{"id":5167,"date":"2021-10-26T15:16:01","date_gmt":"2021-10-26T20:16:01","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5167"},"modified":"2025-09-05T08:34:10","modified_gmt":"2025-09-05T12:34:10","slug":"pomysly-na-merchandising-detaliczny-dla-aptek","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/retail-merchandising-ideas-for-pharmacies\/","title":{"rendered":"Pomys\u0142y na sprzeda\u017c detaliczn\u0105 dla aptek"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Spe\u0142nianie wysokich standard\u00f3w dotycz\u0105cych zdrowia i bezpiecze\u0144stwa pacjent\u00f3w jest dla Aptek najwa\u017cniejszym celem. Aby jednak nadal zapewnia\u0107 opiek\u0119, jakiej oczekuj\u0105 pacjenci, apteki musz\u0105 r\u00f3wnie\u017c odnosi\u0107 sukcesy jako sklepy detaliczne. Nie mo\u017cna pomin\u0105\u0107 merchandisingu. W jaki spos\u00f3b apteki mog\u0105 zwi\u0119ksza\u0107 lojalno\u015b\u0107 wobec marki i sprzeda\u017c, je\u015bli powierzchnia handlowa jest s\u0142abo merchanded, zdezorganizowana lub nieatrakcyjna?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poni\u017cej kilka wskaz\u00f3wek, jak ulepszy\u0107 merchandising apteczny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-the-right-impression-exterior\">Zr\u00f3b w\u0142a\u015bciwe wra\u017cenie: zewn\u0119trzne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wra\u017cenie powstaje jeszcze przed wej\u015bciem klienta do sklepu. Apteka w Wielkiej Brytanii <a href=\"http:\/\/www.warman-freed.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uwolniony przez Warmana<\/a> postanowili przeorientowa\u0107 swoje zewn\u0119trzne i okienne ekspozycje, aby wspiera\u0107 inicjatywy wewn\u0105trz. Oni udost\u0119pnili&nbsp;<a href=\"https:\/\/www.p3pharmacy.co.uk\/merchandising-made-easy\" target=\"_blank\" rel=\"noopener noreferrer\">te standardy<\/a> aby pom\u00f3c w tworzeniu wizualnie atrakcyjnych okien, kt\u00f3re przyci\u0105gaj\u0105 ruch pieszy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wybierz jeden temat lub wiadomo\u015b\u0107 i u\u017cyj du\u017cych, uderzaj\u0105cych wizualizacji rozumianych z daleka.<\/li>\n\n\n\n<li>Utw\u00f3rz kalendarz promocyjny, aby pom\u00f3c w informowaniu o tematach zwi\u0105zanych z krajowymi wydarzeniami u\u015bwiadamiaj\u0105cymi zdrowie i potrzebami zwi\u0105zanymi z objawami sezonowymi.<\/li>\n\n\n\n<li>Wyra\u017ane wezwanie do dzia\u0142ania, kt\u00f3re zach\u0119ca klient\u00f3w do wej\u015bcia i uzyskania dost\u0119pu do oferowanego produktu lub us\u0142ugi.<\/li>\n\n\n\n<li>Unikaj ba\u0142aganu i utrzymuj proste i schludne wy\u015bwietlanie w oknie.<\/li>\n\n\n\n<li>Uzyskaj informacje zwrotne od os\u00f3b z r\u00f3\u017cnych dzia\u0142\u00f3w, aby skalibrowa\u0107 wy\u015bwietlacze okienne.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" data-attachment-id=\"5203\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/shutterstock_509881411\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?fit=1920%2C1440&amp;ssl=1\" data-orig-size=\"1920,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_509881411\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?fit=700%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?resize=700%2C525&#038;ssl=1\" alt=\"Shutterstock_509881411\" class=\"wp-image-5203\"\/><figcaption class=\"wp-element-caption\">\u0179r\u00f3d\u0142o zdj\u0119cia: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-the-right-impression-interior\">Zr\u00f3b w\u0142a\u015bciwe wra\u017cenie: wn\u0119trze<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">W ci\u0105gu ostatnich kilku lat niekt\u00f3rzy sprzedawcy apteczni dokonali radykalnego przej\u015bcia od sterylnych lub tradycyjnych format\u00f3w sklep\u00f3w do formatu bardziej \u201ebutikowego\u201d. Marki takie jak <a href=\"http:\/\/www.cedrapharmacy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apteka Cedr<\/a> w Nowym Jorku stworzyli wyj\u0105tkow\u0105 przestrze\u0144, podkre\u015blaj\u0105c ich podstawowe warto\u015bci, takie jak wellness i personalizacja.