{"id":1205,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1205"},"modified":"2024-11-15T13:39:38","modified_gmt":"2024-11-15T18:39:38","slug":"6-powodow-dla-ktorych-powinienes-audytowac-franczyzobiorcow-to-nie-to-co-myslisz","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/6-reasons-why-you-should-audit-franchisees-its-not-what-you-think\/","title":{"rendered":"6 powod\u00f3w, dla kt\u00f3rych powiniene\u015b audytowa\u0107 franczyzobiorc\u00f3w (nie chodzi o to, co my\u015blisz)"},"content":{"rendered":"

Czy nazywasz je \u00ab audyty<\/a> \u00bb, \u00aboceny\u00bb, \u00aboceny\u00bb lub po prostu \u00abwizyty\u00bb, praktyka wysy\u0142ania kierownika okr\u0119gu do franczyzobiorcy w celu sprawdzenia standard\u00f3w marki, odpowiedzi na pytania, przekazania najlepszych praktyk i coacha jest powszechna. Przyjrzyjmy si\u0119 sze\u015bciu powodom, dla kt\u00f3rych franczyzodawcy powinni \u201erewizja<\/a>franczyzobiorc\u00f3w plus jeden pow\u00f3d, o kt\u00f3rym wszyscy my\u015bl\u0105, a by\u0107 mo\u017ce nie powinni.<\/p>\n\n\n\n

Audyty prowadz\u0105 do zgodno\u015bci<\/h2>\n\n\n\n

Mo\u017cesz publikowa\u0107 standardy i szkoli\u0107 sklepy, ale nie mo\u017cesz oczekiwa\u0107 standard\u00f3w marki, je\u015bli nie wyka\u017cesz si\u0119 zaanga\u017cowaniem w ich przestrzeganie. Zgodno\u015b\u0107 ze standardami merchandisingu, obs\u0142ugi, bezpiecze\u0144stwa i ochrony (mi\u0119dzy innymi) najlepiej osi\u0105gn\u0105\u0107, gdy wszyscy wiedz\u0105, \u017ce zostan\u0105 one zweryfikowane i zaadresowane.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Szkolenie jest konieczne\u2026ale niewystarczaj\u0105ce<\/h2>\n\n\n\n

Pracownicy sklepu mog\u0105 zosta\u0107 przeszkoleni, odpowiedzie\u0107 na quiz i zda\u0107 test, ale czy wykorzystuj\u0105 zdobyte umiej\u0119tno\u015bci tam, gdzie ma to znaczenie, zwi\u0119kszaj\u0105c zadowolenie klienta? Z jednej strony szkol swoje sklepy, z drugiej audytuj i traktuj audyt jako \u0107wiczenie \u201eci\u0105g\u0142ej nauki\u201d i okazj\u0119 do coachingu ka\u017cdego sklepu osi\u0105gn\u0105\u0107 sukces<\/a> to zas\u0142uguje.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Audyty anga\u017cuj\u0105 w\u0142a\u015bcicieli\/franczyzobiorc\u00f3w<\/h2>\n\n\n\n

Audyty anga\u017cuj\u0105 w\u0142a\u015bcicieli\/franczyzobiorc\u00f3w poprzez ci\u0105g\u0142e wzmacnianie standard\u00f3w marki i najlepszych praktyk. Audyt nie jest czynno\u015bci\u0105 biern\u0105. Aktywnie anga\u017cuje w\u0142a\u015bciciela sklepu lub franczyzobiorc\u0119 do ci\u0105g\u0142ego doskonalenia sklepu zgodnie z najlepszymi praktykami. Opisz ka\u017cdy standard, do\u0142\u0105cz zdj\u0119cie, przypisz przedmiot i zaanga\u017cuj odbiorc\u00f3w, pokazuj\u0105c im, jak wygl\u0105da sukces.<\/p>\n\n\n

\n
\"Kontrola<\/a><\/figure>\n<\/div>\n\n\n

R\u00f3\u017cni franczyzobiorcy wykonuj\u0105\u2026 r\u00f3\u017cnie<\/h2>\n\n\n\n

Operatorzy dzia\u0142aj\u0105 inaczej. Franczyzobiorcy mog\u0105 mie\u0107 r\u00f3\u017cne upodobania i priorytety w oparciu o w\u0142asne do\u015bwiadczenie i wra\u017cliwo\u015b\u0107. Nie ma w tym nic z\u0142ego, ale trzeba si\u0119 upewni\u0107, \u017ce podstawowe standardy i programy, kt\u00f3re s\u0105 podstaw\u0105 strategii marki, s\u0105 rzeczywi\u015bcie w pe\u0142ni wdra\u017cane, wsz\u0119dzie i za ka\u017cdym razem. Audyty dopasowuj\u0105 wizj\u0119 i oczekiwania centrali do rzeczywisto\u015bci w terenie.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Ka\u017cdy franczyzobiorca jest ambasadorem marki<\/h2>\n\n\n\n

