{"id":65696,"date":"2025-07-08T13:50:42","date_gmt":"2025-07-08T17:50:42","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65696"},"modified":"2025-12-15T08:24:45","modified_gmt":"2025-12-15T13:24:45","slug":"studium-przypadku-dotyczace-merchandisingu-aptecznego","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/business-case-pharmacy-merchandising\/","title":{"rendered":"\ud83d\udcda Szybki przyk\u0142ad biznesowy: Merchandising w aptekach"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Apteka \u201eX\u201d w dalszym ci\u0105gu ma problemy z realizacj\u0105 inicjatyw merchandisingowych, szczeg\u00f3lnie sezonowych. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podczas wi\u0119kszo\u015bci wizyt w sklepie p\u00f3\u0142ki nie s\u0105 u\u0142o\u017cone zgodnie z planogramem, a je\u015bli ju\u017c, to produkty nie s\u0105 ustawione naprzeciwko siebie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A co z ko\u0144c\u00f3wkami? Wygl\u0105da na to, \u017ce nigdy nie s\u0105 wymieniane na produkty sezonowe \u2013 to tak, jakby sprzedawali krem z filtrem na Bo\u017ce Narodzenie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65938\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/giant_pharmacy_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_pharmacy_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65938\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Procedury w siedzibie g\u0142\u00f3wnej s\u0105 wdro\u017cone, oczekiwania s\u0105 jasne, ale w sklepie nie ma \u017cadnej realizacji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brzmi znajomo? Do <a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">wdra\u017caj lepsze programy merchandisingowe w swoich aptekach<\/a>, musisz z \u0142atwo\u015bci\u0105 wdra\u017ca\u0107 i weryfikowa\u0107 standardy, zadania i dzia\u0142ania naprawcze w swoich lokalizacjach. Potrzebujesz raport\u00f3w w czasie rzeczywistym, podpis\u00f3w, film\u00f3w i weryfikacji zdj\u0119\u0107. Potrzebujesz <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\"><strong>Najwa\u017cniejsze wnioski<\/strong><br><br>Prawid\u0142owy merchandising to niezawodny spos\u00f3b na zarabianie pieni\u0119dzy w bran\u017cy aptek detalicznych. Je\u015bli nie b\u0119dziesz dzia\u0142a\u0107 punktualnie, stracisz pieni\u0105dze z program\u00f3w merchandisingowych o wysokiej mar\u017cy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jeszcze jedno\u2026<\/h2>","protected":false},"excerpt":{"rendered":"<p>Apteka \u201eX\u201d wci\u0105\u017c ma problemy z nad\u0105\u017caniem za inicjatywami merchandisingowymi, zw\u0142aszcza sezonowymi. Podczas wi\u0119kszo\u015bci wizyt w sklepie p\u00f3\u0142ki nie s\u0105 zape\u0142nione zgodnie z planogramem, a kiedy ju\u017c s\u0105, produkty nie s\u0105 ustawione przodem do kierunku jazdy. A co z ko\u0144c\u00f3wkami p\u00f3\u0142ek? Wygl\u0105da na to, \u017ce nigdy nie s\u0105 wymieniane na produkty sezonowe \u2013 to tak, jakby sprzedawali krem z filtrem przeciws\u0142onecznym na Bo\u017ce Narodzenie. Procedury\u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/business-case-pharmacy-merchandising\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">\ud83d\udcda Szybki przyk\u0142ad biznesowy: Merchandising w aptekach<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63715,15241],"tags":[],"class_list":["post-65696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcda Quick Business Case: Pharmacy Merchandising<\/title>\n<meta name=\"description\" content=\"Merchandising is a money maker in the retail pharmacy business! If you don&#039;t execute on point, you leave money on the table.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pl\/studium-przypadku-dotyczace-merchandisingu-aptecznego\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udcda Quick Business Case: Pharmacy Merchandising\" \/>\n<meta property=\"og:description\" content=\"Merchandising is a money maker in the retail pharmacy business! If you don&#039;t execute on point, you leave money on the table.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/pl\/studium-przypadku-dotyczace-merchandisingu-aptecznego\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-08T17:50:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T13:24:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?_t=1765805085\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"\ud83d\udcda Quick Business Case: Pharmacy Merchandising\",\"datePublished\":\"2025-07-08T17:50:42+00:00\",\"dateModified\":\"2025-12-15T13:24:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/\"},\"wordCount\":155,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/shutterstock_569310790.jpg?fit=1920%2C1280&ssl=1\",\"articleSection\":[\"\u2695 Pharmacies\",\"\ud83d\udcda Case Studies\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/\",\"name\":\"\ud83d\udcda Quick Business Case: Pharmacy Merchandising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/shutterstock_569310790.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2025-07-08T17:50:42+00:00\",\"dateModified\":\"2025-12-15T13:24:45+00:00\",\"description\":\"Merchandising is a money maker in the retail pharmacy business! If you don't execute on point, you leave money on the table.