{"id":2257,"date":"2021-10-26T15:15:52","date_gmt":"2021-10-26T19:15:52","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2257"},"modified":"2025-08-20T11:01:15","modified_gmt":"2025-08-20T15:01:15","slug":"lista-kontrolna-dla-sprzedawcow-detalicznych-wina-piwa-i-napojow-spirytusowych","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/lista-kontrolna-dla-sprzedawcow-detalicznych-wina-piwa-i-napojow-spirytusowych\/","title":{"rendered":"\u2714\ufe0f Lista kontrolna dla sprzedawc\u00f3w wina, piwa i napoj\u00f3w spirytusowych"},"content":{"rendered":"

Skorzystaj z tej przyk\u0142adowej listy kontrolnej dla sprzedawc\u00f3w wina, piwa i napoj\u00f3w spirytusowych, aby tworzy\u0107 lub aktualizowa\u0107 swoje dzia\u0142ania i programy merchandisingowe we wszystkich punktach sprzeda\u017cy detalicznej.<\/p>\n\n\n\n

Listy kontrolne zapewniaj\u0105, \u017ce wino, piwo i napoje spirytusowe s\u0105 sprzedawane i sprzedawane zgodnie z normami i przepisami firmy. Regularne audyty pomagaj\u0105 sprzedawcom i dystrybutorom dzia\u0142a\u0107 proaktywnie i rozwi\u0105zywa\u0107 problemy, zanim stan\u0105 si\u0119 powa\u017cnymi problemami. Audyty maj\u0105 r\u00f3wnie\u017c tendencj\u0119 do obni\u017cania koszt\u00f3w i nap\u0119dzania sprzeda\u017cy.<\/p>\n\n\n\n

Poni\u017cej lista kryteri\u00f3w audytu sklep\u00f3w z winem, piwem i alkoholami.<\/p>\n\n\n\n<\/span>\n\n\n\n

Sklep zewn\u0119trzny \u2013 Og\u00f3lne<\/strong><\/h2>\n\n\n\n
    \n
  1. Oznakowanie jest aktualne, w dobrym stanie i zgodne z wymaganiami umownymi.<\/li>\n\n\n\n
  2. Oznakowanie chodnika odzwierciedla aktualn\u0105 promocj\u0119, jest dobrze widoczne dla przeje\u017cd\u017caj\u0105cych samochod\u00f3w i pieszych, nie blokuje ruchu pieszego.<\/li>\n\n\n\n
  3. Okna s\u0105 czyste, aktualne i zgodne z wymaganiami umownymi.<\/li>\n\n\n\n
  4. W\u00f3zki sklepowe s\u0105 czyste, schludne i \u0142atwo dost\u0119pne.<\/li>\n\n\n\n
  5. Oznakowanie godzin otwarcia sklepu jest wyra\u017anie widoczne.<\/li>\n\n\n\n
  6. Wymagane oznakowanie tablicy alkoholowej jest wyra\u017anie wyeksponowane.<\/li>\n<\/ol>\n\n\n\n

    Sklep na zewn\u0105trz \u2013 bezpiecze\u0144stwo i ochrona<\/strong><\/h2>\n\n\n\n
      \n
    1. Parking, wjazdy i miejsca odbioru s\u0105 wolne od gruzu i dobrze o\u015bwietlone.<\/li>\n\n\n\n
    2. Obszar odbiorczy jest zablokowany i zabezpieczony, gdy nie jest u\u017cywany.<\/li>\n\n\n\n
    3. Kamery s\u0105 sprawne.<\/li>\n<\/ol>\n\n\n
      \n
      \"\"<\/a><\/figure>\n<\/div>\n\n\n

      Wn\u0119trze sklepu \u2013 og\u00f3lne<\/strong><\/h2>\n\n\n\n
        \n
      1. Sklep jest dobrze o\u015bwietlony, a muzyka na odpowiednim poziomie.<\/li>\n\n\n\n
      2. Przej\u015bcia s\u0105 wolne od gruzu i odpowiednio rozmieszczone.<\/li>\n\n\n\n
      3. \u015aciany, sufity i instalacje s\u0105 czyste i utrzymane.<\/li>\n\n\n\n
      4. Materia\u0142y ekspozycyjne, p\u00f3\u0142ki i powierzchnie s\u0105 wolne od kurzu i wi\u00f3r\u00f3w.<\/li>\n\n\n\n
      5. Lod\u00f3wki maj\u0105 odpowiedni\u0105 temperatur\u0119.<\/li>\n\n\n\n
      6. Walizki bezpiecze\u0144stwa na przedmioty o du\u017cej warto\u015bci s\u0105 widoczne dla pracownik\u00f3w i odpowiednio zabezpieczone.<\/li>\n\n\n\n
      7. Dzia\u0142y (wina, alkohole, piwo) s\u0105 jasno okre\u015blone i zidentyfikowane. Wszystkie znaki s\u0105 w dobrym stanie.<\/li>\n\n\n\n
      8. Obszary degustacji s\u0105 zidentyfikowane, czyste i \u0142atwo dost\u0119pne dla sprzedawc\u00f3w i klient\u00f3w.<\/li>\n\n\n\n
      9. Obszar recyklingu jest czysty, wolny od zanieczyszcze\u0144 i bez zapachu.<\/li>\n\n\n\n
      10. Toalety<\/a> s\u0105 czyste, zaopatrzone i regularnie konserwowane.<\/li>\n<\/ol>\n\n\n\n

