{"id":53835,"date":"2021-10-26T15:16:26","date_gmt":"2021-10-26T20:16:26","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=53835"},"modified":"2025-09-05T08:56:15","modified_gmt":"2025-09-05T12:56:15","slug":"jak-przeprowadzic-audyt-sklepow-detalicznych-z-piwem-i-winem","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/how-to-audit-your-beer-and-wine-retail-stores\/","title":{"rendered":"Jak kontrolowa\u0107 swoje sklepy z piwem i winem?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Rynek napoj\u00f3w alkoholowych, mimo \u017ce jest kategori\u0105 dojrza\u0142\u0105, wci\u0105\u017c si\u0119 rozwija. Analitycy prognozuj\u0105 a <a href=\"https:\/\/www.alliedmarketresearch.com\/alcoholic-beverages-market\" target=\"_blank\" rel=\"noreferrer noopener\">CAGR na poziomie 2,2% od 2022 do 2031 roku<\/a>, wynik, kt\u00f3ry jest nap\u0119dzany wzrostem liczby m\u0142odych doros\u0142ych konsument\u00f3w i wzrostem dochodu rozporz\u0105dzalnego.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To \u015bwietna wiadomo\u015b\u0107 dla detalist\u00f3w specjalizuj\u0105cych si\u0119 w piwie, winie i alkoholach wysokoprocentowych. Nale\u017cy jednak pami\u0119ta\u0107, \u017ce bran\u017ca jest mocno uregulowana \u2014 co oznacza, \u017ce stajesz przed wi\u0119kszymi wyzwaniami zwi\u0105zanymi z zapewnieniem zgodno\u015bci. Je\u015bli prowadzisz sklepy sprzedaj\u0105ce napoje alkoholowe, musisz je kontrolowa\u0107, przeprowadzaj\u0105c <a href=\"https:\/\/blog.bindy.com\/pl\/czym-jest-audyt-detaliczny\/\" target=\"_blank\" rel=\"noreferrer noopener\">audyty detaliczne<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W\u0142a\u015bnie o tym jest ten post. Poni\u017cej przedstawiamy obszary, na kt\u00f3re nale\u017cy zwr\u00f3ci\u0107 uwag\u0119 podczas audytu sklepu z piwem, winem lub alkoholami wysokoprocentowymi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zacznijmy.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"check-the-store-s-licenses-and-permits\">Sprawd\u017a licencje i zezwolenia sklepu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Przy sprzeda\u017cy alkoholu wymagane s\u0105 r\u00f3\u017cne licencje, a te w\u0142a\u015bciwe zale\u017c\u0105 od rodzaju sklepu i sprzedawanego napoju.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Niekt\u00f3re licencje obejmuj\u0105 tylko sprzeda\u017c piwa i wina, co oznacza, \u017ce sklepy sprzedaj\u0105ce alkohol i alkohole musz\u0105 uzyska\u0107 inn\u0105 licencj\u0119. Specyfika b\u0119dzie si\u0119 r\u00f3\u017cni\u0107 w zale\u017cno\u015bci od lokalizacji, dlatego audytorzy musz\u0105 by\u0107 dobrze zorientowani w lokalnych przepisach i wymaganiach ka\u017cdego sklepu.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63439\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/how-to-protect-the-brand-with-site-visits\/protect-brand-red\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"protect-brand-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png?_t=1725371797\" alt=\"\" class=\"wp-image-63439\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">W ka\u017cdym przypadku osoby przeprowadzaj\u0105ce audyt musz\u0105 sprawdzi\u0107 nast\u0119puj\u0105ce elementy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sklep posiada odpowiednie licencje i zezwolenia na wszystkie sprzedawane napoje alkoholowe<\/li>\n\n\n\n<li>Licencje i zezwolenia sprzedawcy s\u0105 aktualne&nbsp;<\/li>\n\n\n\n<li>Licencje i zezwolenia s\u0105 wyra\u017anie wy\u015bwietlane, gdy s\u0105 wymagane<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ensure-that-the-store-complies-with-laws-against-selling-to-minors\">Upewnij si\u0119, \u017ce sklep przestrzega przepis\u00f3w zakazuj\u0105cych