{"id":58220,"date":"2023-09-01T08:07:21","date_gmt":"2023-09-01T12:07:21","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=58220"},"modified":"2025-09-03T11:52:08","modified_gmt":"2025-09-03T15:52:08","slug":"jakie-sa-standardy-marki","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/what-are-brand-standards\/","title":{"rendered":"\u2b50 Czym s\u0105 standardy marki w handlu detalicznym i hotelarstwie i dlaczego warto je mierzy\u0107?"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Standardy marki obejmuj\u0105 szerokie obszary sieci detalicznej lub hotelarskiej, w tym branding, obs\u0142ug\u0119 klienta, asortyment produkt\u00f3w, preferowanych dostawc\u00f3w, merchandising, czysto\u015b\u0107, zasoby ludzkie, bezpiecze\u0144stwo, zapobieganie stratom i zapobieganie po\u017carom. Reguluj\u0105, w jaki spos\u00f3b nale\u017cy prezentowa\u0107 firm\u0119 i jak nale\u017cy wdra\u017ca\u0107 programy.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Wi\u0119kszo\u015b\u0107 grup zajmuj\u0105cych si\u0119 sprzeda\u017c\u0105 detaliczn\u0105 i hotelarstwem komunikuje si\u0119 i oczekuje od franczyzobiorc\u00f3w i mened\u017cer\u00f3w przestrzegania standard\u00f3w marki. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pl\/cel-wykonania-sklepu-zakres-i-najlepsze-praktyki\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wykonane prawid\u0142owo<\/a>standardy marki sprawiaj\u0105, \u017ce ka\u017cdy franczyzobiorca staje si\u0119 ambasadorem marki.<\/p>\n\n\n\n<span id=\"about-injection\">\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">REALIZACJA STANDARD\u00d3W MARKI niesie ze sob\u0105 WIELE KORZY\u015aCI<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zwi\u0119kszaj sprzeda\u017c w sklepie <a href=\"https:\/\/blog.bindy.com\/pl\/kategoria\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">merchandising<\/a><\/li>\n\n\n\n<li>Nap\u0119dzaj mark\u0119 poprzez konsekwentn\u0105 realizacj\u0119 brandingu i pozycjonowania<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/pl\/jak-chronic-marke-poprzez-wizyty-na-stronie\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chro\u0144 mark\u0119<\/a><\/li>\n\n\n\n<li>Chro\u0144 zdrowie i bezpiecze\u0144stwo swoich klient\u00f3w oraz pracownik\u00f3w<\/li>\n\n\n\n<li>Zwi\u0119ksz satysfakcj\u0119 klient\u00f3w. Klienci potrafi\u0105 podzi\u0119kowa\u0107 dobrze zarz\u0105dzanym sklepom i witrynom: wracaj\u0105!<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Wszystkie marki odnosz\u0105ce najwi\u0119ksze sukcesy maj\u0105 jedn\u0105 cech\u0119: dzia\u0142aj\u0105 lepiej ni\u017c konkurencja. Nie daj si\u0119 powstrzyma\u0107 b\u0142\u0119dnym przekonaniom. Po\u0142\u00f3\u017c nacisk na <a href=\"https:\/\/blog.bindy.com\/pl\/cel-wykonania-sklepu-zakres-i-najlepsze-praktyki\/\" target=\"_blank\" rel=\"noreferrer noopener\">realizacja standard\u00f3w marki<\/a>, lepiej zarz\u0105dzane i bardziej dochodowe lokalizacje oraz franczyzobiorcy.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png?_t=1756914689\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Wydaje si\u0119 proste, ale czy na pewno?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na pierwszy rzut oka problem jest prosty. Po prostu opublikuj standardy, umie\u015b\u0107 je w intranecie firmy, wy\u015blij franczyzobiorcom. Dodaj troch\u0119 szkole\u0144. Zr\u00f3b to wszystko, a standardy marki b\u0119d\u0105 przestrzegane, prawda?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Czy kiedykolwiek co\u015b jest takie proste?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0105 powody, dla kt\u00f3rych&nbsp;<strong>zmierzenie&nbsp;<\/strong>standardy marki maj\u0105 kluczowe znaczenie dla&nbsp;<strong>osi\u0105ganie&nbsp;<\/strong>standardy marki. Zanurzmy si\u0119.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trening to za ma\u0142o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Szkolenie jest niezb\u0119dne, ale samo szkolenie nie gwarantuje przestrzegania standard\u00f3w marki. Personel sklepu mo\u017ce zosta\u0107 przeszkolony, odpowiedzie\u0107 na quiz i zda\u0107 test, ale czy stosuje nabyte umiej\u0119tno\u015bci tam, gdzie to ma znaczenie, poprawiaj\u0105c do\u015bwiadczenia klient\u00f3w?