{"id":4200,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4200"},"modified":"2024-11-28T14:53:54","modified_gmt":"2024-11-28T19:53:54","slug":"7-technik-wizualnego-merchandisingu-zwiekszajacych-sprzedaz","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/7-visual-merchandising-techniques-to-increase-sales\/","title":{"rendered":"7 technik wizualnego merchandisingu w celu zwi\u0119kszenia sprzeda\u017cy"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Wizualny merchandising wywiera wp\u0142yw i robi wra\u017cenie na ka\u017cdym go\u015bciu, kt\u00f3ry odwiedza Twoj\u0105 firm\u0119. Wszystko, co klient widzi z zewn\u0105trz sklepu, a ca\u0142e wn\u0119trze mo\u017ce pracowa\u0107 nad optymalizacj\u0105 powierzchni handlowej. Skuteczne techniki wizualnego merchandisingu dzia\u0142aj\u0105 sp\u00f3jnie, aby odzwierciedli\u0107 mark\u0119, zaanga\u017cowa\u0107 klienta i zwi\u0119kszy\u0107 sprzeda\u017c, od ekspozycji sklepowych po oznakowanie i og\u00f3lny rozk\u0142ad pomieszcze\u0144.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jakie s\u0105 najlepsze sposoby na zatrudnienie <a href=\"https:\/\/blog.bindy.com\/pl\/kategoria\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">skuteczny merchandising wizualny<\/a>? Rozwa\u017c kombinacj\u0119 technik, kt\u00f3re mog\u0105 zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 produktu i ch\u0119\u0107 zakupu klienta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-create-displays-for-target-customers\"><strong>1. Tw\u00f3rz wy\u015bwietlacze dla klient\u00f3w docelowych<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B3PZqq_ADIJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B3PZqq_ADIJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Zobacz ten post na Instagramie<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B3PZqq_ADIJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Wpis udost\u0119pniony przez Target (@target)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Podr\u00f3\u017c klienta rozpoczyna si\u0119 od odkrycia, nast\u0119pnie przechodzi do por\u00f3wnania opcji przed ostateczn\u0105 konwersj\u0105 i sprzeda\u017c\u0105. Nadanie tonu docelowym klientom za pomoc\u0105 merchandisingu wizualnego jest kluczowym elementem prowadz\u0105cym ich od odkrycia do sprzeda\u017cy. Kim s\u0105 Twoi docelowi klienci? To wa\u017cne pytanie przy projektowaniu wy\u015bwietlaczy. Staraj si\u0119 odwo\u0142a\u0107 do ich stylu \u017cycia lub stylu \u017cycia, kt\u00f3rego pragn\u0105. U\u017cywa\u0107 <a href=\"https:\/\/blog.bindy.com\/pl\/lista-kontrolna-merchandisingu-wizualnego\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u0119 list\u0119 kontroln\u0105 dotycz\u0105c\u0105 towar\u00f3w<\/a> aby utworzy\u0107 lub zaktualizowa\u0107 program merchandisingu wizualnego w swoich lokalizacjach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-less-can-be-more\"><strong>2. Mniej mo\u017ce oznacza\u0107 wi\u0119cej<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wizualny atak na zmys\u0142y przyt\u0142acza klienta. Zbyt wiele przedmiot\u00f3w i zderzaj\u0105ce si\u0119 kolory sprawiaj\u0105, \u017ce wy\u015bwietlacz wygl\u0105da, jakby maluch rzuci\u0142 wszystkie zabawki na pod\u0142og\u0119; rezultatem jest chaos. Przyt\u0142oczeni klienci maj\u0105 tendencj\u0119 do odchodzenia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unikaj ba\u0142aganu i chaosu na wy\u015bwietlaczach. Zamiast tego skup si\u0119 na podkre\u015bleniu pojedynczego przedmiotu lub kilku powi\u0105zanych element\u00f3w, aby stworzy\u0107 sp\u00f3jny temat \/ histori\u0119.