{"id":4971,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4971"},"modified":"2024-11-28T14:46:59","modified_gmt":"2024-11-28T19:46:59","slug":"10-bledow-merchandisingowych-ktore-popelniaja-sprzedawcy-detaliczni-i-przez-ktore-traca-sprzedaz","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/10-merchandising-mistakes-retailers-make-that-lose-sales\/","title":{"rendered":"10 b\u0142\u0119d\u00f3w merchandisingowych, kt\u00f3re sprzedawcy sprawiaj\u0105, \u017ce trac\u0105 sprzeda\u017c"},"content":{"rendered":"

Potrzeby klienta musz\u0105 by\u0107 priorytetem w merchandisingu sklepu. Chocia\u017c w\u0142a\u015bciwe produkty i ceny s\u0105 wa\u017cne, to klienci robi\u0105 r\u00f3\u017cnic\u0119. Bez po\u0142\u0105czenia nowych i powracaj\u0105cych klient\u00f3w firmy detaliczne upadaj\u0105. Wed\u0142ug Bureau of Labor Statistics oko\u0142o dwie trzecie firm zatrudniaj\u0105cych pracownik\u00f3w prze\u017cywa tylko oko\u0142o dw\u00f3ch lat. Aby zwi\u0119kszy\u0107 wska\u017anik przetrwania Twojej firmy, konieczne jest unikanie pewnych b\u0142\u0119d\u00f3w merchandisingowych.<\/p>\n\n\n\n

1. Ukryte produkty<\/strong><\/h2>\n\n\n\n

Sklepy stacjonarne zmagaj\u0105 si\u0119 codziennie, aby konkurowa\u0107 z opcjami sprzeda\u017cy internetowej \u2013 jedno klikni\u0119cie, dwa klikni\u0119cia i boom, dok\u0142adnie ten, kt\u00f3rego szukasz, jest teraz w drodze do dostawy. Gdy klienci zdecyduj\u0105 si\u0119 wej\u015b\u0107 do sklepu fizycznego, znalezienie po\u017c\u0105danego przedmiotu nigdy nie powinno by\u0107 k\u0142opotliwe ani zajmowa\u0107 zbyt du\u017co czasu. Je\u015bli klienci musz\u0105 zgadywa\u0107, gdzie znajduj\u0105 si\u0119 przedmioty, wsp\u00f3\u0142czynniki konwersji spadaj\u0105. Naturalne zgrupowania, czytelne oznakowanie i przejrzyste wy\u015bwietlacze to trzy z naj\u0142atwiejszych sposob\u00f3w na zwi\u0119kszenie widoczno\u015bci produktu. <\/p>\n\n\n\n

\"\"
\u0179r\u00f3d\u0142o zdj\u0119cia: Shutterstock<\/figcaption><\/figure>\n\n\n\n

2. Problemy z przep\u0142ywem ruchu<\/strong><\/h2>\n\n\n\n

Alejki, kt\u00f3re wydaj\u0105 si\u0119 zat\u0142oczone z powodu niepor\u0119cznych wy\u015bwietlaczy lub sto\u0142\u00f3w sprzeda\u017cowych, kt\u00f3re sprawiaj\u0105, \u017ce przej\u015bcia s\u0105 zat\u0142oczone, s\u0105 g\u0142\u00f3wnymi przyczynami problem\u00f3w z przep\u0142ywem ruchu. Czy klienci o specjalnych potrzebach lub opiekunowie z w\u00f3zkami mog\u0105 \u0142atwo porusza\u0107 si\u0119 po Twoim sklepie?<\/p>\n\n\n\n

Klienci musz\u0105 porusza\u0107 si\u0119 po przestrzeni, w kt\u00f3rej jest wystarczaj\u0105co du\u017co miejsca, aby zatrzyma\u0107 si\u0119 i obejrze\u0107 eksponaty. Usprawnij prac\u0119 dzi\u0119ki eleganckim, modu\u0142owym meblom ekspozycyjnym i osprz\u0119towi dostosowanemu do Twojej przestrzeni.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

3. S\u0142aba obs\u0142uga klienta<\/strong><\/h2>\n\n\n\n

S\u0142aba obs\u0142uga klienta bezpo\u015brednio wp\u0142ywa na sprzeda\u017c \u2014 zw\u0142aszcza gdy pracownicy s\u0105 niegrzeczni, sarkastyczni lub lekcewa\u017c\u0105cy. Takie zachowanie mo\u017ce oczywi\u015bcie odstraszy\u0107 klient\u00f3w bez wzgl\u0119du na to, jak niesamowite s\u0105 wy\u015bwietlacze lub produkty.<\/p>\n\n\n\n

