{"id":6443,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6443"},"modified":"2025-09-03T10:47:44","modified_gmt":"2025-09-03T14:47:44","slug":"10-sposobow-na-maksymalizacje-sprzedazy-w-handlu-detalicznym","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/10-ways-to-maximize-sales-in-retail\/","title":{"rendered":"10 sposob\u00f3w na maksymalizacj\u0119 sprzeda\u017cy w handlu detalicznym"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Przejd\u017amy do sedna \u2014 je\u015bli jeste\u015b sprzedawc\u0105, Twoim celem jest zdobycie nowych klient\u00f3w i zatrzymanie powracaj\u0105cych klient\u00f3w, a wszystko to w imi\u0119 zwi\u0119kszonej sprzeda\u017cy. Bez sprzeda\u017cy nie masz biznesu. Dlatego strategia dotycz\u0105ca maksymalizacji sprzeda\u017cy detalicznej powinna by\u0107 najwy\u017cszym priorytetem.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Wed\u0142ug <\/span><a href=\"https:\/\/www.census.gov\/newsroom\/press-releases\/2024\/annual-retail-trade-survey.html\" target=\"_blank\" rel=\"noreferrer noopener\">Spis ludno\u015bci USA<\/a><span style=\"font-weight: 400;\">sprzeda\u017c detaliczna osi\u0105gn\u0119\u0142a rekordowy poziom $7 biliona w 2022 r., co jest wynikiem lepszym od najwy\u017cszego poziomu przed recesj\u0105 wynosz\u0105cego $4,4 biliona wydanych w 2007 r. Mo\u017cna \u015bmia\u0142o powiedzie\u0107, \u017ce nie ma <\/span><a href=\"https:\/\/blog.bindy.com\/pl\/detaliczna-apokalipsa-ktora-byla-cegla-i-zaprawa-rozkwita\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cdetaliczna apokalipsa\u201d<\/a><span style=\"font-weight: 400;\"> i ten dobry interes jest do wzi\u0119cia.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ale niezale\u017cnie od tego, czy wszystko idzie dobrze, czy prze\u017cywasz za\u0142amanie, wa\u017cne jest, aby zawsze ocenia\u0107 swoj\u0105 obecn\u0105 strategi\u0119 biznesow\u0105, aby upewni\u0107 si\u0119, \u017ce maksymalizujesz sprzeda\u017c detaliczn\u0105 tak bardzo, jak to tylko mo\u017cliwe. Bez wzgl\u0119du na to, jaka jest Twoja obecna sytuacja, poni\u017csze wskaz\u00f3wki pomog\u0105 Ci pozyska\u0107 nowych klient\u00f3w, zatrzyma\u0107 dotychczasowych i zwi\u0119kszy\u0107 sprzeda\u017c.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Zoptymalizuj swoj\u0105 obecno\u015b\u0107 w Internecie&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Szukaj\u0105c sklep\u00f3w i produkt\u00f3w, mo\u017cesz si\u0119 za\u0142o\u017cy\u0107, \u017ce konsumenci zwracaj\u0105 si\u0119 do Google. Upewnij si\u0119 wi\u0119c, \u017ce pojawiasz si\u0119, gdy przeprowadzaj\u0105 wyszukiwanie zwi\u0105zane z Twoj\u0105 firm\u0105. Je\u015bli na przyk\u0142ad sprzedajesz odzie\u017c, chcesz, aby klienci w pobli\u017cu znajdowali Twoj\u0105 firm\u0119 za ka\u017cdym razem, gdy wyszukuj\u0105 has\u0142o \u201esklepy odzie\u017cowe w pobli\u017cu\u201d.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pami\u0119taj, aby skonfigurowa\u0107 informacje o firmach na <\/span><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/biz.yelp.com\/?promo=&amp;utm_source=type:claim_ad_google&amp;utm_medium=search&amp;utm_campaign=ClickLogic-Main_CPC_D_yelp&amp;utm_content=claim-your-free-business-page&amp;gclid=CjwKCAjw4ZTqBRBZEiwAHHxpfqEmAImIgyeyBeKyeAnPhWRVb1oiqLvGEvze111UsXhMePseXO9UVxoClXwQAvD_BwE\" target=\"_blank\" rel=\"noopener noreferrer\">Skowyt<\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><span style=\"font-weight: 400;\">i inne platformy. Dodaj jak najwi\u0119cej szczeg\u00f3\u0142\u00f3w do swojego profilu, w tym:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Imi\u0119 i nazwisko, adres i numer telefonu, upewniaj\u0105c si\u0119, \u017ce te dane s\u0105 identyczne z danymi podanymi w Twojej witrynie i innych wykazach<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Dok\u0142adne godziny pracy<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Pozytywne recenzje<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Mn\u00f3stwo tre\u015bci wizualnych, w tym najnowsze zdj\u0119cia i wirtualna wycieczka po Twoim sklepie, je\u015bli to mo\u017cliwe.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mo\u017cesz r\u00f3wnie\u017c po\u0142\u0105czy\u0107 sw\u00f3j katalog magazynowy z <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/3057972?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Reklamy lokalnego asortymentu produkt\u00f3w Google<\/a><span style=\"font-weight: 400;\">, czyli jednostki reklamowe wy\u015bwietlane, gdy klienci szukaj\u0105 okre\u015blonych produkt\u00f3w w ich okolicy, np. \u201ebutelka wody w pobli\u017cu\u201d.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-6444 size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"243\" data-attachment-id=\"6444\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/google-local-inventory-ads-example-compliant-ia\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?fit=1284%2C445&amp;ssl=1\" data-orig-size=\"1284,445\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Google Local INventory Ads Example Compliant IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?fit=700%2C243&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=700%2C243&#038;ssl=1\" alt=\"Przyk\u0142adowe reklamy Google lokalnego asortymentu produkt\u00f3w Bindy\" class=\"wp-image-6444\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?w=1284&amp;ssl=1 1284w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=300%2C104&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=768%2C266&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=1024%2C355&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=700%2C243&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Google-Local-INventory-Ads-Example-Compliant-IA.jpg?resize=1154%2C400&amp;ssl=1 1154w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">\u0179r\u00f3d\u0142o obrazu: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Gdy u\u017cytkownik przeprowadzi wyszukiwanie tego typu, Google b\u0119dzie wy\u015bwietla\u0107 produkty dost\u0119pne w sklepie. Reklamy lokalnego asortymentu produkt\u00f3w skutecznie zwi\u0119kszaj\u0105 ruch w sklepie i przyci\u0105gaj\u0105 kupuj\u0105cych, kt\u00f3rzy s\u0105 gotowi do zakupu.