{"id":6569,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6569"},"modified":"2025-08-20T10:55:28","modified_gmt":"2025-08-20T14:55:28","slug":"5-nie-do-zignorowania-danych-demograficznych-kupujacych-na-iv-kw","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/5-not-to-be-ignored-shopper-demographics-for-q4\/","title":{"rendered":"5 danych demograficznych kupuj\u0105cych, kt\u00f3rych nie nale\u017cy ignorowa\u0107 w czwartym kwartale"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Czwarty kwarta\u0142 to najbardziej pracowity sezon sprzeda\u017cy dla detalist\u00f3w. Oznacza to wi\u0119cej konsument\u00f3w w Twoich sklepach i restauracjach. Jest to okazja do sprzeda\u017cy i budowania \u015bwiadomo\u015bci marki w\u015br\u00f3d grup konsument\u00f3w, z kt\u00f3rymi normalnie nie wchodzisz w interakcj\u0119 w innych porach roku. Skorzystaj z tej szansy na zwi\u0119kszenie zysk\u00f3w. Mamy 5 grup konsumenckich, na kt\u00f3re powiniene\u015b zwr\u00f3ci\u0107 uwag\u0119 w IV kwartale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gen-x\"><strong>Gen X<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Znajduj\u0105c si\u0119 pomi\u0119dzy pokoleniem wy\u017cu demograficznego a pokoleniem milenials\u00f3w, pokolenie X jest cz\u0119sto ignorowane. Obecnie, maj\u0105c 40 i 50 lat, zaawansowane kariery i puste gniazda, przewiduje si\u0119, \u017ce pokolenie X <a href=\"https:\/\/muchneeded.com\/christmas-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">wyda\u0107 najwi\u0119cej<\/a> w tym sezonie \u015bwi\u0105tecznym. Chocia\u017c Gen X nie lubi trudnej sprzeda\u017cy, uwielbiaj\u0105 dobr\u0105 ofert\u0119 i rozumiej\u0105, jak produkt u\u0142atwi \u017cycie.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" data-attachment-id=\"10231\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/shutterstock_1038717370\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg\" data-orig-size=\"1920,1443\" data-comments-opened=\"1\" data-image-title=\"shutterstock_1038717370\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370-1024x770.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370-1024x770.jpg?_t=1723229014\" alt=\"\" class=\"wp-image-10231\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370-1024x770.jpg 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370-300x225.jpg 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370-768x577.jpg 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370-1536x1154.jpg 1536w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370-2048x1539.jpg 2048w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370-400x300.jpg 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370-200x150.jpg 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370-1200x902.jpg 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370-700x526.jpg 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370-2000x1503.jpg 2000w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370-532x400.jpg 532w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u0179r\u00f3d\u0142o zdj\u0119cia: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Pokolenie X woli rzeczy fizyczne: papierowe kupony, rozmowy z prawdziw\u0105 osob\u0105 w sklepie i zakupy stacjonarne. Kochaj\u0105 te\u017c po\u0142\u0105czenie i <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/11\/14\/the-forgotten-generation-lets-talk-about-generation-x\/#13a13da776d5\" target=\"_blank\" rel=\"noopener noreferrer\">programy lojalno\u015bciowe<\/a>. Przyci\u0105gnij ich uwag\u0119 w tym sezonie \u015bwi\u0105tecznym dobr\u0105 ofert\u0105 i spraw, aby wracali przez ca\u0142y rok dzi\u0119ki uwa\u017cnej obs\u0142udze klienta i nagrodom lojalno\u015bciowym, z kt\u00f3rych mog\u0105 skorzysta\u0107 w sklepie. Nast\u0119pnie zapewnij sp\u00f3jne do\u015bwiadczenie, weryfikuj\u0105c, czy Twoje programy w sklepie s\u0105 realizowane <a href=\"https:\/\/blog.bindy.com\/pl\/audyty-detaliczne-ostateczny-przewodnik\/\" target=\"_blank\" rel=\"noreferrer noopener\">audyty detaliczne<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pet-owners\"><strong>W\u0142a\u015bciciele zwierz\u0105t domowych<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zwierz\u0119ta s\u0105 teraz rodzin\u0105, a to oznacza, \u017ce s\u0105 cz\u0119\u015bci\u0105 obchod\u00f3w \u015bwi\u0105tecznych. Wed\u0142ug NRF w\u0142a\u015bciciele zwierz\u0105t domowych krzycz\u0105 <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/halloween-spending-reach-record-122-billion-participation-exceeds-pre\" target=\"_blank\" rel=\"noreferrer noopener\">$700 milion\u00f3w<\/a> na kostiumach na Halloween. 