sprzeda\u017cy osobom nieletnim<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sprzedawcy detaliczni nie mog\u0105 sprzedawa\u0107 napoj\u00f3w alkoholowych nieletnim, wi\u0119c audyt musi ustali\u0107, czy jest to egzekwowane. Rozwa\u017c dodanie nast\u0119puj\u0105cych element\u00f3w do listy kontrolnej audytu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pracownicy zawsze prosz\u0105 o dow\u00f3d to\u017csamo\u015bci od os\u00f3b, kt\u00f3re mog\u0105 by\u0107 uwa\u017cane za nieletnie<\/li>\n\n\n\n<li>Pracownicy odmawiaj\u0105 sprzeda\u017cy alkoholu osobom, kt\u00f3re s\u0105 wyra\u017anie nietrze\u017awe<\/li>\n\n\n\n<li>Pracownicy maj\u0105 wyra\u017an\u0105 lini\u0119 wzroku do obszar\u00f3w zawieraj\u0105cych napoje alkoholowe, aby uniemo\u017cliwi\u0107 korzystanie z nich przez nieletnich i inne zabronione osoby<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017cesz rozwa\u017cy\u0107 skorzystanie z pomocy innego cz\u0142onka zespo\u0142u lub osoby trzeciej, aby sprawdzi\u0107, czy personel sklepu prosi o dow\u00f3d to\u017csamo\u015bci. Ta osoba powinna wygl\u0105da\u0107 na stosunkowo m\u0142od\u0105 i spr\u00f3bowa\u0107 kupi\u0107 nap\u00f3j alkoholowy. Powinni nast\u0119pnie zwr\u00f3ci\u0107 uwag\u0119, czy osoba stoj\u0105ca za lad\u0105 weryfikuje sw\u00f3j wiek i prosi o identyfikacj\u0119.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/alcohol_works_here_800.png\" alt=\"Inspekcje sklep\u00f3w monopolowych\" class=\"wp-image-10657\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pay-attention-to-the-signage-displayed-at-the-location\">Zwr\u00f3\u0107 uwag\u0119 na oznakowanie wy\u015bwietlane w lokalizacji&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">W zale\u017cno\u015bci od prawa stanowego i lokalnego obowi\u0105zuj\u0105cego w sklepie mo\u017ce by\u0107 wymagane umieszczanie znak\u00f3w zwi\u0105zanych ze sprzeda\u017c\u0105 napoj\u00f3w alkoholowych. Niekt\u00f3re stany wymagaj\u0105 od sprzedawc\u00f3w detalicznych umieszczania znak\u00f3w zakazu w\u0142\u00f3czenia si\u0119 i otwierania pojemnik\u00f3w na napoje alkoholowe.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Znaki reklamuj\u0105ce i reklamuj\u0105ce alkohol s\u0105 r\u00f3wnie\u017c \u015bci\u015ble regulowane. Na przyk\u0142ad Kalifornia narzuca ograniczenia ilo\u015bci miejsca, kt\u00f3re mo\u017cna wykorzysta\u0107 na reklam\u0119 piwa i wina. Wed\u0142ug stanu <a href=\"https:\/\/www.abc.ca.gov\/education\/merchant-education\/on-sale-licensee-informational-guide\/signage-requirements-and-ideas-for-retail-licensees\/\" target=\"_blank\" rel=\"noreferrer noopener\">Witryna internetowa dotycz\u0105ca kontroli napoj\u00f3w alkoholowych (ABC)<\/a>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Nie wi\u0119cej ni\u017c 33% powierzchni okien i przezroczystych drzwi mo\u017ce mie\u0107 jakiekolwiek reklamy lub znaki. Oznakowanie powinno by\u0107 umieszczone tak, aby pracownicy organ\u00f3w \u015bcigania mieli wyra\u017any i niezak\u0142\u00f3cony widok na wn\u0119trze sklepu z zewn\u0105trz. Obejmuje to obszary, w kt\u00f3rych znajduje si\u0119 kasa.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W tym celu inspektorzy powinni zapewni\u0107, aby:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ilo\u015b\u0107 oznakowania i rozmieszczenia jest zgodna ze wszystkimi przepisami rz\u0105dowymi<\/li>\n\n\n\n<li>Zawarto\u015b\u0107 oznakowania napoj\u00f3w alkoholowych w sklepie jest zgodna ze wszystkimi przepisami rz\u0105dowymi<\/li>\n\n\n\n<li>O\u015bwiadczenia umieszczone na oznakowaniu s\u0105 zgodne z zatwierdzonymi etykietami produkt\u00f3w<\/li>\n\n\n\n<li>O\u015bwiadczenia zdrowotne s\u0105 wy\u015bwietlane zawsze, gdy jest to wymagane<\/li>\n\n\n\n<li>Brak fa\u0142szywych lub wprowadzaj\u0105cych w b\u0142\u0105d o\u015bwiadcze\u0144<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Powy\u017csze to tylko niekt\u00f3re z rzeczy, kt\u00f3re powiniene\u015b uwzgl\u0119dni\u0107 w swojej li\u015bcie kontrolnej audytu. W zale\u017cno\u015bci od sklepu mog\u0105 istnie\u0107 rzeczy, kt\u00f3re nale\u017cy doda\u0107 do listy.