{"id":60213,"date":"2023-05-17T11:30:40","date_gmt":"2023-05-17T15:30:40","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=60213"},"modified":"2024-11-20T11:11:37","modified_gmt":"2024-11-20T16:11:37","slug":"korzysci-z-filmow-wideo-dla-wizyt-na-stronie","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/benefits-of-videos-for-site-visits\/","title":{"rendered":"5 korzy\u015bci z u\u017cywania film\u00f3w wideo do audyt\u00f3w detalicznych"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Je\u015bli zdj\u0119cie jest warte tysi\u0105ca s\u0142\u00f3w, czy wideo mo\u017ce by\u0107 bezcenne?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poza memami i filmami o kotach, a nawet pomocnymi filmami \u201ezr\u00f3b to sam\u201d dotycz\u0105cymi naprawy domu, kt\u00f3re mo\u017cna znale\u017a\u0107 w YouTube, filmy maj\u0105 powa\u017cn\u0105 warto\u015b\u0107 dla konsument\u00f3w i firm. To nie jest \u017cadna nowo\u015b\u0107. Wideo jest ju\u017c jedn\u0105 z najcz\u0119\u015bciej konsumowanych form medi\u00f3w. Filmy s\u0105 najwa\u017cniejszym \u017ar\u00f3d\u0142em informacji dla <a href=\"https:\/\/techjury.net\/blog\/video-consumption-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">66% ludzi<\/a>, a \u015brednio jedna osoba ogl\u0105da <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">17 godzin tre\u015bci wideo online tygodniowo<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/dirty_3-images\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">W tym artykule przyjrzymy si\u0119 korzy\u015bciom p\u0142yn\u0105cym z wykorzystywania film\u00f3w wideo w audytach w handlu detalicznym i hotelarstwie, aby wspiera\u0107 realizacj\u0119 program\u00f3w i standard\u00f3w w ka\u017cdej lokalizacji, za ka\u017cdym razem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Filmy Poka\u017c kontekst<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poniewa\u017c filmy \u0142\u0105cz\u0105 d\u017awi\u0119k, tekst i ruch, zapewniaj\u0105 szerszy kontekst i pe\u0142niejszy obraz Twoich obiekt\u00f3w i obiekt\u00f3w ni\u017c same zdj\u0119cia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u017amy na przyk\u0142ad merchandising. Kiedy sklepy prawid\u0142owo realizuj\u0105 ekspozycje promocyjne, sprzeda\u017c jest zauwa\u017cona <a href=\"https:\/\/www.observanow.com\/your-promotional-display-is-not-really-on-display\/\" target=\"_blank\" rel=\"noreferrer noopener\">wzrost nawet o 193%<\/a>. Filmy stanowi\u0105 doskona\u0142e potwierdzenie, \u017ce wy\u015bwietlacze i oznakowanie s\u0105 skonfigurowane zgodnie z planem, wzgl\u0119dem siebie i dok\u0142adnie w kontek\u015bcie ka\u017cdego punktu sprzeda\u017cy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Filmy pokazuj\u0105 programy w dzia\u0142aniu, w kontek\u015bcie ka\u017cdej witryny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Filmy przedstawiaj\u0105 wra\u017cenia klient\u00f3w<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Film przedstawia perspektyw\u0119 stoj\u0105cej tam osoby. Jest to skuteczny miernik do\u015bwiadczenia klienta. Na przyk\u0142ad 20-sekundowy film mo\u017ce pokaza\u0107, co widzi klient wchodz\u0105c do sklepu, i da\u0107 dobre wyobra\u017cenie o jego pierwszym wra\u017ceniu, nawet je\u015bli nie by\u0142e\u015b w sklepie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli ogl\u0105dasz 90-sekundowy film przes\u0142any przez kierownika sklepu lub dystryktu, jakie s\u0105 Twoje wra\u017cenia? Czy my\u015blisz \u201eTo jest dobrze zarz\u0105dzany sklep. Produkty s\u0105 tam, gdzie powinny, ekspozycje wygl\u0105daj\u0105 \u015bwietnie, a wsp\u00f3\u0142pracownicy s\u0105 widoczni\u201d lub my\u015blisz \u201eCo za ba\u0142agan! Gdzie s\u0105 wsp\u00f3\u0142pracownicy i dlaczego nie ma promocji naszego nowego produktu?