{"id":60065,"date":"2023-02-28T11:12:22","date_gmt":"2023-02-28T16:12:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=60065"},"modified":"2024-09-13T12:43:12","modified_gmt":"2024-09-13T16:43:12","slug":"5-najlepszych-praktyk-w-zakresie-prowadzenia-sklepu","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/5-store-operations-best-practices\/","title":{"rendered":"5 najlepszych praktyk w zakresie obs\u0142ugi sklepu, kt\u00f3re ka\u017cdy mened\u017cer musi wdro\u017cy\u0107"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Zgadnij, co jest obecnie dro\u017csze od diament\u00f3w? Pozyskiwanie klient\u00f3w z bran\u017cy retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zgadza si\u0119. Koszt pozyskania klienta w handlu detalicznym gwa\u0142townie wzr\u00f3s\u0142 w ci\u0105gu ostatnich o\u015bmiu lat, odnotowuj\u0105c ogromny wzrost <a href=\"https:\/\/www.retailcustomerexperience.com\/news\/brands-lose-29-on-every-new-customer-acquisition-claims-research\/#:~:text=Retailers%20are%20losing%20%2429%20on,challenge%20for%20brands%20and%20retailers.\" target=\"_blank\" rel=\"noreferrer noopener\">Wzrost 222%<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak my si\u0119 tu znale\u017ali\u015bmy? Mi\u0119dzy innymi surowsze przepisy dotycz\u0105ce prywatno\u015bci konsument\u00f3w, zbli\u017caj\u0105cy si\u0119 koniec plik\u00f3w cookie stron trzecich oraz uruchomienie aktualizacji Apple iOS 14.5, kt\u00f3ra wymaga, aby aplikacje takie jak Facebook lub Instagram prosi\u0142y u\u017cytkownika o zgod\u0119 na \u201e\u015bledzenie\u201d ich w celach marketingowych. g\u0142\u00f3wne przyczyny tego wzrostu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detali\u015bci trac\u0105 \u015brednio $29 na ka\u017cdego pozyskanego nowego klienta, w po\u0142\u0105czeniu z <a href=\"https:\/\/blog.bindy.com\/pl\/jak-prowadzic-odnoszacy-sukcesy-sklep-detaliczny-w-czasie-inflacji\/\" target=\"_blank\" rel=\"noreferrer noopener\">obecna sytuacja gospodarcza<\/a>, kr\u00f3tkoterminowe taktyki przetrwania ju\u017c nie wystarczaj\u0105. Zamiast tego musisz wr\u00f3ci\u0107 do podstaw i skupi\u0107 si\u0119 na budowaniu d\u0142ugoterminowego wzrostu biznesu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oto pi\u0119\u0107 najlepszych praktyk w zakresie obs\u0142ugi sklep\u00f3w, kt\u00f3re nale\u017cy wdro\u017cy\u0107, aby zapewni\u0107 p\u0142ynne funkcjonowanie handlu detalicznego.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Zatrudnianie i szkolenie pracownik\u00f3w<strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Personel Twojego sklepu jest wizyt\u00f3wk\u0105 Twojej firmy, wi\u0119c zatrudnienie odpowiednich os\u00f3b do tego zadania jest kluczem do Twojego sukcesu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jakich kluczowych umiej\u0119tno\u015bci powiniene\u015b szuka\u0107 u swoich sprzedawc\u00f3w? Znajomo\u015b\u0107 produktu? Jasne, ale najwa\u017cniejsze jest dzi\u015b <em>umiej\u0119tno\u015bci ludzi<\/em>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dawno min\u0119\u0142y czasy, kiedy konsumenci mogli dowiedzie\u0107 si\u0119 o produkcie tylko w sklepie. <a href=\"https:\/\/www.linkedin.com\/posts\/bobphibbs_retail-retailsalestraining-activity-7033794977998479360-FOV9?\" target=\"_blank\" rel=\"noreferrer noopener\">Boba Phippsa<\/a>, m\u00f3wi dyrektor generalny The Retail Doctor;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"> <em>\u201eTeraz kupuj\u0105cy ju\u017c wybrali, por\u00f3wnali i przeczytali wi\u0119cej recenzji ni\u017c ktokolwiek na Twoim pi\u0119trze. Znaj\u0105 cechy produktu.