{"id":5053,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5053"},"modified":"2024-11-29T10:25:38","modified_gmt":"2024-11-29T15:25:38","slug":"jak-sprawic-by-klienci-przeszli-do-sklepow-offline-w-tym-sezonie-swiatecznym","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/how-to-get-customers-offline-and-into-your-stores-this-holiday-season\/","title":{"rendered":"Jak przyci\u0105gn\u0105\u0107 klient\u00f3w do sklep\u00f3w w okresie \u015bwi\u0105tecznym"},"content":{"rendered":"

19 procent rocznej sprzeda\u017cy detalicznej odbywa si\u0119 w ci\u0105gu ostatnich dw\u00f3ch miesi\u0119cy roku, w kt\u00f3rym Krajowa Federacja Handlu Detalicznego<\/a> znaleziony.<\/p>\n\n\n\n

Konkluzja, Listopad i grudzie\u0144 to najwa\u017cniejsze miesi\u0105ce dla Twojego biznesu detalicznego<\/a>. Musisz poda\u0107 przekonuj\u0105ce powody, aby przyci\u0105gn\u0105\u0107 klient\u00f3w do swoich sklep\u00f3w.<\/p>\n\n\n\n

Poni\u017cej kilka wskaz\u00f3wek, kt\u00f3re pomog\u0105 Ci zwi\u0119kszy\u0107 ruch i zwi\u0119kszy\u0107 sprzeda\u017c w okresie \u015bwi\u0105tecznym.<\/p>\n\n\n\n

Tw\u00f3rz pogrubione wy\u015bwietlacze<\/strong><\/h2>\n\n\n\n

Wiemy, \u017ce \u015bwietne wy\u015bwietlacze mog\u0105 zwi\u0119kszy\u0107 ruch, konwersj\u0119 i sprzeda\u017c. Ka\u017cdego roku wielkoformatowe domy towarowe uprawiaj\u0105 efektowne ekspozytory z wieloma oknami, aby zachwyci\u0107 potencjalnych klient\u00f3w.<\/p>\n\n\n\n

B\u0105d\u017a kreatywny w swoich oknach. <\/strong>Amit Adler z UDIZINE<\/a> m\u00f3wi:<\/p>\n\n\n\n

\n

Wy\u015bwietlacze okienne maj\u0105 moc przyci\u0105gania nowych klient\u00f3w i zach\u0119cania sta\u0142ych bywalc\u00f3w do sprawdzania najnowszych produkt\u00f3w. S\u0142abo o\u015bwietlone wy\u015bwietlacze, zagracone okna lub prezentacje wizualne, kt\u00f3re nie by\u0142y zmieniane od tygodni, nie wykonaj\u0105 zadania.<\/p>\n\n\n\n

Polegaj na modu\u0142owych elementach, takich jak podwieszane wy\u015bwietlacze, aby w pe\u0142ni wykorzysta\u0107 przestrze\u0144 \u2013 przyci\u0105gaj\u0105c wzrok od g\u00f3ry do do\u0142u \u2013 lub stojaki o zmiennej wysoko\u015bci, aby zwi\u0119kszy\u0107 atrakcyjno\u015b\u0107 wizualn\u0105.<\/p>\n<\/blockquote>\n\n\n\n

\"\"
\u0179r\u00f3d\u0142o zdj\u0119cia: Shutterstock<\/figcaption><\/figure>\n\n\n\n

Opowiedz histori\u0119 swoim marketingiem.<\/strong><\/p>\n\n\n\n

Co pr\u00f3bujesz sprzeda\u0107 i dlaczego jest to istotne dla klienta przychodz\u0105cego do Twojego sklepu? Visual Retailing.com<\/a> napisa\u0142:<\/p>\n\n\n\n

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Ludzki umys\u0142 pragnie sensu. Posuwa si\u0119 nawet do tworzenia \u2013 a nawet wymy\u015blania \u2013 po\u0142\u0105cze\u0144. Co wi\u0119cej, je\u015bli umys\u0142 nie potrafi stworzy\u0107 uporz\u0105dkowanej narracji z nap\u0142ywaj\u0105cych informacji, ma tendencj\u0119 do jej ignorowania. Je\u015bli Tw\u00f3j towar jest stylizowany przypadkowo, potencjalny klient nie zrozumie i ostatecznie nie kupi.<\/p>\n<\/blockquote>\n\n\n\n