\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dzi\u0119ki filmom mo\u017cesz zobaczy\u0107, czy klienci s\u0105 witani i czy aktywnie wsp\u00f3\u0142pracuj\u0105 z pracownikami sprzeda\u017cy. Mo\u017cesz zobaczy\u0107 b\u0142yskawic\u0119 i us\u0142ysze\u0107 muzyk\u0119 (czy nie jest za g\u0142o\u015bno?). Zapewnia to skoncentrowane na kliencie dowody na to, jak dzia\u0142a sklep, od ludzi po procesy. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"60223\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/benefits-of-videos-for-site-visits\/shutterstock_520268587\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_520268587\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-60223\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/shutterstock_520268587.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Wed\u0142ug <a href=\"https:\/\/conversational.com\/30-customer-service-stats-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">Konwersacyjny<\/a>, 86% klient\u00f3w zap\u0142aci\u0142oby wi\u0119cej za lepsz\u0105 obs\u0142ug\u0119 klienta. Podczas gdy 73% klient\u00f3w staje si\u0119 lojalnych wobec firmy opartej na przyjaznym personelu i doskona\u0142ej obs\u0142udze. Zapewniaj\u0105c odpowiednie osoby na w\u0142a\u015bciwych miejscach w Twoich sklepach, mo\u017cesz poprawi\u0107 og\u00f3lne wra\u017cenia klient\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Wi\u0119kszo\u015b\u0107 ludzi jest wzrokowcami<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z bada\u0144 wskazuj\u0105cych, \u017ce prawie <a href=\"https:\/\/www.forbes.com\/sites\/jerryweissman\/2022\/02\/25\/the-power-of-pictures-in-presentation-design\/?sh=219b43d020a7\" target=\"_blank\" rel=\"noreferrer noopener\">90%<\/a> informacji przesy\u0142anych do ludzkiego m\u00f3zgu ma charakter wizualny, nie jest zaskakuj\u0105ce, \u017ce ludzie s\u0105 bardziej wra\u017cliwi na filmy. Ludzie s\u0105 nie tylko bardziej responsywni, je\u015bli chodzi o filmy, ale tak\u017ce zachowuj\u0105 <a href=\"https:\/\/www.popvideo.com\/blog\/looking-at-the-facts-why-video-content-has-the-highest-retention-rate\" target=\"_blank\" rel=\"noreferrer noopener\">95% wiadomo\u015bci wideo<\/a> w por\u00f3wnaniu do 10% podczas czytania tekstu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Filmy wideo s\u0105 prawdopodobnie medium, kt\u00f3re najbardziej przypomina doznania zmys\u0142owe, kt\u00f3rych do\u015bwiadczamy, gdy jeste\u015bmy na miejscu, pod wzgl\u0119dem widok\u00f3w, ruchu, d\u017awi\u0119k\u00f3w i innych wra\u017ce\u0144 zmys\u0142owych. Filmy wydaj\u0105 si\u0119 naturalne, poniewa\u017c s\u0105.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"60231\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/benefits-of-videos-for-site-visits\/video-ad_site-videos-2-lr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/Video-ad_Site-Videos-2-LR.png?fit=1875%2C1563&amp;ssl=1\" data-orig-size=\"1875,1563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Video-ad_Site-Videos-2-LR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/Video-ad_Site-Videos-2-LR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/Video-ad_Site-Videos-2-LR.png?resize=700%2C584&#038;ssl=1\" alt=\"\" class=\"wp-image-60231\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/Video-ad_Site-Videos-2-LR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/Video-ad_Site-Videos-2-LR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/Video-ad_Site-Videos-2-LR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/Video-ad_Site-Videos-2-LR.png?resize=1536%2C1280&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/Video-ad_Site-Videos-2-LR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/Video-ad_Site-Videos-2-LR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/Video-ad_Site-Videos-2-LR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/Video-ad_Site-Videos-2-LR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/Video-ad_Site-Videos-2-LR.png?w=1875&amp;ssl=1 1875w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/05\/Video-ad_Site-Videos-2-LR.png?