{"id":1224,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1224"},"modified":"2024-11-28T14:54:14","modified_gmt":"2024-11-28T19:54:14","slug":"audyty-merchandisingowe-cel-zakres-i-metody","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/merchandising-audits-purpose-scope-and-methods\/","title":{"rendered":"Audyty merchandisingowe: cel, zakres i metody"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/woodstock.kkpcanada.ca\/News\/The_influence_of_custom_point_of_purchase_displays_on_buyers_decisions\" target=\"_blank\" rel=\"noopener noreferrer\">Dziewi\u0119\u0107dziesi\u0105t procent<\/a> decyzji zakupowych opiera si\u0119 wy\u0142\u0105cznie na wygl\u0105dzie! Dodatkowo, podczas gdy firmy produktowe wydaj\u0105 \u015brednio <a href=\"https:\/\/www.observanow.com\/your-promotional-display-is-not-really-on-display\/\" target=\"_blank\" rel=\"noopener noreferrer\">19%<\/a> ich bud\u017cetu na kampanie promocyjne, mniej ni\u017c 40% wy\u015bwietlaczy jest wykonywanych prawid\u0142owo. Je\u015bli zawodzisz w merchandisingu lub realizacji merchandisingu, tracisz sprzeda\u017c, kropka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Korzystaj z audyt\u00f3w merchandisingowych, aby upewni\u0107 si\u0119, \u017ce Twoje ekspozycje s\u0105 na miejscu, Twoje p\u00f3\u0142ki s\u0105 pe\u0142ne, a Twoje sklepy s\u0105 gotowe do sprzeda\u017cy. Je\u015bli jeste\u015b merchandiserem, specjalistami od operacji detalicznych, specjalist\u0105 ds. sprzeda\u017cy obszarowej, <a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noopener noreferrer\">towary pakowane konsumenckie<\/a> producenta lub hurtownika z produktem w fizycznych lokalizacjach, ten artyku\u0142 jest dla Ciebie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zanurzmy si\u0119.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cel i zakres audyt\u00f3w merchandisingowych<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Po pierwsze, audyty merchandisingowe dziel\u0105 si\u0119 na trzy szerokie kategorie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Audyty p\u00f3\u0142kowe<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ta kategoria obejmuje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zgodno\u015b\u0107 z planogramem. Prawid\u0142owa pozycja na p\u00f3\u0142ce. Prawid\u0142owa liczba ok\u0142adzin. Brak \u201edziur\u201d produktu. Brak zapas\u00f3w.<\/li>\n\n\n\n<li>Cennik. Prawid\u0142owa cena wy\u015bwietlana wed\u0142ug rynku i kategorii. U\u017cyta prawid\u0142owa etykieta.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.&nbsp;<\/strong><b>Audyty program\u00f3w sezonowych i promocji<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ta kategoria obejmuje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oznakowanie sklepowe<\/li>\n\n\n\n<li>Specjalne wy\u015bwietlacze i reklamy<\/li>\n\n\n\n<li>Sezonowe ceny i etykiety<\/li>\n\n\n\n<li>Szkolenie handlowc\u00f3w, \u015bwiadomo\u015b\u0107 i zgodno\u015b\u0107 z programem in-store<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">W tych szerokich kategoriach zgodno\u015b\u0107 oznacza, \u017ce okre\u015blony zestaw standard\u00f3w jest spe\u0142niony w okre\u015blonych ramach czasowych (czas trwania programu) w okre\u015blonych lokalizacjach (programy sezonowe mog\u0105 nie by\u0107 realizowane konsekwentnie na r\u00f3\u017cnych rynkach, wi\u0119c mo\u017cliwo\u015b\u0107 \u201ezaw\u0119\u017cenia\u201d niekt\u00f3rych standard\u00f3w w okre\u015blonych lokalizacja jest niezb\u0119dna).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12435\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Niestety, sama zgodno\u015b\u0107 merchandisingu nie gwarantuje, \u017ce program merchandisingowy odniesie sukces na poziomie sklepu. Z tego powodu sprzedawcy musz\u0105 spojrze\u0107 na ca\u0142o\u015b\u0107 i zapyta\u0107 dla ka\u017cdego sklepu \u201eCzy kupuj\u0105cy robiliby tutaj zakupy?