hospitality becomes great\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-1024x1024.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-1024x1024.png?_t=1726243272\" alt=\"Komunikuj si\u0119, realizuj i sprawdzaj, jak dobra go\u015bcinno\u015b\u0107 staje si\u0119 wspania\u0142a\" class=\"wp-image-58784\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-1024x1024.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-800x800.png?crop=1 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-50x50.png?crop=1 50w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pow\u00f3d #3. Mened\u017cerowie daj\u0105 pracownikom sprzeczne dyrektywy <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017cdy, kto pracowa\u0142 w sklepie detalicznym, wie, jaki negatywny wp\u0142yw mo\u017ce mie\u0107 to zjawisko na morale pracownik\u00f3w. Kiedy kierownik pi\u0119tra daje pracownikom inne wytyczne ni\u017c kierownik sklepu, a kierownik sklepu daje im inne wytyczne ni\u017c w filmie szkoleniowym, to tylko kwestia czasu, zanim nawet najlepsi pracownicy zaczn\u0105 czu\u0107, \u017ce po prostu nie mo\u017ce wygra\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ostatni rok, <a href=\"https:\/\/news.gallup.com\/poll\/241649\/employee-engagement-rise.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Gallup<\/a> odkryli, \u017ce 70 procent wariancji w zaanga\u017cowaniu pracownik\u00f3w mo\u017ce by\u0107 skorelowane ze skuteczno\u015bci\u0105 kierownika sekcji danego pracownika. Pracownikom trudno jest uciec przed skutkami nieefektywnego zarz\u0105dzania. Nawet najwybitniejsi mened\u017cerowie mog\u0105 sta\u0107 si\u0119 nieskuteczni, gdy linie komunikacyjne nie s\u0105 otwarte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sprzeczne dyrektywy tworz\u0105 ambiwalentnych pracownik\u00f3w i pog\u0142\u0119biaj\u0105 nieporozumienia w handlu detalicznym. U\u017cywa\u0107 <a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">pojedyncza platforma<\/a> do zarz\u0105dzania zadaniami na wszystkich poziomach administracji zapewnia, \u017ce mened\u017cerowie pi\u0119ter pozostan\u0105 na bie\u017c\u0105co z wiadomo\u015bciami i zadaniami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pow\u00f3d #4. Brak bezpo\u015bredniej linii komunikacji mi\u0119dzy konsumentami a przedsi\u0119biorstwami<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sprzedawcy cz\u0119sto postrzegaj\u0105 interakcj\u0119 z klientami jako co\u015b, co jest wy\u0142\u0105czn\u0105 domen\u0105 pracownik\u00f3w godzinowych. Ale kiedy Twoi sprzedawcy i zesp\u00f3\u0142 obs\u0142ugi klienta s\u0105 jedynymi, kt\u00f3rzy maj\u0105 bezpo\u015bredni\u0105 interakcj\u0119 z klientem, wa\u017cne informacje mog\u0105 zosta\u0107 zniszczone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oczywi\u015bcie nie mo\u017cesz sobie pozwoli\u0107 na sp\u0119dzanie ca\u0142ego czasu w dziale sprzeda\u017cy, ale mo\u017cesz si\u0119 wiele nauczy\u0107 o swojej firmie, maj\u0105c <a href=\"https:\/\/bindy.com\/products\/ticket-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">prosta linia<\/a> komunikacji z Twoimi klientami. Wiele informacji, kt\u00f3re zbierasz od klient\u00f3w, do kt\u00f3rych by\u0107 mo\u017ce nie mia\u0142e\u015b dost\u0119pu w inny spos\u00f3b, mo\u017ce mie\u0107 wp\u0142yw na decyzje podejmowane w Twoim sklepie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ankieta satysfakcji online to szybki i \u0142atwy spos\u00f3b na kontakt z klientami. Mo\u017cesz go u\u017cy\u0107, aby uzyska\u0107 wgl\u0105d w operacje Twojego sklepu, na kt\u00f3re w przeciwnym razie by\u0142e\u015b \u015blepy, na przyk\u0142ad: kt\u00f3rzy pracownicy wykraczali poza zakres swojego stanowiska pracy, co my\u015bl\u0105 o Twoich najnowszych wyborach dotycz\u0105cych zapas\u00f3w, jak d\u0142ugo musieli czeka\u0107 w kolejce zanim otrzymali pomoc\u2026 nawet jak dobrze twoje toalety s\u0105 utrzymywane przez ca\u0142y dzie\u0144.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozwa\u017c dodanie skanowalnego kodu kreskowego do wszystkich drukowanych paragon\u00f3w, a tak\u017ce bezpo\u015bredniego linku do wszystkich paragon\u00f3w SMS\/e-mail, kt\u00f3re prowadz\u0105 klient\u00f3w do ankiety zadowolenia online \u2013 i pami\u0119taj o pozostawieniu miejsca na komentarze, aby Twoi klienci czuli si\u0119 maj\u0105 g\u0142os w Twojej organizacji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pow\u00f3d #5.