Ka\u017cdy operator franczyzowy jest ambasadorem marki, kt\u00f3ry wypowiada si\u0119 w imieniu ca\u0142ej marki. Klient nie wie i nie obchodzi, czyje nazwisko widnieje na umowie franczyzowej. Rozczaruj klienta w jednym sklepie i mo\u017ce przesta\u0107 chodzi\u0107 do wszystkich sklep\u00f3w! Niewykonanie i niespe\u0142nienie standard\u00f3w marki w jednym sklepie nie tylko szkodzi sprzeda\u017cy i reputacji tego operatora, ale tak\u017ce szkodzi wynikom finansowym wszystkich innych operator\u00f3w. Audytuj franczyzobiorc\u00f3w, aby zapewni\u0107 utrzymanie standard\u00f3w obs\u0142ugi klienta we wszystkich lokalizacjach.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Dobrzy franczyzobiorcy przyci\u0105gaj\u0105\u2026 wi\u0119cej dobrych franczyzobiorc\u00f3w<\/h2>\n\n\n\n

Marka nastawiona na realizacj\u0119 nie tylko przyci\u0105ga klient\u00f3w, ale tak\u017ce przyci\u0105ga potencjalnych franczyzobiorc\u00f3w. Detali\u015bci z wieloma jednostkami cz\u0119sto wydaj\u0105 znaczne \u015brodki \u2013 dedykowane strony internetowe i targi \u2013 pozyskuj\u0105c nowych franczyzobiorc\u00f3w. Przyszli franczyzobiorcy s\u0105 bardziej sk\u0142onni zainwestowa\u0107 oszcz\u0119dno\u015bci swojego \u017cycia w operacyjnie siln\u0105 mark\u0119 ni\u017c w mark\u0119 postrzegan\u0105 jako niesp\u00f3jna i u\u0142omna.<\/p>\n\n\n\n

A co z audytami finansowymi?<\/h2>\n\n\n\n

Mo\u017cemy nazwa\u0107 to \u201es\u0142oniem w sali audytowej\u201d, tematem, kt\u00f3ry wszyscy my\u015bl\u0105, gdy pojawia si\u0119 kwestia audyt\u00f3w franczyzowych. Powszechn\u0105 praktyk\u0105 franczyzodawc\u00f3w jest upewnianie si\u0119, \u017ce ich franczyzobiorcy nie zg\u0142aszaj\u0105 zani\u017conej sprzeda\u017cy. Spowoduje to obni\u017cenie bie\u017c\u0105cych op\u0142at licencyjnych.<\/p>\n\n\n\n

Chocia\u017c audyty finansowe s\u0105 konieczne, nie dodaj\u0105 one wiele warto\u015bci ponad potrzeb\u0119 przejrzysto\u015bci finansowej. Podobnie jak szkolenia, audyty finansowe mog\u0105 by\u0107 konieczne, ale dalece niewystarczaj\u0105ce. Najwi\u0119ksz\u0105 szans\u0105 zar\u00f3wno dla franczyzobiorc\u00f3w, jak i franczyzobiorc\u00f3w, jest traktowanie audytu jako znacznie szerszej mo\u017cliwo\u015bci coachingu i szkolenia, aby utrzyma\u0107 standardy marki, rozwija\u0107 doskona\u0142\u0105 obs\u0142ug\u0119 klienta i rozwija\u0107 biznes.<\/p>\n\n\n\n

\"Uzyskanie<\/a><\/figure>\n\n\n\n

INNE ZASOBY AUDYT\u00d3W I INSPEKCJI DETALICZNYCH<\/h2>\n\n\n\n

Zapoznaj si\u0119 z Kategoria Audyty i inspekcje detaliczne<\/a> instrukcje i najlepsze praktyki dotycz\u0105ce audyt\u00f3w i inspekcji w handlu detalicznym.<\/p>","protected":false},"excerpt":{"rendered":"

Bez wzgl\u0119du na to, czy nazwiesz je \u201eaudytem\u201d, \u201eocen\u0105\u201d, \u201eewaluacj\u0105\u201d, czy po prostu \u201ewizytami\u201d, praktyka wysy\u0142ania kierownika okr\u0119gu do franczyzobiorcy w celu sprawdzenia standard\u00f3w marki, odpowiedzi na pytania, przekazania najlepszych praktyk i coachingu jest powszechna. Przyjrzyjmy si\u0119 sze\u015bciu powodom, dla kt\u00f3rych franczyzodawcy powinni \u201eaudytowa\u0107\u201d franczyzobiorc\u00f3w plus jeden pow\u00f3d\u2026 Czytaj dalej 6 powod\u00f3w, dla kt\u00f3rych powiniene\u015b audytowa\u0107 franczyzobiorc\u00f3w (nie chodzi o to, co my\u015blisz)<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Six Reasons Why You Should Audit Your Franchisees (It's Not What You Think)","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[14465791],"tags":[85113,79286745,677173898,677173901],"class_list":["post-1205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-compliance","tag-franchisee-audit","tag-retail-audit","tag-retail-audit-software"],"yoast_head":"\n6 Reasons Why you Should Audit Franchisees (It's not What you Think)<\/title>\n<meta name=\"description\" content=\"Each franchise operator is a brand ambassador who speaks for the entire brand. 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