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"audit-the-store-s-record-keeping-practices\">Audytuj praktyki prowadzenia dokumentacji w sklepie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Istniej\u0105 surowe przepisy dotycz\u0105ce prowadzenia dokumentacji, je\u015bli prowadzisz sklep detaliczny z piwem, winem lub alkoholami wysokoprocentowymi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ttb.gov\/laws-regulations-and-public-guidance\/liquor-laws-regulations-retail-dealers\" target=\"_blank\" rel=\"noreferrer noopener\">Biuro Podatk\u00f3w i Handlu Alkoholu i Tytoniu<\/a> wymaga od sprzedawc\u00f3w detalicznych prowadzenia ewidencji zawieraj\u0105cej wszystkie szczeg\u00f3\u0142y dotycz\u0105ce napoj\u00f3w alkoholowych otrzymywanych w lokalu. Dlatego podczas audytu swoich sklep\u00f3w upewnij si\u0119, \u017ce spe\u0142nione s\u0105 nast\u0119puj\u0105ce warunki:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sprzedawca posiada ksi\u0105\u017ceczk\u0119 rejestracyjn\u0105 zawieraj\u0105c\u0105 dat\u0119 i ilo\u015b\u0107 wszystkich otrzymanych napoj\u00f3w alkoholowych<\/li>\n\n\n\n<li>Zapisy pokazuj\u0105 r\u00f3wnie\u017c, od kogo otrzymano towary<\/li>\n\n\n\n<li>Faktury i rachunki za piwo, wino i alkohole destylowane nale\u017cy przechowywa\u0107 w aktach<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ponadto detali\u015bci, kt\u00f3rzy sprzedaj\u0105 wi\u0119cej ni\u017c 20 galon\u00f3w napoj\u00f3w spirytusowych, piwa lub wina tej samej osobie w tym samym czasie, s\u0105 zobowi\u0105zani do udokumentowania sprzeda\u017cy z bardzo szczeg\u00f3\u0142owymi szczeg\u00f3\u0142ami, w tym:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data sprzeda\u017cy<\/li>\n\n\n\n<li>Nazwisko i adres klienta<\/li>\n\n\n\n<li>Rodzaje kupowanych trunk\u00f3w i ich odpowiednie ilo\u015bci<\/li>\n\n\n\n<li>Numer seryjny wszystkich pe\u0142nych skrzynek alkoholi obj\u0119tych wyprzeda\u017c\u0105<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wa\u017cne jest, aby inspektorzy skrupulatnie sprawdzali te rzeczy, poniewa\u017c sprzedawcy detaliczni, kt\u00f3rzy nie przestrzegaj\u0105 tych wymog\u00f3w dotycz\u0105cych prowadzenia dokumentacji, mog\u0105 zosta\u0107 nara\u017ceni na wysokie grzywny i kar\u0119 wi\u0119zienia.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"evaluate-the-store-s-merchandising\">Oce\u0144 merchandising sklepu&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Merchandising jest wa\u017cnym aspektem prowadzenia sklepu z piwem, winem lub alkoholem. W zwi\u0105zku z tym inspektorzy musz\u0105 zwraca\u0107 uwag\u0119 na wystawy i promocje w sklepie, zwracaj\u0105c uwag\u0119 na nast\u0119puj\u0105ce kwestie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lod\u00f3wki i p\u00f3\u0142ki s\u0105 dobrze zaopatrzone w towar i zgodne z planogramem<\/li>\n\n\n\n<li>Etykiety butelek i opakowa\u0144 s\u0105 skierowane na zewn\u0105trz i wyra\u017anie widoczne dla klient\u00f3w<\/li>\n\n\n\n<li>Wy\u015bwietlanie produkt\u00f3w i uk\u0142ady s\u0105 zgodne ze wszystkimi umowami z dostawcami<\/li>\n\n\n\n<li>Przedmioty s\u0105 wycenione poprawnie<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"62322\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/franchise-vs-corporate-6-things-you-need-to-know\/shutterstock_774151228\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg\" data-orig-size=\"1920,1281\" data-comments-opened=\"1\" data-image-title=\"shutterstock_774151228\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228-1024x683.