{"id":3746,"date":"2022-10-26T15:15:00","date_gmt":"2022-10-26T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3746"},"modified":"2024-11-29T08:18:05","modified_gmt":"2024-11-29T13:18:05","slug":"lista-kontrolna-merchandisingu-cpg-2","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/cpg-merchandising-checklist-2\/","title":{"rendered":"\u2714\ufe0f Lista kontrolna merchandisingu CPG"},"content":{"rendered":"

U\u017cyj tej przyk\u0142adowej listy kontrolnej CPG Merchandising, aby utworzy\u0107 lub zaktualizowa\u0107 sw\u00f3j program sprzeda\u017cy wizualnej w lokalizacjach partner\u00f3w handlowych.<\/p>\n\n\n\n<\/span>\n\n\n\n

P\u00f3\u0142ki<\/strong><\/h2>\n\n\n\n
    \n
  1. P\u00f3\u0142ki s\u0105 zaopatrzone.<\/li>\n\n\n\n
  2. Brak dziur produktu.<\/li>\n\n\n\n
  3. Nie ma nieautoryzowanych przedmiot\u00f3w.<\/li>\n\n\n\n
  4. Wszystkie autoryzowane artyku\u0142y s\u0105 magazynowane na p\u00f3\u0142ce.<\/li>\n\n\n\n
  5. Prawid\u0142owy planogram u\u017cyty dla lokalizacji i kategorii (za\u0142\u0105cz zdj\u0119cie).<\/li>\n\n\n\n
  6. Liczba \u201elic\u00f3wek\u201d jest odpowiednia, aby umo\u017cliwi\u0107 optymaln\u0105 liczb\u0119 r\u00f3\u017cnych jednostek SKU.<\/li>\n\n\n\n
  7. Produkt zosta\u0142 poprawnie \u201efrontowany\u201d.<\/li>\n\n\n\n
  8. Wobblery do oznakowania i p\u00f3\u0142ki s\u0105 u\u017cywane skutecznie i zgodnie z umow\u0105.<\/li>\n\n\n\n
  9. Ile nowych konkurencyjnych przedmiot\u00f3w jest w sklepie (za\u0142\u0105cz zdj\u0119cia ka\u017cdego przedmiotu).<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n

    SKU<\/strong><\/h2>\n\n\n\n
      \n
    1. Jest XYZ <\/em>produkt w magazynie?<\/li>\n\n\n\n
    2. Rekordowa cena XYZ<\/em> produkt.<\/li>\n\n\n\n
    3. Jest XYZ<\/em> produkt w promocji?<\/li>\n\n\n\n
    4. Czy cena XYZ <\/em>produkt poprawny?<\/li>\n\n\n\n
    5. Czy w sklepie zosta\u0142o z\u0142o\u017cone zam\u00f3wienie na wi\u0119cej? XYZ <\/em>produkt?<\/li>\n<\/ol>\n\n\n\n

      Promocje w sklepie<\/strong><\/h2>\n\n\n\n
        \n
      1. Promocje w sklepie s\u0105 aktualne i zgodne z umow\u0105.<\/li>\n\n\n\n
      2. Wszystkie wy\u015bwietlacze w stanie \u201ejak nowe\u201d.<\/li>\n\n\n\n
      3. Wy\u015bwietlacze pod\u0142ogowe s\u0105 ustawione prawid\u0142owo i s\u0105 bezpieczne (brak ryzyka potkni\u0119cia).<\/li>\n\n\n\n
      4. Monitory wolnostoj\u0105ce s\u0105 konserwowane i magazynowane.<\/li>\n\n\n\n
      5. \u201ePojemniki\u201d i ekspozytory z ofertami specjalnymi s\u0105 wyra\u017anie podpisane, ceny zamieszczone i umieszczone w strefach hot spot.<\/li>\n<\/ol>\n\n\n\n
        \"\"<\/a><\/figure>\n\n\n\n

        Personel<\/strong><\/h2>\n\n\n\n
          \n
        1. Zapytani pracownicy wiedz\u0105, gdzie znajduj\u0105 si\u0119 nasze produkty w sklepie.<\/li>\n\n\n\n
        2. Personel, gdy zostanie o to poproszony, demonstruje wiedz\u0119 o produkcie.<\/li>\n\n\n\n
        3. Pracownicy znaj\u0105 nasz\u0105 mark\u0119 i przeszli odpowiednie szkolenie produktowe.<\/li>\n<\/ol>\n\n\n\n

          Backstock<\/strong><\/h2>\n\n\n\n
            \n
          1. Produkt jest prawid\u0142owo przechowywany.<\/li>\n\n\n\n
          2. Produkt wykazuje rotacj\u0119, aby unikn\u0105\u0107 strat po wyga\u015bni\u0119ciu.<\/li>\n\n\n\n
          3. Przeterminowany produkt jest traktowany zgodnie z polityk\u0105.<\/li>\n<\/ol>\n\n\n\n

            Wi\u0119cej informacji na temat tworzenia programu audytu znajdziesz w naszym przewodniku:<\/p>\n\n\n

            \n
            \"\"<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

            U\u017cyj tej przyk\u0142adowej listy kontrolnej merchandisingu CPG, aby utworzy\u0107 lub zaktualizowa\u0107 program merchandisingu wizualnego w lokalizacjach partner\u00f3w handlowych. P\u00f3\u0142ki SKU Promocje w sklepie Personel Zapasy Aby dowiedzie\u0107 si\u0119 wi\u0119cej na temat tworzenia programu audytu, zapoznaj si\u0119 z naszym przewodnikiem:<\/p>","protected":false},"author":6370623,"featured_media":23172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[81136,49417,11682095],"tags":[573863352,605025964,573863350],"class_list":["post-3746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-merchandising","category-cpgs","tag-cpg-in-store-program","tag-cpg-merchandising-checklist","tag-cpg-store-execution"],"yoast_head":"\n\u2714\ufe0f 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