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Twoim celem nie jest szkolenie dla samego szkolenia. Twoim celem jest dostarczenie doskona\u0142ego produktu i us\u0142ugi. Czy dostarczasz i realizujesz standardy marki dla ka\u017cdego go\u015bcia i klienta? Sk\u0105d b\u0119dziesz to wiedzie\u0107, je\u015bli tego nie zmierzysz?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Szkolenie jest konieczne, ale niewystarczaj\u0105ce.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63391\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/what-are-brand-standards\/training-not-sufficient-red\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"training-not-sufficient-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-1024x535.png\" alt=\"\" class=\"wp-image-63391\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-engages-franchisees\">Pomiar standard\u00f3w marki anga\u017cuje franczyzobiorc\u00f3w<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pomiar anga\u017cuje w\u0142a\u015bcicieli\/franczyzobiorc\u00f3w poprzez ci\u0105g\u0142e wzmacnianie standard\u00f3w marki i najlepszych praktyk. Pomiar zgodno\u015bci nie jest biern\u0105 dzia\u0142alno\u015bci\u0105. Aktywnie anga\u017cuje w\u0142a\u015bciciela sklepu lub franczyzobiorc\u0119, aby stale odnosi\u0107 si\u0119 do standardu marki, \u201edoskona\u0142ego wyniku\u201d, \u201enajlepszych praktyk\u201d i ustawi\u0107 lokalizacj\u0119 na \u015bcie\u017cce ci\u0105g\u0142ego doskonalenia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-shapes-operations\">Pomiar standard\u00f3w marki kszta\u0142tuje dzia\u0142ania<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pomiar w<a href=\"https:\/\/blog.bindy.com\/pl\/jak-stworzyc-checkliste-audytu-detalicznego\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;formularz elektroniczny<\/a>&nbsp;umo\u017cliwia centrali przekszta\u0142cenie danych w przydatne informacje: wykrywanie trend\u00f3w, obszar\u00f3w problemowych, usprawnie\u0144 i powtarzanie niedopuszczalnych element\u00f3w.&nbsp;<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>&nbsp;klienci cz\u0119sto aktualizuj\u0105 programy i standardy w odpowiedzi na zebrane dowody terenowe. By\u0107 mo\u017ce potrzebne jest dodatkowe szkolenie w okre\u015blonych obszarach lub nale\u017cy przyj\u0105\u0107 nowe standardy lub wytyczne.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Pomiary pozwalaj\u0105 centrali \u201ezobaczy\u0107 teren\u201d i kszta\u0142tuj\u0105 map\u0119 drogow\u0105 dzia\u0142a\u0144.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=700&amp;ssl=1\" alt=\"Kontrola sprzeda\u017cy detalicznej kierownika okr\u0119gu w sklepie za pomoc\u0105 tabletu\" class=\"wp-image-12477\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-boosts-the-customer-experience\">Pomiar standard\u00f3w marki poprawia do\u015bwiadczenia klient\u00f3w<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Standardy marki nie s\u0105 dobrem samopoczucia. Oznaczaj\u0105 szczuplejsze, czystsze i bardziej wydajne sklepy. Klienci maj\u0105 spos\u00f3b na podzi\u0119kowanie sklepom, kt\u00f3re s\u0105 czyste i wydajne, wracaj\u0105! Standardy marki to pow\u00f3d, dla kt\u00f3rego Twoi klienci wracaj\u0105 lub nie. Upewnij si\u0119, \u017ce je mierzysz.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"1042\" data-attachment-id=\"59813\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/customer-complaints-are-your-friend-how-do-you-treat-your-friends\/bindy-infographic-fnl-cust-exp-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png\" data-orig-size=\"1251,1042\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Cust exp-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-1024x853.png\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=700%2C583&amp;ssl=1\" alt=\"Do\u015bwiadczenie klienta\" class=\"wp-image-59813\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png 1251w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-1024x853.