{"id":567,"date":"2021-10-26T15:15:47","date_gmt":"2021-10-26T20:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=567"},"modified":"2025-09-05T08:48:19","modified_gmt":"2025-09-05T12:48:19","slug":"swietna-kanapka-kiepskie-toalety","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/great-sandwich-lousy-washrooms\/","title":{"rendered":"\u015awietna kanapka. Kiepskie toalety."},"content":{"rendered":"

Mamy do wyboru niekt\u00f3re z naszych ulubionych marek QSR. To nie jest menu. To nie ta us\u0142uga. Tu nie chodzi o miejsca do siedzenia, parking czy przejazd. Restauracje szybkiej obs\u0142ugi najwyra\u017aniej wyda\u0142y pieni\u0105dze, wdro\u017cy\u0142y systemy i wdro\u017cy\u0142y procesy w tych kluczowych obszarach i to wida\u0107. <\/p>\n\n\n\n

Ale gdy natura wzywa lub gdy chcemy umy\u0107 r\u0119ce przed posi\u0142kiem, spodziewamy si\u0119 czystych toalet z dzia\u0142aj\u0105cym dozownikiem myd\u0142a i suszark\u0105.<\/p>\n\n\n\n

Nie prosz\u0119 o zbyt wiele, prawda?<\/p>\n\n\n\n

\u0179le (najwyra\u017aniej).<\/p>\n\n\n\n

Powszechny problem w QSR<\/h2>\n\n\n\n

My, ludzie z bran\u017cy, mamy tendencj\u0119 do zaprzeczania, \u017ce istnieje problem. Przymykamy oko. Mamy program szkoleniowy, prawda? Mamy procesy. Przydzielamy nawet jednego pracownika na ka\u017cd\u0105 zmian\u0119 do sprz\u0105tania toalet. Dotarli\u015bmy do sedna problemu, prawda? B\u0142\u0105d.<\/p>\n\n\n\n

Obserwacje Bindy<\/a>, nasze badania i grupy fokusowe m\u00f3wi\u0105 nam, \u017ce brudne toalety s\u0105 nadal powszechne w bran\u017cy restauracyjnej. Du\u017ce sieci QSR, mniejsze marki, wszystkie s\u0105 dotkni\u0119te.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Brud nie jest dyskryminuj\u0105cy, ale Twoi klienci s\u0105. I tu tkwi problem. Kiedy m\u00f3wimy \u201emamy na pie\u0144ku\u201d, tak naprawd\u0119 m\u00f3wimy w imieniu wszystkich. M\u00f3wimy w imieniu Twoich s\u0105siad\u00f3w, Twojej rodziny, Twoich przyjaci\u00f3\u0142. Ka\u017cdy, kto korzysta z tych toalet, my\u015bli:<\/p>\n\n\n\n

\n

Czy\u017c nie maj\u0105? standardy marki<\/a>? Nie obchodzi ich to?<\/p>\n<\/blockquote>\n\n\n\n

Bindy niedawno przeprowadzi\u0142a ankiet\u0119, pytaj\u0105c ludzi, co zrobiliby, gdyby toalety w restauracji nie mia\u0142y myd\u0142a, by\u0142y og\u00f3lnie niehigieniczne lub mia\u0142y silny zapach. 89% respondent\u00f3w odpowiedzia\u0142o nam, \u017ce przenie\u015bliby sw\u00f3j biznes gdzie indziej. To du\u017co klient\u00f3w do stracenia, ale pomijaj\u0105c utrat\u0119 sprzeda\u017cy, sugeruje to r\u00f3wnie\u017c ogromny problem z \u201ewiarygodno\u015bci\u0105\u201d marki.<\/p>\n\n\n\n

\n

Jak pogodzi\u0107 prorodzinny przekaz marki Twojej restauracji z eksperymentem bakteryjnym przeprowadzanym w Twoich toaletach?<\/p>\n<\/blockquote>\n\n\n\n

Brudne toalety zawodz\u0105 Twoich klient\u00f3w, zawodz\u0105 Twoj\u0105 mark\u0119. Sugeruj\u0105, \u017ce nie post\u0119pujesz zgodnie z tym, co m\u00f3wisz. Sugeruj\u0105, \u017ce Ci nie zale\u017cy. Brudne toalety szkodz\u0105 Twojej wiarygodno\u015bci i marce. Chro\u0144 swoj\u0105 mark\u0119 odpowiedni\u0105 realizacj\u0105<\/a>.<\/p>\n\n\n