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Opanuj sztuk\u0119 upsellingu i cross-sellingu&nbsp;<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Sprzeda\u017c dodatkowa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sprzeda\u017c dodatkowa \u2014 oferowanie dro\u017cszej wersji oryginalnego produktu, kt\u00f3ry kupuj\u0105cy chce kupi\u0107 \u2014 to trudna sztuka. Ale zrobiona dobrze, jest to jeden z najskuteczniejszych sposob\u00f3w maksymalizacji sprzeda\u017cy detalicznej. Aby zrobi\u0107 to skutecznie, musisz upewni\u0107 si\u0119, \u017ce klient widzi warto\u015b\u0107 lub korzy\u015b\u0107 z zakupu.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Podczas sprzeda\u017cy dodatkowej sprawd\u017a, czy mo\u017cesz zastosowa\u0107 \u201e<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=BDwEa5FNfV0\" target=\"_blank\" rel=\"noopener noreferrer\">Zasada 3<\/a><span style=\"font-weight: 400;\">\u201d, co daje kupuj\u0105cemu trzy opcje zakupu \u2014 na \u017c\u0105danie, alternatyw\u0119 i marzenie. Na przyk\u0142adzie odzie\u017cy, Requested to ta linia pocz\u0105tkowa lub punkt cenowy, kt\u00f3ry jest \u0142atwy do noszenia i mo\u017cna go ubra\u0107 w g\u00f3r\u0119 lub w d\u00f3\u0142. Alternatywa to co\u015b, co nadal odnosi si\u0119 do \u017c\u0105danego elementu, ale jest wymienione w bardziej \u015brednim punkcie cenowym. Sen to taki, kt\u00f3ry pokochaj\u0105, ale ma znacznie wy\u017csz\u0105 cen\u0119.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/BDwEa5FNfV0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Kluczem jest edukacja kupuj\u0105cego. Mo\u017cliwe, \u017ce nie wiedz\u0105, \u017ce dost\u0119pny jest produkt premium. A mo\u017ce po prostu potrzebuj\u0105 wi\u0119cej dowod\u00f3w, aby zrozumie\u0107, w jaki spos\u00f3b uaktualnienie lepiej odpowiada ich potrzebom.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sprzeda\u017c krzy\u017cowa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Porozmawiajmy teraz o cross-sellingu. Sprzeda\u017c krzy\u017cowa ma miejsce wtedy, gdy polecasz inne produkty jako uzupe\u0142nienie oryginalnego zakupu. Kluczem do sukcesu w sprzeda\u017cy krzy\u017cowej jest poznanie swoich zasob\u00f3w reklamowych od podszewki. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Kt\u00f3re elementy dobrze do siebie pasuj\u0105? Jakie produkty sprawdzaj\u0105 si\u0119 najlepiej dla r\u00f3\u017cnych klient\u00f3w? Znaj\u0105c odpowied\u017a na te pytania, mo\u017cesz szybko przedstawi\u0107 \u015bwietne rekomendacje produkt\u00f3w.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Wa\u017cny jest r\u00f3wnie\u017c czas. Najlepszy czas na sprzeda\u017c krzy\u017cow\u0105 jest wtedy, gdy klient zobowi\u0105za\u0142 si\u0119 do zakupu produktu, a Ty ju\u017c go znasz. Nie chcia\u0142by\u015b popycha\u0107 dodatk\u00f3w, gdy kupuj\u0105cy <\/span><i><span style=\"font-weight: 400;\">jest wci\u0105\u017c <\/span><\/i><span style=\"font-weight: 400;\">decyduj\u0105c, czy kupi\u0107 jeden przedmiot. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nie spiesz si\u0119 podczas interakcji z kupuj\u0105cymi. Co najwa\u017cniejsze, upewnij si\u0119, \u017ce m\u00f3wisz im o produktach, kt\u00f3re rzeczywi\u015bcie doda\u0142yby warto\u015bci do ich pierwotnego zakupu.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Utw\u00f3rz wydarzenie lub wakacje&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nie musisz czeka\u0107 do listopada lub grudnia, aby zmaksymalizowa\u0107 sprzeda\u017c detaliczn\u0105. Ludzie uwielbiaj\u0105 \u015bwi\u0119towa\u0107 \u2014 i uwielbiaj\u0105 dobre wyprzeda\u017ce \u2014 wi\u0119c daj im pow\u00f3d, by przychodzi\u0107 i kupowa\u0107 przez ca\u0142y rok.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201eW moich sklepach z zabawkami stworzy\u0142em seri\u0119 wydarze\u0144, kt\u00f3re zmusi\u0142y zapracowanego rodzica do wej\u015bcia. <\/span><span style=\"font-weight: 400;\">Mo\u017ce to by\u0107 sztuka i rzemios\u0142o lub Anna i Elsa mog\u0105 przyj\u015b\u0107 z wizyt\u0105 i za\u015bpiewa\u0107. \u2013 Aalap Shah, by\u0142y sprzedawca zabawek, za\u0142o\u017cyciel agencji marketingu cyfrowego <a href=\"https:\/\/1o8.agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">1o8<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Innym sprzedawc\u0105, kt\u00f3ry wykonuje \u015bwietn\u0105 robot\u0119 w tej dziedzinie, jest Sephora. Sephora prowadzi zaj\u0119cia obejmuj\u0105ce wszystko, od technik makija\u017cu po piel\u0119gnacj\u0119 sk\u00f3ry. I dystrybuuj\u0105 pr\u00f3bki produkt\u00f3w do klient\u00f3w.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nast\u0119pnie, aby zmaksymalizowa\u0107 sprzeda\u017c po wydarzeniu, Sephora wysy\u0142a uczestnikom wiadomo\u015b\u0107 e-mail \u201ePodsumowanie pi\u0119kna\u201d. Ten e-mail zawiera dok\u0142adnie produkty, z kt\u00f3rych korzystali na zaj\u0119ciach, wraz z linkami do ich zakupu.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-6450 size-full\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"585\" data-attachment-id=\"6450\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/sephora-beauty-recap-email-example-compliant-ia\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?fit=455%2C585&amp;ssl=1\" data-orig-size=\"455,585\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sephora Beauty Recap Email Example Compliant IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?fit=455%2C585&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?resize=455%2C585&#038;ssl=1\" alt=\"Przyk\u0142ad e-maila podsumowuj\u0105cego Sephora Beauty Bindy\" class=\"wp-image-6450\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?w=455&amp;ssl=1 455w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?resize=233%2C300&amp;ssl=1 233w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Sephora-Beauty-Recap-Email-Example-Compliant-IA.jpg?resize=311%2C400&amp;ssl=1 311w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><figcaption class=\"wp-element-caption\">\u0179r\u00f3d\u0142o obrazu: Francesca Nicasio<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Kluczem jest zapewnienie do\u015bwiadczenia, kt\u00f3re nie tylko przeniesie ludzi przez drzwi, ale sprawi, \u017ce b\u0119d\u0105 podekscytowani tym, \u017ce tam s\u0105 \u2013 i wydawaniem pieni\u0119dzy.