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-700x583.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-480x400.png 480w\" sizes=\"auto, (max-width: 1251px) 100vw, 1251px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-boosts-sales\">Pomiar standard\u00f3w marki zwi\u0119ksza sprzeda\u017c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Badania rynku sugeruj\u0105, \u017ce niezgodno\u015b\u0107 z programami sklepowymi kosztuje bran\u017c\u0119 detaliczn\u0105 1% sprzeda\u017cy brutto. Tak jak pomiary sprzyjaj\u0105 zgodno\u015bci, tak zgodno\u015b\u0107 sprzyja sprzeda\u017cy. Czytaj wi\u0119cej na&nbsp;<a href=\"https:\/\/blog.bindy.com\/pl\/the-cost-of-non-compliance\/\">koszt niezgodno\u015bci<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Musisz MIERZY\u0106 standardy marki<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Zamiast traktowa\u0107 procedury operacyjne i elementy podlegaj\u0105ce audytowi jako dwa osobne segmenty, zmie\u0144 swoje podej\u015bcie na \u201esprawdzaj, czego si\u0119 spodziewasz\u201d. Traktuj dokumentowany i przekazywany standard jako ten sam standard, kt\u00f3ry jest u\u017cywany w przypadku&nbsp;<a href=\"https:\/\/blog.bindy.com\/pl\/czym-jest-audyt-detaliczny\/\" target=\"_blank\" rel=\"noreferrer noopener\">rewizja<\/a>, weryfikacja i&nbsp;<a href=\"https:\/\/blog.bindy.com\/pl\/potezny-plan-dzialania\/\" target=\"_blank\" rel=\"noreferrer noopener\">korekta<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Komunikacja i realizacja program\u00f3w i standard\u00f3w mieszcz\u0105 si\u0119 w tym samym spektrum. Marki odnosz\u0105ce sukcesy&nbsp;<a href=\"https:\/\/blog.bindy.com\/pl\/przeplyw-pracy-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">budowa\u0107 przep\u0142ywy pracy wok\u00f3\u0142 zasady ci\u0105g\u0142ego uczenia si\u0119 i walidacji<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mierz to, co komunikujesz, aby standardy marki by\u0142y komunikowane, wzmacniane i mierzone za pomoc\u0105 sp\u00f3jnej skali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pomiary umo\u017cliwiaj\u0105 r\u00f3wnie\u017c analityk\u0119 i raportowanie w centrali, aby pom\u00f3c w zarz\u0105dzaniu firm\u0105 i nap\u0119dza\u0107 rozw\u00f3j marki.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"560\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?_t=1725543417\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-300x210.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-768x538.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-18x12.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-700x490.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-571x400.png 571w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Excel Ci\u0119 powstrzymuje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za pomoc\u0105<a href=\"https:\/\/blog.bindy.com\/pl\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Excel i e-mail<\/a> dla standard\u00f3w marki jest powolny, podatny na b\u0142\u0119dy i pracoch\u0142onny. Pozbawia r\u00f3wnie\u017c organizacj\u0119 analiz, kt\u00f3rych potrzebuje do podejmowania \u015bwiadomych decyzji biznesowych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pl\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel nie jest systemem zarz\u0105dzania i nie pomo\u017ce Ci osi\u0105gn\u0105\u0107 standard\u00f3w marki na du\u017c\u0105 skal\u0119<\/a>. To nie pomaga Twojej firmie, a wr\u0119cz j\u0105 powstrzymuje.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12477\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?