{"id":1978,"date":"2021-07-28T15:15:00","date_gmt":"2021-07-28T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1978"},"modified":"2024-09-12T12:28:52","modified_gmt":"2024-09-12T16:28:52","slug":"dlaczego-czwarty-kwartal-jest-kluczowy-dla-handlu-detalicznego","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/why-the-4th-quarter-is-critical-to-retail\/","title":{"rendered":"Dlaczego czwarty kwarta\u0142 ma kluczowe znaczenie dla handlu detalicznego"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Czwarty kwarta\u0142 ma zasadnicze znaczenie dla zysk\u00f3w detalist\u00f3w. To jest <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">najwi\u0119kszy kwarta\u0142<\/a> do sprzeda\u017cy detalicznej w Stanach Zjednoczonych. Ponadto ponad jedna trzecia ma\u0142ych firm w Stanach Zjednoczonych zg\u0142asza, \u017ce <a href=\"https:\/\/www.nfib.com\/content\/benefits\/money\/one-third-of-u-s-small-businesses-report-q4-is-the-most-profitable-time-of-year\/\" target=\"_blank\" rel=\"noreferrer noopener\">IV kwarta\u0142 to najbardziej op\u0142acalny okres w roku<\/a>. Czwarty kwarta\u0142 to szansa, kt\u00f3rej firma detaliczna po prostu nie mo\u017ce przegapi\u0107.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Najbardziej ruchliwe dni zakup\u00f3w <\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">10 najbardziej ruchliwych dni zakupowych w roku przypada mi\u0119dzy Czarnym Pi\u0105tkiem a ko\u0144cem grudnia:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Listopad \u2014 Czarny Pi\u0105tek (dzie\u0144 po \u015awi\u0119cie Dzi\u0119kczynienia)<\/li>\n\n\n\n<li>listopad \u2014 sobota po \u015awi\u0119cie Dzi\u0119kczynienia<\/li>\n\n\n\n<li>Grudzie\u0144 \u2014 Cyberponiedzia\u0142ek (poniedzia\u0142ek po \u015awi\u0119cie Dzi\u0119kczynienia)<\/li>\n\n\n\n<li>grudzie\u0144 \u2014 pierwsza sobota grudnia<\/li>\n\n\n\n<li>grudzie\u0144 \u2014 druga sobota grudnia<\/li>\n\n\n\n<li>grudzie\u0144 \u2014 pi\u0105tek przed Bo\u017cym Narodzeniem<\/li>\n\n\n\n<li>Grudzie\u0144 \u2014 Super Sobota (sobota przed Bo\u017cym Narodzeniem)<\/li>\n\n\n\n<li>grudzie\u0144 \u2014 trzecia sobota grudnia<\/li>\n\n\n\n<li>grudzie\u0144 \u2014 niedziela przed Bo\u017cym Narodzeniem<\/li>\n\n\n\n<li>Grudzie\u0144 \u2014 Dzie\u0144 po Bo\u017cym Narodzeniu<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Najwi\u0119kszy kwarta\u0142 sprzeda\u017cy detalicznej<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eZ\u0142oty kwarta\u0142\u201d obejmuje miesi\u0105ce od pa\u017adziernika do grudnia, inaczej zwane \u201esezonem \u015bwi\u0105tecznym\u201d. Obejmuj\u0105 one \u015bwi\u0119ta i uroczysto\u015bci zwi\u0105zane z wydatkami konsumenckimi, takie jak Halloween, \u015awi\u0119to Dzi\u0119kczynienia, Chanuka, Kwanzaa i Bo\u017ce Narodzenie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W czwartym kwartale klienci przychodz\u0105 do Twoich sklep\u00f3w nie po to, by przegl\u0105da\u0107, ale po to, by wydawa\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Czy Twoje sklepy s\u0105 gotowe?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-60532\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63481\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/8-sales-boosting-opportunities-for-q4\/q4-ready-red\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"q4-ready-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png?_t=1724863093\" alt=\"\" class=\"wp-image-63481\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Jak wykorzysta\u0107 w czwartym kwartale?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aby skorzysta\u0107 z czwartego kwarta\u0142u, zwi\u0119kszy\u0107 sprzeda\u017c i zyski, Twoje programy promocyjne i sklepowe musz\u0105 by\u0107 <a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\">wykonane, na czas, w ca\u0142o\u015bci, w ka\u017cdym sklepie<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sukces merchandisingu, operacji i program\u00f3w zapobiegania stratom detalisty zale\u017cy od realizacji sklepu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63405\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/visual-merchandising-checklist\/vision-reality-blue\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"vision-reality-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png?