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ale co nawraca takiego znaj\u0105cego si\u0119 na rzeczy klienta? Kto\u015b, kto po prostu kocha tw\u00f3j produkt? Nie.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Dop\u00f3ki nie opanuj\u0105 mi\u0119kkich umiej\u0119tno\u015bci nawi\u0105zywania kontaktu z nieznajomym, budowania relacji i tworzenia wi\u0119zi na tyle, \u017ce kupuj\u0105cy pozwoli im zaufa\u0107, b\u0119dziesz mia\u0142 trudno\u015bci\u201d.<\/em><\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" data-attachment-id=\"60068\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/5-store-operations-best-practices\/shutterstock_725298793-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_725298793\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?fit=700%2C394&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=700%2C394&#038;ssl=1\" alt=\"\" class=\"wp-image-60068\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=1200%2C675&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=700%2C394&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=2000%2C1125&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=711%2C400&amp;ssl=1 711w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Najlepsze praktyki w zakresie obs\u0142ugi sklepu<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Upewnij si\u0119 r\u00f3wnie\u017c, \u017ce s\u0105 ch\u0119tni do nauki i potrafi\u0105 zarz\u0105dza\u0107 kilkoma klientami jednocze\u015bnie bez uszczerbku dla zakup\u00f3w.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jednocze\u015bnie upewnij si\u0119, \u017ce zapewniasz wspieraj\u0105ce \u015brodowisko, w kt\u00f3rym Twoi pracownicy mog\u0105 si\u0119 rozwija\u0107. Oferuj odpowiednie szkolenia, konkurencyjne wynagrodzenie i \u015bwiadczenia oraz nale\u017cyte uznanie, aby czuli si\u0119 cenieni i doceniani.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najlepsi pracodawcy detaliczni (np. Lululemon, HEB, Trader Joe&#039;s itp.) maj\u0105 to wsp\u00f3lnego, wi\u0119c nie powinno dziwi\u0107, \u017ce <a href=\"https:\/\/goremotely.net\/blog\/retail-employment-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">85% swoich pracownik\u00f3w<\/a> ch\u0119tnie poleciliby je swoim znajomym.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Zarz\u0105dzanie zapasami<strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">w 2020 r., <a href=\"https:\/\/www.statista.com\/statistics\/1143421\/coronavirus-supply-chain-disruptions-in-retail-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">56% detalist\u00f3w<\/a> zg\u0142osi\u0142o umiarkowane zak\u0142\u00f3cenia w swoim \u0142a\u0144cuchu dostaw, podczas gdy 12% stan\u0119\u0142o w obliczu powa\u017cnych zak\u0142\u00f3ce\u0144. Z biegiem czasu doprowadzi\u0142o to do wi\u0119kszego prawdopodobie\u0144stwa wyst\u0105pienia niedobor\u00f3w produkt\u00f3w. W zwi\u0105zku z tym przewidywanie odpowiedniej ilo\u015bci zapas\u00f3w w celu zaspokojenia preferencji klient\u00f3w lub popytu sezonowego jest teraz trudniejsze ni\u017c kiedykolwiek.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dobr\u0105 wiadomo\u015bci\u0105 jest to, \u017ce mo\u017cesz przewidywa\u0107 popyt i potencjalnie zapobiega\u0107 przysz\u0142ym niedoborom, utrzymuj\u0105c dok\u0142adne dane. Jednak robienie tego r\u0119cznie jest nie tylko \u017cmudne, czasoch\u0142onne i podatne na b\u0142\u0119dy, ale mo\u017ce r\u00f3wnie\u017c prowadzi\u0107 do podejmowania z\u0142ych decyzji.