{"id":5763,"date":"2021-10-26T15:16:01","date_gmt":"2021-10-26T20:16:01","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5763"},"modified":"2024-11-28T14:49:19","modified_gmt":"2024-11-28T19:49:19","slug":"4-triki-na-uklad-sklepu-detalicznego-ktore-zwiekszaja-sprzedaz","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/4-retail-store-layout-tricks-that-increase-sales\/","title":{"rendered":"4 sztuczki uk\u0142adu sklepu detalicznego, kt\u00f3re zwi\u0119kszaj\u0105 sprzeda\u017c"},"content":{"rendered":"

Towar sprzeda si\u0119 sam, gdy b\u0119dzie dobrze wygl\u0105da\u0142. Ale je\u015bli tak si\u0119 nie stanie, nawet najlepszy produkt mo\u017ce le\u017ce\u0107 na twoich p\u00f3\u0142kach, zbieraj\u0105c kurz! Potrzebujesz \u015brodowiska, kt\u00f3re przyci\u0105ga klient\u00f3w, zach\u0119ca ich do sp\u0119dzania czasu w sklepie i zach\u0119ca do zakup\u00f3w impulsywnych, gdy tam s\u0105. Oto lista 4 sztuczek dotycz\u0105cych uk\u0142adu sklepu, kt\u00f3re pozwol\u0105 Ci utrzyma\u0107 aktualno\u015b\u0107 poziomu sprzeda\u017cy.<\/p>\n\n\n\n

1. Wybierz odpowiedni uk\u0142ad sklepu<\/strong><\/h2>\n\n\n\n

Kszta\u0142ty i wielko\u015b\u0107 pi\u0119ter sprzeda\u017cowych wp\u0142ywaj\u0105 na Twoj\u0105 sprzeda\u017c. Czy u\u017cywasz odpowiedniego uk\u0142adu? Pierwsz\u0105 z naszych sztuczek dotycz\u0105cych uk\u0142adu sklepu jest przyjrzenie si\u0119 Twojemu sklepowi i sprawdzenie, czy obecny uk\u0142ad dzia\u0142a dla Twojej bran\u017cy detalicznej.<\/p>\n\n\n\n

Sklepy spo\u017cywcze zazwyczaj u\u017cywaj\u0105 a Uk\u0142ad siatki<\/strong>, gdzie oprawy biegn\u0105 r\u00f3wnolegle do \u015bcian. Sklepy z du\u017cymi pude\u0142kami cz\u0119sto u\u017cywaj\u0105 Uk\u0142ady p\u0119tli<\/strong>. Te uk\u0142ady oferuj\u0105 wyra\u017anie okre\u015blon\u0105 g\u0142\u00f3wn\u0105 alejk\u0119, kt\u00f3ra okr\u0105\u017ca sklep jak tor wy\u015bcigowy.<\/p>\n\n\n\n

Butiki i sklepy o mniejszej powierzchni zazwyczaj korzystaj\u0105 z Uk\u0142ad swobodnego przep\u0142ywu <\/strong>bo pozwala na najwi\u0119ksz\u0105 elastyczno\u015b\u0107 i kreatywno\u015b\u0107.<\/strong> W uk\u0142adzie swobodnego przep\u0142ywu oprawy s\u0105 rozmieszczone pod k\u0105tem, aby zach\u0119ci\u0107 kupuj\u0105cych do \u0142atwego poruszania si\u0119 po sklepie, jak pokazano poni\u017cej.<\/p>\n\n\n\n

\"\"<\/a>
\u0179r\u00f3d\u0142o obrazu: creativeshopfitters.co.za<\/figcaption><\/figure>\n\n\n\n