_t=1724787548\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Tajemnicze zakupy to za ma\u0142o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wizyta kierownika dzielnicy ma charakter edukacyjny i profilaktyczny. Proces ten zapewnia, \u017ce lokalizacje s\u0105 wydajne, bezpieczne, rentowne i gotowe do obs\u0142ugi klienta. Jest to niezb\u0119dne, poniewa\u017c w przeciwie\u0144stwie do Mystery Shopping, wizyta prowadzona przez District Managera mo\u017ce sprawdza\u0107 operacje i zapobiega\u0107 problemom <em>zanim<\/em> zdarzaj\u0105 si\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dyrektor dystryktu nie kontroluje \u015bci\u015ble wyniku, sprawdza, czy sam proces sprzyja pomy\u015blnemu wynikowi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/mystery-shoppers-vs-district-manager-led-audits\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?_t=1724849129\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pozytywne do\u015bwiadczenie klienta nie dzieje si\u0119 w pr\u00f3\u017cni. Dzieje si\u0119 tak, gdy wszystkie cz\u0119\u015bci maszyny operacyjnej dzia\u0142aj\u0105 pojedynczo i dobrze razem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/pl\/klienci-tajemniczy-kontra-audyty-prowadzone-przez-kierownika-okregu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Program \u201etajemniczego klienta\u201d nie zast\u0119puje program\u00f3w komunikacji wewn\u0119trznej i inspekcji<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ostatnie s\u0142owo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Standardy marki maj\u0105 wiele zalet, w tym wy\u017csz\u0105 sprzeda\u017c, wy\u017csze mar\u017ce, zdrowie i bezpiecze\u0144stwo oraz lepsze do\u015bwiadczenia klient\u00f3w. Ale je\u015bli chcesz je osi\u0105gn\u0105\u0107, musisz by\u0107 przygotowany na ich mierzenie, \u015bledzenie i korygowanie. Ten cnotliwy cykl zgodno\u015bci sprawi, \u017ce Tw\u00f3j biznes detaliczny i hotelarski b\u0119dzie szczuplejszy, bardziej dochodowy i zwi\u0119kszy zadowolenie go\u015bci i klient\u00f3w, rekomendacje i 5-gwiazdkowe recenzje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Standardy marki obejmuj\u0105 szerokie obszary sieci detalicznej lub hotelarskiej, w tym branding, obs\u0142ug\u0119 klienta, asortyment produkt\u00f3w, preferowanych dostawc\u00f3w, merchandising, czysto\u015b\u0107, zasoby ludzkie, bezpiecze\u0144stwo, zapobieganie stratom i zapobieganie po\u017carom. Reguluj\u0105, w jaki spos\u00f3b nale\u017cy prezentowa\u0107 firm\u0119 i jak nale\u017cy wdra\u017ca\u0107 programy. Wi\u0119kszo\u015b\u0107 grup zajmuj\u0105cych si\u0119 sprzeda\u017c\u0105 detaliczn\u0105 i hotelarstwem komunikuje si\u0119 i oczekuje od franczyzobiorc\u00f3w i mened\u017cer\u00f3w\u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/what-are-brand-standards\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">\u2b50 Czym s\u0105 standardy marki w handlu detalicznym i hotelarstwie i dlaczego warto je mierzy\u0107?<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,677174230,677174188],"tags":[677174208,677174267,55665360],"class_list":["post-58220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-brand-standards","category-hotel-3","tag-brand-standards","tag-hotel-audit","tag-retail-audit-2"],"yoast_head":"<!-- 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Przyznanie punkt\u00f3w obiektowi mo\u017ce jednak wywo\u0142a\u0107 nieoczekiwane reakcje\u2026","rel":"","context":"W \u201e\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/pl\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_1534439567.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/58220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/comments?post=58220"}],"version-history":[{"count":32,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/58220\/revisions"}],"predecessor-version":[{"id":66225,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/58220\/revisions\/66225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media\/25825"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media?parent=58220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/categories?post=58220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/tags?post=58220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}