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozwa\u017c wi\u0119c inwestycj\u0119 w wysokiej jako\u015bci oprogramowanie do zarz\u0105dzania zapasami, kt\u00f3re automatyzuje \u015bledzenie zapas\u00f3w i niezawodnie synchronizuje dane w czasie rzeczywistym. Mo\u017cesz tak\u017ce skorzysta\u0107 z innych funkcji, takich jak raportowanie, automatyczne zam\u00f3wienia zakupu i powiadomienia o niskim stanie zapas\u00f3w.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W ko\u0144cu prowadzenie odnosz\u0105cego sukcesy biznesu detalicznego w du\u017cej mierze zale\u017cy od tego, czy odpowiednie produkty s\u0105 dost\u0119pne dla klient\u00f3w we w\u0142a\u015bciwym czasie. Tylko dok\u0142adne dane w czasie rzeczywistym mog\u0105 to umo\u017cliwi\u0107.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56888\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/4-tips-to-help-cpgs-create-brilliant-multi-channel-campaigns\/retail_works_here_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"retail_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56888\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption class=\"wp-element-caption\">Najlepsze praktyki w zakresie obs\u0142ugi sklepu<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">3. Obs\u0142uga klienta<strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">W dobie medi\u00f3w spo\u0142eczno\u015bciowych zapewnienie najwy\u017cszej jako\u015bci obs\u0142ugi klienta jest absolutn\u0105 konieczno\u015bci\u0105 dla detalist\u00f3w. Po pierwsze, ludzie cz\u0119\u015bciej zapami\u0119tuj\u0105 negatywne do\u015bwiadczenia klient\u00f3w ni\u017c pozytywne. Co wi\u0119cej, ch\u0119tniej si\u0119 dziel\u0105 <a href=\"https:\/\/www.marketingcharts.com\/digital-28628\" target=\"_blank\" rel=\"noreferrer noopener\">z\u0142e do\u015bwiadczenia z obs\u0142ug\u0105 klienta<\/a> z innymi ni\u017c dobrymi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dlatego tak wa\u017cne jest, aby szkoli\u0107 swoich pracownik\u00f3w w zakresie najlepszych praktyk obs\u0142ugi klienta oraz tego, jak sprawi\u0107, by klient czu\u0142 si\u0119 mile widziany i ceniony.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=OblQXejHts8\" target=\"_blank\" rel=\"noreferrer noopener\">Danny&#039;ego Meyera<\/a>, dyrektor generalny Union Square Hospitality Group, uwa\u017ca, \u017ce poj\u0119cie go\u015bcinno\u015bci mo\u017cna zastosowa\u0107 w ka\u017cdym biznesie, <a href=\"https:\/\/blog.bindy.com\/pl\/6-glownych-obszarow-zarzadzania-hotelem-na-ktorych-nalezy-sie-skupic\/\" target=\"_blank\" rel=\"noreferrer noopener\">nie tylko hotele<\/a> i restauracje.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201eWierzymy, \u017ce spos\u00f3b, w jaki sprawiasz, \u017ce ludzie si\u0119 czuj\u0105, jest tym, co pami\u0119taj\u0105 bardziej ni\u017c cokolwiek innego\u201d<\/em> on m\u00f3wi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eTo, co uda\u0142o nam si\u0119 zrobi\u0107, je\u015bli chodzi o zatrudnianie pracownik\u00f3w, to zatrudnianie ludzi 49% ze wzgl\u0119du na ich umiej\u0119tno\u015bci techniczne i 51% ze wzgl\u0119du na ich umiej\u0119tno\u015bci emocjonalne, takie jak \u017cyczliwo\u015b\u0107, optymizm, etyka pracy, ciekawska inteligencja, empatia, samo\u015bwiadomo\u015b\u0107 i uczciwo\u015b\u0107. \u201d<\/em>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Te atrybuty decyduj\u0105 o tym, czy kto\u015b ma co\u015b, co Danny nazywa \u201ewysokim wsp\u00f3\u0142czynnikiem go\u015bcinno\u015bci\u201d.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201e\u017byjemy w czasach internetu, w kt\u00f3rych ka\u017cdy dobry nowy pomys\u0142 jest kopiowany, a trwa\u0142o\u015b\u0107 innowacji wynosi prawdopodobnie oko\u0142o pi\u0119ciu sekund, ale nikt nie mo\u017ce wyj\u0105\u0107 smartfona i zrobi\u0107 zdj\u0119cia, jak podbi\u0142e\u015b moje serce\u201d czu\u0107,&quot;<\/em> dodaje.