\u201d. Z tego powodu do naszej listy kategorii audyt\u00f3w merchandisingowych dodamy kolejn\u0105 kategori\u0119 niezwi\u0105zan\u0105 z merchandisingiem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3.&nbsp;<\/b><b>Audyty wygl\u0105du og\u00f3lnego, prezentacji, czysto\u015bci i bezpiecze\u0144stwa sklepu<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Najlepszy program merchandisingowy, nawet je\u015bli zostanie wdro\u017cony na czas iw ca\u0142o\u015bci, b\u0119dzie ca\u0142kowicie nieskuteczny, je\u015bli kupuj\u0105cy nie wejd\u0105 do sklepu. Na przyk\u0142ad, je\u015bli og\u00f3lna prezentacja, czysto\u015b\u0107, porz\u0105dek lub bezpiecze\u0144stwo sklepu nie sprzyjaj\u0105 pozytywnemu do\u015bwiadczeniu klienta, to klienci nie b\u0119d\u0105 robi\u0107 zakup\u00f3w w Twoim sklepie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z tego powodu audyty merchandisingowe nie powinny by\u0107 przeprowadzane w pr\u00f3\u017cni. Kiedy mened\u017cerowie okr\u0119gu, przedstawiciele handlowi lub inne zasoby s\u0105 w sklepie, popro\u015b ich o przeprowadzenie jednego lub wi\u0119cej audyt\u00f3w dotycz\u0105cych og\u00f3lnych czynnik\u00f3w operacyjnych. Na przyk\u0142ad audyty skoncentrowane na: <a href=\"https:\/\/blog.bindy.com\/pl\/lista-kontrolna-operacji-sklepowych\/\" target=\"_blank\" rel=\"noopener noreferrer\">og\u00f3lna czysto\u015b\u0107<\/a>, <a href=\"https:\/\/blog.bindy.com\/pl\/kategoria\/zdrowie-i-bezpieczenstwo\/\" target=\"_blank\" rel=\"noreferrer noopener\">zdrowie i bezpiecze\u0144stwo<\/a>, lub <a href=\"https:\/\/blog.bindy.com\/pl\/kategoria\/zapobieganie-stratom\/\" target=\"_blank\" rel=\"noreferrer noopener\">zapobieganie stratom<\/a> \u017ceby wymieni\u0107 tylko kilka.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12450\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/dirty_3-images\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Wykonanie tych dodatkowych audyt\u00f3w\/inspekcji nie musi zaj\u0105\u0107 du\u017co czasu. Pomagaj\u0105 te\u017c nakre\u015bli\u0107 pe\u0142niejszy obraz, kt\u00f3ry nadaje kontekst Twojemu programowi merchandisingu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metody przeprowadzania audyt\u00f3w merchandisingowych<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Audytuj wszystkie sklepy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">W idealnym przypadku audyt merchandisingowy powinien odbywa\u0107 si\u0119 we wszystkich sklepach. Je\u015bli nie ma takiej mo\u017cliwo\u015bci, wybierz zestaw reprezentatywny. Wa\u017cne jest, aby wybra\u0107 sklepy, kt\u00f3re naprawd\u0119 reprezentuj\u0105 r\u00f3\u017cne rynki (geografia, czynniki spo\u0142eczno-ekonomiczne itp.) i formaty sklep\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Upewnij si\u0119, \u017ce si\u0119 wydarz\u0105!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">oprogramowanie<\/a> lub us\u0142uga, z kt\u00f3rej korzystasz, powinna by\u0107 w stanie dok\u0142adnie powiedzie\u0107, kto i gdzie przeprowadza\u0142 audyty, a kto nie. Nie zak\u0142adaj, \u017ce przeprowadzane s\u0105 audyty, uzyskaj wymierne dowody i szczeg\u00f3\u0142owe raporty. Znaczniki czasu i zdj\u0119cia nie k\u0142ami\u0105, zdob\u0105d\u017a je!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upewnij si\u0119, \u017ce problemy zosta\u0142y rozwi\u0105zane! Audyt ma wi\u0119ksz\u0105 warto\u015b\u0107, je\u015bli problemy niezgodno\u015bci zostan\u0105 rozwi\u0105zane i naprawione. Ponownie, <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">oprogramowanie<\/a> powinien ci w tym pom\u00f3c. Oprogramowanie takie jak <a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a> pokazuje, co jest przypisane i komu, a tak\u017ce co nie zosta\u0142o naprawione, a co jest sp\u00f3\u017anione. Przekszta\u0142\u0107 audyt w narz\u0119dzie do doskonalenia i rozwi\u0105zywania problem\u00f3w, zanim zagro\u017c\u0105 one sukcesowi programu merchandisingowego.