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Je\u015bli chodzi o sprzedawc\u00f3w tworz\u0105cych w\u0142asne wakacje, nie szukaj dalej ni\u017c Amazon. Amazon stworzony <\/span><a href=\"https:\/\/www.amazon.com\/Prime-Day\/b?ie=UTF8&amp;node=13887280011\" target=\"_blank\" rel=\"noopener noreferrer\">Pierwszy dzie\u0144<\/a>;<span style=\"font-weight: 400;\">&nbsp;coroczne \u015bwi\u0119to zakup\u00f3w, podczas kt\u00f3rego cz\u0142onkowie Prime mog\u0105 zdobywa\u0107 wyj\u0105tkowe okazje. Amazon Prime Day zosta\u0142 po raz pierwszy uruchomiony w lipcu 2015 r., aby uczci\u0107 urodziny witryny w lipcu 1995 r. Dzie\u0144 nadal jest ogromnym sukcesem dla Amazona \u2014 i to ju\u017c co\u015b m\u00f3wi, poniewa\u017c firma <\/span><i><span style=\"font-weight: 400;\">ju\u017c odni\u00f3s\u0142 ogromny sukces.&nbsp;<\/span><\/i><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-6451 size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"316\" data-attachment-id=\"6451\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/amazon-prime-day-best-sellers-example-compliant-ia\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?fit=1451%2C654&amp;ssl=1\" data-orig-size=\"1451,654\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Amazon Prime Day Best Sellers Example Compliant IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?fit=700%2C316&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=700%2C316&#038;ssl=1\" alt=\"Przyk\u0142ad najlepszych sprzedawc\u00f3w Amazon Prime Day Bindy\" class=\"wp-image-6451\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?w=1451&amp;ssl=1 1451w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=300%2C135&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=768%2C346&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=1024%2C462&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=700%2C316&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?resize=887%2C400&amp;ssl=1 887w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/Amazon-Prime-Day-Best-Sellers-Example-Compliant-IA.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">\u0179r\u00f3d\u0142o obrazu: amazon.com<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Prime Day umo\u017cliwia Amazonowi maksymalizacj\u0119 sprzeda\u017cy, jak \u017caden inny sprzedawca, a wakacje staj\u0105 si\u0119 coraz wi\u0119ksze. W 2023 r. gigant handlu detalicznego prze\u017cy\u0142 sw\u00f3j najwi\u0119kszy jak dot\u0105d Prime Day, przynajmniej sprzedaj\u0105c <a href=\"https:\/\/searchengineland.com\/amazon-prime-day-best-record-sales-429407\" target=\"_blank\" rel=\"noreferrer noopener\">$12,7 miliarda<\/a> warto\u015b\u0107 produkt\u00f3w<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Tw\u00f3j biznes detaliczny mo\u017ce nie jest tak du\u017cy jak Amazon czy Sephora, ale nadal mo\u017cesz realizowa\u0107 koncepcje<a href=\"https:\/\/medallionretail.com\/the-opportunities-and-how-to-dynamics-of-seasonal-retail-merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\"> \u015bwi\u0119ta i imprezy<\/a> w swoich sklepach. Pami\u0119taj tylko, \u017ce inicjatywy to nie tylko sprzeda\u017c; dotycz\u0105 \u015bwiadomo\u015bci marki. Je\u015bli kupuj\u0105cy dobrze si\u0119 bawi\u0105, powiedz\u0105 o tym swoim przyjacio\u0142om i rodzinie (i miejmy nadziej\u0119 w mediach spo\u0142eczno\u015bciowych) i zapami\u0119taj\u0105 Ci\u0119 nast\u0119pnym razem, gdy p\u00f3jd\u0105 na zakupy.&nbsp;<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Spraw, aby proces zakup\u00f3w by\u0142 \u0142atwy i wygodny<\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Gdy klient zdecyduje si\u0119 kupi\u0107 przedmiot, u\u0142atw mu zabranie zakup\u00f3w do domu. Ostatni\u0105 rzecz\u0105, jakiej chcesz, jest utrata wykonanej umowy z powodu powolnej realizacji transakcji lub nieefektywnej realizacji zam\u00f3wienia.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Staraj si\u0119 usprawni\u0107 proces kasy, dobrze szkol\u0105c swoich kasjer\u00f3w i upewniaj\u0105c si\u0119, \u017ce Tw\u00f3j sklep jest odpowiednio obsadzony, aby zawsze by\u0142 kto\u015b, kto mo\u017ce obs\u0142ugiwa\u0107 dodatkowe kasy.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Jamie Hess, CEO i wsp\u00f3\u0142za\u0142o\u017cyciel us\u0142ugi truck-sharing <\/span>Truxx<span style=\"font-weight: 400;\">radzi sprzedawcom, aby korzystali z technologii, kt\u00f3re zmniejszaj\u0105 bariery zakupu.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201eZainwestuj w kas\u0119 samoobs\u0142ugow\u0105 lub inn\u0105 technologi\u0119, kt\u00f3ra praktycznie eliminuje kolejki. Oferuj r\u00f3wnie\u017c us\u0142ugi ostatniej mili, zw\u0142aszcza w przypadku du\u017cych przedmiot\u00f3w inwentarzowych, takich jak grille, meble lub wszystko, co nie zmie\u015bci si\u0119 w samochodzie klienta\u201d.<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mo\u017cemy zobaczy\u0107 t\u0119 wskaz\u00f3wk\u0119 w dzia\u0142aniu na wiele sposob\u00f3w, w tym:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Kasa mobilna<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Na przyk\u0142ad Sephora uzbraja swoich wsp\u00f3\u0142pracownik\u00f3w w mobilne systemy POS, aby mogli dzwoni\u0107 do kupuj\u0105cych z dowolnego miejsca w sklepie. Dzi\u0119ki temu, zamiast sta\u0107 w kolejce, klienci mog\u0105 sfinalizowa\u0107 zakup na miejscu i ruszy\u0107 w drog\u0119.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Nieko\u0144cz\u0105ce si\u0119 nawy<\/b><span style=\"font-weight: 400;\"> <\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Niekt\u00f3re sklepy umo\u017cliwiaj\u0105 klientom przegl\u0105danie katalog\u00f3w za pomoc\u0105 tablet\u00f3w sklepowych. Gdy kupuj\u0105cy zobaczy produkt, kt\u00f3ry mu si\u0119 podoba, mo\u017ce go wys\u0142a\u0107 do domu. Inicjatywy te, znane jako nieko\u0144cz\u0105ce si\u0119 korytarze, pozwalaj\u0105 zmaksymalizowa\u0107 sprzeda\u017c, poniewa\u017c mo\u017cesz sprzedawa\u0107 produkty, kt\u00f3re nie znajduj\u0105 si\u0119 fizycznie w Twojej lokalizacji.