{"id":1134,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1134"},"modified":"2024-11-28T14:46:27","modified_gmt":"2024-11-28T19:46:27","slug":"dlaczego-sezonowe-promocje-w-sklepach-wciaz-przynosza-efekty","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/why-seasonal-in-store-merchandising-keeps-on-giving\/","title":{"rendered":"Dlaczego sezonowy merchandising w sklepie nie przestaje dawa\u0107"},"content":{"rendered":"

Sezonowy merchandising w sklepie jest jak przys\u0142owiowy prezent, kt\u00f3ry ci\u0105gle daje. Programy takie jak Halloween i Bo\u017ce Narodzenie mog\u0105 trwa\u0107 tylko kilka tygodni, ale maj\u0105 ca\u0142oroczne korzy\u015bci. Przyjrzyjmy si\u0119 trzem.<\/p>\n\n\n\n

1. Sezonowe wyprzeda\u017ce w sklepach przyci\u0105gaj\u0105 zyski<\/h2>\n\n\n\n

Produkty wybrane do sezonowego merchandisingu zazwyczaj maj\u0105 wy\u017csze wbudowane mar\u017ce. Merchandising sezonowy prowadzi do wy\u017cszej sprzeda\u017cy i jeszcze wy\u017cszych mar\u017c i zysk\u00f3w. Ho-ho-ho do tego!<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

2. Sezonowe promocje w sklepach przyci\u0105gaj\u0105 klient\u00f3w<\/h2>\n\n\n\n

Promocje w sklepie wzbudzaj\u0105 emocje. Program sezonowy to doskona\u0142y spos\u00f3b na rozbudzenie emocji w\u015br\u00f3d dotychczasowych klient\u00f3w, dotarcie do klient\u00f3w utraconych i pozyskanie nowych. Klient, kt\u00f3ry jest podekscytowany i zaanga\u017cowany, jest bardziej sk\u0142onny do trwa\u0142ej lojalno\u015bci wobec Twojej marki i sklep\u00f3w.<\/p>\n\n\n\n

\"Przesta\u0144<\/a><\/figure>\n\n\n\n

3. Sezonowe promocje w sklepach przyci\u0105gaj\u0105 franczyzobiorc\u00f3w<\/h2>\n\n\n\n

Dynamiczna marka nie tylko przyci\u0105ga klient\u00f3w, ale tak\u017ce przyci\u0105ga potencjalnych franczyzobiorc\u00f3w. Detali\u015bci z wieloma jednostkami cz\u0119sto wydaj\u0105 znaczne \u015brodki \u2013 dedykowane strony internetowe i targi \u2013 pozyskuj\u0105c nowych franczyzobiorc\u00f3w. Przyszli franczyzobiorcy s\u0105 bardziej sk\u0142onni zainwestowa\u0107 swoje oszcz\u0119dno\u015bci \u017cycia w ekscytuj\u0105c\u0105 mark\u0119 ni\u017c w mark\u0119 postrzegan\u0105 jako nudna i przestarza\u0142a.<\/p>\n\n\n\n

Utrzymuj porz\u0105dek w swoim merchandisingu<\/h2>\n\n\n\n

Pami\u0119taj, \u017ce nikt nie lubi ba\u0142aganu na wystawach i nieuporz\u0105dkowanych p\u00f3\u0142kach! Utrzymuj sw\u00f3j merchandising na miejscu i zgodnie z etosem marki.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Ostatnie s\u0142owa<\/h2>\n\n\n\n

Sezonowy merchandising w sklepie odgrywa du\u017c\u0105 rol\u0119 w kr\u00f3tko- i d\u0142ugoterminowym sukcesie marki detalicznej. Upewnij si\u0119, \u017ce Twoje programy s\u0105 wykonywane w ca\u0142o\u015bci, wsz\u0119dzie i za ka\u017cdym razem. Upewnij si\u0119, \u017ce problemy s\u0105 rozwi\u0105zywane szybko i w spos\u00f3b zadowalaj\u0105cy. I wreszcie, upewnij si\u0119, \u017ce masz niezb\u0119dny proces, przep\u0142yw pracy i oprogramowanie do komunikacji, audytu i raportowania stanu realizacji merchandisingu w Twoich sklepach.<\/p>","protected":false},"excerpt":{"rendered":"

Sezonowy merchandising w sklepie jest jak przys\u0142owiowy prezent, kt\u00f3ry ci\u0105gle daje. Programy takie jak Halloween i Bo\u017ce Narodzenie mog\u0105 trwa\u0107 tylko kilka tygodni, ale maj\u0105 ca\u0142oroczne korzy\u015bci. Przyjrzyjmy si\u0119 trzem. 1. Sezonowy merchandising w sklepie jest magnesem na zyski Produkty wybrane do sezonowego merchandisingu zazwyczaj maj\u0105 wy\u017csze wbudowane mar\u017ce. Sezonowy merchandising prowadzi\u2026 Czytaj dalej Dlaczego sezonowy merchandising w sklepie nie przestaje dawa\u0107<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":2186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Ho-Ho-Ho: Why Seasonal In-Store Merchandising Keeps On Giving","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,49417],"tags":[45521311,124272279,37349142,124272271,55665360,39359981],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-merchandising","tag-christmas-merchandising","tag-halloween-merchandising","tag-in-store-execution","tag-merchandising-audit","tag-retail-audit-2","tag-seasonal-merchandising"],"yoast_head":"\nWhy Seasonal In-Store Merchandising Keeps on Giving<\/title>\n<meta name=\"description\" content=\"Seasonal merchandising creates excitement for both new and existing customers. 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