{"id":5052,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5052"},"modified":"2024-11-28T14:46:03","modified_gmt":"2024-11-28T19:46:03","slug":"5-technik-oswietleniowych-do-wizualnego-merchandisingu-ktore-zwieksza-sprzedaz","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/","title":{"rendered":"5 technik o\u015bwietleniowych dla wizualnego merchandisingu w celu zwi\u0119kszenia sprzeda\u017cy"},"content":{"rendered":"

Czy o\u015bwietlenie detaliczne zwi\u0119ksza sprzeda\u017c? Wed\u0142ug Amerlux<\/a>, \u201cGlobus<\/em>, du\u017cy sprzedawca detaliczny artyku\u0142\u00f3w spo\u017cywczych w Niemczech, eksperymentowa\u0142 z kombinacj\u0105 kolorowych \u015bwiate\u0142 w strefie promocyjnej wewn\u0105trz jednego ze swoich sklep\u00f3w.\u201d Doprowadzi\u0142o to do wzrostu sprzeda\u017cy w strefie promocyjnej o 6%.<\/p>\n\n\n\n

Je\u015bli nadal u\u017cywasz \u015bwietl\u00f3wek fluorescencyjnych, zdecydowanie nadszed\u0142 czas na modernizacj\u0119 do LED. O\u015bwietlenie fluorescencyjne rzuca ostre \u015bwiat\u0142o, kt\u00f3rego nie mo\u017cna kontrolowa\u0107 ani \u015bciemnia\u0107, co czyni je nieodpowiednimi do \u015brodowiska handlowego.<\/p>\n\n\n\n

Dobra baza o\u015bwietleniowa powinna sk\u0142ada\u0107 si\u0119 z szeregu siatek, kt\u00f3re mo\u017cna indywidualnie sterowa\u0107 w zale\u017cno\u015bci od powierzchni sklepu oraz pory dnia czy roku. Gdy masz ju\u017c dobr\u0105 baz\u0119, mo\u017cesz zacz\u0105\u0107 wprowadza\u0107 wi\u0119cej warstw i technik.<\/p>\n\n\n\n

Poni\u017cej pi\u0119\u0107 technik o\u015bwietleniowych do zastosowania w sklepach<\/p>\n\n\n\n

1. Za o\u015bwietleniem p\u00f3\u0142ki<\/h2>\n\n\n\n

O\u015bwietlenie za p\u00f3\u0142kami mo\u017cna \u0142atwo uzyska\u0107 za pomoc\u0105 prostych ta\u015bm LED. Natychmiast tworzy wra\u017cenie luksusu w Twoich sklepach. Ka\u017cdym paskiem mo\u017cna sterowa\u0107 indywidualnie, dzi\u0119ki czemu mo\u017cna wyr\u00f3\u017cni\u0107 niekt\u00f3re p\u00f3\u0142ki, a inne nie. Ta technika jest szczeg\u00f3lnie skuteczna, gdy obni\u017cysz o\u015bwietlenie w sklepie i pozwolisz produktom zaj\u0105\u0107 centralne miejsce.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

2. O\u015bwietlenie szatni<\/h2>\n\n\n\n

O\u015bwietlenie szatni jest bardzo wa\u017cne. To tutaj Tw\u00f3j klient podejmuje decyzj\u0119 o zakupie. Je\u015bli Twoje o\u015bwietlenie tworzy niepochlebne cienie lub jest w ostrym tonie, kt\u00f3ry sprawia, \u017ce klient czuje si\u0119 mniej atrakcyjny, nie b\u0119dzie chcia\u0142 dokona\u0107 zakupu.<\/p>\n\n\n\n

O\u015bwietlenie szatni musi mie\u0107 odpowiedni\u0105 r\u00f3wnowag\u0119: nie jest zbyt ch\u0142odne (niepochlebne) lub zbyt ciep\u0142e (zbyt \u017c\u00f3\u0142te zmieni kolor przedmiot\u00f3w). O\u015bwietlenie szatni powinno by\u0107 r\u00f3wnie\u017c wyposa\u017cone w o\u015bwietlenie wbudowane w lustro lub wok\u00f3\u0142 niego, aby zapewni\u0107 r\u00f3wnomierne o\u015bwietlenie klienta i unikn\u0105\u0107 niepochlebnych cieni.<\/p>\n\n\n\n