        Merchandising<\/strong><\/h2>\n\n\n\n
          \n
        1. Kalendarz merchandisingowy jest aktualny i stosowany jest prawid\u0142owy planogram.<\/li>\n\n\n\n
        2. Wystawy sezonowe s\u0105 \u0142atwo dost\u0119pne i dobrze zaopatrzone.<\/li>\n\n\n\n
        3. Wy\u015bwietlacze \u015bcienne i za\u015blepki s\u0105 efektywnie wykorzystywane i zgodne z wymogami kontraktowymi.<\/li>\n\n\n\n
        4. Produkty o du\u017cej obj\u0119to\u015bci i niskiej mar\u017cy s\u0105 umieszczane z ty\u0142u.<\/li>\n\n\n\n
        5. Hotspoty impulsowe (w pobli\u017cu wej\u015bcia g\u0142\u00f3wnego i punkt\u00f3w sprzeda\u017cy) s\u0105 wykorzystywane strategicznie w przypadku jednostek SKU o wysokiej mar\u017cy i impulsowych.<\/li>\n<\/ol>\n\n\n
          \n
          \"Bindy<\/a><\/figure>\n<\/div>\n\n\n

          Rega\u0142y<\/strong><\/h2>\n\n\n\n
            \n
          1. P\u00f3\u0142ki s\u0105 zaopatrzone w zapasy (brak otwor\u00f3w na produkty), a produkt zosta\u0142 prawid\u0142owo u\u0142o\u017cony z przodu.<\/li>\n\n\n\n
          2. Liczba \u201elic\u00f3wek\u201d jest zgodna z umow\u0105.<\/li>\n\n\n\n
          3. Wszystkie produkty s\u0105 wycenione poprawnie.<\/li>\n\n\n\n
          4. Napoje alkoholowe i produkty komplementarne (naczynia szklane, opakowania na prezenty, \u017cywno\u015b\u0107) s\u0105 odpowiednio dobierane na p\u00f3\u0142ce.<\/li>\n<\/ol>\n\n\n\n

            Personel<\/strong><\/h2>\n\n\n\n
              \n
            1. Personel wygl\u0105da profesjonalnie i jest \u0142atwy do zidentyfikowania.<\/li>\n\n\n\n
            2. Sklep jest obsadzany odpowiednio do pory dnia i pory roku.<\/li>\n\n\n\n
            3. Personel wita si\u0119, anga\u017cuje i pewnie poleca klientom produkty.<\/li>\n\n\n\n
            4. Wszyscy pracownicy przestrzegaj\u0105 zasad sprawdzania to\u017csamo\u015bci.<\/li>\n\n\n\n
            5. Personel punktu sprzeda\u017cy wita klient\u00f3w, pracuje wydajnie i zwi\u0119ksza sprzeda\u017c.<\/li>\n\n\n\n
            6. Przyw\u00f3dztwo wyznaczy\u0142o i zakomunikowa\u0142o cele.<\/li>\n\n\n\n
            7. Personel ma odpowiedni produkt trening<\/a>.<\/li>\n<\/ol>\n\n\n\n

              \"\"<\/a><\/h1>\n\n\n\n

              Zaplecze<\/strong><\/h2>\n\n\n\n
                \n
              1. Zaplecze jest dobrze zorganizowane i czyste.<\/li>\n\n\n\n
              2. Personel ma \u0142atwy dost\u0119p do produktu do uzupe\u0142nienia.<\/li>\n\n\n\n
              3. Uszkodzony\/nieaktualny ma wyznaczony obszar.<\/li>\n<\/ol>\n\n\n\n

                Bezpiecze\u0144stwo i ochrona wn\u0119trza<\/strong><\/h2>\n\n\n\n
                  \n
                1. Sklep przestrzega protoko\u0142\u00f3w otwarcia i zamkni\u0119cia.<\/li>\n\n\n\n
                2. Alarm zosta\u0142 przetestowany i jest sprawny.<\/li>\n\n\n\n
                3. Dodatkowe klucze s\u0105 przechowywane w sejfie i nie s\u0105 pomijane.<\/li>\n\n\n\n
                4. Wszystkie zamki do drzwi s\u0105 w dobrym stanie.<\/li>\n\n\n\n
                5. Personel zna plan i trasy ewakuacji przeciwpo\u017carowej.<\/li>\n\n\n\n
                6. Kierownictwo sklepu prowadzi regularne spotkania dotycz\u0105ce bezpiecze\u0144stwa.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

                  Skorzystaj z tej przyk\u0142adowej listy kontrolnej dla sprzedawc\u00f3w wina, piwa i napoj\u00f3w spirytusowych, aby tworzy\u0107 lub aktualizowa\u0107 swoje dzia\u0142ania i programy merchandisingowe we wszystkich punktach sprzeda\u017cy detalicznej. Listy kontrolne zapewniaj\u0105, \u017ce wino, piwo i napoje spirytusowe s\u0105 sprzedawane i sprzedawane zgodnie z normami i przepisami firmy. Regularne audyty pomagaj\u0105 sprzedawcom i dystrybutorom dzia\u0142a\u0107 proaktywnie i rozwi\u0105zywa\u0107 problemy, zanim stan\u0105 si\u0119 one powa\u017cne\u2026 Czytaj dalej \u2714\ufe0f Lista kontrolna dla sprzedawc\u00f3w wina, piwa i napoj\u00f3w spirytusowych<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":23193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[81136,677174189],"tags":[560804030,125372551,560804021,69439156,21981646],"class_list":["post-2257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-wine-beer-spirits","tag-beer-merchandising","tag-beer-retail","tag-liquor-merchandising","tag-wine-merchandising","tag-wine-retail"],"yoast_head":"\n\u2714\ufe0f 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