2. Oczy\u015b\u0107 stref\u0119 dekompresyjn\u0105<\/strong><\/h2>\n\n\n\n

Ka\u017cdy sklep ma Strefa dekompresyjna (DZ)<\/strong>. Jest to wa\u017cna przestrze\u0144 znajduj\u0105ca si\u0119 tu\u017c za drzwiami wej\u015bciowymi, kt\u00f3rej wielu sprzedawc\u00f3w nadu\u017cywa.<\/p>\n\n\n\n

Rozmiar twojego DZ zale\u017cy od wielko\u015bci sali sprzeda\u017cy, ale zazwyczaj jest to pierwsze od 5 do 15 st\u00f3p od drzwi. DZ daje kupuj\u0105cym mo\u017cliwo\u015b\u0107 przej\u015bcia z parkingu (lub centrum handlowego) do Twojego sklepu. <\/p>\n\n\n\n

Kupuj\u0105cy przegapi\u0105 wszystko, co umie\u015bcisz w Strefie, wi\u0119c musi to by\u0107 otwarta, uporz\u0105dkowana przestrze\u0144. Umie\u015b\u0107 szyldy, kosze itp. tu\u017c poza stref\u0105 strefy, gdzie kupuj\u0105cy s\u0105 bardziej sk\u0142onni je zobaczy\u0107.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

3. Skorzystaj z nieruchomo\u015bci nad jeziorem<\/strong><\/h2>\n\n\n\n

Niekt\u00f3re obszary sali sprzeda\u017cy s\u0105 wa\u017cniejsze, a inne. Nazywamy te obszary Lake Front Property (LFP), poniewa\u017c odbywa si\u0119 tutaj du\u017cy procent sprzeda\u017cy. <\/p>\n\n\n\n

\n

Wykorzystaj sw\u00f3j LFP do wy\u015bwietlania nowych, gor\u0105cych i wysokomar\u017cowych produkt\u00f3w. I tak jak w sklepie spo\u017cywczym, podstawowe rzeczy \u2013 pomy\u015bl o chlebie i mleku \u2013 powinny znajdowa\u0107 si\u0119 z ty\u0142u sklepu. <\/p>\n<\/blockquote>\n\n\n\n

Poniewa\u017c 90% klient\u00f3w wejdzie do Twojego sklepu i spojrzy lub skr\u0119ci w prawo, ten kawa\u0142ek LFP musi by\u0107 starannie sprzedawany. Nasz \u0106wiczenie V i Vista\u2122<\/strong> pomo\u017ce Ci znale\u017a\u0107 unikaln\u0105 nieruchomo\u015b\u0107 nad jeziorem Twojego sklepu:<\/p>\n\n\n\n

\u0106wiczenie Vista <\/h3>\n\n\n\n

Sta\u0144 w drzwiach wej\u015bciowych tu\u017c za stref\u0105 dekompresji i roz\u0142\u00f3\u017c r\u0119ce na wysoko\u015bci ramion z wyci\u0105gni\u0119tymi palcami wskazuj\u0105cymi. The V<\/strong>ista jest tym, co jest w \u015brodku V<\/strong> twoje ramiona robi\u0105. To obszar, kt\u00f3ry buduje pierwsze wra\u017cenie.<\/p>\n\n\n\n

The V<\/strong> pomaga znale\u017a\u0107 tw\u00f3j \u015aciany mocy.<\/strong> Pod\u0105\u017caj za nosem w d\u00f3\u0142 prawego ramienia do czubka palca wskazuj\u0105cego \u2013 \u015bciana, na kt\u00f3r\u0105 patrzysz, to Twoja przednia prawa \u015aciana Mocy; najwa\u017cniejsza \u015bciana sprzeda\u017cowa w Twoim sklepie. U\u017cyj go (i sali sprzeda\u017cy z przodu po prawej stronie), aby prezentowa\u0107 towary, kt\u00f3rych nie mo\u017cna przegapi\u0107.<\/p>\n\n\n\n