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Kluczow\u0105 kwesti\u0105 jest tutaj wyeliminowanie w\u0105skich garde\u0142 w procesie zakupu. Niezale\u017cnie od tego, czy masz do czynienia z d\u0142ugimi kolejkami, brakami, czy po prostu og\u00f3ln\u0105 nieefektywno\u015bci\u0105, musisz zidentyfikowa\u0107 problemy i znale\u017a\u0107 sposoby na usprawnienie procesu realizacji transakcji.&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Jak m\u00f3wi Hess, musisz \u201eu\u0142atwi\u0107 dotarcie przedmiot\u00f3w do drzwi wej\u015bciowych kupuj\u0105cego\u201d.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/cpg\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Zatrudnij i rozwijaj supergwiazdy pracownik\u00f3w&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bior\u0105c pod uwag\u0119, \u017ce to Twoi pracownicy cz\u0119sto zajmuj\u0105 si\u0119 sprzeda\u017c\u0105, upewnij si\u0119, \u017ce zatrudniasz najlepszych ludzi do pracy. Wa\u017cne jest, aby przekaza\u0107 swoje oczekiwania ka\u017cdemu pracownikowi, aby zna\u0142 swoj\u0105 rol\u0119 i obowi\u0105zki.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Zatrudnij sprzedawc\u00f3w, kt\u00f3rzy maj\u0105 wiedz\u0119 i pasj\u0119 do Twoich towar\u00f3w. Wyszkol ich, aby tworzyli wyj\u0105tkowe do\u015bwiadczenia zakupowe z ka\u017cdym klientem. Bardzo wa\u017cne jest, aby nauczyli si\u0119 rozpoznawa\u0107 potrzeby i pragnienia klienta, dopasowywa\u0107 te potrzeby do wybranych produkt\u00f3w i pokazywa\u0107 im warto\u015b\u0107 ich opcji.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Twoi pracownicy powinni by\u0107 ekspertami. Wyjmij stron\u0119 z odnosz\u0105cej sukcesy firmy produkuj\u0105cej odzie\u017c do jogi, <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/www.barrons.com\/articles\/in-tough-time-for-retailers-lululemon-could-be-a-winner-1486061429\" target=\"_blank\">Lululemon<\/a><span style=\"font-weight: 400;\">. \u015aciany sklep\u00f3w podkre\u015blaj\u0105 zdj\u0119cia pracownik\u00f3w wykonuj\u0105cych trudne pozy jogi. Personel uczestniczy r\u00f3wnie\u017c w zaj\u0119ciach jogi i\/lub je prowadzi. To, co m\u00f3wi kupuj\u0105cym, to fakt, \u017ce personel to eksperci, kt\u00f3rym mo\u017cna zaufa\u0107.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BlDM1TTH1Gl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BlDM1TTH1Gl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Zobacz ten post na Instagramie<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BlDM1TTH1Gl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Post udost\u0119pniony przez lululemon Middle East (@lululemonme)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Upewnij si\u0119, \u017ce zawsze masz pod r\u0119k\u0105 zapasy<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Najszybszym sposobem na utrat\u0119 klient\u00f3w jest brak produktu, kt\u00f3ry chc\u0105 kupi\u0107. Dlatego dobre zarz\u0105dzanie zapasami ma kluczowe znaczenie dla maksymalizacji sprzeda\u017cy. Uzbr\u00f3j swoj\u0105 firm\u0119 w solidny system zarz\u0105dzania zapasami. Wdra\u017caj r\u00f3wnie\u017c praktyki, takie jak regularne liczenie zapas\u00f3w, aby zapewni\u0107 dok\u0142adno\u015b\u0107 zapas\u00f3w.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Upewni\u0107 si\u0119 <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/pl\/10-najwazniejszych-wskaznikow-kpi-ktore-powinni-sledzic-detalisci-smb-i-jak-je-mierzyc\/\" target=\"_blank\">\u015bledzisz w\u0142a\u015bciwe dane<\/a><span style=\"font-weight: 400;\"> \u2014 GMROI, sprzeda\u017c, rotacja zapas\u00f3w, wydajno\u015b\u0107 produkt\u00f3w, utracona sprzeda\u017c itp. Pomo\u017ce Ci to dowiedzie\u0107 si\u0119, jakie produkty przynosz\u0105 Ci pieni\u0105dze, a kt\u00f3re zajmuj\u0105 miejsce na p\u00f3\u0142kach.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Analizuj dane historyczne i aktualne trendy, aby prognozowa\u0107 popyt. Sp\u00f3jrz na swoje raporty dotycz\u0105ce produkt\u00f3w i sprzeda\u017cy i zidentyfikuj swoje najlepsze produkty oraz rodzaje kupuj\u0105cych je klient\u00f3w. Dzi\u0119ki temu dowiesz si\u0119, jakie produkty zam\u00f3wi\u0107, jakich ilo\u015bci potrzebujesz i do jakich termin\u00f3w \u2014 co oznacza, \u017ce zawsze b\u0119dziesz mie\u0107 w sklepie odpowiednie produkty, aby unikn\u0105\u0107 wyczerpania zapas\u00f3w.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Shah m\u00f3wi, \u017ce posiadanie odpowiednich produkt\u00f3w na pod\u0142odze odegra\u0142o znacz\u0105c\u0105 rol\u0119 w zwi\u0119kszeniu ich sprzeda\u017cy.&nbsp;<\/span><span style=\"font-weight: 400;\">\u201eM\u00f3j zesp\u00f3\u0142 i ja odkryli\u015bmy, \u017ce maj\u0105c pod r\u0119k\u0105 odpowiedni rodzaj towaru dla poszczeg\u00f3lnych grup wiekowych i znaj\u0105c produkt od podszewki, byli\u015bmy w stanie zmieni\u0107 showrooming i sprzeda\u0107 produkt w tej chwili\u201d.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Zoptymalizuj swoje kampanie e-mailowe i zdob\u0105d\u017a wi\u0119cej subskrybent\u00f3w<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">E-mail to jeden z najskuteczniejszych kana\u0142\u00f3w sprzeda\u017cy i generowania sta\u0142ych klient\u00f3w. <\/span>Wed\u0142ug <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats#email-marketing-metric-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a>marketerzy zg\u0142aszaj\u0105 \u015bredni wsp\u00f3\u0142czynnik otwar\u0107 e-maili na poziomie 46-50%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mo\u017cesz powiedzie\u0107 w e-mailu rzeczy, kt\u00f3rych nie zmie\u015bcisz w po\u015bcie w mediach spo\u0142eczno\u015bciowych. Jest to \u015bwietny spos\u00f3b na aktywn\u0105 promocj\u0119 biuletynu, bloga i wszelkich innych promocji, kt\u00f3re przyci\u0105gaj\u0105 ludzi do Twojego sklepu.