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"5204\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/shutterstock_1044489397\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1044489397\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?resize=700%2C467&#038;ssl=1\" alt=\"Shutterstock_1044489397\" class=\"wp-image-5204\"\/><figcaption class=\"wp-element-caption\">\u0179r\u00f3d\u0142o zdj\u0119cia: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gabe Trahan, starszy dyrektor ds. operacji sklepowych i marketingu w The National Community Pharmacists Association, podzieli\u0142 si\u0119 niekt\u00f3rymi z najwi\u0119kszych b\u0142\u0119d\u00f3w merchandisingowych, kt\u00f3re wed\u0142ug niego pope\u0142nia\u0142y apteki w <a href=\"https:\/\/www.youtube.com\/watch?v=Qty6ve6naow\" target=\"_blank\" rel=\"noopener noreferrer\">wywiad z NCPA online.<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Wygl\u0105daj na \u017cywego i dostatniego! Nie robi\u0142by\u015b interes\u00f3w z bankiem, kt\u00f3ry wygl\u0105da, jakby mia\u0142 problemy, a klient nie wybierze apteki, kt\u00f3ra wygl\u0105da na uwi\u0119zion\u0105 w czasie i ledwo si\u0119 trzyma. \u2013 Gabe Trahan<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nie zaniedbuj frontu sklepu. Wyznacz osob\u0119, kt\u00f3ra b\u0119dzie odpowiedzialna za prezentacj\u0119 tego obszaru, je\u015bli mo\u017cesz.<\/li>\n\n\n\n<li>Umie\u015b\u0107 najlepiej sprzedaj\u0105ce si\u0119 produkty i marki g\u0142\u00f3wnych marek na wysoko\u015bci oczu, aby u\u0142atwi\u0107 klientom poruszanie si\u0119 po kategorii.<\/li>\n\n\n\n<li>Prezentacja powinna by\u0107 uporz\u0105dkowana i zorganizowana, ze znacz\u0105cym przep\u0142ywem kategorii w ca\u0142ym sklepie.<\/li>\n\n\n\n<li>Unikaj przestarza\u0142ego wn\u0119trza. Ponowne wymy\u015blenie przestrzeni mo\u017ce by\u0107 tak proste, jak aktualizacja kilku urz\u0105dze\u0144 i podstawowego koloru farby.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65938\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/giant_pharmacy_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_pharmacy_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65938\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"focus-on-seasonality\">Skup si\u0119 na sezonowo\u015bci<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wykorzystywanie p\u00f3r roku do kierowania koncentracj\u0105 na produkcie to \u015bwietny spos\u00f3b na wykorzystanie merchandisingu w celu uzyskania maksymalnego efektu. We\u017amy na przyk\u0142ad sezon przezi\u0119bie\u0144 i alergii.