Opakowanie pieni\u0119\u017cne<\/h3>\n\n\n\n

B\u0142\u0119dem, kt\u00f3ry pope\u0142niaj\u0105 niekt\u00f3rzy sprzedawcy, jest umieszczanie opakowania z got\u00f3wk\u0105 z przodu sklepu, po\u015brodku posiad\u0142o\u015bci nad jeziorem. Mo\u017cesz argumentowa\u0107, \u017ce mi\u0142o jest mie\u0107 kogo\u015b, kto przywita si\u0119 z kupuj\u0105cymi, gdy wchodz\u0105 do sklepu, ale mog\u0105 to rozwi\u0105za\u0107 pracownicy sklepu. <\/p>\n\n\n\n

Twoje opakowanie got\u00f3wkowe powinno znajdowa\u0107 si\u0119 w naturalnym punkcie zatrzymania zakup\u00f3w: lewa strona sklepu to dobry wyb\u00f3r. Podobnie jak centrum sklepu, oko\u0142o 20 st\u00f3p od drzwi wej\u015bciowych.<\/p>\n\n\n\n

\u015aciana mocy<\/h3>\n\n\n\n

Teraz pod\u0105\u017caj za nosem w d\u00f3\u0142 lewego ramienia do czubka lewego palca wskazuj\u0105cego. Ta lewa przednia \u015bciana mocy jest r\u00f3wnie\u017c wa\u017cna \u2013 poka\u017c j\u0105 z tak\u0105 sam\u0105 uwag\u0105 i uwag\u0105, jak ta po prawej.<\/p>\n\n\n\n

(Uwaga: je\u015bli \u015blad Twojego sklepu uniemo\u017cliwia kupuj\u0105cym wej\u015bcie do sklepu i skr\u0119cenie w prawo, wszystko jest odwr\u00f3cone: lewy prz\u00f3d staje si\u0119 Twoj\u0105 w\u0142asno\u015bci\u0105 nad jeziorem).<\/p>\n\n\n\n

4. Progi zwalniaj\u0105ce<\/h2>\n\n\n\n

Speed Bumps to wy\u015bwietlacze, kt\u00f3re umieszczasz tu\u017c za stref\u0105 graniczn\u0105, w centrum Vista. Podobnie jak progi zwalniaj\u0105ce na parkingach, zaprojektuj te wy\u015bwietlacze tak, aby spowolni\u0107 klient\u00f3w i zach\u0119ci\u0107 ich do zakup\u00f3w. Wybierz ma\u0142e oprawy lub sto\u0142y pi\u0119trowe, kt\u00f3re mieszcz\u0105 asortyment produkt\u00f3w i s\u0105 wystarczaj\u0105co niskie, aby klienci mogli przejrze\u0107 sklep. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

U\u017cywaj wy\u015bwietlaczy Speed Bump do prezentowania nowych i sezonowych przedmiot\u00f3w oraz do opowiadania historii produkt\u00f3w \u2013 i zmieniaj je co najmniej raz w tygodniu. Dzi\u0119ki temu Twoje pierwsze wra\u017cenie b\u0119dzie \u015bwie\u017ce, a wsp\u00f3\u0142pracownicy b\u0119d\u0105 zawsze na wyci\u0105gni\u0119cie r\u0119ki. Nie zdziw si\u0119, je\u015bli us\u0142yszysz: \u201eKiedy dostali\u015bmy ten towar?\u201d wi\u0119cej ni\u017c raz.<\/p>\n\n\n\n

W podsumowaniu<\/h2>\n\n\n\n

Tw\u00f3j sklep ma inne kluczowe obszary wy\u015bwietlania, kt\u00f3re stan\u0105 si\u0119 widoczne, gdy wykonasz \u0106wiczenie V & Vista\u2122. Chodzenie po hali sprzeda\u017cy z oczami klient\u00f3w r\u00f3wnie\u017c pomaga.<\/strong> Zabierz ze sob\u0105 notatnik, kiedy idziesz po pod\u0142odze i zapisuj wszystko, co nale\u017cy zmieni\u0107, przenie\u015b\u0107, zaktualizowa\u0107, zamkn\u0105\u0107, wyrzuci\u0107 lub odda\u0107. <\/p>\n\n\n\n