&nbsp;<\/strong><strong>Odpowiedzialno\u015b\u0107 organizacyjna wynika z konsekwentnego dialogu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Strasznie \u0142atwo jest straci\u0107 kontakt z tym, co dzieje si\u0119 w Twoich sklepach, ale odpowiednia technologia mo\u017ce pom\u00f3c zmniejszy\u0107 prawdopodobie\u0144stwo przeoczenia. <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a>&nbsp;to platforma zaprojektowana dla<a href=\"https:\/\/blog.bindy.com\/pl\/successfully-implement-communication-channels-between-the-stores-and-head-office\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Dwukierunkowa komunikacja z mo\u017cliwo\u015bci\u0105 \u015bledzenia<\/a> mi\u0119dzy siedzib\u0105 g\u0142\u00f3wn\u0105 a lokalizacjami ceg\u0142y i zaprawy. Mo\u017cesz go u\u017cywa\u0107 do tworzenia otwartych zg\u0142osze\u0144, uzyskiwania raport\u00f3w w czasie rzeczywistym z wykonania zada\u0144, konstruowania plan\u00f3w dzia\u0142ania dla swoich sklep\u00f3w stacjonarnych\u2026 pozwala nawet poprosi\u0107 o weryfikacj\u0119 zdj\u0119cia\/podpisu dla wykonanej pracy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png?_t=1756911830\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Osza\u0142amiaj\u0105ca <a href=\"https:\/\/blog.bindy.com\/pl\/6-kluczowych-wyzwan-dla-handlu-detalicznego-infografika\/\" target=\"_blank\" rel=\"noopener noreferrer\">92 procent<\/a> klient\u00f3w Bindy informuje o oszcz\u0119dno\u015bci czasu na wizytach w sklepie po wdro\u017ceniu rozwi\u0105zania. To ekonomiczne narz\u0119dzie do obs\u0142ugi sklep\u00f3w mo\u017ce zaspokoi\u0107 wszystkie potrzeby komunikacyjne Twojej organizacji w zakresie sklep\u00f3w. Mo\u017cesz mie\u0107 pewno\u015b\u0107, \u017ce wszystko w Twoich sklepach dzia\u0142a jak w zegarku\u2026 bez wzgl\u0119du na to, gdzie jeste\u015b i jak ma\u0142o masz czasu na kontynuacj\u0119 wykonania zadania. Dzi\u0119ki temu mo\u017cesz sp\u0119dza\u0107 mniej czasu na zarz\u0105dzaniu pracownikami, a wi\u0119cej na robieniu rzeczy, kt\u00f3re kochasz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O autorze:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1920\" data-attachment-id=\"6675\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/jasmineglasheen-173\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173.jpg\" data-orig-size=\"1280,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark II&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1565190408&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;640&quot;,&quot;shutter_speed&quot;:&quot;0.00625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"JasmineGlasheen-173\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173-683x1024.jpg\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173.jpg?resize=189%2C284&amp;ssl=1\" alt=\"JasmineGlasheen-173\" class=\"wp-image-6675\" style=\"width:142px;height:auto\" title=\"\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173.jpg 1280w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173-200x300.jpg 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173-768x1152.jpg 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173-683x1024.jpg 683w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173-700x1050.jpg 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173-2000x3000.jpg 2000w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/JasmineGlasheen-173-267x400.jpg 267w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"> Jasmine Glasheen jest cz\u0119stym wsp\u00f3\u0142pracownikiem i dostarcza przemy\u015ble\u0144 na temat sektora detalicznego dla The Robin Report, IBM, Retail Minded, Sourcing Journal i wielu innych. Jest jedn\u0105 z 100 najlepszych influencerek detalicznych Vend od 2 lat. Jej Instagram jest wymieniony jako jedno z 15 kont detalicznych Vend na Instagramie, kt\u00f3re warto obserwowa\u0107.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull\">&nbsp;<\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; W handlu zdarzaj\u0105 si\u0119 nieporozumienia. Ale kiedy dzieje si\u0119 to w twoich sklepach, za ka\u017cdym razem jest to jak niespodzianka. Centrala mo\u017ce \u0142atwo przegapi\u0107 istotne informacje ze sklep\u00f3w fizycznych \u2014 zw\u0142aszcza, gdy siedziba firmy znajduje si\u0119 oddzielnie od tradycyjnych lokalizacji. Je\u015bli czujesz, \u017ce rzucasz pi\u0142k\u0119 na froncie komunikacji, \u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/miscommunication-in-retail-and-how-to-fix-it\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">Nieporozumienia w handlu detalicznym (i jak to naprawi\u0107)<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":6744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[113932],"tags":[677173921,677173968,999575,69404461],"class_list":["post-6730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hiring","tag-head-office","tag-miscommunication-in-retail","tag-retail-management","tag-store-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miscommunication in Retail (And How to Fix It)<\/title>\n<meta name=\"description\" content=\"Miscommunication in retail happens. Here are 5 ways to fix miscommunication between head office and stores and protect your operations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pl\/nieporozumienia-w-handlu-detalicznym-i-jak-je-naprawic\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miscommunication in Retail (And How to Fix It)\" \/>\n<meta property=\"og:description\" content=\"Miscommunication in retail happens. 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