{"id":2771,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2771"},"modified":"2025-08-19T14:11:50","modified_gmt":"2025-08-19T18:11:50","slug":"branza-sklepow-typu-convenience-nowe-trendy-i-ciekawe-fakty","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/convenience-store-industry-emerging-trends-and-interesting-facts\/","title":{"rendered":"Bran\u017ca sklep\u00f3w osiedlowych, pojawiaj\u0105ce si\u0119 trendy i ciekawe fakty"},"content":{"rendered":"

Dzi\u0119ki naszej dzia\u0142alno\u015bci i badaniom natrafili\u015bmy na szereg og\u00f3lnych fakt\u00f3w i statystyk dotycz\u0105cych wygody (c-store<\/a>) przemys\u0142, jego kierunek i pojawiaj\u0105ce si\u0119 trendy. Pomy\u015bleli\u015bmy, \u017ce mog\u0105 zainteresowa\u0107 naszych klient\u00f3w i czytelnik\u00f3w.<\/p>\n\n\n\n

Istnieje wiele sklep\u00f3w og\u00f3lnospo\u017cywczych!<\/strong><\/h2>\n\n\n\n

Sklepy og\u00f3lnospo\u017cywcze nadal odnotowuj\u0105 sta\u0142y wzrost jako bran\u017ca, podwajaj\u0105c liczb\u0119 w ci\u0105gu ostatnich 30 lat! Wed\u0142ug NACS<\/a>, jest ich 150 174 c-sklepy<\/a> w samych Stanach Zjednoczonych. I s\u0142u\u017c\u0105 prawie 160 milion\u00f3w klient\u00f3w<\/a> na dzie\u0144!<\/p>\n\n\n\n

W punktach sprzeda\u017cy detalicznej i wyprzeda\u017cach letnich prym wiod\u0105 sklepy osiedlowe.<\/strong><\/h2>\n\n\n\n

Sklepy wielobran\u017cowe stanowi\u0105 34,11 TP3T wszystkich punkt\u00f3w sprzeda\u017cy detalicznej w USA (\u201eOferta sklep\u00f3w og\u00f3lnospo\u017cywczych<\/a>\u201d,). Sprzeda\u017c C-store w USA osi\u0105gn\u0119\u0142a nowy rekord w 2022 r., osi\u0105gaj\u0105c poziom $302,8 mld (NACS<\/a>).<\/p>\n\n\n\n

W przeciwie\u0144stwie do innych kategorii handlu detalicznego, gdy konsumenci wyruszaj\u0105 w podr\u00f3\u017c na wakacje, c-sklepy odnotuj\u0105 a\u017c 17% wzrost sprzeda\u017cy (\u201eLetnia przek\u0105ska\u201d, General Mills<\/a>).<\/p>\n\n\n\n

Wskaz\u00f3wka dotycz\u0105ca prowadzenia sklepu: Wykorzystanie wzrostu ruchu pieszego w miesi\u0105cach letnich wymaga dok\u0142adnego planowania i realizacji. W lecie konsumenci sk\u0142aniaj\u0105 si\u0119 ku s\u0142onym przek\u0105skom i od\u017cywczym batonom. Zmie\u0144 wi\u0119c priorytety miejsca na p\u00f3\u0142ce dla popularnych kategorii (nasiona, mieszanka szlak\u00f3w, jogurt). Ponadto ogranicz kategorie, kt\u00f3re maj\u0105 tendencj\u0119 do zmniejszania si\u0119 w okresie letnim (zupy, produkty do pieczenia) (\u201eSummer Snacking\u201d, General Mills).<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Sklepy typu convenience to coraz cz\u0119stsze miejsce na gotow\u0105 \u017cywno\u015b\u0107.<\/strong><\/h2>\n\n\n\n

Sprzeda\u017c w gastronomii staje si\u0119 najbardziej dochodow\u0105 kategori\u0105 w bran\u017cy sklep\u00f3w typu \u201ec-store\u201d, generuj\u0105c 25,61 TP3T sprzeda\u017cy w sklepach (NACS<\/a>). Sklepy wielobran\u017cowe odpowiada\u0142y za ponad 11% przystank\u00f3w \u017cywno\u015bci i napoj\u00f3w milenials\u00f3w w (\u201eTrzy sposoby na wygran\u0105\u201d<\/a>).<\/p>\n\n\n\n

Zar\u00f3wno milenialsi, jak i postmilenialsi (Gen Z) s\u0105 pod wp\u0142ywem trend\u00f3w \u017cywieniowych, w tym lokalnych, nieprzetworzonych sk\u0142adnik\u00f3w. Siedemdziesi\u0105t sze\u015b\u0107 procent os\u00f3b w wieku 18-34 lat kupi\u0142oby wi\u0119cej gotowej \u017cywno\u015bci w sklepach c-store, gdyby \u017cywno\u015b\u0107 by\u0142a oznaczona jako lokalna, naturalna i w opakowaniu przyjaznym dla \u015brodowiska (\u201ePi\u0119\u0107 sposob\u00f3w na zbudowanie lepszego programu us\u0142ug gastronomicznych\u201d <\/a>).<\/p>\n\n\n\n