95% w\u0142a\u015bcicieli zwierz\u0105t domowych kupuje prezenty \u015bwi\u0105teczne dla swoich pupili. Poza tym, co niezb\u0119dne, w\u0142a\u015bciciele ch\u0119tnie oferuj\u0105 odzie\u017c, akcesoria podr\u00f3\u017cne i us\u0142ugi piel\u0119gnacyjne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli chodzi o niekt\u00f3re przedmioty, takie jak <a href=\"http:\/\/www.petproductnews.com\/News\/Survey-Examinies-How-Millennials-Shop-For-Their-Pets\/\" target=\"_blank\" rel=\"noopener noreferrer\">po\u015bciel, smako\u0142yki i odzie\u017c<\/a>, kupuj\u0105cy wol\u0105 kupowa\u0107 w sklepie. Aby skorzysta\u0107 z tej preferencji w sklepie dla niekt\u00f3rych produkt\u00f3w, sprzedawcy internetowi, tacy jak Wild One, otworzyli sklepy typu pop-up.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pet-store\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-attachment-id=\"65937\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/giant_pets_800\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pets_800.png\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-title=\"giant_pets_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pets_800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pets_800.png?_t=1755701704\" alt=\"\" class=\"wp-image-65937\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pets_800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pets_800-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pets_800-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pets_800-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pets_800-12x12.png 12w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pets_800-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pets_800-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pets_800-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pets_800-50x50.png?crop=1 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Prezentacje produkt\u00f3w lub oferowanie prostych us\u0142ug, takich jak przycinanie paznokci, to \u015bwietny spos\u00f3b na zwr\u00f3cenie uwagi w\u0142a\u015bciciela zwierz\u0119cia i wprowadzenie go do sklepu. Po wej\u015bciu do sklepu upewnij si\u0119, \u017ce Twoje \u015bwi\u0105teczne produkty dla zwierz\u0105t s\u0105 dobrze widoczne w Twoim naturalnym <a href=\"https:\/\/blog.bindy.com\/pl\/4-easy-ways-to-have-your-sales-floor-sell\/\" target=\"_blank\" rel=\"noopener noreferrer\">gor\u0105ce miejsca<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ponadto nie musisz sprzedawa\u0107 rzeczywistych produkt\u00f3w dla zwierz\u0105t, aby dotrze\u0107 do tej grupy demograficznej konsument\u00f3w. Produkty z motywami zwierz\u0105t (kalendarze, ubrania, kubki itp.) to \u015bwietny spos\u00f3b na nawi\u0105zanie kontaktu z tymi konsumentami. Lub zastan\u00f3w si\u0119, jak Tw\u00f3j produkt mo\u017ce w nieoczekiwany spos\u00f3b pom\u00f3c w\u0142a\u015bcicielom zwierz\u0105t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na przyk\u0142ad SmartThings Item Tracker firmy Samsung ma wiele zastosowa\u0144. Aby przedstawi\u0107 produkt w\u0142a\u015bcicielom zwierz\u0105t domowych, Samsung wprowadzi\u0142 na rynek <a href=\"https:\/\/www.bizbash.com\/production-strategy\/experiential-activations-sponsorships\/media-gallery\/13483210\/19-fetching-ideas-from-these-dogfriendly-events\" target=\"_blank\" rel=\"noopener noreferrer\">Kora-n-Przegl\u0105daj<\/a> Wyskakuj\u0105ce okienko, w kt\u00f3rym psy mog\u0105 bawi\u0107 si\u0119 w parku lub zje\u015b\u0107 \u015bwie\u017ce smako\u0142yki, podczas gdy ich w\u0142a\u015bciciele dowiaduj\u0105 si\u0119, w jaki spos\u00f3b SmartThings Tracker mo\u017ce przynie\u015b\u0107 korzy\u015bci im i ich zwierz\u0119tom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gift-card-givers\"><strong>Dawc\u00f3w kart podarunkowych<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wed\u0142ug <a href=\"https:\/\/explodingtopics.com\/blog\/christmas-spending-stats\" target=\"_blank\" rel=\"noreferrer noopener\">Wybuchaj\u0105ce tematy<\/a>, 64% kobiet i 48% m\u0119\u017cczyzn preferuje karty podarunkowe jako preferowany rodzaj prezentu \u015bwi\u0105tecznego. Konsumenci lubi\u0105 karty podarunkowe, poniewa\u017c wydaj\u0105 si\u0119 bardziej osobiste ni\u017c got\u00f3wka. Dla sprzedawc\u00f3w detalicznych korzy\u015bci z kart