Oboj\u0119tno\u015b\u0107 wobec klient\u00f3w, a tak\u017ce brak wiedzy na temat produkt\u00f3w i us\u0142ug sklepu zaszkodzi Twoim wynikom. Ponadto, nie otwieranie sklepu na czas, wcze\u015bniejsze zamykanie i brak odpowiedniej kadry w okresach szczytu to cz\u0119ste b\u0142\u0119dy pope\u0142niane przez detalist\u00f3w.<\/p>\n\n\n\n

\"\"
\u0179r\u00f3d\u0142o zdj\u0119cia: Shutterstock<\/figcaption><\/figure>\n\n\n\n

4. Nieodpowiedni bud\u017cet na wy\u015bwietlacze<\/strong><\/h2>\n\n\n\n

Solidny plan merchandisingowy dla Twojego sklepu detalicznego jest konieczno\u015bci\u0105, ale musi wykracza\u0107 poza system planowania ponownych zam\u00f3wie\u0144, nabywania nowych przedmiot\u00f3w i przecen. Kompleksowy bud\u017cet na ekspozycje obejmuje takie elementy, jak oznakowanie, rekwizyty, o\u015bwietlenie i elementy wyposa\u017cenia, od akcesori\u00f3w do listew \u015bciennych po systemy p\u00f3\u0142ek na\u015bciennych.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Utrzymuj elementy wy\u015bwietlacza na bie\u017c\u0105co iw dobrym stanie, wymieniaj\u0105c je w razie potrzeby. Twoje wy\u015bwietlacze sklepowe maj\u0105 prawdziw\u0105 moc w tworzeniu konwersji, ale je\u015bli ich komponenty nie pasuj\u0105 do siebie, sprzeda\u017c spada. <\/p>\n\n\n\n

5. Myl\u0105ce wy\u015bwietlacze<\/strong><\/h2>\n\n\n\n

Je\u015bli klient nie mo\u017ce zrozumie\u0107, jaki produkt, marka lub us\u0142uga s\u0105 polecane, Tw\u00f3j wy\u015bwietlacz musi zosta\u0107 przerobiony. Wy\u015bwietlacze mog\u0105 opowiada\u0107 histori\u0119, by\u0107 uproszczone, artystyczne lub grupowa\u0107 podobne przedmioty, ale cel musi by\u0107 jasny.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

6. <\/strong>Stoj\u0105ce wy\u015bwietlacze<\/strong><\/h2>\n\n\n\n

Cz\u0119stym b\u0142\u0119dem jest zbyt ma\u0142a zmiana ekspozycji sklepowych. Bezzw\u0142ocznie wymieniaj dowolne wy\u015bwietlacze dat lub sezon\u00f3w, niezale\u017cnie od tego, czy s\u0105 to \u015bwi\u0119ta, czy promocje. \u015aled\u017a zaanga\u017cowanie klient\u00f3w dzi\u0119ki nowym i starym wy\u015bwietlaczom. Je\u015bli kt\u00f3ry\u015b nie dzia\u0142a, zmie\u0144 go. Na koniec regularnie aktualizuj oznakowanie i rozwa\u017c wprowadzenie technologii zach\u0119caj\u0105cej klienta do interakcji z wy\u015bwietlaczem.<\/p>\n\n\n\n

7. Problemy z oznakowaniem<\/strong><\/h2>\n\n\n\n

Znaki wystawowe i wszelkie og\u00f3lne oznakowania sklep\u00f3w \u2014 zw\u0142aszcza mapy \u2014 musz\u0105 by\u0107 wyra\u017ane i \u0142atwe do odczytania. Unikaj kwiecistych czcionek i zbyt ma\u0142ego rozmiaru w punktach. Zawsze mierz pod k\u0105tem oznakowania \u2014 znaki, kt\u00f3re s\u0105 zbyt du\u017ce, mog\u0105 zas\u0142ania\u0107 ekspozycj\u0119 i odwraca\u0107 uwag\u0119 od produktu.<\/p>\n\n\n\n

\"\"
\u0179r\u00f3d\u0142o zdj\u0119cia: Shutterstock<\/figcaption><\/figure>\n\n\n\n

Innym cz\u0119stym b\u0142\u0119dem jest zbyt cz\u0119ste pr\u00f3by recyklingu znak\u00f3w. Ponowne wykorzystanie oznakowania mo\u017ce pom\u00f3c w utrzymaniu bud\u017cetu i by\u0107 korzystne dla \u015brodowiska. Jednak gdy znaki s\u0105 postrz\u0119pione i przestaj\u0105 by\u0107 atrakcyjne, czas zainwestowa\u0107 w nowe.<\/p>\n\n\n\n