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/shutterstock_569310790.jpg?fit=1920%2C1280&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/shutterstock_569310790.jpg?fit=1920%2C1280&ssl=1\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/business-case-pharmacy-merchandising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\ud83d\udcda Quick Business Case: Pharmacy Merchandising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Retail and Hospitality Operations\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/pl\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ud83d\udcda Szybki przyk\u0142ad biznesowy: Merchandising w aptekach","description":"Merchandising to spos\u00f3b na zarabianie pieni\u0119dzy w bran\u017cy aptek detalicznych! Je\u015bli nie wykonasz tego punktualnie, stracisz pieni\u0105dze.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/pl\/studium-przypadku-dotyczace-merchandisingu-aptecznego\/","og_locale":"pl_PL","og_type":"article","og_title":"\ud83d\udcda Quick Business Case: Pharmacy Merchandising","og_description":"Merchandising is a money maker in the retail pharmacy business! If you don't execute on point, you leave money on the table.","og_url":"https:\/\/blog.bindy.com\/pl\/studium-przypadku-dotyczace-merchandisingu-aptecznego\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2025-07-08T17:50:42+00:00","article_modified_time":"2025-12-15T13:24:45+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?_t=1765805085","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/business-case-pharmacy-merchandising\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/business-case-pharmacy-merchandising\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"\ud83d\udcda Quick Business Case: Pharmacy Merchandising","datePublished":"2025-07-08T17:50:42+00:00","dateModified":"2025-12-15T13:24:45+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/business-case-pharmacy-merchandising\/"},"wordCount":155,"commentCount":0,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/business-case-pharmacy-merchandising\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1920%2C1280&ssl=1","articleSection":["\u2695 Pharmacies","\ud83d\udcda Case Studies"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/business-case-pharmacy-merchandising\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/business-case-pharmacy-merchandising\/","url":"https:\/\/blog.bindy.com\/business-case-pharmacy-merchandising\/","name":"\ud83d\udcda Szybki przyk\u0142ad biznesowy: Merchandising w aptekach","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/business-case-pharmacy-merchandising\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/business-case-pharmacy-merchandising\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1920%2C1280&ssl=1","datePublished":"2025-07-08T17:50:42+00:00","dateModified":"2025-12-15T13:24:45+00:00","description":"Merchandising to spos\u00f3b na zarabianie pieni\u0119dzy w bran\u017cy aptek detalicznych! Je\u015bli nie wykonasz tego punktualnie, stracisz pieni\u0105dze.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/business-case-pharmacy-merchandising\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/business-case-pharmacy-merchandising\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.bindy.com\/business-case-pharmacy-merchandising\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1920%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1920%2C1280&ssl=1","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/business-case-pharmacy-merchandising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"\ud83d\udcda Quick Business Case: Pharmacy Merchandising"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Audyty, zadania i komunikacja","description":"Dzia\u0142alno\u015b\u0107 detaliczna i hotelarska","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"Bindy","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"Bindy","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy to oparta na chmurze aplikacja do automatyzacji \u2714\ufe0f audyt\u00f3w, \ud83d\uddd3\ufe0f zada\u0144 i \ud83d\udce3 komunikacji w handlu detalicznym i hotelarstwie. Z \u0142atwo\u015bci\u0105 wdra\u017caj i weryfikuj standardy marki, zadania i dzia\u0142ania naprawcze w swoich lokalizacjach. Uzyskuj raporty w czasie rzeczywistym, podpisy, filmy i weryfikacje zdj\u0119\u0107.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/pl\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1920%2C1280&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-h5C","jetpack-related-posts":[{"id":5167,"url":"https:\/\/blog.bindy.com\/pl\/retail-merchandising-ideas-for-pharmacies\/","url_meta":{"origin":65696,"position":0},"title":"Pomys\u0142y na sprzeda\u017c detaliczn\u0105 dla aptek","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Spe\u0142nianie wysokich standard\u00f3w w zakresie zdrowia i bezpiecze\u0144stwa pacjent\u00f3w jest najwa\u017cniejszym celem aptek. Jednak aby nadal zapewnia\u0107 opiek\u0119, jakiej oczekuj\u0105 pacjenci, apteki musz\u0105 r\u00f3wnie\u017c odnosi\u0107 sukcesy w sprzeda\u017cy detalicznej. Nie mo\u017cna pomin\u0105\u0107 kwestii merchandisingu. W jaki spos\u00f3b apteki mog\u0105 budowa\u0107 lojalno\u015b\u0107 wobec marki i sprzeda\u017c, je\u015bli przestrze\u0144 handlowa jest s\u0142abo\u2026","rel":"","context":"W \u201e\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/pl\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":65667,"url":"https:\/\/blog.bindy.com\/pl\/business-case-merchandising\/","url_meta":{"origin":65696,"position":1},"title":"\ud83d\udcda