podarunkowych s\u0105 liczne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posiadacze kart podarunkowych wydaj\u0105 wi\u0119cej. Posiadacze kart podarunkowych ch\u0119tniej p\u0142ac\u0105 pe\u0142n\u0105 cen\u0119 za przedmioty, poniewa\u017c postrzegaj\u0105 karty podarunkowe jako \u201edarmowe pieni\u0105dze\u201d i okazj\u0119 do zrobienia sobie prezentu. Ponadto, <a href=\"https:\/\/blog.bindy.com\/pl\/5-nie-do-zignorowania-danych-demograficznych-kupujacych-na-iv-kw\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kapitol Jeden<\/a> statystyki sprzeda\u017cy pokazuj\u0105, \u017ce \u201e61% konsument\u00f3w wydaje wi\u0119cej ni\u017c warto\u015b\u0107 karty podarunkowej podczas realizacji, \u015brednio o $31,75 wi\u0119cej ni\u017c warto\u015b\u0107 karty\u201d. Posiadacze kart podarunkowych s\u0105 r\u00f3wnie\u017c bardziej sk\u0142onni do zakup\u00f3w pod wp\u0142ywem impulsu i s\u0105 otwarci na sprzeda\u017c dodatkow\u0105: <a href=\"https:\/\/www.giftcards.com\/gcgf\/small-business-giftcards\" target=\"_blank\" rel=\"noopener noreferrer\">25%<\/a> impulsowo kupi dodatkowy przedmiot, a 8% kupi dro\u017csz\u0105 wersj\u0119 przedmiotu, kt\u00f3ry pierwotnie planowali zakupi\u0107.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63481\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/8-sales-boosting-opportunities-for-q4\/q4-ready-red\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"q4-ready-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png?_t=1724863232\" alt=\"\" class=\"wp-image-63481\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Karty podarunkowe daj\u0105 markom szans\u0119 na interakcj\u0119 z demografi\u0105 konsument\u00f3w, poza ich zakresem. Nie ka\u017cdy, kto da Ci karty podarunkowe, b\u0119dzie wiedzia\u0142 o Twojej marce; wiedz\u0105 tylko, \u017ce kto\u015b, kogo znaj\u0105, jest zainteresowany Twoj\u0105 mark\u0105. Podczas czwartego kwarta\u0142u wyszkol swoich pracownik\u00f3w, aby dostrzegali tych klient\u00f3w i nawi\u0105zywali z nimi kontakt w spos\u00f3b, kt\u00f3ry jest zar\u00f3wno pomocny, jak i wprowadza Twoj\u0105 mark\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karty podarunkowe zach\u0119caj\u0105 do zakup\u00f3w impulsowych i dodatkowych. Chocia\u017c zawsze powiniene\u015b mie\u0107 gotowe koperty uzupe\u0142niaj\u0105ce dla kupuj\u0105cych karty podarunkowe, skorzystaj z wskaz\u00f3wek takich marek jak Starbucks, kt\u00f3re sprzedaj\u0105 swoje karty podarunkowe z niezapomnianymi kartkami z \u017cyczeniami i ulepszonymi uchwytami na karty podarunkowe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conscious-consumers\"><strong>\u015awiadomi konsumenci<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u015awiadomy konsumpcjonizm to kluczowy trend. Kwestie takie jak zmiana klimatu, r\u00f3wno\u015b\u0107 p\u0142ac i d\u0105\u017cenie do przejrzysto\u015bci \u0142a\u0144cucha dostaw wp\u0142ywaj\u0105 na to, gdzie konsumenci decyduj\u0105 si\u0119 wydawa\u0107 swoje pieni\u0105dze. \u015awiadomi konsumenci nie s\u0105 grup\u0105 niszow\u0105: <a href=\"https:\/\/theroundup.org\/environmentally-conscious-consumer-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">62%<\/a> konsument\u00f3w chce kupowa\u0107 produkty zr\u00f3wnowa\u017cone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amerykanie wyrzucaj\u0105 <a href=\"https:\/\/www.toaks.org\/Home\/Components\/News\/News\/14672\/3338?arch\" target=\"_blank\" rel=\"noreferrer noopener\">25%<\/a> wi\u0119cej \u015bmieci w tygodniach mi\u0119dzy \u015awi\u0119tem Dzi\u0119kczynienia a Nowym Rokiem. \u015awiadomi konsumenci s\u0105 \u015bwiadomi odpad\u00f3w, kt\u00f3re pojawiaj\u0105 si\u0119 w okresie \u015bwi\u0105tecznym i szukaj\u0105 marek, kt\u00f3re odzwierciedlaj\u0105 ich warto\u015bci i ch\u0119\u0107 \u0142agodzenia wp\u0142ywu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nie musisz zmienia\u0107 swojej linii produkt\u00f3w, aby przyci\u0105gn\u0105\u0107 tych konsument\u00f3w. Po\u015bwi\u0119\u0107 troch\u0119 czasu na podkre\u015blenie tego, co ju\u017c oferujesz: opakowania na prezenty wielokrotnego u\u017cytku, produkty produkowane lokalnie, kosmetyki wolne od okrucie\u0144stwa i wszystko, co jest pakowane lub wykonane z materia\u0142\u00f3w pochodz\u0105cych z recyklingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017cesz nawet wprowadzi\u0107 zr\u00f3wnowa\u017cony rozw\u00f3j do swoich \u015bwi\u0105tecznych wy\u015bwietlaczy, u\u017cywaj\u0105c nietradycyjnych materia\u0142\u00f3w. Anthropologie s\u0142ynie z tego, \u017ce przyci\u0105ga kupuj\u0105cych pi\u0119knymi wy\u015bwietlaczami, kt\u00f3re zawieraj\u0105 niekonwencjonalne materia\u0142y. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bez wzgl\u0119du na to, jakie s\u0105 Twoje praktyki w zakresie zr\u00f3wnowa\u017conego rozwoju, poinformuj o tym swoich klient\u00f3w. Na przyk\u0142ad Zara, kt\u00f3ra zbiera w sklepie u\u017cywan\u0105 odzie\u017c i reklamuje wykorzystanie materia\u0142\u00f3w pochodz\u0105cych z recyklingu bezpo\u015brednio na swoich pude\u0142kach z prezentami.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"707\" data-attachment-id=\"63032\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/5-not-to-be-ignored-shopper-demographics-for-q4\/shutterstock_2219821127\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2219821127.jpg\" data-orig-size=\"1920,1326\" data-comments-opened=\"1\" data-image-title=\"shutterstock_2219821127\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2219821127-1024x707.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2219821127-1024x707.jpg?_t=1723231611\" alt=\"\" class=\"wp-image-63032\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2219821127-1024x707.jpg 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2219821127-300x207.jpg 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2219821127-768x530.jpg 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2219821127-1536x1061.jpg 1536w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2219821127-18x12.jpg 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2219821127-700x483.jpg 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2219821127-579x400.jpg 579w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2219821127.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-customer-in-front-of-you\"><strong>Klient przed Tob\u0105<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eDarowanie z siebie\u201d staje si\u0119 trendem. Kupuj\u0105cy wydadz\u0105 ponad <a href=\"https:\/\/muchneeded.com\/christmas-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">$100<\/a> na sobie w okresie \u015bwi\u0105tecznych zakup\u00f3w. Popularne <a href=\"https:\/\/www.cnbc.com\/2017\/12\/04\/holiday-shoppers-are-spending-more-on-themselves-this-year.html\" target=\"_blank\" rel=\"noopener noreferrer\">przedmioty obdarowane przez siebie <\/a>(elektronika, odzie\u017c zimowa, odzie\u017c sportowa, kosmetyki do samodzielnej piel\u0119gnacji) wraz z bardziej tradycyjnymi zestawami upomink\u00f3w i przedmiotami, aby zach\u0119ci\u0107 kupuj\u0105cego przed Tob\u0105 do traktowania siebie, podczas gdy on traktuje innych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"final-thoughts\">Ko\u0144cowe przemy\u015blenia\u2026<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Niezale\u017cnie od wybranej grupy demograficznej klient\u00f3w, wszyscy klienci oczekuj\u0105 zakup\u00f3w w czystym, dobrze uporz\u0105dkowanym sklepie z wykwalifikowanym personelem. Pami\u0119taj o prowadzeniu <a href=\"https:\/\/blog.bindy.com\/pl\/audyty-detaliczne-ostateczny-przewodnik\/\" target=\"_blank\" rel=\"noopener noreferrer\">audyty detaliczne<\/a> przez ca\u0142y ten kluczowy kwarta\u0142, aby Twoje sklepy by\u0142y reprezentacyjne, Twoje p\u00f3\u0142ki by\u0142y zape\u0142nione, a Twoi pracownicy zaanga\u017cowani.<\/p>","protected":false},"excerpt":{"rendered":"<p>Czwarty kwarta\u0142 to najbardziej pracowity sezon sprzeda\u017cy dla detalist\u00f3w. Oznacza to wi\u0119cej konsument\u00f3w w Twoich sklepach i restauracjach. Jest to okazja do sprzeda\u017cy i budowania \u015bwiadomo\u015bci marki w\u015br\u00f3d grup konsument\u00f3w, z kt\u00f3rymi normalnie nie wchodzisz w interakcj\u0119 w innych porach roku. Skorzystaj z tej szansy na zwi\u0119kszenie zysk\u00f3w. Mamy 5\u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/5-not-to-be-ignored-shopper-demographics-for-q4\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">5 danych demograficznych kupuj\u0105cych, kt\u00f3rych nie nale\u017cy ignorowa\u0107 w czwartym kwartale<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,677174197],"tags":[677173917,914202,95739,677173893,6877],"class_list":["post-6569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-pet-care","tag-gen-x","tag-q4","tag-retail-marketing","tag-retail-sales","tag-sustainability"],"yoast_head":"<!-- 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