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B6MbVLdgJKi\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B6MbVLdgJKi\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Zobacz ten post na Instagramie<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B6MbVLdgJKi\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Post udost\u0119pniony przez Chrisa Guillota | Trener handlu detalicznego (@merchantmethod)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-tell-a-story\"><strong>3. Opowiedz histori\u0119<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Opowie\u015b\u0107 do wizualnego wy\u015bwietlacza merchandisingowego pomaga zar\u00f3wno w procesie projektowania, jak i u\u0142atwia klientowi nawi\u0105zanie kontaktu z produktem (produktami). Historia mo\u017ce by\u0107 specyficzna dla pojedynczego wy\u015bwietlacza lub mo\u017ce przep\u0142ywa\u0107 przez ca\u0142\u0105 przestrze\u0144 handlow\u0105 za pomoc\u0105 pojedynczego, sp\u00f3jnego motywu od ekspozycji do ekspozycji. Rozpocznij ten ostatni od frontu sklepu z g\u0142\u00f3wnym oknem lub przestrzeni\u0105 przy wej\u015bciu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Narracja nie musi by\u0107 skomplikowana i mo\u017ce by\u0107 czym\u015b tak wypr\u00f3bowanym i prawdziwym, jak \u201epowr\u00f3t do szko\u0142y\u201d lub \u201eletnia zabawa\u201d. Polegaj na kolorze i oznakowaniu, aby zachowa\u0107 sp\u00f3jno\u015b\u0107 historii\/tematu. Mo\u017ce to by\u0107 tak proste, jak u\u017cycie tego samego koloru t\u0142a lub s\u0142\u00f3w kluczowych w oznakowaniu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-be-specific-with-signage\"><strong>4. B\u0105d\u017a konkretny z oznakowaniem<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wy\u015bwietlacz mo\u017ce doskonale prezentowa\u0107 przedmioty, ale je\u015bli oznakowanie zawiedzie, wszystko zawiedzie. Unikaj rozwlek\u0142ych znak\u00f3w \u2014 zbyt wiele informacji jest ignorowanych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wypr\u00f3buj zasad\u0119 pi\u0119ciu sekund: powiniene\u015b by\u0107 w stanie z \u0142atwo\u015bci\u0105 odczyta\u0107 znak w ci\u0105gu pi\u0119ciu sekund lub mniej, przyswajaj\u0105c jego znaczenie bez \u017cadnych pomy\u0142ek. Je\u015bli Twoja wiadomo\u015b\u0107 ma by\u0107 d\u0142u\u017csza, rozwa\u017c seri\u0119 znak\u00f3w wkomponowanych estetycznie w og\u00f3lny motyw wizualnego merchandisingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pami\u0119taj stare powiedzenie: \u201enadzieja nie jest strategi\u0105 zarz\u0105dzania\u201d. Nie licz wi\u0119c tylko na to, \u017ce Twoje sklepy umie\u015bci\u0142y odpowiednie oznakowania i ekspozycje,&nbsp;<a href=\"https:\/\/blog.bindy.com\/pl\/przeplyw-pracy-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">regularnie je sprawdza\u0107<\/a>&nbsp;oraz&nbsp;<a href=\"https:\/\/blog.bindy.com\/pl\/potezny-plan-dzialania\/\" target=\"_blank\" rel=\"noreferrer noopener\">przypisz dzia\u0142ania naprawcze<\/a>&nbsp;gdy zostan\u0105 znalezione problemy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"62849\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/how-to-become-a-district-manager-and-what-you-need-to-succeed-in-the-role\/bindy-statment_linkedin-single-image-ad-1200-x-627-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?fit=1201%2C628&amp;ssl=1\" data-orig-size=\"1201,628\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Statment_Linkedin &amp;#8211; Single Image Ad &amp;#8211; 1200 x 627 &amp;#8211; 4\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-62849\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?w=1201&amp;ssl=1 1201w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=765%2C400&amp;ssl=1 765w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-window-displays-attract-foot-traffic\"><strong>5. Wy\u015bwietlacze okienne przyci\u0105gaj\u0105 ruch pieszy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wyeksponuj nowe i cenniejsze produkty w oknie lub przy wej\u015bciu, aby przyci\u0105gn\u0105\u0107 ruch pieszy. Pierwsze wra\u017cenia robi\u0105 r\u00f3\u017cnic\u0119. Przechodnia nie zainteresuje sklep, kt\u00f3ry wydaje si\u0119 ciemny, brudny lub zaniedbany.