Szybki przyk\u0142ad biznesowy: Merchandising","author":"Bindy","date":"8 lipca, 2025","format":false,"excerpt":"Sklep \u201eX\u201d najwyra\u017aniej nie potrafi dostosowa\u0107 sezonowej oferty do planu. Gondole i ekspozycje na ko\u0144cach rega\u0142\u00f3w s\u0105 niesp\u00f3jne i wprowadzane z op\u00f3\u017anieniem. Pojemniki na odpady wci\u0105\u017c stoj\u0105 puste w zapleczu, a nie na sali sprzeda\u017cy. Oznakowanie promocyjne bywa przestarza\u0142e, je\u015bli\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":65730,"url":"https:\/\/blog.bindy.com\/pl\/business-case-store-exterior\/","url_meta":{"origin":65696,"position":2},"title":"\ud83d\udcda Szybki przyk\u0142ad biznesowy: Zewn\u0119trzna cz\u0119\u015b\u0107 sklepu","author":"Bindy","date":"10 lipca, 2025","format":false,"excerpt":"Wn\u0119trze sklepu \u201eX\u201d jest idealne. Czyste pod\u0142ogi i lustra, brak towaru na ladzie i spokojn\u0105, przyjemn\u0105 muzyk\u0119. Mo\u017cna by si\u0119 spodziewa\u0107 wy\u017cszej sprzeda\u017cy. Niestety, na zewn\u0105trz panuje katastrofa. Wsz\u0119dzie niedopa\u0142ki papieros\u00f3w, brudne okna, paj\u0119czyny na szyldzie, \u015bmieci przy drzwiach, przero\u015bni\u0119te i zaniedbane ro\u015bliny\u2026","rel":"","context":"W \u201e\ud83d\udcda Case Studies&quot;","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/pl\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?fit=1200%2C756&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?fit=1200%2C756&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?fit=1200%2C756&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?fit=1200%2C756&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_31838164.jpg?fit=1200%2C756&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3812,"url":"https:\/\/blog.bindy.com\/pl\/how-pharmacies-can-better-engage-seniors\/","url_meta":{"origin":65696,"position":3},"title":"Jak apteki mog\u0105 lepiej anga\u017cowa\u0107 senior\u00f3w","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Stany Zjednoczone, Kanada, Europa i Australia do\u015bwiadczaj\u0105 gwa\u0142townego wzrostu liczby starzej\u0105cych si\u0119 spo\u0142ecze\u0144stw. W USA 10 000 os\u00f3b ka\u017cdego dnia ko\u0144czy 65 lat, a za nieco ponad dekad\u0119 20% populacji USA b\u0119dzie mia\u0142o ponad 65 lat. Ju\u017c w 2016 roku 15% populacji Australii mia\u0142o ponad 65 lat.","rel":"","context":"W \u201e\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/pl\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1864,"url":"https:\/\/blog.bindy.com\/pl\/case-study-how-a-cpg-used-field-software-to-implement-a-merchandising-conversion-at-3200-restaurants\/","url_meta":{"origin":65696,"position":4},"title":"\ud83d\udcda Studium przypadku: Jak firma CPG wykorzysta\u0142a Bindy do wdro\u017cenia konwersji merchandisingowej w 3200 restauracjach","author":"Bindy","date":"25 sierpnia, 2023","format":false,"excerpt":"Za ka\u017cdym razem, gdy firma z bran\u017cy d\u00f3br konsumpcyjnych przygotowuje si\u0119 do nadchodz\u0105cej zmiany w promocji lub merchandisingu, wyzwania s\u0105 nieuniknione, nawet po miesi\u0105cach planowania. Wymaga to koordynacji z lokalnymi zespo\u0142ami, zapewnienia kompatybilno\u015bci produkt\u00f3w i oznakowania ka\u017cdej lokalizacji z formatem restauracji, zapewnienia zgodno\u015bci z przepisami i weryfikacji realizacji. Co robisz, gdy\u2026","rel":"","context":"W \u201e\ud83c\udf54 Food Service and Restaurants&quot;","block_context":{"text":"\ud83c\udf54 Food Service and Restaurants","link":"https:\/\/blog.bindy.com\/pl\/category\/qsr\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3801,"url":"https:\/\/blog.bindy.com\/pl\/pharmacy-industry-interesting-facts-and-emerging-trends\/","url_meta":{"origin":65696,"position":5},"title":"Bran\u017ca farmaceutyczna: ciekawe fakty i pojawiaj\u0105ce si\u0119 trendy","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Dzi\u0119ki naszej dzia\u0142alno\u015bci i badaniom natrafili\u015bmy na szereg istotnych fakt\u00f3w i statystyk dotycz\u0105cych bran\u017cy aptek detalicznych, jej kierunku rozwoju i pojawiaj\u0105cych si\u0119 trend\u00f3w. Chocia\u017c nasze badania koncentrowa\u0142y si\u0119 na Ameryce P\u00f3\u0142nocnej, uznali\u015bmy, \u017ce te pojawiaj\u0105ce si\u0119 trendy w bran\u017cy farmaceutycznej zainteresuj\u0105 naszych klient\u00f3w i czytelnik\u00f3w na ca\u0142ym \u015bwiecie\u2026","rel":"","context":"W \u201e\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/pl\/category\/pharmacy\/"},"img":{"alt_text":"Smiling pharmacist - emerging pharmacy trends","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/65696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/comments?post=65696"}],"version-history":[{"count":13,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/65696\/revisions"}],"predecessor-version":[{"id":66717,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/65696\/revisions\/66717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media\/25827"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media?parent=65696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/categories?post=65696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/tags?post=65696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}