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Uk\u0142ad i projekt sklepu<strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wbrew powszechnemu przekonaniu handel detaliczny jest daleki od \u015bmierci.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dow\u00f3d jest w budyniu. Wiele rodzimych marek cyfrowych, takich jak <a href=\"https:\/\/www.chargedretail.co.uk\/2022\/11\/22\/asos-black-friday-pop-up\/\" target=\"_blank\" rel=\"noreferrer noopener\">Asos<\/a> oraz <a href=\"https:\/\/www.chargedretail.co.uk\/2022\/09\/16\/in-pictures-inside-sheins-london-pop-up-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ona w<\/a> niedawno zacz\u0119li eksplorowa\u0107 fizyczne \u015brodowisko zakupowe, ze wzgl\u0119du na ich zdolno\u015b\u0107 do tworzenia niezapomnianych wra\u017ce\u0144 dla kupuj\u0105cych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marki te zda\u0142y sobie spraw\u0119 ze znaczenia sklep\u00f3w stacjonarnych i roli, jak\u0105 odgrywaj\u0105 w zwi\u0119kszaniu widoczno\u015bci i \u015bwiadomo\u015bci marki oraz oferowaniu wra\u017ce\u0144 zakupowych, kt\u00f3re przyci\u0105gaj\u0105 uwag\u0119 klient\u00f3w. Nic dziwnego, \u017ce uk\u0142ad, projekt i estetyka Twojego sklepu maj\u0105 tutaj do odegrania kluczow\u0105 rol\u0119.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"60070\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/5-store-operations-best-practices\/shutterstock_196775048-2-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_196775048-2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-60070\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Najlepsze praktyki w zakresie obs\u0142ugi sklepu<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Tw\u00f3j uk\u0142ad p\u00f3\u0142ek, stojak\u00f3w i ekspozytor\u00f3w b\u0119dzie w du\u017cej mierze zale\u017ca\u0142 od sprzedawanych produkt\u00f3w i Twojej marki. Mo\u017cesz zdecydowa\u0107 si\u0119 na u\u0142o\u017cenie ich pod k\u0105tem lub we wzory geometryczne, ale cokolwiek wybierzesz, upewnij si\u0119, \u017ce \u0142atwo przyci\u0105ga klient\u00f3w, pomaga im znale\u017a\u0107 to, czego szukaj\u0105 i naturalnie p\u0142ynie w kierunku kasy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upewnij si\u0119, \u017ce ekspozytory s\u0105 dobrze zaopatrzone, czyste, uporz\u0105dkowane i uporz\u0105dkowane. Atrakcyjne ekspozycje pomagaj\u0105 sprzedawa\u0107 do\u015bwiadczenia \u2014 nie tylko produkty. Ponadto u\u017cywaj znak\u00f3w w ca\u0142ym sklepie, aby <a href=\"https:\/\/blog.bindy.com\/pl\/jak-sprawic-aby-poruszanie-sie-po-sklepie-meblowym-bylo-latwiejsze\/\" target=\"_blank\" rel=\"noreferrer noopener\">pom\u00f3c klientom w nawigacji<\/a> to \u0142atwo. Wreszcie, postaraj si\u0119 stworzy\u0107 przyjemn\u0105 atmosfer\u0119 w sklepie z odpowiednim o\u015bwietleniem, muzyk\u0105, zapachami, temperatur\u0105 otoczenia, czystymi i dobrze utrzymanymi toaletami itp., kt\u00f3re zach\u0119c\u0105 klient\u00f3w do powrotu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Implementacja technologii<strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli chodzi o zapewnienie, \u017ce Tw\u00f3j handel detaliczny dzia\u0142a jak w zegarku, technologia jest najlepszym wyborem. Trudno si\u0119 dziwi\u0107, \u017ce przewidywany jest zasi\u0119g rynku technologii inteligentnego handlu detalicznego w Ameryce P\u00f3\u0142nocnej <a href=\"https:\/\/www.mobindustry.net\/blog\/retail-technology-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">$28,6 miliarda<\/a> do 2026 r.