Klienci wybieraj\u0105 \u015bwie\u017ce i zdrowe opcje.<\/strong><\/h2>\n\n\n\n

Sprzeda\u017c \u015bwie\u017cych owoc\u00f3w i warzyw (w tym gotowych sa\u0142atek i produkt\u00f3w pakowanych) wzros\u0142a o 10,31 TP3T do $362 mln (\u201eKonsumenci\u201d,<\/a>). 63% detalist\u00f3w odnotowa\u0142o sta\u0142y wzrost sprzeda\u017cy owoc\u00f3w, warzyw, jogurt\u00f3w i orzech\u00f3w (\u201eSprzeda\u017c w sklepie spo\u017cywczym\u201d,<\/a>). Ponadto konsumenci coraz cz\u0119\u015bciej twierdz\u0105, \u017ce jako\u015b\u0107 produkt\u00f3w spo\u017cywczych w sklepie decyduje o tym, gdzie kupuj\u0105 paliwo ("Jako\u015b\u0107 jedzenia,"<\/a>).<\/p>\n\n\n\n

Sprzeda\u017c wina i napoj\u00f3w spirytusowych ro\u015bnie.<\/strong><\/h2>\n\n\n\n

Sprzeda\u017c win sto\u0142owych wzros\u0142a o 7,11 TP3 T (wzrost sprzeda\u017cy skrzynek), win musuj\u0105cych wzros\u0142a o 13,41 TP3 T, a napoj\u00f3w spirytusowych zrealizowa\u0142a wzrost o 15,91 TP3 T dla c-stores (IRI<\/a>). Sprzeda\u017c piwa w sklepie C wzros\u0142a do $18,6+ miliarda (\u201ewzmacnianie\u201d,<\/a>).<\/p>\n\n\n\n

op\u0142acalna alternatywa dla myjni samochodowych? Wino!<\/strong><\/h2>\n\n\n\n

Sklep spo\u017cywczy w El Carajo (Miami, Floryda) zast\u0105pi\u0142 myjni\u0119 samochodow\u0105 sklepem z winami. Sprzeda\u017c wina stanowi teraz 28% z ich 11 milion\u00f3w dolar\u00f3w sprzeda\u017cy (\u201ePomys\u0142y 2 Go\u201d,<\/a>).<\/p>\n\n\n\n

\"\"<\/a><\/h1>\n\n\n\n

Paliwo i loteria generuj\u0105 ruch w sklepie.<\/strong><\/h2>\n\n\n\n

Kiedy sprzeda\u017c paliw wzros\u0142a o 68%, sprzeda\u017c us\u0142ug gastronomicznych odnotowa\u0142a prawie taki sam wzrost (63%) (\u201eKrajowe Stowarzyszenie Sklep\u00f3w Spo\u017cywczych<\/a>\u201c). Jednak czysto\u015b\u0107 jest kluczem do przekszta\u0142cenia klient\u00f3w paliwowych w klient\u00f3w sklep\u00f3w. Co wi\u0119cej, 84% klient\u00f3w, kt\u00f3rzy zatrzymuj\u0105 si\u0119, aby uzupe\u0142ni\u0107 zapasy, twierdzi, \u017ce czysto\u015b\u0107 w sklepie jest czynnikiem sk\u0142aniaj\u0105cym do rozwa\u017cenia wej\u015bcia do \u015brodka w celu dokonania dodatkowego zakupu (\u201eOd\u015bwie\u017c, uzupe\u0142nij paliwo\u201d<\/a>). Czterdzie\u015bci pi\u0119\u0107 procent klient\u00f3w paliw idzie do sklepu, aby kupi\u0107 nap\u00f3j; 36% kupi\u0107 przek\u0105sk\u0119. 13% konsument\u00f3w w wieku od 18 do 34 lat kupuje gotowe jedzenie w sklepie (\u201eJako\u015b\u0107 \u017cywno\u015bci\u201d).<\/p>\n\n\n\n

Sklepy wielobran\u017cowe sprzedaj\u0105 prawie 50% wszystkich los\u00f3w na loteri\u0119 sprzedawanych w USA Lottery r\u00f3wnie\u017c nap\u0119dzaj\u0105 ruch, a 95% klient\u00f3w loterii kupuje co najmniej jeden inny przedmiot w sklepie (\u201eSprzeda\u017c loterii\u201d, <\/a>).<\/p>\n\n\n\n

Sklepy ca\u0142odobowe to fenomen na skal\u0119 \u015bwiatow\u0105.<\/strong><\/h2>\n\n\n\n

