{"id":5986,"date":"2021-10-26T15:16:04","date_gmt":"2021-10-26T20:16:04","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5986"},"modified":"2025-08-19T14:06:59","modified_gmt":"2025-08-19T18:06:59","slug":"trendy-w-analityce-danych-w-branzy-parkingowej","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/data-analytics-trends-in-the-parking-industry\/","title":{"rendered":"Trendy analizy danych w bran\u017cy parkingowej"},"content":{"rendered":"

To prosty fakt, ka\u017cda firma na \u015bwiecie mo\u017ce skorzysta\u0107 na gromadzeniu i analizowaniu danych o klientach. Nigdzie efekty wykorzystania danych nie mog\u0105 odgrywa\u0107 wi\u0119kszej roli ani mie\u0107 bardziej pozytywnego wp\u0142ywu ni\u017c w bran\u017cy parkingowej. Czas wjazdu, limit czasu, stawki, d\u0142ugo\u015b\u0107 pobytu, wydarzenia, warunki pogodowe itp. odgrywaj\u0105 rol\u0119 w codziennych operacjach parkingowych, a co za tym idzie, w podkre\u015blaniu wykorzystania obiektu i wzorc\u00f3w parkowania.<\/p>\n\n\n\n

Chocia\u017c zbieranie danych mo\u017ce by\u0107 pewnym wyzwaniem, prawdziwa praca zaczyna si\u0119 po ich zebraniu. Wiedz\u0105c, \u017ce 86 pojazd\u00f3w przejecha\u0142o przez twoje bramy mi\u0119dzy 8:00 a 9 rano, to \u015bwietna sprawa, ale jak mo\u017cesz zarabia\u0107 na tego rodzaju danych? W tym miejscu do gry wkracza analiza danych; pomoc w zamianie surowych danych na pieni\u0105dze i usprawnienie procesu podejmowania decyzji. Oto moje przemy\u015blenia na temat nowego trendu w analizie danych w bran\u017cy parkingowej i tego, jak zapewni\u0107, \u017ce operator zamieni surowe dane w surowy sukces.<\/p>\n\n\n\n

\u201eDane to nowy olej\u201d<\/strong><\/h1>\n\n\n\n

W dzisiejszych czasach du\u017cym szumem dla firm jest to, \u017ce \u201edane to nowy olej\u201d. Niestety, nie by\u0142o jeszcze \u201egejzera\u201d informacji p\u0142yn\u0105cych od operator\u00f3w parking\u00f3w lub bran\u017cy parkingowej. Prawie ka\u017cdy operator parkingowy na \u015bwiecie zachwala jak\u0105\u015b form\u0119 rozwi\u0105zania \u201eAnaliza danych\u201d lub \u201eBusiness Intelligence\u201d dla swoich klient\u00f3w, ale prawda jest taka, \u017ce wi\u0119kszo\u015b\u0107 operator\u00f3w dysponuje bardzo prymitywnymi metodami gromadzenia danych i przeznaczy\u0142a bardzo ma\u0142o kapita\u0142u na rozw\u00f3j tej nowej technologii ratunek. Wi\u0119kszo\u015b\u0107 operator\u00f3w zdecydowa\u0142a si\u0119 odroczy\u0107 przysz\u0142y rozw\u00f3j analityki danych zewn\u0119trznym dostawcom, takim jak Smarking<\/a>. Alternatywnie, dostawcy sprz\u0119tu parkingowego w ko\u0144cu zacz\u0119li podejmowa\u0107 znacznie bardziej trwa\u0142e wysi\u0142ki na rzecz kultywowania analizy danych jako produktu\/us\u0142ugi. Bior\u0105c pod uwag\u0119, \u017ce ich sprz\u0119t i tak zwykle zbiera dane parker\u00f3w, dlaczego nie zintegrowa\u0107 platformy danych i narz\u0119dzi analitycznych r\u00f3wnie\u017c dla klient\u00f3w? Ma sens, prawda?<\/p>\n\n\n\n

Ale co mog\u0105 lub powinni zrobi\u0107 operatorzy parking\u00f3w z danymi, kt\u00f3re otrzymuj\u0105? W jaki spos\u00f3b mog\u0105 wykorzysta\u0107 te informacje, aby poprawi\u0107 przychody i operacje parkingowe dla swoich klient\u00f3w?<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Oto moje pi\u0119\u0107 (5) najlepszych rekomendacji, gdy rozwa\u017cam rozwi\u0105zanie do analizy danych lub analizy biznesowej z operatorem parkingu:<\/p>\n\n\n\n

1. Weryfikowalne<\/h2>\n\n\n\n

Przed u\u017cywane w dowolnej platformie lub aplikacjach Business Intelligence.<\/p>\n\n\n\n

2. Pilot<\/h2>\n\n\n\n

Operatorzy musz\u0105 wyra\u017anie zademonstrowa\u0107 sprawdzone mo\u017cliwo\u015bci lub zasoby proponowanych rozwi\u0105za\u0144 Business Intelligence. Pokazywanie prezentacji PowerPoint z r\u00f3\u017cnymi zrzutami ekranu komputera nie wystarczy. Powiniene\u015b by\u0107 w stanie zobaczy\u0107 dzia\u0142anie produktu w czasie rzeczywistym w rzeczywistym obiekcie.<\/p>\n\n\n\n