Zidentyfikuj prost\u0105 histori\u0119 dotycz\u0105c\u0105 marki, kt\u00f3r\u0105 chcesz opowiedzie\u0107, i u\u017cyj swoich produkt\u00f3w, aby zach\u0119ci\u0107 klient\u00f3w do wyobra\u017cenia sobie, co te produkty dla nich zrobi\u0105.<\/p>\n\n\n\n

Umie\u015b\u0107 elementy uzupe\u0142niaj\u0105ce si\u0119 razem. <\/strong>Cross merchandising to \u015bwietny spos\u00f3b na pokazanie klientom, jak mog\u0105 ze sob\u0105 wsp\u00f3\u0142gra\u0107 produkty z r\u00f3\u017cnych kategorii. Mo\u017cesz po\u0142\u0105czy\u0107 kart\u0119 podarunkow\u0105 z dodatkowymi tanimi przedmiotami, aby zaoszcz\u0119dzi\u0107 czas klienta podczas tworzenia \u015bwi\u0105tecznego pakietu prezent\u00f3w DIY.<\/p>\n\n\n\n

Pami\u0119taj, aby od\u015bwie\u017ca\u0107 swoje ekspozycje tak cz\u0119sto, jak produkt b\u0119dzie sprzedawany!<\/strong><\/p>\n\n\n\n

W ruchliwym okresie \u015bwi\u0105tecznym nie zawsze masz czas na ponowne przemy\u015blenie ca\u0142ej witryny. Pami\u0119taj, aby planowa\u0107 z wyprzedzeniem i wiedzie\u0107, kt\u00f3re podobne produkty mo\u017cesz zast\u0105pi\u0107 w swoich g\u0142\u00f3wnych ekspozycjach, aby wyr\u00f3\u017cni\u0107 towary, kt\u00f3re wci\u0105\u017c masz na stanie.<\/p>\n\n\n\n

Szukasz jeszcze wi\u0119cej wskaz\u00f3wek? Zobacz nasze 7 technik wizualnego merchandisingu w celu zwi\u0119kszenia sprzeda\u017cy <\/a>lub 10 b\u0142\u0119d\u00f3w merchandisingowych Sprzedawcy trac\u0105 sprzeda\u017c.<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Dodatkowa wskaz\u00f3wka: utrzymuj porz\u0105dek w swoim merchandisingu!<\/strong><\/p>\n\n\n\n

Podczas \u015bwi\u0105t i ka\u017cdego dnia w roku pami\u0119taj, \u017ce nikt nie lubi ba\u0142aganu na wystawach i nieuporz\u0105dkowanych p\u00f3\u0142kach! Utrzymuj sw\u00f3j merchandising na miejscu i w zgodzie z etosem marki.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Zaplanuj promocyjne wydarzenie \u015bwi\u0105teczne<\/strong><\/h2>\n\n\n\n

Planowanie wydarzenia w sklepie w okresie \u015bwi\u0105tecznym to \u015bwietny spos\u00f3b na przekszta\u0142cenie codziennych zakup\u00f3w w takie, kt\u00f3re przynios\u0105 Ci powracaj\u0105cych klient\u00f3w i ambasador\u00f3w marki.<\/p>\n\n\n\n

Wybierz odpowiedni motyw. <\/strong>Pomy\u015bl o swojej bazie klient\u00f3w i rodzajach rzeczy, kt\u00f3re lubi\u0105. Je\u015bli jeste\u015b mark\u0105 akcesori\u00f3w dla m\u0119\u017cczyzn, by\u0107 mo\u017ce zapro\u015b przedstawiciela lokalnej marki alkoholowej, aby zaoferowa\u0142 degustacj\u0119 z przewodnikiem w sklepie. Tematyczna muzyka na \u017cywo i bezp\u0142atne jedzenie mog\u0105 r\u00f3wnie\u017c pom\u00f3c przyci\u0105gn\u0105\u0107 ruch pieszy i poprawi\u0107 wra\u017cenia w sklepie.<\/p>\n\n\n\n