8. S\u0142abe sprz\u0105tanie<\/strong><\/h2>\n\n\n\n

Przejd\u017a si\u0119 po przestrzeni handlowej i obejrzyj j\u0105 wy\u0142\u0105cznie z perspektywy klienta. Jak czysty jest \u2014 naprawd\u0119? Niezb\u0119dne jest codzienne sprz\u0105tanie, takie jak odkurzanie, odkurzanie oraz czyszczenie okien i luster. Klienci nie chc\u0105 chwyta\u0107 za p\u00f3\u0142k\u0119 i odchodzi\u0107 z zakurzonymi palcami.<\/p>\n\n\n\n

Inne problemy, na kt\u00f3re nale\u017cy zwr\u00f3ci\u0107 uwag\u0119, to wy\u015bwietlacze z uszkodzonymi\/brakuj\u0105cymi elementami, o\u015bwietlenie wymagaj\u0105ce wymiany, odklejaj\u0105ce si\u0119 naklejki, wyblak\u0142e znaki lub postrz\u0119pione dywany, kt\u00f3re mog\u0105 stwarza\u0107 ryzyko potkni\u0119cia si\u0119. To w\u0142a\u015bnie tam audyt detaliczny<\/a> pojawia si\u0119. Audyty sprzeda\u017cy detalicznej zapewniaj\u0105 wi\u0119ksz\u0105 zgodno\u015b\u0107 ze standardami marki i pomagaj\u0105 rozwi\u0105zywa\u0107 problemy, zanim wp\u0142yn\u0105 one na wyniki finansowe.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

9. Nie maksymalizowanie strefy kasy<\/strong><\/h2>\n\n\n\n

Gdy klienci wejd\u0105 do strefy kas, prawdopodobnie dokonaj\u0105 zakupu, ale czy maksymalizujesz t\u0119 przestrze\u0144? Wykorzystaj przestrze\u0144 kasow\u0105, tworz\u0105c spokojn\u0105 i dobrze o\u015bwietlon\u0105 atmosfer\u0119. Wy\u015bwietlaj nowe lub popularne przedmioty na \u015bcianie za kas\u0105 i upewnij si\u0119, \u017ce wsp\u00f3\u0142pracownicy mog\u0105 odpowiedzie\u0107 na pytania dotycz\u0105ce tych przedmiot\u00f3w.<\/p>\n\n\n\n

Nie przyt\u0142aczaj klienta zbyt du\u017c\u0105 ilo\u015bci\u0105 dodatkowych produkt\u00f3w wystawionych na ladzie lub w alejce kasowej. Klienci oczekuj\u0105, \u017ce elementy impulsowe b\u0119d\u0105 znajdowa\u0107 si\u0119 w tym obszarze, ale zbyt wiele mo\u017ce powodowa\u0107 zm\u0119czenie decyzjami.<\/p>\n\n\n\n

10. Niewykorzystane wy\u015bwietlacze okien<\/strong><\/h2>\n\n\n\n

Wy\u015bwietlacze okienne maj\u0105 moc przyci\u0105gania nowych klient\u00f3w i zach\u0119cania sta\u0142ych bywalc\u00f3w do sprawdzania najnowszych produkt\u00f3w. S\u0142abo o\u015bwietlone wy\u015bwietlacze, zagracone okna lub prezentacje wizualne, kt\u00f3re nie by\u0142y zmieniane od tygodni, nie wykonaj\u0105 zadania.<\/p>\n\n\n\n

Polegaj na modu\u0142owych elementach, takich jak podwieszane wy\u015bwietlacze, aby w pe\u0142ni wykorzysta\u0107 przestrze\u0144 \u2013 przyci\u0105gaj\u0105c wzrok od g\u00f3ry do do\u0142u \u2013 lub stojaki o zmiennej wysoko\u015bci, aby zwi\u0119kszy\u0107 atrakcyjno\u015b\u0107 wizualn\u0105.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Proste zmiany mog\u0105 mie\u0107 ogromne znaczenie dla sklepu. Nic nie gwarantuje natychmiastowego sukcesu, ale unikanie tych 10 typowych b\u0142\u0119d\u00f3w mo\u017ce naprawd\u0119 pom\u00f3c. Od poprawy obs\u0142ugi klienta po wydajne wy\u015bwietlacze \u2014 nadszed\u0142 czas, aby przemy\u015ble\u0107 swoje strategie merchandisingowe.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n
\n
\"na\u015bladowa\u0107<\/figure>\n<\/div>\n\n\n