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption class=\"wp-element-caption\">Korzy\u015bci z film\u00f3w podczas wizyt w witrynie<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">4. Filmy oszcz\u0119dzaj\u0105 czas i wydatki zwi\u0105zane z podr\u00f3\u017cami do centrali<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nie wsiadaj jeszcze do tego samochodu ani nie wskakuj do tego samolotu! Jasne, <a href=\"https:\/\/blog.bindy.com\/pl\/kierownicy-okregow-lub-listy-kontrolne\/\" target=\"_blank\" rel=\"noreferrer noopener\">dyrektorzy okr\u0119g\u00f3w s\u0105 niezb\u0119dni<\/a> dla d\u0142ugoterminowej kondycji bran\u017cy detalicznej i hotelarskiej, ale nie oznacza to, \u017ce aby skutecznie dzia\u0142a\u0107, centrala musi by\u0107 fizycznie obecna w ka\u017cdym miejscu ka\u017cdego dnia. Mo\u017cesz zarz\u0105dza\u0107 zdalnie, wdra\u017caj\u0105c skuteczne samooceny wideo przez kierownictwo witryny i franczyzobiorc\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mened\u017cerowie dystrykt\u00f3w cz\u0119sto sp\u0119dzaj\u0105 godziny w korkach lub podr\u00f3\u017cach do odleg\u0142ych lokalizacji. Czas stracony w samochodzie po prostu nie jest produktywny. Zamiast wysy\u0142a\u0107 kierownika okr\u0119gu do sklepu, popro\u015b kierownika sklepu o przeprowadzenie samooceny i poinstruuj go, aby nagra\u0142 i za\u0142\u0105czy\u0142 filmy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nie tylko szybciej uzyskasz informacje, ale r\u00f3wnie\u017c samoocena pozwoli zaoszcz\u0119dzi\u0107 czas i wydatki zwi\u0105zane z podr\u00f3\u017cami do centrali. Jako bonus, filmy zmniejszaj\u0105 r\u00f3wnie\u017c \u015blad w\u0119glowy Twojej organizacji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oszcz\u0119dno\u015b\u0107 czasu pozwala kierownikom okr\u0119g\u00f3w przej\u015b\u0107 od zarz\u0105dzania 10 lokalizacjami do zarz\u0105dzania 15 lokalizacjami. Alternatywnie, mog\u0105 wykorzysta\u0107 dodatkowy czas, aby skupi\u0107 si\u0119 na coachingu i realizacji program\u00f3w w swoich dotychczasowych lokalizacjach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Filmy zmniejszaj\u0105 ryzyko i zobowi\u0105zania<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wszyscy wiemy, \u017ce dokumentacja ma zasadnicze znaczenie dla odpowiedzialno\u015bci i ograniczania ryzyka. Przychodz\u0105 na my\u015bl zdrowie i bezpiecze\u0144stwo oraz ochrona przeciwpo\u017carowa. Filmy, a nawet samooceny, dostarczaj\u0105 niezbitych dowod\u00f3w. Mo\u017ce chcesz, aby kierownik okr\u0119gu przeprowadzi\u0142 inspekcj\u0119, a nast\u0119pnie zdaln\u0105 weryfikacj\u0119 centrali. Najlepiej upewni\u0107 si\u0119, \u017ce jeste\u015b obj\u0119ty ubezpieczeniem i pokaza\u0107, \u017ce Twoje sklepy spe\u0142niaj\u0105 standardy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robienie notatek i dodawanie zdj\u0119\u0107 jest \u015bwietne, ale mo\u017ce nie wystarczy\u0107. Dodanie film\u00f3w pomocniczych pomaga uchwyci\u0107 istniej\u0105ce procesy. Kr\u00f3tki film mo\u017ce szybko pokaza\u0107, czy wyj\u015bcia ewakuacyjne s\u0105 zablokowane, czy opublikowany jest plan bezpiecze\u0144stwa przeciwpo\u017carowego, czy dzia\u0142aj\u0105 znaki wyj\u015b\u0107 ewakuacyjnych i czy dzia\u0142aj\u0105 czujniki dymu. Uzyskaj kontekstowe dowody na swoje potrzeby i zmniejsz nara\u017cenie na ryzyko i zobowi\u0105zania.