Planowa\u0107 naprz\u00f3d! <\/strong>Nie zostawiaj og\u0142oszenia daty wydarzenia na ostatni\u0105 chwil\u0119. Zaplanuj co najmniej 2-3 miesi\u0105ce wcze\u015bniej, aby zapewni\u0107 szerok\u0105 dystrybucj\u0119 marketingu wydarze\u0144 i przekazu szeptanego. Wrzu\u0107 karty wydarze\u0144 do toreb na zakupy i popro\u015b pracownik\u00f3w o rozmow\u0119 o nadchodz\u0105cym wydarzeniu za ka\u017cdym razem, gdy b\u0119d\u0105 kontaktowa\u0107 si\u0119 z klientami.<\/p>\n\n\n\n

Zorganizuj loteri\u0119<\/strong>. Pozw\u00f3l klientom wzi\u0105\u0107 udzia\u0142 w loterii w tygodniach poprzedzaj\u0105cych wydarzenie, a nast\u0119pnie zapro\u015b ich z powrotem na t\u0119 wielk\u0105 noc, aby sprawdzi\u0107, czy wygrali!<\/p>\n\n\n\n

Zaoferuj specjaln\u0105 promocj\u0119 <\/strong><\/h2>\n\n\n\n

Oferowanie promocji lub specjalnego rabatu daje klientom pow\u00f3d do wyj\u015bcia z domu i wej\u015bcia do Twojego sklepu. Dzi\u0119ki tej okazji mo\u017cesz stworzy\u0107 trwa\u0142e wra\u017cenie, kt\u00f3re sprawi, \u017ce b\u0119d\u0105 czeka\u0107 na ponown\u0105 wizyt\u0119.<\/p>\n\n\n\n

Uruchom warunkowe promocje<\/b><\/p>\n\n\n\n

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Dobrym sposobem na zabezpieczenie swoich mar\u017c podczas wdra\u017cania rabat\u00f3w jest ustalenie warunk\u00f3w. Zamiast organizowa\u0107 og\u00f3lne promocje (np. \u201e$10 zni\u017cki na ka\u017cdy zakup\u201d lub 25% na wszystkie produkty), ustaw pewne limity lub warunki, kt\u00f3re klienci musz\u0105 spe\u0142ni\u0107, zanim b\u0119d\u0105 mogli skorzysta\u0107 z oferty. \u2013 Vend.com<\/a><\/p>\n<\/blockquote>\n\n\n\n

Kilka przyk\u0142ad\u00f3w autorstwa Zaj\u0105\u0107 si\u0119 drobnym handlem<\/a> oferowali procent zni\u017cki przy okre\u015blonej liczbie zakupionych przedmiot\u00f3w, wydaj\u0105c $X, aby otrzyma\u0107 zni\u017ck\u0119 i kupuj\u0105c, aby otrzyma\u0107 przedmiot za darmo lub ze zni\u017ck\u0105.<\/p>\n\n\n\n

Docieraj do swoich lojalnych klient\u00f3w. <\/strong>Wys\u0142anie e-maila do listy klient\u00f3w z ekskluzywn\u0105 zni\u017ck\u0105 \u015bwi\u0105teczn\u0105 mo\u017ce przywo\u0142a\u0107 Ci\u0119 na my\u015bl dla tych, kt\u00f3rzy zaczynaj\u0105 planowa\u0107 zakupy podarunkowe.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Powy\u017cej i poza obs\u0142ug\u0105 klienta<\/strong><\/h2>\n\n\n\n

Presja \u015bwi\u0105tecznych zakup\u00f3w mo\u017ce by\u0107 trudna zar\u00f3wno dla Twoich zespo\u0142\u00f3w, jak i klient\u00f3w. Nale\u017cy zachowa\u0107 szczeg\u00f3ln\u0105 ostro\u017cno\u015b\u0107, aby stworzy\u0107 pozytywne wra\u017cenia dla wszystkich odwiedzaj\u0105cych Twoje sklepy.<\/p>\n\n\n\n

83% Amerykan\u00f3w<\/a> powiedzmy, \u017ce rekomendacja ustna od znajomego lub cz\u0142onka rodziny zwi\u0119ksza prawdopodobie\u0144stwo zakupu danego produktu lub us\u0142ugi, wi\u0119c zapewnienie udanej wizyty w sklepie niezale\u017cnie od konwersji powinno by\u0107 priorytetem.<\/p>\n\n\n\n