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228-1024x683.jpg?_t=1721752313\" alt=\"\" class=\"wp-image-62322\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228-1024x683.jpg 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228-300x200.jpg 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228-768x512.jpg 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228-1536x1025.jpg 1536w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228-18x12.jpg 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228-1200x801.jpg 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228-700x467.jpg 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228-900x600.jpg?crop=1 900w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228-600x400.jpg 600w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u0179r\u00f3d\u0142o zdj\u0119cia: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pami\u0119taj, \u017ce wi\u0119kszo\u015b\u0107 konsument\u00f3w jest bardzo wizualna. Spos\u00f3b, w jaki wystawiasz butelki i pude\u0142ka, mo\u017ce zwi\u0119kszy\u0107 lub zmniejszy\u0107 sprzeda\u017c w sklepie, dlatego wa\u017cne jest, aby upewni\u0107 si\u0119, \u017ce Twoje dzia\u0142ania merchandisingowe s\u0105 na miejscu.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"audit-the-store-s-sampling-initiatives\">Przeprowad\u017a audyt inicjatyw w zakresie pobierania pr\u00f3bek w sklepie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pobieranie pr\u00f3bek jest popularn\u0105 taktyk\u0105 w przemy\u015ble spo\u017cywczym i nie bez powodu: udowodniono, \u017ce zwi\u0119ksza sprzeda\u017c. <a href=\"https:\/\/www.fooddive.com\/news\/from-snack-bars-to-beer-cpgs-rethink-the-art-of-sampling-in-a-post-covid-w\/603530\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dane bran\u017cowe pokazuj\u0105<\/a> \u017ce klienci, kt\u00f3rzy pr\u00f3buj\u0105 produkt\u00f3w, byli 11% bardziej sk\u0142onni do ponownego zakupu tego produktu w ci\u0105gu 20 tygodni.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" data-attachment-id=\"56951\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/a-retailers-guide-to-compliance-with-americans-with-disabilities-act\/bindy-banner-ads-with-iph13_linkedin-1-copie-17-800\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 17-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" alt=\"\" class=\"wp-image-56951\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-766x400.png 766w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dobr\u0105 wiadomo\u015bci\u0105 jest to, \u017ce wiele sklep\u00f3w z piwem, winem i alkoholem mo\u017ce oferowa\u0107 pr\u00f3bki produkt\u00f3w, pod warunkiem, \u017ce s\u0105 one zgodne z lokalnymi przepisami. Podczas audytu praktyk pobierania pr\u00f3bek w sklepie upewnij si\u0119, \u017ce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Klienci s\u0105 legitymowani przed otrzymaniem pr\u00f3bek<\/li>\n\n\n\n<li>Degustacje prowadzone s\u0105 w dozwolonych ramach czasowych (np. od 10:00 do 21:00)<\/li>\n\n\n\n<li>Sklep przestrzega limit\u00f3w wielko\u015bci i ilo\u015bci pr\u00f3bek (piwo, wino i napoje spirytusowe zwykle maj\u0105 r\u00f3\u017cne limity, w zale\u017cno\u015bci od stanu)<\/li>\n\n\n\n<li>Degustacje prowadzone s\u0105 wy\u0142\u0105cznie przez upowa\u017cnionych pracownik\u00f3w<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"see-to-it-that-loss-prevention-practices-are-implemented\">Dopilnuj, aby zosta\u0142y wdro\u017cone praktyki zapobiegania stratom<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alkohol nale\u017cy do <a href=\"https:\/\/www.businesswire.com\/news\/home\/20151104005088\/en\/Latest-Global-Retail-Theft-Barometer-Study-Finds-U.S.