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63439\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/how-to-protect-the-brand-with-site-visits\/protect-brand-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"protect-brand-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63439\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption class=\"wp-element-caption\">Korzy\u015bci z film\u00f3w podczas wizyt w witrynie<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Wed\u0142ug <a href=\"https:\/\/injuryfacts.nsc.org\/work\/work-overview\/work-safety-introduction\/\" target=\"_blank\" rel=\"noreferrer noopener\">NSC<\/a>, w 2021 r. w bran\u017cy detalicznej w USA dosz\u0142o do 510 000 obra\u017ce\u0144. Urazy w miejscu pracy to co\u015b, czego ka\u017cda firma chce unikn\u0105\u0107, poniewa\u017c otwiera drzwi do wysokich grzywien, a nawet spor\u00f3w s\u0105dowych. Wykorzystanie film\u00f3w podczas kontroli BHP mo\u017ce by\u0107 kluczowym narz\u0119dziem pozwalaj\u0105cym unikn\u0105\u0107 takich sytuacji. Koszt niezgodno\u015bci wynosi <a href=\"https:\/\/www.powerdms.com\/blog\/consequences-non-compliance-healthcare\/\" target=\"_blank\" rel=\"noreferrer noopener\">3,5 razy wy\u017csza<\/a> ni\u017c zgodno\u015b\u0107. Uncja zapobiegania jest rzeczywi\u015bcie warta funta leczenia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017cesz tak\u017ce u\u017cy\u0107 film\u00f3w do udokumentowania czysto\u015bci, og\u00f3lnej organizacji i zapas\u00f3w na sali sprzeda\u017cy. Kiedy sklepy spe\u0142niaj\u0105 standardy marki, s\u0105 bardziej dochodowe i osi\u0105gaj\u0105 lepsze wyniki. Mo\u017cliwo\u015b\u0107 szybkiego dostrzegania i weryfikowania problem\u00f3w jest kluczem do upewnienia si\u0119, \u017ce wydajno\u015b\u0107 jest na odpowiednim poziomie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ostatnie s\u0142owa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Filmy s\u0105 bardziej skuteczne ni\u017c same zdj\u0119cia i s\u0142owa. Zapewniaj\u0105 szerszy kontekst, odzwierciedlaj\u0105 do\u015bwiadczenia klient\u00f3w, a ludzie dobrze na nie reaguj\u0105. Co wi\u0119cej, oszcz\u0119dzaj\u0105 czas i koszty podr\u00f3\u017cy oraz zmniejszaj\u0105 ryzyko i zobowi\u0105zania. Korzystanie z opartej na chmurze platformy inspekcyjnej, takiej jak Bindy, jest idealne dla wielostanowiskowych marek detalicznych i hotelarskich. <a href=\"https:\/\/bindy.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aby dowiedzie\u0107 si\u0119 wi\u0119cej, skontaktuj si\u0119 z nami ju\u017c dzi\u015b.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Je\u015bli zdj\u0119cie jest warte tysi\u0105ca s\u0142\u00f3w, czy wideo mo\u017ce by\u0107 bezcenne? Poza memami i filmami o kotach, a nawet pomocnymi filmami \u201ezr\u00f3b to sam\u201d dotycz\u0105cymi naprawy domu, kt\u00f3re mo\u017cna znale\u017a\u0107 w YouTube, filmy maj\u0105 powa\u017cn\u0105 warto\u015b\u0107 dla konsument\u00f3w i firm. To nie jest \u017cadna nowo\u015b\u0107. Filmy wideo s\u0105 ju\u017c jedn\u0105 z najcz\u0119\u015bciej konsumowanych form medi\u00f3w. \u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/benefits-of-videos-for-site-visits\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">5 korzy\u015bci z u\u017cywania film\u00f3w wideo do audyt\u00f3w detalicznych<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[14465791],"tags":[88195,55665360,677173901,2196862,20386393],"class_list":["post-60213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-customer-experience","tag-retail-audit-2","tag-retail-audit-software","tag-retail-operations","tag-store-execution"],"yoast_head":"<!-- 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