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pl\/jak-wdrozyc-nowe-technologie-w-swoim-biznesie-detalicznym\/\" target=\"_blank\" rel=\"noreferrer noopener\">Technologia<\/a> mo\u017ce ci pom\u00f3c na wiele sposob\u00f3w. U\u017cywaj go do usprawniania codziennych czynno\u015bci, zarz\u0105dzania zapasami lub tworzenia standardowych procedur operacyjnych (SOP) w celu utrzymania toalet, parking\u00f3w, klimatyzacji lub ekspozycji produkt\u00f3w.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te standardowe procedury operacyjne zapewni\u0105, \u017ce Tw\u00f3j zesp\u00f3\u0142 b\u0119dzie mia\u0142 podr\u0119cznik, do kt\u00f3rego mo\u017cna si\u0119 odnie\u015b\u0107 w przypadku pojawienia si\u0119 jakichkolwiek problem\u00f3w, oraz zapewni\u0105, \u017ce standardy Twojej marki s\u0105 zawsze przestrzegane. R\u00f3wnie wa\u017cne jest r\u00f3wnie\u017c przeprowadzanie okresowych audyt\u00f3w sklep\u00f3w, aby sprawdzi\u0107, czy te procedury s\u0105 przestrzegane prawid\u0142owo, czy nie.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tak si\u0119 sk\u0142ada, \u017ce i tutaj technologia mo\u017ce by\u0107 Twoim przyjacielem. <a href=\"https:\/\/bindy.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a> pomaga zwi\u0119kszy\u0107 wydajno\u015b\u0107 dzi\u0119ki niestandardowym listom kontrolnym, koryguj\u0105cym przep\u0142ywom pracy, przyk\u0142adowym zdj\u0119ciom i podpisom, dzi\u0119ki czemu nie musisz sp\u0119dza\u0107 godzin na <a href=\"https:\/\/blog.bindy.com\/pl\/6-sposobow-na-zaoszczedzenie-czasu-podczas-wizyt-na-miejscu-i-inspekcji\/\" target=\"_blank\" rel=\"noreferrer noopener\">inspekcje<\/a>. Pomaga r\u00f3wnie\u017c w \u0142atwym komunikowaniu standard\u00f3w marki ka\u017cdemu cz\u0142onkowi zespo\u0142u, aby upewni\u0107 si\u0119, \u017ce wszyscy s\u0105 na tej samej stronie.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ostatnie s\u0142owa<strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Obecny czas w bran\u017cy detalicznej jest pe\u0142en wyzwa\u0144, co sprawia, \u017ce jest to doskona\u0142a okazja, aby usprawni\u0107 dzia\u0142anie sklepu, stosuj\u0105c najlepsze praktyki. Ostatecznie firmy odnosz\u0105ce najwi\u0119ksze sukcesy to te, kt\u00f3re potrafi\u0105 szybko dostosowa\u0107 si\u0119 i sprosta\u0107 zmieniaj\u0105cym si\u0119 potrzebom rynku. Post\u0119puj zgodnie z powy\u017cszymi wskaz\u00f3wkami, aby przygotowa\u0107 sw\u00f3j sklep na rozw\u00f3j i sukces teraz i w przysz\u0142o\u015bci.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O autorze:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;jest ekspertem ds. handlu detalicznego, strategiem ds. tre\u015bci B2B i LinkedIn TopVoice. Pisze o trendach, wskaz\u00f3wkach i najlepszych praktykach, kt\u00f3re umo\u017cliwiaj\u0105 sprzedawcom detalicznym zwi\u0119kszenie sprzeda\u017cy i lepsz\u0105 obs\u0142ug\u0119 klient\u00f3w.<\/p>","protected":false},"excerpt":{"rendered":"<p>Zgadnij, co jest obecnie dro\u017csze od diament\u00f3w? Pozyskiwanie klient\u00f3w z bran\u017cy retail. Zgadza si\u0119. Koszt pozyskania klienta w handlu detalicznym gwa\u0142townie wzr\u00f3s\u0142 w ci\u0105gu ostatnich o\u015bmiu lat, odnotowuj\u0105c ogromny wzrost o 222%. Jak my si\u0119 tu znale\u017ali\u015bmy? Mi\u0119dzy innymi surowsze przepisy dotycz\u0105ce prywatno\u015bci konsument\u00f3w, rych\u0142y koniec plik\u00f3w cookie stron trzecich oraz wprowadzenie\u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/5-store-operations-best-practices\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">5 najlepszych praktyk w zakresie obs\u0142ugi sklepu, kt\u00f3re ka\u017cdy mened\u017cer musi wdro\u017cy\u0107<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005,677174231],"tags":[677173883,677173898,999575,2196862,20386393],"class_list":["post-60065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-retail-execution","tag-retail","tag-retail-audit","tag-retail-management","tag-retail-operations","tag-store-execution"],"yoast_head":"<!