-Retail-Shrink-Up\" target=\"_blank\" rel=\"noreferrer noopener\">najcz\u0119\u015bciej kradzione przedmioty w sklepach detalicznych<\/a>, dlatego sklepy z piwem, winem i alkoholem musz\u0105 dba\u0107 o zapobieganie stratom. Opr\u00f3cz podstawowej konserwacji sklepu inwestowanie w narz\u0119dzia, takie jak zawieszki na butelki, etykiety zabezpieczaj\u0105ce, zamykane szafki i aparaty fotograficzne mo\u017ce pom\u00f3c w ograniczaniu kradzie\u017cy w handlu detalicznym.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podczas przeprowadzania audytu nale\u017cy sprawdzi\u0107 nast\u0119puj\u0105ce elementy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wszystkie kamery w lokalu dzia\u0142aj\u0105 prawid\u0142owo<\/li>\n\n\n\n<li>Etykiety lub etykiety zabezpieczaj\u0105ce s\u0105 do\u0142\u0105czane do produkt\u00f3w<\/li>\n\n\n\n<li>Wysokiej klasy zapas jest pod zamkiem i kluczem<\/li>\n\n\n\n<li>System alarmowy sklepu dzia\u0142a<\/li>\n\n\n\n<li>Personel sklepu jest przeszkolony we wszystkich procedurach bezpiecze\u0144stwa<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lokal jest dobrze o\u015bwietlony<\/li>\n\n\n\n<li>Drzwi i okna s\u0105 w dobrym stanie<\/li>\n\n\n\n<li>Kody zabezpieczaj\u0105ce s\u0105 zmieniane w regularnych odst\u0119pach czasu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sprawdzenie tych r\u00f3\u017cnych element\u00f3w bezpiecze\u0144stwa zajmuje troch\u0119 czasu, ale pozwoli to znacznie ograniczy\u0107 kradzie\u017c.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"58788\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/bindy-statment-ads_top-secret-button-ad-1080x1080-23\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-title=\"Many losses are preventable! Reduce errors and make sites accountable.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-1024x1024.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-1024x1024.png\" alt=\"Wielu stratom mo\u017cna zapobiec! Zmniejsz liczb\u0119 b\u0142\u0119d\u00f3w i spraw, aby strony by\u0142y odpowiedzialne.\" class=\"wp-image-58788\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-1024x1024.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-800x800.png?crop=1 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23-50x50.png?crop=1 50w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-words\">Ostatnie s\u0142owa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sprzeda\u017c piwa, wina i likieru mo\u017ce by\u0107 niezwykle op\u0142acalna. Musisz jednak r\u00f3wnie\u017c upewni\u0107 si\u0119, \u017ce Twoje sklepy s\u0105 zgodne ze wszystkimi przepisami 100%. Przywr\u00f3cenie cofni\u0119tej licencji lub pozwolenia kosztuje czas i pieni\u0105dze \u2014 nie wspominaj\u0105c o wielu b\u00f3lach g\u0142owy. Na szcz\u0119\u015bcie dzi\u0119ki odpowiednim praktykom audytu mo\u017cna tego wszystkiego unikn\u0105\u0107 i bez problemu sprzedawa\u0107 napoje alkoholowe.