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audyty to okazja do nauki<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u017baden sklep nie lubi by\u0107 \u201eaudytowany\u201d lub \u201ekontrolowany\u201d\u2026 dop\u00f3ki nie oddasz sklepowi czego\u015b w zamian! S\u0142owo \u201eaudyt\u201d lub \u201einspekcja\u201d cz\u0119sto pocz\u0105tkowo spotyka si\u0119 z oporem. Ale nie musi tak by\u0107. Oddaj co\u015b do sklepu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poinformuj sklepy, \u017ce audyty pomagaj\u0105 im \u015bledzi\u0107 i zarz\u0105dza\u0107 ich mocnymi i s\u0142abymi stronami. U\u017cyj \u201eaudytu\u201d jako narz\u0119dzia do ci\u0105g\u0142ego szkolenia (do\u0142\u0105cz zdj\u0119cia i opisy najlepszych praktyk), a nie jako narz\u0119dzia do wskazywania palcem.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63396\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/how-to-be-a-better-retail-district-manager\/transportation-costs-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"transportation-costs-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63396\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Daj sklepom g\u0142os. Sklepy mog\u0105 komentowa\u0107 audyt i nierozstrzygni\u0119te kwestie.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Wyposa\u017c pracownik\u00f3w do pracy. Poka\u017c im najlepsze praktyki za pomoc\u0105 s\u0142\u00f3w i obraz\u00f3w. Oszcz\u0119dza to czas i pomaga wiedzie\u0107, kto dobrze wykonywa\u0107 swoj\u0105 prac\u0119.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Na koniec pami\u0119taj, \u017ce audyt sklepu to szansa na zwi\u0119kszenie sprzeda\u017cy i, je\u015bli zastosujesz odpowiedni proces i <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">oprogramowanie<\/a> na miejscu, do\u015bwiadczysz \u201eoddolnego\u201d, oddolnego poparcia dla swoich standard\u00f3w i znacznie wy\u017cszej zgodno\u015bci.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"attachment noopener wp-att-7423\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-7423\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Czy nale\u017cy przeprowadza\u0107 audyty merchandisingowe wewn\u0119trznie, czy korzysta\u0107 z us\u0142ug firmy zewn\u0119trznej?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Niekt\u00f3re firmy, takie jak <a href=\"https:\/\/bindy.com\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>, sprzedaj\u0105 gotowe oprogramowanie mobilne i przyjazne dla tablet\u00f3w dla sprzedawc\u00f3w detalicznych i producent\u00f3w, aby mogli oni wewn\u0119trznie przeprowadza\u0107 audyty swoich sklep\u00f3w. Inne firmy oferuj\u0105 \u201eus\u0142ug\u0119 merchandisingow\u0105\u201d, podobn\u0105 do <a href=\"https:\/\/blog.bindy.com\/pl\/klienci-tajemniczy-kontra-audyty-prowadzone-przez-kierownika-okregu\/\" target=\"_blank\" rel=\"noreferrer noopener\">us\u0142ug\u0119 tajemniczego klienta i wysy\u0142aj osoby na podstawie umowy do audytu Twoich sklep\u00f3w<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/mystery-shoppers-vs-district-manager-led-audits\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Powiniene\u015b przeprowadza\u0107 audyty wewn\u0119trznie, je\u015bli masz do tego zasoby, chcesz kontrolowa\u0107 jako\u015b\u0107 i\/lub nie chcesz zleca\u0107 na zewn\u0105trz kluczowych kompetencji, takich jak zgodno\u015b\u0107 z zasadami merchandisingu. Powiniene\u015b przeprowadza\u0107 audyty zewn\u0119trznie (outsource), je\u015bli