_t=1724853762\" alt=\"\" class=\"wp-image-63405\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Realizacja w sklepie sprawia, \u017ce teoria w centrali staje si\u0119 rzeczywisto\u015bci\u0105 w terenie. Realizacja w sklepie \u201esprawia, \u017ce to si\u0119 dzieje\u201d. Realizacja pomaga sklepom zrealizowa\u0107 wizj\u0119 marki, cele sprzeda\u017cowe i zyski.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zacznij ju\u017c dzi\u015b od tego <a href=\"https:\/\/blog.bindy.com\/pl\/holiday-prep-guide-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">przewodnik dotycz\u0105cy przygotowa\u0144 do wakacji<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uczy\u0144 czwarty kwarta\u0142 tak dochodowym i udanym, jak to tylko mo\u017cliwe. Skup si\u0119 na terminowym wykonywaniu program\u00f3w sklepowych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Powodzenia!<\/p>","protected":false},"excerpt":{"rendered":"<p>Czwarty kwarta\u0142 ma zasadnicze znaczenie dla wyniku finansowego sprzedawcy. Jest to najwi\u0119kszy kwarta\u0142 sprzeda\u017cy detalicznej w Stanach Zjednoczonych. Ponadto ponad jedna trzecia ma\u0142ych firm w Stanach Zjednoczonych podaje, \u017ce czwarty kwarta\u0142 jest najbardziej dochodowym okresem w roku. Czwarty kwarta\u0142 to szansa, kt\u00f3rej firma detaliczna po prostu nie mo\u017ce przegapi\u0107. \u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/why-the-4th-quarter-is-critical-to-retail\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">Dlaczego czwarty kwarta\u0142 ma kluczowe znaczenie dla handlu detalicznego<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":2106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[383371,15607,914202,28180257],"class_list":["post-1978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-black-friday","tag-christmas","tag-q4","tag-store-audit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why the 4th Quarter is Critical to Retail<\/title>\n<meta name=\"description\" content=\"The 4th quarter is essential to a retailer\u2019s bottom line. Customers come to your stores, not to browse but to spend. Are your stores ready?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pl\/dlaczego-czwarty-kwartal-jest-kluczowy-dla-handlu-detalicznego\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the 4th Quarter is Critical to Retail\" \/>\n<meta property=\"og:description\" content=\"The 4th quarter is essential to a retailer\u2019s bottom line. Customers come to your stores, not to browse but to spend. Are your stores ready?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/pl\/dlaczego-czwarty-kwartal-jest-kluczowy-dla-handlu-detalicznego\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-28T19:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-12T16:28:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2016\/09\/seasonal_sale_retail_audit_software_compliantia.jpg?_t=1726158532\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-the-4th-quarter-is-critical-to-retail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-the-4th-quarter-is-critical-to-retail\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"Why the 4th Quarter is Critical to Retail\",\"datePublished\":\"2021-07-28T19:15:00+00:00\",\"dateModified\":\"2024-09-12T16:28:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-the-4th-quarter-is-critical-to-retail\\\/\"},\"wordCount\":293,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-the-4th-quarter-is-critical-to-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/seasonal_sale_retail_audit_software_compliantia.jpg\",\"keywords\":[\"Black Friday\",\"Christmas\",\"Q4\",\"store audit\"],\"articleSection\":[\"\u2744\ufe0f Seasonal\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/why-the-4th-quarter-is-critical-to-retail\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-the-4th-quarter-is-critical-to-retail\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/why-the-4th-quarter-is-critical-to-retail\\\/\",\"name\":\"Why the 4th Quarter is Critical to Retail\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-the-4th-quarter-is-critical-to-retail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-the-4th-quarter-is-critical-to-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/seasonal_sale_retail_audit_software_compliantia.jpg\",\"datePublished\":\"2021-07-28T19:15:00+00:00\",\"dateModified\":\"2024-09-12T16:28:52+00:00\",\"description\":\"The 4th quarter is essential to a retailer\u2019s bottom line. 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