\n
\"Uzyskanie<\/a><\/figure>\n<\/div>\n\n\n

Optyka niehigienicznego przygotowywania posi\u0142k\u00f3w<\/h2>\n\n\n\n

Dlaczego toalety s\u0105 tak problematyczne dla klient\u00f3w i go\u015bci? Oto dlaczego. To, co bran\u017ca nazywa \u201eZdrowie i bezpiecze\u0144stwo<\/a>\u201d, klienci nazywaj\u0105 \u201eHigien\u0105\u201d.<\/p>\n\n\n\n

Higiena jest \u015bci\u015ble powi\u0105zana z przygotowywaniem \u017cywno\u015bci, a Twoje obiekty \u015bwiadcz\u0105 o bezpiecze\u0144stwie przygotowywania \u017cywno\u015bci i samej \u017cywno\u015bci. <\/p>\n\n\n\n

\n

Powtarzaj\u0105cym si\u0119 tematem w naszym badaniu by\u0142o to, \u017ce je\u015bli toalety s\u0105 brudne, to kuchnia r\u00f3wnie\u017c. Klienci nie widz\u0105 Twojej kuchni. Widz\u0105 Twoje toalety i wyobra\u017caj\u0105 sobie, jak Tw\u00f3j personel z nich korzysta\u2026 tu\u017c przed przygotowaniem posi\u0142ku.<\/p>\n<\/blockquote>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Co mo\u017cesz z tym zrobi\u0107?<\/h2>\n\n\n\n
    \n
  1. Ustal oczekiwania poprzez szkolenie. Roczny obr\u00f3t w bran\u017cy restauracji szybkiej obs\u0142ugi mo\u017ce wynosi\u0107 1001 TP3T wi\u0119cej, co oznacza, \u017ce musisz nieustannie i wielokrotnie si\u0119 szkoli\u0107.<\/li>\n\n\n\n
  2. Zaplanuj codzienne procesy obejmuj\u0105ce w\u0142a\u015bciciela sklepu\/franczyzobiorc\u0119, mened\u017cer\u00f3w i asystent\u00f3w mened\u017cer\u00f3w, kt\u00f3re zapewni\u0105, \u017ce toalety b\u0119d\u0105 regularnie i dok\u0142adnie czyszczone. Standardy powinny by\u0107 opublikowane i szczeg\u00f3\u0142owe.<\/li>\n\n\n\n
  3. Daj swoim mened\u017cerom okr\u0119gowym i regionalnym narz\u0119dzia do uruchamia\u0107 i weryfikowa\u0107 programy<\/a> we wszystkich kluczowych obszarach, w tym w toaletach. Umie\u015b\u0107 swoje sklepy na karcie wynik\u00f3w, kt\u00f3r\u0105 kierownik okr\u0119gu b\u0119dzie wype\u0142nia\u0142 co miesi\u0105c lub kwarta\u0142. Okre\u015bl kryteria dotycz\u0105ce toalet jako \u201ekrytyczne\u201d, zgodnie z kt\u00f3rymi ich nieprzestrzeganie b\u0119dzie karane i znacz\u0105co obni\u017ca wynik, chyba \u017ce zostan\u0105 spe\u0142nione standardy. Pomiar sam w sobie, faktycznie hoduje zgodno\u015b\u0107<\/a>Mierz nieustannie, oceniaj agresywnie, a \u201ewydajno\u015b\u0107\u201d Twoich toalet si\u0119 poprawi.<\/span><\/li>\n<\/ol>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n

    Aby uzyska\u0107 wi\u0119cej informacji, zobacz Lista kontrolna czyszczenia toalet<\/a> i Lista kontrolna inspekcji toalet<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

    Mamy do wyboru niekt\u00f3re z naszych ulubionych marek QSR. To nie jest menu. To nie ta us\u0142uga. Tu nie chodzi o siedzenia, parking czy przejazd. Restauracje szybkiej obs\u0142ugi najwyra\u017aniej wyda\u0142y pieni\u0105dze, wdro\u017cy\u0142y systemy i wdro\u017cy\u0142y procesy w tych kluczowych obszarach i to wida\u0107. Ale kiedy natura wzywa lub\u2026 Czytaj dalej \u015awietna kanapka. Kiepskie toalety.<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[319730,677174022],"tags":[6062610,38702493,216746,33371,677173889,50625406,677173903,50625407,39414784],"class_list":["post-567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qsr","category-health-and-safety","tag-district-manager","tag-district-manager-visit-checklist","tag-food-safety","tag-health-and-safety","tag-qsr","tag-retail-checklist","tag-retail-checklists","tag-retail-scorecard","tag-visit-checklist"],"yoast_head":"\nGreat Sandwich. Lousy Restrooms.<\/title>\n<meta name=\"description\" content=\"This is how QSR brands ensure the quality of their washrooms matches the quality of the food they serve to customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pl\/swietna-kanapka-kiepskie-toalety\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Great Sandwich. 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