Daj swoim zespo\u0142om mo\u017cliwo\u015b\u0107 bycia ekspertami w zakresie wiedzy o produktach. <\/strong>Nie ma nic gorszego ni\u017c wizyta u sprzedawcy, pro\u015bba o pomoc wsp\u00f3\u0142pracownika i us\u0142yszenie \u201eah\u2026nie wiem\u201d. Przeprowad\u017a warsztaty szkoleniowe przed gor\u0105czk\u0105 \u015bwi\u0105teczn\u0105, aby cz\u0142onkowie zespo\u0142u mogli m\u00f3wi\u0107 i \u015bmia\u0142o poleca\u0107 produkt.<\/p>\n\n\n\n

Zaoferuj przek\u0105ski. <\/strong>smallbiztrends.com napisa\u0142:<\/p>\n\n\n\n

\n

W zimny, \u015bnie\u017cny lub deszczowy dzie\u0144 bezp\u0142atna kawa, herbata, gor\u0105ca czekolada i inne smako\u0142yki mog\u0105 zach\u0119ci\u0107 mro\u017conych kupuj\u0105cych do zatrzymania si\u0119 i rozgrzania. Przechowuj zapas tych przedmiot\u00f3w w swoim magazynie, aby\u015b m\u00f3g\u0142 w ka\u017cdej chwili poda\u0107 napoje. Promuj je w mediach spo\u0142eczno\u015bciowych i za pomoc\u0105 innych metod marketingowych.<\/p>\n<\/blockquote>\n\n\n\n

Zoptymalizuj sw\u00f3j omnichannel <\/strong><\/h2>\n\n\n\n

Chocia\u017c odsetek zakup\u00f3w online ro\u015bnie z roku na rok, wi\u0119kszo\u015b\u0107 kupuj\u0105cych nadal chce odwiedza\u0107 sklepy stacjonarne, aby zaczerpn\u0105\u0107 inspiracji, zobaczy\u0107 produkty i wej\u015b\u0107 w interakcj\u0119 z nimi (jak wida\u0107 w poni\u017cszej ankiecie przeprowadzonej przez Deloitte<\/a>). Zapewnienie \u0142atwej dost\u0119pno\u015bci towar\u00f3w w sklepie i w Internecie zapewni sprzeda\u017c bez wzgl\u0119du na kana\u0142.<\/p>\n\n\n\n

\"Powody<\/a><\/figure>\n\n\n\n

W jaki spos\u00f3b przyci\u0105gasz do swoich sklep\u00f3w dodatkowy ruch \u015bwi\u0105teczny? Daj nam zna\u0107 w komentarzach!<\/p>","protected":false},"excerpt":{"rendered":"

19 procent rocznej sprzeda\u017cy detalicznej ma miejsce w ci\u0105gu ostatnich dw\u00f3ch miesi\u0119cy roku, jak ustali\u0142a National Retail Federation. Podsumowuj\u0105c, listopad i grudzie\u0144 to najwa\u017cniejsze miesi\u0105ce dla Twojej dzia\u0142alno\u015bci detalicznej. Musisz przedstawi\u0107 przekonuj\u0105ce powody, aby przyci\u0105gn\u0105\u0107 klient\u00f3w do swoich sklep\u00f3w. Poni\u017cej znajdziesz kilka wskaz\u00f3wek, kt\u00f3re pomog\u0105 Ci zwi\u0119kszy\u0107 ruch pieszy\u2026 Czytaj dalej Jak przyci\u0105gn\u0105\u0107 klient\u00f3w do sklep\u00f3w w okresie \u015bwi\u0105tecznym<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,677174005],"tags":[4325,677173885,677173883],"class_list":["post-5053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-how-to","tag-holidays","tag-merchandising","tag-retail"],"yoast_head":"\nHow to Get Customers Offline and Into Your Stores During The Holiday Season<\/title>\n<meta name=\"description\" content=\"November and December are the most important months for your retail business. 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Okres \u015bwi\u0105teczny, znany jako najwi\u0119ksze wydarzenie zakupowe w roku, niezmiennie generuje ogromny ruch i sprzeda\u017c. 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Uznali\u015bmy, \u017ce zainteresuj\u0105 one naszych klient\u00f3w i czytelnik\u00f3w. Sklep\u00f3w convenience jest mn\u00f3stwo! 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