{"id":179,"date":"2021-10-26T15:15:47","date_gmt":"2021-10-26T20:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=179"},"modified":"2024-11-28T14:51:26","modified_gmt":"2024-11-28T19:51:26","slug":"koszt-niezgodnosci-z-przepisami-merchandisingowymi","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/the-cost-of-merchandising-non-compliance\/","title":{"rendered":"Koszt niezgodno\u015bci z merchandisingiem"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Cz\u0119sto m\u00f3wi si\u0119, \u017ce sukces w handlu sprowadza si\u0119 do egzekucji. Jak dobrze radz\u0105 sobie dzi\u015b sprzedawcy detaliczni i jaki jest koszt niezgodno\u015bci z realizacj\u0105 merchandisingu?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O aktualnym stanie realizacji w sklepach mieli\u015bmy okazj\u0119 porozmawia\u0107 z Jamesem Tenserem, dyrektorem In-Store Implementation Network. Poni\u017cej znajduj\u0105 si\u0119 niekt\u00f3re z kluczowych wniosk\u00f3w z seminarium internetowego NARMS \u2013 ISI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Koszty i stracone okazje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poni\u017csze statystyki s\u0105 udost\u0119pniane dzi\u0119ki uprzejmo\u015bci In-Store Implementation Network.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tylko 4% ankietowanych ocenia, \u017ce promocje w sklepach, resety i inne dzia\u0142ania merchandisingowe s\u0105 realizowane w pe\u0142ni i dok\u0142adnie.<\/li>\n\n\n\n<li>50% autoryzowanych detalicznych wy\u015bwietlaczy promocyjnych nie jest wznoszonych ani montowanych p\u00f3\u017ano.<\/li>\n\n\n\n<li><strong>Ca\u0142kowity koszt nieoptymalnego merchandisingu dla przemys\u0142u ameryka\u0144skiego wynosi oko\u0142o 1% sprzeda\u017cy brutto produktu.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?_t=1726232965\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png 900w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-700x583.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-480x400.png 480w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cho\u0107 implikacje dla detalist\u00f3w wielooddzia\u0142owych s\u0105 g\u0142\u0119bokie, rozwi\u0105zanie jest zaskakuj\u0105co proste i osi\u0105galne. Jak powiedzia\u0142 pan Tenser:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eSprzedawca detaliczny, kt\u00f3ry opracuje plan zgodno\u015bci, wdro\u017cy go za pomoc\u0105 odpowiednich rozwi\u0105za\u0144 i b\u0119dzie nieustannie mierzy\u0107 jego wyniki, zawsze b\u0119dzie osi\u0105ga\u0142 lepsze wyniki w programach w sklepie\u201d. James Tenser, dyrektor ds. strategii VSN<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Aby uzyska\u0107 wi\u0119cej informacji na temat koszt\u00f3w i ROI audyt\u00f3w detalicznych, zapoznaj si\u0119 z&nbsp;<a href=\"https:\/\/blog.bindy.com\/pl\/how-much-do-retail-audits-really-cost\/\">Ile naprawd\u0119 kosztuj\u0105 audyty detaliczne?<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/visual-merchandising-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-1024x1024.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png\" alt=\"Przesta\u0144 zostawia\u0107 pieni\u0105dze na stole ze \u017ale wykonanym merchandisingiem\" class=\"wp-image-58783\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png 1080w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-1024x1024.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-800x800.png?crop=1 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-50x50.png?crop=1 50w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cz\u0119sto m\u00f3wi si\u0119, \u017ce sukces w handlu sprowadza si\u0119 do egzekucji. Jak dobrze radz\u0105 sobie dzi\u015b sprzedawcy detaliczni i jaki jest koszt niezgodno\u015bci z realizacj\u0105 merchandisingu? O aktualnym stanie realizacji w sklepach mieli\u015bmy okazj\u0119 porozmawia\u0107 z Jamesem Tenserem, dyrektorem In-Store Implementation Network. Poni\u017cej kilka kluczowych ustale\u0144\u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/the-cost-of-merchandising-non-compliance\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">Koszt niezgodno\u015bci z merchandisingiem<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":4791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[6062610,38336434,36420397,36052485,25774486,39414784],"class_list":["post-179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-district-manager","tag-food-service-compliance","tag-in-store-merchandising","tag-seasonal-programs","tag-store-walk","tag-visit-checklist"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Cost of Merchandising Non-Compliance<\/title>\n<meta name=\"description\" content=\"We know that not all merchandising promotional programs are fully executed. When we fail to execute these programs, what does it cost us?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pl\/koszt-niezgodnosci-z-przepisami-merchandisingowymi\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Cost of Merchandising Non-Compliance\" \/>\n<meta property=\"og:description\" content=\"We know that not all merchandising promotional programs are fully executed. When we fail to execute these programs, what does it cost us?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/pl\/koszt-niezgodnosci-z-przepisami-merchandisingowymi\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T19:51:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?_t=1732823486\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/the-cost-of-merchandising-non-compliance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/the-cost-of-merchandising-non-compliance\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"The Cost of Merchandising Non-Compliance\",\"datePublished\":\"2021-10-26T20:15:47+00:00\",\"dateModified\":\"2024-11-28T19:51:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/the-cost-of-merchandising-non-compliance\\\/\"},\"wordCount\":200,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/the-cost-of-merchandising-non-compliance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/shutterstock_672111226.jpg\",\"keywords\":[\"district manager\",\"food service compliance\",\"in store merchandising\",\"seasonal programs\",\"store walk\",\"visit checklist\"],\"articleSection\":[\"\ud83d\udc5c Merchandising\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/the-cost-of-merchandising-non-compliance\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/the-cost-of-merchandising-non-compliance\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/the-cost-of-merchandising-non-compliance\\\/\",\"name\":\"The Cost of Merchandising Non-Compliance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/the-cost-of-merchandising-non-compliance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/the-cost-of-merchandising-non-compliance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/shutterstock_672111226.jpg\",\"datePublished\":\"2021-10-26T20:15:47+00:00\",\"dateModified\":\"2024-11-28T19:51:26+00:00\",\"description\":\"We know that not all merchandising promotional programs are fully executed. 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