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" data-attachment-id=\"5205\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/shutterstock_1179603328\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1179603328\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?fit=700%2C394&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?resize=700%2C394&#038;ssl=1\" alt=\"Shutterstock_1179603328\" class=\"wp-image-5205\"\/><figcaption class=\"wp-element-caption\">\u0179r\u00f3d\u0142o zdj\u0119cia: Shutterstock<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zobacz, gdzie klienci po raz pierwszy id\u0105 wchodz\u0105c do Twojej apteki. Czy istnieje dostrzegalny wzorzec obszar\u00f3w, do kt\u00f3rych trafiaj\u0105 jako pierwsze? Zmaksymalizuj p\u00f3\u0142ki lub sto\u0142y wok\u00f3\u0142 tych stref za pomoc\u0105 skoncentrowanego asortymentu artyku\u0142\u00f3w sezonowych.<\/li>\n\n\n\n<li>Wy\u015bwietlacze frontowe i ko\u0144cowe powinny podkre\u015bla\u0107 najbardziej odpowiednie lub popularne produkty, kt\u00f3rych b\u0119d\u0105 szuka\u0107 klienci.<\/li>\n\n\n\n<li>Towar w du\u017cym formacie, z popularnymi markami po lewej stronie na wysoko\u015bci oczu. Klient skanuje p\u00f3\u0142ki tak, jak podczas czytania \u2013 od lewej do prawej.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cross-merchandising\">Sprzeda\u017c krzy\u017cowa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mieszanie r\u00f3\u017cnych kategorii to \u015bwietna okazja, aby zainteresowa\u0107 klienta odbiorem innego SKU opr\u00f3cz tego, po co przyszed\u0142. Cross merchandising oszcz\u0119dza r\u00f3wnie\u017c czas klient\u00f3w na poruszanie si\u0119 po wielu alejkach. Pozytywne do\u015bwiadczenie oznacza powr\u00f3t klienta!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utw\u00f3rz wyznaczon\u0105 przestrze\u0144, kt\u00f3ra jest cz\u0119sto aktualizowana o nowy produkt, aby klienci mogli spodziewa\u0107 si\u0119, \u017ce znajd\u0105 tam nowe przedmioty.<\/li>\n\n\n\n<li>Double reprezentuje produkt w innym obszarze z elementami uzupe\u0142niaj\u0105cymi w celu promowania sprzeda\u017cy.<\/li>\n\n\n\n<li>Po\u0142\u0105cz przedmioty, kt\u00f3re cz\u0119sto s\u0105 kupowane razem w ma\u0142ych, celowych grupach na sto\u0142ach lub wyskakuj\u0105cych wy\u015bwietlaczach. Na przyk\u0142ad chusteczki i \u015brodek do dezynfekcji r\u0105k w po\u0142\u0105czeniu z lekami na przezi\u0119bienie i gryp\u0119.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56953\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/bindy-banner-ads-with-iph13_linkedin-1-copie-16-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 16-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56953\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"know-your-customer-demographic\">Poznaj demografi\u0119 swoich klient\u00f3w<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jaka jest grupa wiekowa i styl \u017cycia Twoich najcz\u0119stszych klient\u00f3w? Czy cz\u0119sto obs\u0142ugujesz starsz\u0105 grup\u0119 demograficzn\u0105, kt\u00f3ra wymaga recepty, rodziny potrzebuj\u0105ce produkt\u00f3w gospodarstwa domowego lub milenialsi szukaj\u0105cy niezb\u0119dnych rzeczy?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nie ma sensu oferowa\u0107 r\u00f3\u017cnych SKU opieki nad dzie\u0107mi, je\u015bli Twoimi g\u0142\u00f3wnymi klientami nie s\u0105 m\u0142ode rodziny.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zanotuj szybko i wolno sprzedaj\u0105cy si\u0119 produkt w swoim sklepie i zobacz, jak mo\u017cesz edytowa\u0107 asortyment SKU, aby wp\u0142yn\u0105\u0107 na wyniki kategorii.<\/li>\n\n\n\n<li>Zmierz czas, przez jaki produkt stoi na Twojej p\u00f3\u0142ce. Je\u015bli Twoi klienci nie wykazuj\u0105 zainteresowania, uporz\u0105dkuj sw\u00f3j asortyment, usuwaj\u0105c go.