Biografia autora:<\/em><\/strong> Amit Adler jest wiceprezesem ds. sprzeda\u017cy w UDIZINE<\/a>, za\u0142o\u017cona w 1995 roku i wyr\u00f3\u017cniana na arenie mi\u0119dzynarodowej za r\u00f3\u017cnorodno\u015b\u0107 system\u00f3w wy\u015bwietlania. Adler ma do\u015bwiadczenie w mi\u0119dzynarodowej sprzeda\u017cy i rozwoju biznesu. <\/em><\/p>","protected":false},"excerpt":{"rendered":"

Potrzeby klienta musz\u0105 by\u0107 priorytetem w merchandisingu sklepu. Chocia\u017c w\u0142a\u015bciwe produkty i ceny s\u0105 wa\u017cne, to klienci robi\u0105 r\u00f3\u017cnic\u0119. Bez po\u0142\u0105czenia nowych i powracaj\u0105cych klient\u00f3w firmy detaliczne upadaj\u0105. Wed\u0142ug Bureau of Labor Statistics oko\u0142o dwie trzecie firm zatrudniaj\u0105cych pracownik\u00f3w prze\u017cywa tylko oko\u0142o dw\u00f3ch lat. Do \u2026 Czytaj dalej 10 b\u0142\u0119d\u00f3w merchandisingowych, kt\u00f3re sprzedawcy sprawiaj\u0105, \u017ce trac\u0105 sprzeda\u017c<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,677173883,7094],"class_list":["post-4971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-retail","tag-sales"],"yoast_head":"\n10 Merchandising Mistakes Retailers Make That Lose Sales<\/title>\n<meta name=\"description\" content=\"To increase the survival rate for your business, it\u2019s essential to avoid certain merchandising mistakes. 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Cz\u0119\u015bci\u0105 tego\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_191362898.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":60112,"url":"https:\/\/blog.bindy.com\/pl\/how-to-create-a-merchandising-plan\/","url_meta":{"origin":4971,"position":3},"title":"Jak stworzy\u0107 skuteczny plan merchandisingowy","author":"colinchan1","date":"31 marca, 2023","format":false,"excerpt":"Jeszcze niedawno sprzedawcy detaliczni i konsumenci zmagali si\u0119 z plag\u0105 brak\u00f3w w magazynie i pustych p\u00f3\u0142ek \u2013 z powodu zak\u0142\u00f3ce\u0144 w \u0142a\u0144cuchach dostaw w globalnym handlu detalicznym. Czasy z pewno\u015bci\u0105 si\u0119 zmieni\u0142y od tego czasu, podobnie jak wyzwania. Badanie przeprowadzone przez HubSpot pokazuje, \u017ce 50% sprzedawc\u00f3w detalicznych w\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":11021,"url":"https:\/\/blog.bindy.com\/pl\/merchandise-planning-the-clever-retailers-guide-for-how-to-do-it-right\/","url_meta":{"origin":4971,"position":4},"title":"Planowanie towar\u00f3w: Przewodnik sprytnego sprzedawcy, jak zrobi\u0107 to dobrze","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Benjamin Franklin trafnie powiedzia\u0142, \u017ce \u201cbrak planowania to planowanie pora\u017cki\u201d. Cho\u0107 nie mia\u0142 na my\u015bli konkretnie bran\u017cy detalicznej, to powiedzenie jest niezwykle trafne \u2013 zw\u0142aszcza w kontek\u015bcie planowania asortymentu w sklepie. Je\u015bli towar, kt\u00f3ry zamawiasz i tak starannie eksponujesz w swoim\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/pl\/retail-merchandising-the-definitive-guide\/","url_meta":{"origin":4971,"position":5},"title":"Merchandising detaliczny \u2014 ostateczny przewodnik","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Dla kogo jest ten przewodnik? Ten kompleksowy przewodnik po merchandisingu w handlu detalicznym jest przeznaczony dla sprzedawc\u00f3w detalicznych z wieloma oddzia\u0142ami w bran\u017cach takich jak apteki, spa, kliniki, telekomunikacja, meble, sklepy z u\u017cywan\u0105 odzie\u017c\u0105 oraz restauracje szybkiej obs\u0142ugi\/fast-casual. Przewodnik ten jest r\u00f3wnie\u017c przydatny dla producent\u00f3w lub dystrybutor\u00f3w d\u00f3br konsumpcyjnych w opakowaniach. W handlu detalicznym \u201emerchandising\u201d odnosi si\u0119 do szerokiego zakresu dzia\u0142a\u0144 organizacyjnych:\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/4971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/comments?post=4971"}],"version-history":[{"count":46,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/4971\/revisions"}],"predecessor-version":[{"id":64967,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/4971\/revisions\/64967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media\/61564"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media?parent=4971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/categories?post=4971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/tags?post=4971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}