-- 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Om\u00f3wimy najcz\u0119stsze wyzwania, z jakimi borykaj\u0105 si\u0119 detali\u015bci.","rel":"","context":"W \u201e\ud83d\udcd6 How-to guides&quot;","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/pl\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/shutterstock_128750492.jpg?fit=1200%2C732&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/shutterstock_128750492.jpg?fit=1200%2C732&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/shutterstock_128750492.jpg?fit=1200%2C732&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/shutterstock_128750492.jpg?fit=1200%2C732&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/shutterstock_128750492.jpg?fit=1200%2C732&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":59894,"url":"https:\/\/blog.bindy.com\/pl\/why-bindy\/","url_meta":{"origin":60065,"position":2},"title":"\u2b50 Dlaczego warto korzysta\u0107 z oprogramowania Bindy Retail Audit and Task Management?","author":"Bindy","date":"10 kwietnia, 2023","format":false,"excerpt":"Wiod\u0105ce marki z bran\u017cy handlu detalicznego i hotelarstwa wykorzystuj\u0105 Bindy do komunikacji i wdra\u017cania standard\u00f3w i program\u00f3w marki, audyt\u00f3w lokalizacji oraz wysy\u0142ania zada\u0144. 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W tym artykule przedstawiono uzasadnienie biznesowe i zwrot z inwestycji w rozwi\u0105zania Bindy dla handlu detalicznego w zakresie obs\u0142ugi klienta, merchandisingu, oszcz\u0119dno\u015bci czasu i koszt\u00f3w, zdrowia i bezpiecze\u0144stwa, zapobiegania stratom oraz komunikacji.","rel":"","context":"W \u201e\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/pl\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1267,"url":"https:\/\/blog.bindy.com\/pl\/store-execution-purpose-scope-and-best-practices\/","url_meta":{"origin":60065,"position":3},"title":"\u2b50 Czym jest Retail Execution? Cel, zakres i najlepsze praktyki.","author":"Bindy","date":"10 lipca, 2023","format":false,"excerpt":"Realizacja w handlu detalicznym to zbi\u00f3r praktyk i technologii wspomagaj\u0105cych, odpowiedzialnych za kompletne i terminowe wdro\u017cenie program\u00f3w, standard\u00f3w i wytycznych dla sklep\u00f3w na poziomie sklepu. Skuteczna realizacja w handlu detalicznym i hotelarstwie wymaga pewnych element\u00f3w: po pierwsze komunikacji, po drugie zarz\u0105dzania zadaniami, a po trzecie audyt\u00f3w\/ocen. 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Oto trzy rzeczy, kt\u00f3re musisz zrobi\u0107, aby rozwin\u0105\u0107 sw\u00f3j biznes detaliczny. Precyzyjna i szybka komunikacja. Precyzyjna i szybka komunikacja z centrali do sklep\u00f3w jest kluczowa dla sukcesu organizacji handlu detalicznego. 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Wiele bran\u017c ma w\u0142asne s\u0142ownictwo opisuj\u0105ce r\u00f3\u017cne aspekty i niuanse swojej bran\u017cy. Audyty w handlu detalicznym (nazywane r\u00f3wnie\u017c wizytami w sklepach lub inspekcjami sklep\u00f3w) nie s\u0105 wyj\u0105tkiem. To leksykon dotycz\u0105cy audyt\u00f3w w handlu detalicznym, realizacji sprzeda\u017cy detalicznej i standard\u00f3w marki. 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