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ponadto poczta e-mail jest wygodna dla klienta, poniewa\u017c mo\u017cna j\u0105 szybko wywo\u0142a\u0107 za pomoc\u0105 smartfona. Ma to kluczowe znaczenie, je\u015bli wys\u0142a\u0142e\u015b e-mailem kupon lub rabat, z kt\u00f3rych klient chce skorzysta\u0107 w sklepie.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aby e-mail by\u0142 skuteczny, musisz zrobi\u0107 co\u015b wi\u0119cej ni\u017c tylko budowa\u0107 baz\u0119 subskrybent\u00f3w \u2013 musisz dostarcza\u0107 warto\u015b\u0107. Niekt\u00f3re e-maile, kt\u00f3re doceni\u0105 Twoi subskrybenci, to:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Wiadomo\u015b\u0107 powitalna\/dzi\u0119kuj\u0119, gdy tylko dokonaj\u0105 zakupu.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ekskluzywne kody promocyjne i darmowe upominki.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Regularne biuletyny informuj\u0105ce o nowych ofertach rabatowych, poradach dotycz\u0105cych produkt\u00f3w i nadchodz\u0105cych promocjach.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Odpowiednie tre\u015bci, kt\u00f3re pomog\u0105 im w pe\u0142ni wykorzysta\u0107 to, co ostatnio kupili.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"717\" data-attachment-id=\"10327\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/asos-welcome-email-example-compliant-ia-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?fit=710%2C727&amp;ssl=1\" data-orig-size=\"710,727\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ASOS-welcome-email-example-Compliant-IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?fit=700%2C717&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=700%2C717&#038;ssl=1\" alt=\"\" class=\"wp-image-10327\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?w=710&amp;ssl=1 710w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=293%2C300&amp;ssl=1 293w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=700%2C717&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=391%2C400&amp;ssl=1 391w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/ASOS-welcome-email-example-Compliant-IA.jpg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">\u0179r\u00f3d\u0142o obrazu: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Zrozum i okazuj uznanie dla swoich klient\u00f3w<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Najlepszym sposobem na zwi\u0119kszenie sprzeda\u017cy detalicznej jest skoncentrowane na kliencie podej\u015bcie do Twojej firmy. Przede wszystkim Twoim zadaniem jest zapewnienie niesamowitej obs\u0142ugi klienta i do\u015bwiadczenia, kt\u00f3rego szybko nie zapomn\u0105.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Zaczyna si\u0119 od rozmowy i s\u0142uchania kupuj\u0105cych, aby zrozumie\u0107 ich potrzeby i motywacje. Okazywanie prawdziwego zainteresowania tym, dlaczego przybyli, znacznie przyczynia si\u0119 do budowania lojalno\u015bci wobec marki. I nie zapomnij da\u0107 im zna\u0107, \u017ce doceniasz ich biznes. Mo\u017cna to zrobi\u0107 poprzez oferty us\u0142ug i produkt\u00f3w o warto\u015bci dodanej, dostosowany program lojalno\u015bciowy lub zwyk\u0142\u0105 notatk\u0119 z podzi\u0119kowaniem za wsparcie.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mo\u017cesz zobaczy\u0107 to w akcji w poni\u017cszej odr\u0119cznej notatce od Courtney, wsp\u00f3\u0142pracownika Chanel. W swojej notatce Courtney nie tylko podzi\u0119kowa\u0142a mi za zakup, ale tak\u017ce wspomnia\u0142a o konkretnych szczeg\u00f3\u0142ach mojej wyprawy do sklepu, czyni\u0105c notatk\u0119 naprawd\u0119 osobist\u0105. Jako klientka ten gest sprawi\u0142, \u017ce poczu\u0142am si\u0119 naprawd\u0119 doceniona.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Anga\u017cuj si\u0119 ze swoimi klientami<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Czy kiedykolwiek <\/span><a href=\"https:\/\/blog.bindy.com\/pl\/7-rzeczy-ktorych-sprzedawcy-detaliczni-moga-nauczyc-sie-od-apple\/\" target=\"_blank\" rel=\"noopener noreferrer\">by\u0142em w sklepie Apple<\/a><span style=\"font-weight: 400;\">? Je\u015bli tak, wiesz, \u017ce pracownicy nie s\u0105 przypadkowymi osobami. \u0141atwo zrozumie\u0107, dlaczego<\/span> prowad\u017a sprzeda\u017c detaliczn\u0105 wed\u0142ug wykres\u00f3w kwadratowych z imponuj\u0105cymi wynikami <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.shopify.com\/ca\/retail\/sales-per-square-foot\" target=\"_blank\" rel=\"noreferrer noopener\">$5,500<\/a> w sprzeda\u017cy na metr kwadratowy. Gdy tylko wejdziesz do sklepu \u2013 kt\u00f3ry, nawiasem m\u00f3wi\u0105c, zawsze jest zat\u0142oczony \u2013 wita Ci\u0119 wsp\u00f3\u0142pracownik, kt\u00f3ry jest dumnym ambasadorem marki, gotowy wys\u0142ucha\u0107 i rozwi\u0105za\u0107 wszelkie problemy lub w\u0105tpliwo\u015bci oraz zaproponowa\u0107 rozwi\u0105zanie klient do zabrania dzisiaj do domu.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bior\u0105c pod uwag\u0119, \u017ce ka\u017cda osoba, kt\u00f3ra wchodzi do Twojego sklepu, mo\u017ce potencjalnie wyda\u0107 pieni\u0105dze i wesprze\u0107 Tw\u00f3j biznes, kluczowe jest u\u015bmiechanie si\u0119 i powitanie ich pytaniami o to, co j\u0105 sprowadzi\u0142o i jak mo\u017cesz pom\u00f3c zaspokoi\u0107 ich potrzeby. Nawet je\u015bli tylko przegl\u0105da, ka\u017cdy klient powinien by\u0107 traktowany tak samo, poniewa\u017c ka\u017cdy kupuj\u0105cy mo\u017ce sta\u0107 si\u0119 lojalnym klientem, je\u015bli relacja b\u0119dzie odpowiednio piel\u0119gnowana.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Zr\u00f3b dobry u\u017cytek z oznakowania<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nigdy nie lekcewa\u017c pot\u0119gi wspania\u0142ych oznakowa\u0144 w handlu detalicznym. Prawid\u0142owo u\u017cywane znaki mog\u0105 przyci\u0105ga\u0107, edukowa\u0107 i sk\u0142ania\u0107 kupuj\u0105cych do dokonania zakupu.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Jako Stan Tan z <\/span><a href=\"http:\/\/www.selbys.