Tajwan ma najwi\u0119ksz\u0105 koncentracj\u0119 sklep\u00f3w wielobran\u017cowych ze wszystkich kraj\u00f3w. Istnieje ponad 9800 sklep\u00f3w na ponad 36 000 kilometr\u00f3w kwadratowych. Badanie wykaza\u0142o, \u017ce na Tajwanie by\u0142o 2,878 miliarda wizyt w sklepach og\u00f3lnospo\u017cywczych, czyli \u015brednio 122,73 podr\u00f3\u017cy na ka\u017cd\u0105 osob\u0119 (m\u0119\u017cczyzn, kobiety i dzieci) w kraju (\u201cTajwa\u0144ska wygoda,\u201d<\/a>).<\/p>\n\n\n\n

Zgodno\u015b\u0107 promocyjna jest osza\u0142amiaj\u0105co niska!<\/strong><\/h2>\n\n\n\n

Wed\u0142ug ankiety dyrektorzy ds. merchandisingu uwa\u017caj\u0105, \u017ce zgodno\u015b\u0107 z przepisami dotycz\u0105cymi merchandisingu wynosi oko\u0142o 78% w przypadku ekspozycji tymczasowych i 80% w przypadku ekspozycji sta\u0142ych. Rzeczywiste wska\u017aniki zgodno\u015bci s\u0105 znacznie ni\u017csze.<\/p>\n\n\n

\n
\"Przesta\u0144<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Na poziomie c-sklepu zgodno\u015b\u0107 promocyjna mo\u017ce by\u0107 tak niska 50% ("Kluczowe wyzwania,"<\/a>). Mo\u017cna to znacznie poprawi\u0107, wdra\u017caj\u0105c program wizyt w sklepie<\/a>. Co wi\u0119cej, zautomatyzuj proces wizyt w sklepie dzi\u0119ki wydajnemu, przyjaznemu dla urz\u0105dze\u0144 mobilnych oprogramowanie do audytu detalicznego<\/a> promowanie zgodno\u015bci przy jednoczesnym obni\u017ceniu koszt\u00f3w administracyjnych.<\/p>\n\n\n\n

Ten blog aktualizuje informacje z wcze\u015bniejszego posta na trendy w bran\u017cy c-store<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Dzi\u0119ki naszej dzia\u0142alno\u015bci i badaniom natrafili\u015bmy na szereg og\u00f3lnych fakt\u00f3w i statystyk dotycz\u0105cych bran\u017cy convenience (c-store), jej kierunku i pojawiaj\u0105cych si\u0119 trend\u00f3w. Pomy\u015bleli\u015bmy, \u017ce mog\u0105 zainteresowa\u0107 naszych klient\u00f3w i czytelnik\u00f3w. Istnieje wiele sklep\u00f3w og\u00f3lnospo\u017cywczych! Sklepy og\u00f3lnospo\u017cywcze nadal odnotowuj\u0105 sta\u0142y wzrost jako bran\u017ca, podwajaj\u0105c\u2026 Czytaj dalej Bran\u017ca sklep\u00f3w osiedlowych, pojawiaj\u0105ce si\u0119 trendy i ciekawe fakty<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[11003417,396542],"tags":[1567370,454214,37349142,677173891],"class_list":["post-2771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-convenience-store","category-retail-trends","tag-c-store","tag-convenience-store","tag-in-store-execution","tag-retail-trends"],"yoast_head":"\nConvenience Store Industry, Emerging Trends and Interesting Facts<\/title>\n<meta name=\"description\" content=\"Convenience stores make up 34.1% of all retail outlets in the U.S. Here are convenience store industry trends impacting growth and sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pl\/branza-sklepow-typu-convenience-nowe-trendy-i-ciekawe-fakty\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Convenience Store Industry, Emerging Trends and Interesting Facts\" \/>\n<meta property=\"og:description\" content=\"Convenience stores make up 34.1% of all retail outlets in the U.S. Here are convenience store industry trends impacting growth and sales.\" \/>\n<meta property=\"og:url\" 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Kierownictwo mia\u0142o obowi\u0105zek szybkiego informowania o zmianach w polityce i najlepszych praktykach w swoich sklepach. Kluczowe jest, aby pracownicy wsp\u00f3\u0142pracowali z\u2026","rel":"","context":"W \u201e\ud83c\udfea Convenience Stores"","block_context":{"text":"\ud83c\udfea Convenience Stores","link":"https:\/\/blog.bindy.com\/pl\/category\/convenience-store\/"},"img":{"alt_text":"Employee implementing policy change for hand sanitizer","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_1713114652.jpg?fit=1200%2C799&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_1713114652.jpg?fit=1200%2C799&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_1713114652.jpg?fit=1200%2C799&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_1713114652.jpg?fit=1200%2C799&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/03\/shutterstock_1713114652.jpg?fit=1200%2C799&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/2771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/comments?post=2771"}],"version-history":[{"count":56,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/2771\/revisions"}],"predecessor-version":[{"id":66010,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/2771\/revisions\/66010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media\/10403"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media?parent=2771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/categories?post=2771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/tags?post=2771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}