brakuje Ci zasob\u00f3w wewn\u0119trznych i nie masz obaw co do jako\u015bci i niezawodno\u015bci zleconej us\u0142ugi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcesz uzyska\u0107 wi\u0119cej informacji na temat audyt\u00f3w\/inspekcji detalicznych? Zobacz nasz ostateczny przewodnik:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/blog.bindy.com\/pl\/audyty-detaliczne-ostateczny-przewodnik\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?w=700&#038;ssl=1\" alt=\"Bindy - Poradnik audytu-02\" class=\"wp-image-4755\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Dziewi\u0119\u0107dziesi\u0105t procent decyzji zakupowych opiera si\u0119 wy\u0142\u0105cznie na wygl\u0105dzie! Dodatkowo, podczas gdy firmy produktowe wydaj\u0105 \u015brednio 19% swojego bud\u017cetu na kampanie promocyjne, mniej ni\u017c 40% wy\u015bwietlaczy jest wykonywanych prawid\u0142owo. Je\u015bli zawodzisz w merchandisingu lub realizacji merchandisingu, tracisz sprzeda\u017c, kropka. Korzystaj z audyt\u00f3w merchandisingowych, aby zapewni\u0107\u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/merchandising-audits-purpose-scope-and-methods\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">Audyty merchandisingowe: cel, zakres i metody<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Merchandising Audits: Purpose, Scope and Methods","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[1423399,331591,124272271],"class_list":["post-1224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-in-store-marketing","tag-marketing-audit","tag-merchandising-audit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merchandising Audits: Purpose, Scope and Methods<\/title>\n<meta name=\"description\" content=\"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pl\/audyty-merchandisingowe-cel-zakres-i-metody\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchandising Audits: Purpose, Scope and Methods\" \/>\n<meta property=\"og:description\" content=\"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/pl\/audyty-merchandisingowe-cel-zakres-i-metody\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T19:54:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?_t=1732823654\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"Merchandising Audits: Purpose, Scope and Methods\",\"datePublished\":\"2021-10-26T20:15:49+00:00\",\"dateModified\":\"2024-11-28T19:54:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\"},\"wordCount\":876,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"in store marketing\",\"marketing audit\",\"merchandising audit\"],\"articleSection\":[\"\ud83d\udc5c Merchandising\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\",\"name\":\"Merchandising Audits: Purpose, Scope and Methods\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2021-10-26T20:15:49+00:00\",\"dateModified\":\"2024-11-28T19:54:14+00:00\",\"description\":\"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Merchandising Audits: Purpose, Scope and Methods\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Retail and Hospitality Operations\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/pl\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Audyty merchandisingowe: cel, zakres i metody","description":"Korzystaj z audyt\u00f3w merchandisingowych w sklepach, aby upewni\u0107 si\u0119, \u017ce Twoje ekspozycje s\u0105 na miejscu, Twoje p\u00f3\u0142ki s\u0105 pe\u0142ne, a Twoje sklepy s\u0105 gotowe do sprzeda\u017cy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/pl\/audyty-merchandisingowe-cel-zakres-i-metody\/","og_locale":"pl_PL","og_type":"article","og_title":"Merchandising Audits: Purpose, Scope and Methods","og_description":"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.","og_url":"https:\/\/blog.bindy.com\/pl\/audyty-merchandisingowe-cel-zakres-i-metody\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:15:49+00:00","article_modified_time":"2024-11-28T19:54:14+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?