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Selby&#039;ego<\/a><span style=\"font-weight: 400;\"> oznacza to, \u017ce oznakowanie informacyjne w ca\u0142ym sklepie pomaga klientom w podj\u0119ciu decyzji o zakupie.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201eJe\u017celi klienci nie s\u0105 pewni co do produktu, kt\u00f3ry produkt wybra\u0107, niezawodno\u015bci produktu lub maj\u0105 jakiekolwiek w\u0105tpliwo\u015bci, on\/ona wychodzi. Dzi\u0119ki oznakowaniu informacyjnemu mo\u017cesz pom\u00f3c klientom w podejmowaniu tych decyzji, dostarczaj\u0105c im potrzebne informacje w punkcie sprzeda\u017cy\u201d.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Rozwa\u017cmy ten przyk\u0142ad z Old Navy, kt\u00f3ry oferuje wi\u0119cej informacji na temat r\u00f3\u017cnych rodzaj\u00f3w d\u017cins\u00f3w i ich dopasowania.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i>Wskaz\u00f3wka dla profesjonalist\u00f3w:<\/i><\/b><i><span style=\"font-weight: 400;\"> U\u017cywasz ju\u017c oznakowania w sklepie? Upewnij si\u0119, \u017ce s\u0105 dobrze wykonane przez <\/span><\/i><a href=\"https:\/\/blog.bindy.com\/pl\/czym-jest-audyt-detaliczny\/\" target=\"_blank\" rel=\"noopener noreferrer\">przeprowadzanie audyt\u00f3w detalicznych<\/a><i><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Gotowy na maksymalizacj\u0119 sprzeda\u017cy detalicznej?&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Jako sprzedawca wiesz, \u017ce ka\u017cdego dnia jest tylko tyle godzin, \u017ce musisz jak najlepiej wykorzysta\u0107 sw\u00f3j czas. Innymi s\u0142owy, nie mo\u017cesz zrobi\u0107 tego wszystkiego od razu. Ale powy\u017csze zalecenia to \u015bwietny spos\u00f3b na zapewnienie, \u017ce w pe\u0142ni wykorzystujesz swoje wysi\u0142ki i maksymalizujesz sprzeda\u017c. Zastosuj kilka z tych taktyk, oce\u0144 wyniki, a nast\u0119pnie zr\u00f3b to od nowa. Stosowane strategicznie s\u0105 kluczem do sta\u0142ego strumienia dochodowej sprzeda\u017cy.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O autorze<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" data-attachment-id=\"1994\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/francesanicasio\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=1920%2C1920&amp;ssl=1\" data-orig-size=\"1920,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?zoom=0.8999999761581421&amp;resize=165%2C165&amp;ssl=1\" alt=\"francesanicasio\" class=\"wp-image-1994\" style=\"width:164px;height:164px\" title=\"\"\/><\/figure>\n<\/div>\n\n\n<div><i><\/i><\/div>\n\n\n\n<div>&nbsp;<\/div>\n\n\n\n<div><em><a href=\"https:\/\/www.linkedin.com\/in\/francescanicasio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Francesca Nicasio<\/a> jest ekspertem ds. handlu detalicznego, strategiem ds. tre\u015bci B2B i LinkedIn TopVoice. Pisze o trendach, wskaz\u00f3wkach i najlepszych praktykach, kt\u00f3re umo\u017cliwiaj\u0105 sprzedawcom detalicznym zwi\u0119kszenie sprzeda\u017cy i lepsz\u0105 obs\u0142ug\u0119 klient\u00f3w. <\/em><\/div>","protected":false},"excerpt":{"rendered":"<p>Przejd\u017amy do sedna \u2014 je\u015bli jeste\u015b sprzedawc\u0105, Twoim celem jest zdobycie nowych klient\u00f3w i zatrzymanie powracaj\u0105cych klient\u00f3w, a wszystko to w imi\u0119 zwi\u0119kszonej sprzeda\u017cy. Bez sprzeda\u017cy nie masz biznesu. Dlatego strategia dotycz\u0105ca maksymalizacji sprzeda\u017cy detalicznej powinna by\u0107 najwy\u017cszym priorytetem. Wed\u0142ug \u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/10-ways-to-maximize-sales-in-retail\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">10 sposob\u00f3w na maksymalizacj\u0119 sprzeda\u017cy w handlu detalicznym<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[88195,677173893,677173910,677173891],"class_list":["post-6443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-customer-experience","tag-retail-sales","tag-retail-tips","tag-retail-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Ways To Maximize Sales In Retail<\/title>\n<meta name=\"description\" content=\"Whatever your current situation may be, the tips below will help you get new customers, keep the ones you have, and maximize retail sales.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pl\/10-sposobow-na-maksymalizacje-sprzedazy-w-handlu-detalicznym\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Ways To Maximize Sales In Retail\" \/>\n<meta property=\"og:description\" content=\"Whatever your current situation may be, the tips below will help you get new customers, keep the ones you have, and maximize retail sales.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/pl\/10-sposobow-na-maksymalizacje-sprzedazy-w-handlu-detalicznym\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:16:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T14:47:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_149630039.jpg?_t=1756910864\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1278\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-ways-to-maximize-sales-in-retail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-ways-to-maximize-sales-in-retail\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"10 Ways To Maximize Sales In Retail\",\"datePublished\":\"2021-10-26T20:16:06+00:00\",\"dateModified\":\"2025-09-03T14:47:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-ways-to-maximize-sales-in-retail\\\/\"},\"wordCount\":2539,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-ways-to-maximize-sales-in-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_149630039.jpg?fit=1920%2C1278&ssl=1\",\"keywords\":[\"customer experience\",\"Retail Sales\",\"Retail Tips\",\"Retail Trends\"],\"articleSection\":[\"\ud83d\uded2 Store Sales and Performance\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/10-ways-to-maximize-sales-in-retail\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-ways-to-maximize-sales-in-retail\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/10-ways-to-maximize-sales-in-retail\\\/\",\"name\":\"10 Ways To Maximize Sales In Retail\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-ways-to-maximize-sales-in-retail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-ways-to-maximize-sales-in-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_149630039.jpg?fit=1920%2C1278&ssl=1\",\"datePublished\":\"2021-10-26T20:16:06+00:00\",\"dateModified\":\"2025-09-03T14:47:44+00:00\",\"description\":\"Whatever your current situation may be, the tips below will help you get new customers, keep the ones you have, and maximize retail sales.