{"id":65667,"date":"2025-07-08T12:54:37","date_gmt":"2025-07-08T16:54:37","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65667"},"modified":"2025-12-15T08:32:05","modified_gmt":"2025-12-15T13:32:05","slug":"biznesplan-merchandising","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/business-case-merchandising\/","title":{"rendered":"\ud83d\udcda Szybki przyk\u0142ad biznesowy: Merchandising"},"content":{"rendered":"

Sklep \u201eX\u201d najwyra\u017aniej nie potrafi dostosowa\u0107 sezonowej sprzeda\u017cy do planu. <\/p>\n\n\n\n

Gondole i dekoracje na ko\u0144cach hal s\u0105 niesp\u00f3jne i p\u00f3\u017ano wprowadzane na rynek. <\/p>\n\n\n\n

Kontenery na \u015bmieci nadal stoj\u0105 puste w tylnym pomieszczeniu, a nie na sali sprzeda\u017cy. <\/p>\n\n\n\n

Oznakowanie reklamowe z regu\u0142y jest przestarza\u0142e, je\u015bli w og\u00f3le jakie\u015b jest. <\/p>\n\n\n\n

Wyniki r\u00f3\u017cni\u0105 si\u0119 w zale\u017cno\u015bci od programu, ale jedna rzecz pozostaje niezmienna: sprzeda\u017c tutaj to loteria.<\/p>\n\n\n\n

Centrala jest coraz bardziej sfrustrowana, a mar\u017ce sprzeda\u017cy w sklepach nie spe\u0142niaj\u0105 oczekiwa\u0144. To po prostu problem z realizacj\u0105.<\/p>\n\n\n\n

Brzmi znajomo? Do zwi\u0119ksz skuteczno\u015b\u0107 swojego merchandisingu<\/a>, musisz z \u0142atwo\u015bci\u0105 wdra\u017ca\u0107 i weryfikowa\u0107 standardy, zadania i dzia\u0142ania naprawcze w swoich lokalizacjach. Potrzebujesz raport\u00f3w w czasie rzeczywistym, podpis\u00f3w, film\u00f3w i weryfikacji zdj\u0119\u0107. Potrzebujesz Bindy<\/a>.<\/p>\n\n\n\n

Najwa\u017cniejsze wnioski<\/strong>

Prawid\u0142owy merchandising to niezawodny spos\u00f3b na zarabianie pieni\u0119dzy w handlu detalicznym. Je\u015bli nie b\u0119dziesz konsekwentny, stracisz pieni\u0105dze z program\u00f3w merchandisingowych o wysokiej mar\u017cy. <\/p>\n\n\n\n

Jeszcze jedno\u2026<\/h2>","protected":false},"excerpt":{"rendered":"