_t=1732823654","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"Merchandising Audits: Purpose, Scope and Methods","datePublished":"2021-10-26T20:15:49+00:00","dateModified":"2024-11-28T19:54:14+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/"},"wordCount":876,"commentCount":1,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","keywords":["in store marketing","marketing audit","merchandising audit"],"articleSection":["\ud83d\udc5c Merchandising"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/","url":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/","name":"Audyty merchandisingowe: cel, zakres i metody","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","datePublished":"2021-10-26T20:15:49+00:00","dateModified":"2024-11-28T19:54:14+00:00","description":"Korzystaj z audyt\u00f3w merchandisingowych w sklepach, aby upewni\u0107 si\u0119, \u017ce Twoje ekspozycje s\u0105 na miejscu, Twoje p\u00f3\u0142ki s\u0105 pe\u0142ne, a Twoje sklepy s\u0105 gotowe do sprzeda\u017cy.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"Merchandising Audits: Purpose, Scope and Methods"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Audyty, zadania i komunikacja","description":"Dzia\u0142alno\u015b\u0107 detaliczna i hotelarska","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"Bindy","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"Bindy","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy to oparta na chmurze aplikacja do automatyzacji \u2714\ufe0f audyt\u00f3w, \ud83d\uddd3\ufe0f zada\u0144 i \ud83d\udce3 komunikacji w handlu detalicznym i hotelarstwie. Z \u0142atwo\u015bci\u0105 wdra\u017caj i weryfikuj standardy marki, zadania i dzia\u0142ania naprawcze w swoich lokalizacjach. Uzyskuj raporty w czasie rzeczywistym, podpisy, filmy i weryfikacje zdj\u0119\u0107.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/pl\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-jK","jetpack-related-posts":[{"id":1267,"url":"https:\/\/blog.bindy.com\/pl\/store-execution-purpose-scope-and-best-practices\/","url_meta":{"origin":1224,"position":0},"title":"\u2b50 Czym jest Retail Execution? Cel, zakres i najlepsze praktyki.","author":"Bindy","date":"10 lipca, 2023","format":false,"excerpt":"Realizacja w handlu detalicznym to zbi\u00f3r praktyk i technologii wspomagaj\u0105cych, odpowiedzialnych za kompletne i terminowe wdro\u017cenie program\u00f3w, standard\u00f3w i wytycznych dla sklep\u00f3w na poziomie sklepu. Skuteczna realizacja w handlu detalicznym i hotelarstwie wymaga pewnych element\u00f3w: po pierwsze komunikacji, po drugie zarz\u0105dzania zadaniami, a po trzecie audyt\u00f3w\/ocen. W tym po\u015bcie skupiamy si\u0119 na celu\u2026","rel":"","context":"W \u201e\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/pl\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/pl\/retail-merchandising-the-definitive-guide\/","url_meta":{"origin":1224,"position":1},"title":"Merchandising detaliczny \u2014 ostateczny przewodnik","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Dla kogo jest ten przewodnik? Ten kompleksowy przewodnik po merchandisingu w handlu detalicznym jest przeznaczony dla sprzedawc\u00f3w detalicznych z wieloma oddzia\u0142ami w bran\u017cach takich jak apteki, spa, kliniki, telekomunikacja, meble, sklepy z u\u017cywan\u0105 odzie\u017c\u0105 oraz restauracje szybkiej obs\u0142ugi\/fast-casual. Przewodnik ten jest r\u00f3wnie\u017c przydatny dla producent\u00f3w lub dystrybutor\u00f3w d\u00f3br konsumpcyjnych w opakowaniach. W handlu detalicznym \u201emerchandising\u201d odnosi si\u0119 do szerokiego zakresu dzia\u0142a\u0144 organizacyjnych:\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1134,"url":"https:\/\/blog.bindy.com\/pl\/why-seasonal-in-store-merchandising-keeps-on-giving\/","url_meta":{"origin":1224,"position":2},"title":"Dlaczego sezonowy merchandising w sklepie nie przestaje dawa\u0107","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Sezonowy merchandising w sklepach to przys\u0142owiowy prezent, kt\u00f3ry nie przestaje dawa\u0107. Programy takie jak Halloween czy Bo\u017ce Narodzenie mog\u0105 trwa\u0107 tylko kilka tygodni, ale nios\u0105 ze sob\u0105 korzy\u015bci przez ca\u0142y rok. Przyjrzyjmy si\u0119 trzem. 1. Sezonowy merchandising w sklepach to magnes na zyski. Produkty wybierane do sezonowego merchandisingu zazwyczaj maj\u0105 wy\u017csz\u0105\u2026","rel":"","context":"W \u201e\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/pl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2150,"url":"https:\/\/blog.bindy.com\/pl\/3-types-of-store-audits-every-retailer-should-conduct\/","url_meta":{"origin":1224,"position":3},"title":"3 rodzaje audyt\u00f3w sklep\u00f3w, kt\u00f3re ka\u017cdy sprzedawca powinien przeprowadza\u0107","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Przeprowadzanie audyt\u00f3w sklep\u00f3w powinno znale\u017a\u0107 si\u0119 na li\u015bcie zada\u0144 ka\u017cdego sprzedawcy detalicznego, i to nie bez powodu \u2013 audyty pomagaj\u0105 utrzyma\u0107 standardy firmy, usprawni\u0107 dzia\u0142anie i zapewni\u0107 bezpieczne zakupy w sklepie. Ale jakie dok\u0142adnie rodzaje audyt\u00f3w sklep\u00f3w nale\u017cy przeprowadza\u0107 i jak cz\u0119sto?","rel":"","context":"W \u201e\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":179,"url":"https:\/\/blog.bindy.com\/pl\/the-cost-of-merchandising-non-compliance\/","url_meta":{"origin":1224,"position":4},"title":"Koszt niezgodno\u015bci z merchandisingiem","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Cz\u0119sto m\u00f3wi si\u0119, \u017ce sukces w handlu detalicznym sprowadza si\u0119 do realizacji. Jak dobrze detali\u015bci realizuj\u0105 swoje cele i jaki jest koszt niezgodno\u015bci z zasadami merchandisingu? Mieli\u015bmy okazj\u0119 om\u00f3wi\u0107 obecny stan realizacji w sklepach z Jamesem Tenserem, dyrektorem In-Store Implementation Network. Poni\u017cej\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4200,"url":"https:\/\/blog.bindy.com\/pl\/7-visual-merchandising-techniques-to-increase-sales\/","url_meta":{"origin":1224,"position":5},"title":"7 technik wizualnego merchandisingu w celu zwi\u0119kszenia sprzeda\u017cy","author":"Bindy","date":"26 pa\u017adziernika, 2021","format":false,"excerpt":"Visual merchandising wywiera wp\u0142yw i robi wra\u017cenie na ka\u017cdym kliencie odwiedzaj\u0105cym Tw\u00f3j sklep. Wszystko, co klient widzi z zewn\u0105trz sklepu i w jego wn\u0119trzu, mo\u017ce przyczyni\u0107 si\u0119 do optymalizacji przestrzeni handlowej. Od witryn sklepowych, przez oznakowanie, po og\u00f3lny plan pi\u0119tra, skuteczny visual merchandising\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/1224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/comments?post=1224"}],"version-history":[{"count":36,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/1224\/revisions"}],"predecessor-version":[{"id":64983,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/1224\/revisions\/64983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media\/60146"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media?parent=1224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/categories?post=1224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/tags?post=1224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}