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-ways-to-maximize-sales-in-retail\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/10-ways-to-maximize-sales-in-retail\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-ways-to-maximize-sales-in-retail\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_149630039.jpg?fit=1920%2C1278&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_149630039.jpg?fit=1920%2C1278&ssl=1\",\"width\":1920,\"height\":1278},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/10-ways-to-maximize-sales-in-retail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Ways To Maximize Sales In Retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Retail and Hospitality Operations\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/pl\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 sposob\u00f3w na maksymalizacj\u0119 sprzeda\u017cy w handlu detalicznym","description":"Bez wzgl\u0119du na to, jaka jest Twoja obecna sytuacja, poni\u017csze wskaz\u00f3wki pomog\u0105 Ci zdoby\u0107 nowych klient\u00f3w, zatrzyma\u0107 obecnych i zmaksymalizowa\u0107 sprzeda\u017c detaliczn\u0105.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/pl\/10-sposobow-na-maksymalizacje-sprzedazy-w-handlu-detalicznym\/","og_locale":"pl_PL","og_type":"article","og_title":"10 Ways To Maximize Sales In Retail","og_description":"Whatever your current situation may be, the tips below will help you get new customers, keep the ones you have, and maximize retail sales.\u00a0","og_url":"https:\/\/blog.bindy.com\/pl\/10-sposobow-na-maksymalizacje-sprzedazy-w-handlu-detalicznym\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:16:06+00:00","article_modified_time":"2025-09-03T14:47:44+00:00","og_image":[{"width":1920,"height":1278,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_149630039.jpg?_t=1756910864","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/10-ways-to-maximize-sales-in-retail\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/10-ways-to-maximize-sales-in-retail\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"10 Ways To Maximize Sales In Retail","datePublished":"2021-10-26T20:16:06+00:00","dateModified":"2025-09-03T14:47:44+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/10-ways-to-maximize-sales-in-retail\/"},"wordCount":2539,"commentCount":4,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/10-ways-to-maximize-sales-in-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_149630039.jpg?fit=1920%2C1278&ssl=1","keywords":["customer experience","Retail Sales","Retail Tips","Retail Trends"],"articleSection":["\ud83d\uded2 Store Sales and Performance"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/10-ways-to-maximize-sales-in-retail\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/10-ways-to-maximize-sales-in-retail\/","url":"https:\/\/blog.bindy.com\/10-ways-to-maximize-sales-in-retail\/","name":"10 sposob\u00f3w na maksymalizacj\u0119 sprzeda\u017cy w handlu detalicznym","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/10-ways-to-maximize-sales-in-retail\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/10-ways-to-maximize-sales-in-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_149630039.jpg?fit=1920%2C1278&ssl=1","datePublished":"2021-10-26T20:16:06+00:00","dateModified":"2025-09-03T14:47:44+00:00","description":"Bez wzgl\u0119du na to, jaka jest Twoja obecna sytuacja, poni\u017csze wskaz\u00f3wki pomog\u0105 Ci zdoby\u0107 nowych klient\u00f3w, zatrzyma\u0107 obecnych i zmaksymalizowa\u0107 sprzeda\u017c detaliczn\u0105.\u00a0","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/10-ways-to-maximize-sales-in-retail\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/10-ways-to-maximize-sales-in-retail\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.bindy.com\/10-ways-to-maximize-sales-in-retail\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_149630039.jpg?fit=1920%2C1278&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_149630039.jpg?fit=1920%2C1278&ssl=1","width":1920,"height":1278},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/10-ways-to-maximize-sales-in-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"10 Ways To Maximize Sales In Retail"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Audyty, zadania i komunikacja","description":"Dzia\u0142alno\u015b\u0107 detaliczna i hotelarska","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"Bindy","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"Bindy","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy to oparta na chmurze aplikacja do automatyzacji \u2714\ufe0f audyt\u00f3w, \ud83d\uddd3\ufe0f zada\u0144 i \ud83d\udce3 komunikacji w handlu detalicznym i hotelarstwie. Z \u0142atwo\u015bci\u0105 wdra\u017caj i weryfikuj standardy marki, zadania i dzia\u0142ania naprawcze w swoich lokalizacjach. Uzyskuj raporty w czasie rzeczywistym, podpisy, filmy i weryfikacje zdj\u0119\u0107.