Sklep \u201cX\u201d najwyra\u017aniej nie potrafi dostosowa\u0107 sezonowej oferty do planu. Gondole i ekspozycje na ko\u0144cach rega\u0142\u00f3w s\u0105 niesp\u00f3jne i wprowadzane z op\u00f3\u017anieniem. Pojemniki na odpady wci\u0105\u017c stoj\u0105 puste w zapleczu, a nie na sali sprzeda\u017cy. Oznakowanie promocyjne jest zazwyczaj przestarza\u0142e, o ile w og\u00f3le jest. \u2026 Czytaj dalej \ud83d\udcda Szybki przyk\u0142ad biznesowy: Merchandising<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417,15241],"tags":[],"class_list":["post-65667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-case-study"],"yoast_head":"\n\ud83d\udcda Quick Business Case: Merchandising<\/title>\n<meta name=\"description\" content=\"Merchandising is a money maker! 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Wymaga to koordynacji z lokalnymi zespo\u0142ami, zapewnienia kompatybilno\u015bci produkt\u00f3w i oznakowania ka\u017cdej lokalizacji z formatem restauracji, zapewnienia zgodno\u015bci z przepisami i weryfikacji realizacji. 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Podczas wi\u0119kszo\u015bci wizyt w sklepie p\u00f3\u0142ki nie s\u0105 zape\u0142nione zgodnie z planogramem, a kiedy ju\u017c s\u0105, produkty nie s\u0105 ustawione przodem do kierunku jazdy. A co z ko\u0144c\u00f3wkami p\u00f3\u0142ek? Wygl\u0105da na to, \u017ce nigdy nie s\u0105 rotowane produktami sezonowymi \u2013 jakby si\u0119 sprzedawa\u0142y\u2026","rel":"","context":"W \u201e\u2695 Pharmacies"","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/pl\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":4200,"url":"https:\/\/blog.bindy.com\/pl\/7-visual-merchandising-techniques-to-increase-sales\/","url_meta":{"origin":65667,"position":2},"title":"7 technik wizualnego merchandisingu w celu zwi\u0119kszenia sprzeda\u017cy","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Visual merchandising wywiera wp\u0142yw i robi wra\u017cenie na ka\u017cdym kliencie odwiedzaj\u0105cym Tw\u00f3j sklep. Wszystko, co klient widzi z zewn\u0105trz sklepu i w jego wn\u0119trzu, mo\u017ce przyczyni\u0107 si\u0119 do optymalizacji przestrzeni handlowej. Od witryn sklepowych, przez oznakowanie, po og\u00f3lny plan pi\u0119tra, skuteczny visual merchandising\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/pl\/retail-merchandising-the-definitive-guide\/","url_meta":{"origin":65667,"position":3},"title":"Merchandising detaliczny \u2014 ostateczny przewodnik","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Dla kogo jest ten przewodnik? Ten kompleksowy przewodnik po merchandisingu w handlu detalicznym jest przeznaczony dla sprzedawc\u00f3w detalicznych z wieloma oddzia\u0142ami w bran\u017cach takich jak apteki, spa, kliniki, telekomunikacja, meble, sklepy z u\u017cywan\u0105 odzie\u017c\u0105 oraz restauracje szybkiej obs\u0142ugi\/fast-casual. Przewodnik ten jest r\u00f3wnie\u017c przydatny dla producent\u00f3w lub dystrybutor\u00f3w d\u00f3br konsumpcyjnych w opakowaniach. W handlu detalicznym \u201emerchandising\u201d odnosi si\u0119 do szerokiego zakresu dzia\u0142a\u0144 organizacyjnych:\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":6801,"url":"https:\/\/blog.bindy.com\/pl\/visual-merchandising-checklist\/","url_meta":{"origin":65667,"position":4},"title":"\u2714\ufe0f Lista kontrolna merchandisingu wizualnego","author":"Bindy","date":"26 listopada, 2021","format":false,"excerpt":"Osiemdziesi\u0105t sze\u015b\u0107 procent sprzedawc\u00f3w detalicznych deklaruje korelacj\u0119 mi\u0119dzy dobrze zrealizowanym merchandisingiem wizualnym a wska\u017anikami konwersji. Korzystanie z listy kontrolnej merchandisingu wizualnego w sklepie pomaga zapewni\u0107 terminow\u0105 realizacj\u0119 program\u00f3w we wszystkich lokalizacjach. Skorzystaj z tej przyk\u0142adowej listy kontrolnej merchandisingu wizualnego, aby stworzy\u0107 lub zaktualizowa\u0107 program merchandisingu wizualnego w\u2026","rel":"","context":"W \u201e\u2714\ufe0f Checklists"","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/pl\/category\/checklists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":5682,"url":"https:\/\/blog.bindy.com\/pl\/5-retail-merchandising-mistakes-that-are-killing-your-sales\/","url_meta":{"origin":65667,"position":5},"title":"5 b\u0142\u0119d\u00f3w w sprzeda\u017cy detalicznej, kt\u00f3re zabijaj\u0105 Twoj\u0105 sprzeda\u017c","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Wszystko, co klienci postrzegaj\u0105 wchodz\u0105c do Twojego sklepu, mie\u015bci si\u0119 w kategorii merchandisingu detalicznego \u2013 od atrakcyjno\u015bci witryny sklepowej po do\u015bwiadczenia klient\u00f3w z systemem POS przy kasie. Sprzedaj\u0105c produkty we w\u0142a\u015bciwy spos\u00f3b, mo\u017cesz utrzyma\u0107 ruch w ca\u0142ym sklepie,\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/65667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/comments?post=65667"}],"version-history":[{"count":10,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/65667\/revisions"}],"predecessor-version":[{"id":66726,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/65667\/revisions\/66726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media\/60142"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media?parent=65667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/categories?post=65667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/tags?post=65667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}