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Przednie okna musz\u0105 by\u0107 utrzymywane w czysto\u015bci, a wy\u015bwietlacz dobrze o\u015bwietlony lub o\u015bwietlony, aby wywo\u0142a\u0107 emocjonalny efekt. Czasami jednak w przypadku konkretnych projekt\u00f3w najlepiej sprawdza si\u0119 o\u015bwietlenie minimalne. Ponownie, oznakowanie powinno by\u0107 jasne, zwi\u0119z\u0142e i powi\u0105zane z tematem\/histori\u0105 okna.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BwWu71pDKct\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BwWu71pDKct\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Zobacz ten post na Instagramie<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BwWu71pDKct\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Post udost\u0119pniony przez Shopper Matters (@shoppermatters)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bonus-tip-8-audit-stores-for-merchandising-compliance\">6<strong>. Audyt sklep\u00f3w pod k\u0105tem merchandisingu <\/strong>Wykonanie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Niezliczone pokazy promocyjne nie s\u0105 wykonywane prawid\u0142owo! Badanie wykaza\u0142o, \u017ce oczekiwano, \u017ce wska\u017anik zgodno\u015bci wy\u015bwietlaczy b\u0119dzie wy\u017cszy ni\u017c <a href=\"https:\/\/issuu.com\/retailenvironments\/docs\/popcompliance_2016_whitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">70%<\/a> ale w rzeczywisto\u015bci przestrzegano tylko zgodno\u015bci <a href=\"https:\/\/issuu.com\/retailenvironments\/docs\/popcompliance_2016_whitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">40%<\/a>. Nie pozw\u00f3l, aby te miesi\u0105ce, kt\u00f3re sp\u0119dzi\u0142e\u015b na doskonaleniu ekspozycji handlowych i przestrzeganiu powy\u017cszych wskaz\u00f3wek, posz\u0142y na marne!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stw\u00f3rz <a href=\"https:\/\/blog.bindy.com\/pl\/lista-kontrolna-merchandisingu-wizualnego\/\" target=\"_blank\" rel=\"noreferrer noopener\">lista kontrolna merchandisingu<\/a> i przeprowadzaj audyty swoich sklep\u00f3w pod k\u0105tem zgodno\u015bci z zasadami merchandisingu <a href=\"https:\/\/blog.bindy.com\/pl\/cel-wykonania-sklepu-zakres-i-najlepsze-praktyki\/\" target=\"_blank\" rel=\"noreferrer noopener\">prawid\u0142owe wykonanie<\/a> aby zwi\u0119kszy\u0107 swoj\u0105 sprzeda\u017c. Po ka\u017cdej realizacji promocji merchandisingowej powinien nast\u0105pi\u0107 ustalony merchandising <a href=\"https:\/\/blog.bindy.com\/pl\/przeplyw-pracy-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">proces audytu i przep\u0142yw pracy<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Zdj\u0119cia i<a href=\"https:\/\/blog.bindy.com\/pl\/korzysci-z-filmow-wideo-dla-wizyt-na-stronie\/\" target=\"_blank\" rel=\"noreferrer noopener\"> filmy<\/a> przej\u015b\u0107 d\u0142ug\u0105 drog\u0119, zw\u0142aszcza gdy realizujesz program merchandisingowy. Posiadanie materia\u0142\u00f3w wizualnych do komunikacji <i>co robi\u0107, a czego nie robi\u0107<\/i> u\u0142atwi Tobie i Twojemu zespo\u0142owi perfekcyjne wykonanie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na przyk\u0142ad, je\u015bli chodzi o przestrzeganie ekspozycji produkt\u00f3w, w tym zdj\u0119\u0107, aby pokaza\u0107, jak Tw\u00f3j sklep \/ p\u00f3\u0142ki <i>powinien<\/i>&nbsp;wygl\u0105d, wraz z obrazami tego, co&nbsp;<i>nie robi\u0107 <\/i>przejd\u0105 d\u0142ug\u0105 drog\u0119 do osi\u0105gni\u0119cia Twojej wizji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-analyze-weekly-sales-and-change-displays\"><strong>7. Analizuj cotygodniow\u0105 sprzeda\u017c i zmieniaj wy\u015bwietlacze<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tw\u00f3j wizualny merchandising to