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/pl\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_149630039.jpg?fit=1920%2C1278&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-1FV","jetpack-related-posts":[{"id":62954,"url":"https:\/\/blog.bindy.com\/pl\/4-common-issues-retailers-face-with-ineffective-operations-and-how-to-fix-them\/","url_meta":{"origin":6443,"position":0},"title":"4 typowe problemy sprzedawc\u00f3w detalicznych zwi\u0105zane z nieefektywn\u0105 dzia\u0142alno\u015bci\u0105 \u2014 i sposoby ich rozwi\u0105zania","author":"Bindy","date":"30 lipca, 2024","format":false,"excerpt":"Sukces w handlu detalicznym to nie tylko pozyskiwanie klient\u00f3w i zwi\u0119kszanie sprzeda\u017cy produkt\u00f3w. Cho\u0107 maksymalizacja sprzeda\u017cy jest kluczowa, r\u00f3wnie wa\u017cne jest zapewnienie p\u0142ynnego i efektywnego dzia\u0142ania. Om\u00f3wimy najcz\u0119stsze wyzwania, z jakimi borykaj\u0105 si\u0119 detali\u015bci.","rel":"","context":"W \u201e\ud83d\udcd6 How-to guides&quot;","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/pl\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/shutterstock_128750492.jpg?fit=1200%2C732&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/shutterstock_128750492.jpg?fit=1200%2C732&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/shutterstock_128750492.jpg?fit=1200%2C732&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/shutterstock_128750492.jpg?fit=1200%2C732&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/shutterstock_128750492.jpg?fit=1200%2C732&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":10693,"url":"https:\/\/blog.bindy.com\/pl\/visual-merchandising-in-retail-best-blogs\/","url_meta":{"origin":6443,"position":1},"title":"Wizualny merchandising w handlu detalicznym: najlepsze blogi","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Visual merchandising w handlu detalicznym to praktyka polegaj\u0105ca na prezentowaniu klientom us\u0142ug i produkt\u00f3w w spos\u00f3b, kt\u00f3ry anga\u017cuje i motywuje klienta do zakupu. Wraz z ponownym otwarciem sklep\u00f3w i wkroczeniem w czwarty kwarta\u0142 wielu sprzedawc\u00f3w detalicznych szuka sposob\u00f3w na ulepszenie swoich produkt\u00f3w wizualnych, aby powita\u0107 ponownie klient\u00f3w i przyci\u0105gn\u0105\u0107\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4673,"url":"https:\/\/blog.bindy.com\/pl\/7-ways-to-maximize-retail-staff-productivity\/","url_meta":{"origin":6443,"position":2},"title":"7 sposob\u00f3w na maksymalizacj\u0119 produktywno\u015bci personelu handlu detalicznego","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Produktywno\u015b\u0107 w handlu detalicznym to wska\u017anik, kt\u00f3ry ka\u017cdy w\u0142a\u015bciciel lub mened\u017cer sklepu chce maksymalizowa\u0107. W ko\u0144cu, im bardziej produktywne s\u0105 Twoje sklepy, tym lepiej dla Twoich zysk\u00f3w. Wiele czynnik\u00f3w wp\u0142ywa na maksymalizacj\u0119 produktywno\u015bci personelu \u2013 przestrze\u0144 sprzeda\u017cowa, wyposa\u017cenie i produkty to kluczowe przyk\u0142ady. Ale jeden\u2026","rel":"","context":"W \u201e\ud83d\udc65 Human Resources, Staff and Hiring&quot;","block_context":{"text":"\ud83d\udc65 Human Resources, Staff and Hiring","link":"https:\/\/blog.bindy.com\/pl\/category\/hiring\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4971,"url":"https:\/\/blog.bindy.com\/pl\/10-merchandising-mistakes-retailers-make-that-lose-sales\/","url_meta":{"origin":6443,"position":3},"title":"10 b\u0142\u0119d\u00f3w merchandisingowych, kt\u00f3re sprzedawcy sprawiaj\u0105, \u017ce trac\u0105 sprzeda\u017c","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Potrzeby klient\u00f3w musz\u0105 by\u0107 priorytetem w merchandisingu sklepowym. Chocia\u017c odpowiednie produkty i ceny s\u0105 wa\u017cne, to klienci robi\u0105 r\u00f3\u017cnic\u0119. Bez po\u0142\u0105czenia nowych i sta\u0142ych klient\u00f3w, firmy detaliczne upadaj\u0105. Wed\u0142ug Biura Statystyki Pracy, oko\u0142o dwie trzecie firm zatrudniaj\u0105cych wy\u0142\u0105cznie pracownik\u00f3w\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_567634105.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_567634105.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_567634105.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_567634105.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_567634105.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":11476,"url":"https:\/\/blog.bindy.com\/pl\/how-to-hold-a-sale-without-killing-your-profits\/","url_meta":{"origin":6443,"position":4},"title":"Jak utrzyma\u0107 sprzeda\u017c bez zabijania zysk\u00f3w","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Ka\u017cdy sprzedawca detaliczny powinien wiedzie\u0107, jak organizowa\u0107 wyprzeda\u017ce, poniewa\u017c promocje i rabaty to bez w\u0105tpienia jeden z najlepszych sposob\u00f3w na zwi\u0119kszenie zysk\u00f3w. Buduj\u0105 one poczucie pilno\u015bci w\u015br\u00f3d konsument\u00f3w, a tak\u017ce pomagaj\u0105 w zaprezentowaniu marki nowym klientom, kt\u00f3rzy wcze\u015bniej si\u0119 z ni\u0105 nie zetkn\u0119li. Jednak wyprzeda\u017c\u2026","rel":"","context":"W \u201e\ud83d\udcd6 How-to guides&quot;","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/pl\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7117,"url":"https:\/\/blog.bindy.com\/pl\/7-tips-to-increase-same-store-sales-in-retail\/","url_meta":{"origin":6443,"position":5},"title":"7 wskaz\u00f3wek, jak zwi\u0119kszy\u0107 sprzeda\u017c detaliczn\u0105 w tym samym sklepie","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Jednym z najlepszych sposob\u00f3w sprawdzenia, czy Twoje sklepy detaliczne dobrze prosperuj\u0105, jest por\u00f3wnanie ich wynik\u00f3w z poprzedniego okresu. Same dane o przychodach nie dadz\u0105 pe\u0142nego obrazu sytuacji bez kontekstu i danych historycznych, dlatego wa\u017cne jest, aby przyjrze\u0107 si\u0119, jak kszta\u0142tuj\u0105 si\u0119 przychody sklepu na przestrzeni\u2026","rel":"","context":"W \u201e\ud83d\uded2 Store Sales and Performance&quot;","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/pl\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_623084903-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/6443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/comments?post=6443"}],"version-history":[{"count":39,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/6443\/revisions"}],"predecessor-version":[{"id":66214,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/6443\/revisions\/66214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media\/61737"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media?parent=6443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/categories?post=6443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/tags?post=6443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}