3. Konfigurowalny<\/h2>\n\n\n\n

Operatorzy musz\u0105 zapewni\u0107, \u017ce dane parkingowe b\u0119d\u0105 dost\u0119pne w wielu formatach dla ka\u017cdego parkingu i \u017ce b\u0119d\u0105 odpowiada\u0142y charakterystyce operacyjnej specyficznej dla danego miejsca (np. powierzchnie zewn\u0119trzne w por\u00f3wnaniu z warunkami pogodowymi, czas pobytu, gdy obiekty s\u0105 obsadzone lub bez personelu, odpowiednia wielko\u015b\u0107 transakcji , w podziale na stawki: na dzie\u0144\/miesi\u0105c\/rok itd.) Im bardziej szczeg\u00f3\u0142owe dane otrzymasz, tym lepiej!<\/p>\n\n\n\n

4. Raportowanie<\/h2>\n\n\n\n

Operatorzy musz\u0105 zademonstrowa\u0107, w jaki spos\u00f3b planuj\u0105 wykorzysta\u0107 dane parkingowe, aby zapewni\u0107 Ci przydatne raporty. Na przyk\u0142ad, je\u015bli 48% parkuj\u0105cych, kt\u00f3rzy wje\u017cd\u017caj\u0105 na parking na lotnisku w godzinach od 6:00 do 10:00, parkuj\u0105 w gara\u017cu najbli\u017cej wej\u015bcia\/wyj\u015bcia z terminalu i s\u0105 odpowiedzialni za wygenerowanie 70% ca\u0142kowitych przychod\u00f3w z parkingu, co to oznacza? Dlaczego to wa\u017cne? Je\u015bli w tym przyk\u0142adzie operator parkingu jest w stanie przedstawi\u0107 dane w celu podkre\u015blenia wy\u017cszego odsetka os\u00f3b dowozi\/odbieranych przez podr\u00f3\u017cnych lub parkuj\u0105cych kr\u00f3tkoterminowo w tym obiekcie (g\u0142\u00f3wnie ze wzgl\u0119du na blisko\u015b\u0107 terminalu), w\u00f3wczas klient mo\u017ce rozwa\u017cy\u0107 (lub uzasadni\u0107 ) mo\u017cliwe podwy\u017cki stawek lub zmienne struktury cenowe (na podstawie popytu i pory dnia). Zapytaj swojego operatora, jak zamierza wykorzysta\u0107 gromadzone dane.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

5. Prognozowanie<\/h2>\n\n\n\n

Operatorzy parking\u00f3w musz\u0105 by\u0107 w stanie przedstawi\u0107 prawdziwe studia przypadk\u00f3w dotycz\u0105ce tego, w jaki spos\u00f3b ich rozwi\u0105zania Business Intelligence wykorzysta\u0142y historyczne dane parkingowe do prognozowania przysz\u0142ego zapotrzebowania na parking lub niskiego ob\u0142o\u017cenia w innym czasie. Ich rozwi\u0105zania Business Intelligence musz\u0105 by\u0107 w stanie analizowa\u0107 dane i przewidywa\u0107 (z rozs\u0105dn\u0105 pewno\u015bci\u0105) wzorce parkowania wed\u0142ug dnia, tygodnia, miesi\u0105ca itp. By\u0142oby to szczeg\u00f3lnie wa\u017cne dla ka\u017cdego, kto chce wdro\u017cy\u0107 strategi\u0119 dla zmiennych lub \u201edynamicznych\u201d cen.<\/p>\n\n\n\n

Dane parkingowe s\u0105 przydatne tylko wtedy, gdy s\u0105 prawid\u0142owo wykorzystywane i do maksymalnego potencja\u0142u. Zbieranie danych to dopiero pierwszy krok do pomy\u015blnego wykonania i wdro\u017cenia rozwi\u0105zania analitycznego, wi\u0119c szukaj sprawdzonego dostawcy produkt\u00f3w i us\u0142ug. Tylko wtedy b\u0119dziesz m\u00f3g\u0142 przekszta\u0142ci\u0107 surowe dane w surowy sukces na swoim parkingu.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"Ross_Frangos_headshot\"<\/figure>\n<\/div>\n\n\n

O autorze:<\/p>\n\n\n\n

Ross Frangos<\/a> jest Prezesem i Za\u0142o\u017cycielem Us\u0142ugi audytorskie Inc<\/a>., firma doradztwa parkingowego z siedzib\u0105 w Toronto ON. Specjalizuje si\u0119 w Zapytaniach Ofertowych, dokumentach parkingowych oraz pomaganiu swoim klientom w pozyskiwaniu us\u0142ug zarz\u0105dzania parkingami.<\/p>\n\n\n\n

\n
\n
\n

 <\/h3>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

To prosty fakt, ka\u017cda firma na \u015bwiecie mo\u017ce skorzysta\u0107 na gromadzeniu i analizowaniu danych o klientach. Nigdzie efekty wykorzystania danych nie mog\u0105 odgrywa\u0107 wi\u0119kszej roli ani mie\u0107 bardziej pozytywnego wp\u0142ywu ni\u017c w bran\u017cy parkingowej. Czas, czas, stawki, d\u0142ugo\u015b\u0107 pobytu, wydarzenia, warunki pogodowe itp. Wszystko to ma znaczenie\u2026 Czytaj dalej Trendy analizy danych w bran\u017cy parkingowej<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[10363],"tags":[677173882,413479818,185506211,48265123],"class_list":["post-5986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parking","tag-parking","tag-parking-audit","tag-parking-inspection","tag-parking-operations"],"yoast_head":"\nData 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Data rejestracji ostatniego audytu LP to\u2026","rel":"","context":"W \u201e\u2714\ufe0f Checklists"","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/pl\/category\/checklists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_708776374.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_708776374.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_708776374.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_708776374.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_708776374.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_708776374.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/5986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/comments?post=5986"}],"version-history":[{"count":14,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/5986\/revisions"}],"predecessor-version":[{"id":66001,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/5986\/revisions\/66001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media\/25788"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media?parent=5986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/categories?post=5986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/tags?post=5986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}