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O autorze:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/6-ways-to-save-time-during-site-visits-and-inspections\/francesanicasio-2\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg 193w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio-150x150.jpeg 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio-100x100.jpeg 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio-50x50.jpeg 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;jest ekspertem ds. handlu detalicznego, strategiem ds. tre\u015bci B2B i LinkedIn TopVoice. Pisze o trendach, wskaz\u00f3wkach i najlepszych praktykach, kt\u00f3re umo\u017cliwiaj\u0105 sprzedawcom detalicznym zwi\u0119kszenie sprzeda\u017cy i lepsz\u0105 obs\u0142ug\u0119 klient\u00f3w. <\/p>","protected":false},"excerpt":{"rendered":"<p>Mimo \u017ce jest to kategoria dojrza\u0142a, rynek napoj\u00f3w alkoholowych stale ro\u015bnie. Analitycy prognozuj\u0105 CAGR na poziomie 2,2% w latach 2022\u20132031, na co b\u0119dzie mia\u0142 wp\u0142yw wzrost liczby m\u0142odych doros\u0142ych konsument\u00f3w i wzrost dochodu do dyspozycji. To \u015bwietna wiadomo\u015b\u0107 dla sprzedawc\u00f3w detalicznych specjalizuj\u0105cych si\u0119 w piwie, winie i mocnych alkoholach. Jednak wa\u017cne jest\u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/how-to-audit-your-beer-and-wine-retail-stores\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">Jak kontrolowa\u0107 swoje sklepy z piwem i winem?<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174189],"tags":[677173898,2196862,677173891,20386393],"class_list":["post-53835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wine-beer-spirits","tag-retail-audit","tag-retail-operations","tag-retail-trends","tag-store-execution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Audit Your Beer and Wine Retail Stores<\/title>\n<meta name=\"description\" content=\"As the alcoholic beverage industry grows, it\u2019s important to remember that it is heavily regulated and requires regular audits for compliance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pl\/jak-przeprowadzic-audyt-sklepow-detalicznych-z-piwem-i-winem\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Audit Your Beer and Wine Retail Stores\" \/>\n<meta property=\"og:description\" content=\"As the alcoholic beverage industry grows, it\u2019s important to remember that it is heavily regulated and requires regular audits for 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W tym po\u015bcie skupiamy si\u0119 na celu\u2026","rel":"","context":"W \u201e\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/pl\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":4731,"url":"https:\/\/blog.bindy.com\/pl\/what-is-a-retail-audit\/","url_meta":{"origin":53835,"position":4},"title":"\u2b50 Czym jest audyt detaliczny?","author":"Bindy","date":"1 sierpnia, 2023","format":false,"excerpt":"Audyt handlu detalicznego pomaga markom detalicznym i hotelarskim wdra\u017ca\u0107 standardy, programy i procedury marki w takich obszarach jak dzia\u0142alno\u015b\u0107 operacyjna, merchandising, zapobieganie stratom, zdrowie i bezpiecze\u0144stwo oraz ochrona we wszystkich sklepach, terminowo i kompleksowo. Audyt jest czasami nazywany ocen\u0105 lub po prostu wizyt\u0105. Audyt wykorzystuje\u2026","rel":"","context":"W \u201e\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/pl\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1200,"url":"https:\/\/blog.bindy.com\/pl\/5-steps-to-implement-a-retail-audit-process\/","url_meta":{"origin":53835,"position":5},"title":"\u2b50 5 krok\u00f3w wdra\u017cania programu audytu detalicznego","author":"Bindy","date":"10 sierpnia, 2023","format":false,"excerpt":"Wdro\u017cenie programu audytu w handlu detalicznym nie jest ani czasoch\u0142onne, ani trudne. To prawdopodobnie jedna z najprostszych rzeczy, jakie zesp\u00f3\u0142 operacyjny\/sprzeda\u017cowy mo\u017ce zrobi\u0107, aby poprawi\u0107 realizacj\u0119 zam\u00f3wie\u0144 w sklepie, zadowolenie klient\u00f3w i sprzeda\u017c. Oto, jak wdro\u017cy\u0107 program audytu w handlu detalicznym w pi\u0119ciu krokach: Krok 1: Zr\u00f3bmy przerw\u0119. 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