3. O\u015bwietlenie stojaka wy\u015bwietlacza<\/h2>\n\n\n\n

Podobnie jak w przypadku o\u015bwietlenia za p\u00f3\u0142kami, kolejnym interesuj\u0105cym miejscem do umieszczenia pask\u00f3w LED jest sp\u00f3d stojak\u00f3w ekspozycyjnych. Poniewa\u017c paski LED mo\u017cna indywidualnie sterowa\u0107, mog\u0105 pom\u00f3c w pod\u015bwietleniu r\u00f3\u017cnych stojak\u00f3w w ci\u0105gu dnia\/p\u00f3r roku. Technika ta stwarza r\u00f3wnie\u017c wra\u017cenie luksusu. Jest to prosty spos\u00f3b na uzasadnienie wy\u017cszych wydatk\u00f3w.<\/p>\n\n\n\n

4. O\u015bwietlenie ni\u017cszego poziomu<\/h2>\n\n\n\n

Przestrze\u0144 w sklepach detalicznych jest zawsze na wag\u0119 z\u0142ota, wi\u0119c prawdopodobnie masz cz\u0119\u015b\u0107 swoich towar\u00f3w na pod\u0142odze. Poniewa\u017c znajduje si\u0119 znacznie poni\u017cej poziomu oczu, strategiczne umieszczenie \u015bwiat\u0142a poni\u017cej ziemi mo\u017ce pom\u00f3c w zwr\u00f3ceniu na nie uwagi.<\/p>\n\n\n\n

5. O\u015bwietlenie za\u015blepki<\/h2>\n\n\n\n

Za\u015blepki s\u0105 zwykle ca\u0142kowicie nieo\u015bwietlone, ale je\u015bli jeste\u015b CPG w du\u017cym sklepie detalicznym, musisz zwr\u00f3ci\u0107 uwag\u0119 na produkt. Za\u015blepki mog\u0105 by\u0107 idealnym miejscem nie tylko do w\u0142\u0105czenia o\u015bwietlenia, ale tak\u017ce do zabawy kolorowymi \u015bwiat\u0142ami. Pomaga to przyci\u0105gn\u0105\u0107 uwag\u0119 klient\u00f3w.<\/p>\n\n\n\n

Wskaz\u00f3wka: Utrzymuj porz\u0105dek w swoim merchandisingu<\/h2>\n\n\n\n

\u015awietne o\u015bwietlenie nie dzia\u0142a samo! Pami\u0119taj, \u017ce nikt nie lubi ba\u0142aganu na wystawach i nieuporz\u0105dkowanych p\u00f3\u0142kach! Zadbaj o to, aby Tw\u00f3j merchandising by\u0142 na miejscu i zgodny z etosem marki.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Czy o\u015bwietlenie detaliczne zwi\u0119ksza sprzeda\u017c? Wed\u0142ug Amerlux, \u201eGlobus, du\u017cy detalista spo\u017cywczy w Niemczech, eksperymentowa\u0142 z kombinacj\u0105 kolorowych \u015bwiate\u0142 w strefie promocyjnej wewn\u0105trz jednego ze swoich sklep\u00f3w\u201d. Doprowadzi\u0142o to do wzrostu sprzeda\u017cy w strefie promocyjnej o 6%. Je\u015bli nadal u\u017cywasz \u015bwietl\u00f3wek, zdecydowanie nadszed\u0142 czas na\u2026 Czytaj dalej 5 technik o\u015bwietleniowych dla wizualnego merchandisingu w celu zwi\u0119kszenia sprzeda\u017cy<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,430450308,677173891],"class_list":["post-5052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-merchandising-execution","tag-retail-trends"],"yoast_head":"\n5 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