kolejny punkt styczno\u015bci w \u015bcie\u017cce decyzyjnej klienta. Aby by\u0107 skutecznym, wa\u017cne jest, aby przeanalizowa\u0107 tygodniow\u0105 sprzeda\u017c i okre\u015bli\u0107, czy i jak wy\u015bwietlacze wp\u0142ywaj\u0105 na sprzeda\u017c. Stare ekspozytory staj\u0105 si\u0119 niewidoczne dla sta\u0142ych klient\u00f3w, a nowe wygl\u0105daj\u0105 na zu\u017cyte. Zachowaj \u015bwie\u017co\u015b\u0107, aby zwi\u0119kszy\u0107 potencja\u0142 konwersji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby zwi\u0119kszy\u0107 sprzeda\u017c, merchandising wizualny musi anga\u017cowa\u0107 klienta, jednocze\u015bnie odzwierciedlaj\u0105c mark\u0119. Powinna opowiada\u0107 histori\u0119, odwo\u0142ywa\u0107 si\u0119 do zmys\u0142\u00f3w i przypomina\u0107 o zakupach drugorz\u0119dnych \u2014 takich jak ta\u015bma malarska do galona farby. Skuteczny merchandising wizualny ma moc zwi\u0119kszania sprzeda\u017cy \u2014 odgrywa kluczow\u0105 rol\u0119 w ko\u0144cowej konwersji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dodatkowa wskaz\u00f3wka #8. Wiedza zespo\u0142u sprzeda\u017cy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017cdy cz\u0142onek zespo\u0142u sprzeda\u017cy musi posiada\u0107 wiedz\u0119 na temat przedmiot\u00f3w, kt\u00f3re znajduj\u0105 si\u0119 na wystawach visual merchandisingu. Jest to szczeg\u00f3lnie wa\u017cne w przypadku wy\u015bwietlaczy interaktywnych. Je\u015bli cz\u0142onek zespo\u0142u nie mo\u017ce odpowiedzie\u0107 na pytanie klienta, zaufanie spada, a ryzyko utraty sprzeda\u017cy wzrasta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12452\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O autorze:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><a href=\"https:\/\/www.linkedin.com\/in\/yanavoldman\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" data-attachment-id=\"4204\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/profilepicture\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/profilepicture.jpg?fit=200%2C200&amp;ssl=1\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ProfilePicture\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/profilepicture.jpg?fit=200%2C200&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/profilepicture.jpg?resize=200%2C200&#038;ssl=1\" alt=\"Zdj\u0119cie profilowe\" class=\"wp-image-4204\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Yana Voldman jest kierownikiem ds. strategii i rozwoju biznesu w <a href=\"http:\/\/udizine.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">UDIZINE<\/a>, za\u0142o\u017cona w 1995 roku z wizj\u0105 stworzenia gamy opraw ekspozycyjnych, kt\u00f3re dopasowuj\u0105 funkcjonalno\u015b\u0107 do potrzeb detalist\u00f3w, aby produkowa\u0107 produkty ekspozycyjne i oznakowania, kt\u00f3re nie tylko dzia\u0142aj\u0105, ale maj\u0105 silny wygl\u0105d estetyczny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Wizualny merchandising wywiera wp\u0142yw i robi wra\u017cenie na ka\u017cdym go\u015bciu, kt\u00f3ry odwiedza Twoj\u0105 firm\u0119. Wszystko, co klient widzi z zewn\u0105trz sklepu, a ca\u0142e wn\u0119trze mo\u017ce pracowa\u0107 nad optymalizacj\u0105 powierzchni handlowej. Od ekspozycji sklepowych po oznakowanie i og\u00f3lny plan pi\u0119tra, skuteczne techniki wizualnego merchandisingu dzia\u0142aj\u0105 sp\u00f3jnie, aby odzwierciedli\u0107\u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/7-visual-merchandising-techniques-to-increase-sales\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">7 technik wizualnego merchandisingu w celu zwi\u0119kszenia sprzeda\u017cy<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,677173883,9869044],"class_list":["post-4200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-retail","tag-retail-displays"],"yoast_head":"<!-- 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