Zr\u00f3b list\u0119 rzeczy do zrobienia. Zwr\u00f3\u0107 uwag\u0119, co nale\u017cy zmieni\u0107 JAK NAJSZYBCIEJ. Nast\u0119pnie sp\u00f3jrz, co mo\u017cna naprawi\u0107 z czasem. Je\u015bli wykonasz to \u0107wiczenie i znajdziesz tylko dwie lub trzy rzeczy do zrobienia, nie b\u0119dziesz obiektywny. Otw\u00f3rz oczy i zr\u00f3b to jeszcze raz.<\/p>\n\n\n\n

Niezale\u017cnie od tego, czy szykujesz si\u0119 do nowego sklepu, mini metamorfozy, czy te\u017c kompletnej modernizacji hali sprzeda\u017cy, nie jeste\u015b sam. Je\u015bli nie wiesz, co zrobi\u0107 najpierw, zawsze ch\u0119tnie podzielimy si\u0119 pomys\u0142ami i innymi sztuczkami dotycz\u0105cymi uk\u0142adu sklepu, kt\u00f3re pomog\u0105 Ci zacz\u0105\u0107!<\/p>\n\n\n

\n
\"kb-portret\"<\/figure>\n<\/div>\n\n\n

O Autorach:

KIZER & BENDER<\/a> s\u0105 wsp\u00f3\u0142tw\u00f3rcami MSNBC Tw\u00f3j interes<\/em>. Zosta\u0142y nazwane dwoma z Najbardziej wp\u0142ywowi ludzie w handlu detalicznym<\/em>. Jako \u015bwiatowi liderzy my\u015bli w handlu detalicznym s\u0105 wymieniani w\u015br\u00f3d Top 40 omnichannel Retail Influencers, Top 100 Retail Influencers,<\/em> i Najlepsi eksperci z bran\u017cy handlu detalicznego, kt\u00f3rych mo\u017cna \u015bledzi\u0107 w mediach spo\u0142eczno\u015bciowych.<\/em> Ich wielokrotnie nagradzany Handel detaliczny \u2013 blog o przygodach<\/a><\/em> znajduje si\u0119 na li\u015bcie wa\u017cnych blog\u00f3w dotycz\u0105cych handlu detalicznego i ma\u0142ych firm. KIZER & BENDER pe\u0142ni\u0105 rol\u0119 panelist\u00f3w BrainTrust dla RetailWire oraz s\u0105 partnerami i zarz\u0105dcami popularnych Konferencja Niezale\u017cnych Sprzedawc\u00f3w.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Towar sprzeda si\u0119 sam, gdy b\u0119dzie dobrze wygl\u0105da\u0142. Ale je\u015bli tak si\u0119 nie stanie, nawet najlepszy produkt mo\u017ce le\u017ce\u0107 na twoich p\u00f3\u0142kach, zbieraj\u0105c kurz! Potrzebujesz \u015brodowiska, kt\u00f3re przyci\u0105ga klient\u00f3w, zach\u0119ca ich do sp\u0119dzania czasu w sklepie i zach\u0119ca do zakup\u00f3w impulsywnych, gdy tam s\u0105. Oto lista 4 sklep\u00f3w\u2026 Czytaj dalej 4 sztuczki uk\u0142adu sklepu detalicznego, kt\u00f3re zwi\u0119kszaj\u0105 sprzeda\u017c<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417,431564],"tags":[677173885,677174176,999575,95739,2196862,677173893,677174177],"class_list":["post-5763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-retail-sales","tag-merchandising","tag-retail-layout","tag-retail-management","tag-retail-marketing","tag-retail-operations","tag-retail-sales","tag-store-layout"],"yoast_head":"\n4 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