<\/li>\n\n\n\n<li>Nie b\u00f3j si\u0119 zast\u0119powa\u0107 produkt\u00f3w w obr\u0119bie kategorii, aby zobaczy\u0107, co najbardziej przemawia do klient\u00f3w w Twojej okolicy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"less-is-more\">Mniej znaczy wi\u0119cej<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prze\u0142adowana apteka mo\u017ce wydawa\u0107 si\u0119 nie\u0142adna i trudna w nawigacji. Klient powinien \u0142atwo wej\u015b\u0107, okre\u015bli\u0107, dok\u0105d powinien si\u0119 uda\u0107 i odebra\u0107 poszukiwany przedmiot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kierownik dzia\u0142u sprzeda\u017cy detalicznej Numark Pharmacy <a href=\"https:\/\/www.pharmaceutical-journal.com\/news-and-analysis\/good-merchandising-basic-tips-for-success\/10006860.article\" target=\"_blank\" rel=\"noopener noreferrer\">Steve Voyse poleca<\/a>;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Najwa\u017cniejsze to mie\u0107 w\u0142a\u015bciwe produkty we w\u0142a\u015bciwych miejscach. Cz\u0119stym b\u0142\u0119dem jest upchanie zbyt du\u017cej ilo\u015bci towaru w jednym miejscu. Mo\u017ce to prowadzi\u0107 do tego, \u017ce produkty po\u015blizgn\u0105 si\u0119 za innymi produktami lub stan\u0105 naprzeciw klienta, co mo\u017ce utrudni\u0107 klientowi znalezienie tego, czego szuka. Liderzy marki mog\u0105 gwarantowa\u0107 dwa lub trzy takie same produkty wy\u015bwietlane w rz\u0119dzie.<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kategorie i podkategorie powinny mie\u0107 sens i \u0142\u0105czy\u0107 si\u0119 ze sob\u0105 w intuicyjny spos\u00f3b.<\/li>\n\n\n\n<li>Wykorzystaj stref\u0119 kasow\u0105 i miejsce na ladzie na produkty impulsowe, takie jak czasopisma, napoje i s\u0142odycze; ale staraj si\u0119, aby wy\u015bwietlacze by\u0142y edytowane i proste.<\/li>\n\n\n\n<li>Zmniejszenie ba\u0142aganu zmniejsza zm\u0119czenie decyzjami i mo\u017ce pom\u00f3c klientowi w podj\u0119ciu decyzji o zakupie. Wybieraj przedmioty w pod\u015bwietlonych obszarach, takich jak sto\u0142y i wyskakuj\u0105ce wy\u015bwietlacze, aby nie przyt\u0142acza\u0107 klient\u00f3w wyborem.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Czy masz dodatkowe sprawdzone metody, kt\u00f3rymi si\u0119 kierujesz przy merchandisingu w swojej aptece? Chcieliby\u015bmy o nich us\u0142ysze\u0107 w komentarzach!<\/p>","protected":false},"excerpt":{"rendered":"<p>Spe\u0142nianie wysokich standard\u00f3w dotycz\u0105cych zdrowia i bezpiecze\u0144stwa pacjent\u00f3w jest dla Aptek najwa\u017cniejszym celem. Aby jednak nadal zapewnia\u0107 opiek\u0119, jakiej oczekuj\u0105 pacjenci, apteki musz\u0105 r\u00f3wnie\u017c odnosi\u0107 sukcesy jako sklepy detaliczne. Nie mo\u017cna pomin\u0105\u0107 merchandisingu. W jaki spos\u00f3b apteki mog\u0105 stymulowa\u0107 lojalno\u015b\u0107 wobec marki i sprzeda\u017c, je\u015bli powierzchnia handlowa jest s\u0142abo merchanded, zdezorganizowana lub nieatrakcyjna? Poni\u017cej, \u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/retail-merchandising-ideas-for-pharmacies\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">Pomys\u0142y na sprzeda\u017c detaliczn\u0105 dla aptek<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63715],"tags":[677173885,677173886,142765],"class_list":["post-5167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","tag-merchandising","tag-pharmacy","tag-retail-pharmacy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Merchandising Ideas for Pharmacies<\/title>\n<meta name=\"description\" content=\"To continue delivering the care patients expect, pharmacies must also be successful retail stores. 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