{"id":10706,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=10706"},"modified":"2024-11-29T08:30:44","modified_gmt":"2024-11-29T13:30:44","slug":"dlaczego-i-jak-mierzyc-zgodnosc-sklepu","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/why-and-how-to-measure-store-compliance\/","title":{"rendered":"Dlaczego i jak mierzy\u0107 zgodno\u015b\u0107 sklepu?"},"content":{"rendered":"

Zgodno\u015b\u0107 ze standardowymi procedurami operacyjnymi, programami merchandisingowymi, dyrektywami dotycz\u0105cymi zdrowia i bezpiecze\u0144stwa oraz protoko\u0142ami zapobiegania stratom ma kluczowe znaczenie dla powodzenia dzia\u0142alno\u015bci detalicznej. <\/p>\n\n\n\n

Sklepy, kt\u00f3re s\u0105 na bie\u017c\u0105co z programami i standardy marki<\/a> dzia\u0142a\u0107 wydajniej i zapewnia\u0107 lepsze do\u015bwiadczenia klient\u00f3w. Ale przy tak wielu rzeczach samo publikowanie standard\u00f3w nie gwarantuje, \u017ce zostan\u0105 one wykonane, przynajmniej nie w takim stopniu, w jakim powinny by\u0107.<\/p>\n\n\n\n

Oto 5 powod\u00f3w, dla kt\u00f3rych warto mierzy\u0107 zgodno\u015b\u0107 sklepu z przepisami, i sposoby, w jakie to robi\u0107.<\/p>\n\n\n\n

Zanurzmy si\u0119.<\/p>\n\n\n\n

Zaanga\u017cuj pracownik\u00f3w pierwszej linii<\/h2>\n\n\n\n

Pomiar anga\u017cuje zar\u00f3wno pracownik\u00f3w sklep\u00f3w, jak i franczyzobiorc\u00f3w. Tylko 5%<\/a> pracownik\u00f3w twierdzi, \u017ce w pe\u0142ni rozumie strategie biznesowe swojej firmy lub wie, czego firma od nich oczekuje, aby pom\u00f3c w osi\u0105gni\u0119ciu cel\u00f3w firmy.<\/p>\n\n\n\n

Wa\u017cne jest, aby przeszkoli\u0107 personel pierwszej linii i pracownik\u00f3w maj\u0105cych kontakt z klientami w zakresie cel\u00f3w i oczekiwa\u0144 biznesowych. Nast\u0119pnie pomiary wzmacniaj\u0105 standardy organizacyjne i najlepsze praktyki, aby zapewni\u0107, \u017ce pracownicy pierwszej linii nadal osi\u0105gaj\u0105 cele firmy.<\/p>\n\n\n\n

Jak mierzy\u0107<\/h3>\n\n\n\n

Wyjd\u017a z biura i udaj si\u0119 do sklepu! Przeprowadzanie audyt\u00f3w zgodno\u015bci\/detalicznych na miejscu<\/a> oferuje cz\u0142onkom centrali mo\u017cliwo\u015b\u0107 rozmowy z kierownictwem sklepu i pracownikami. Dzi\u0119ki audytom mo\u017cesz tak\u017ce zobaczy\u0107, co naprawd\u0119 dzieje si\u0119 w Twoich sklepach.<\/p>\n\n\n\n

Ale pami\u0119taj, wizyty kierownik\u00f3w okr\u0119g\u00f3w\/region\u00f3w nie polegaj\u0105 tylko na sprawdzaniu sklep\u00f3w, ale na sprawdzaniu sklep\u00f3w. Zadawaj pytania, aktywnie s\u0142uchaj i sprawdzaj, gdzie mo\u017cesz zaoferowa\u0107 zasoby, aby pom\u00f3c sklepom nie tylko osi\u0105gn\u0105\u0107 swoje KPI, ale je przekroczy\u0107.<\/p>\n\n\n\n

\"\"
\u0179r\u00f3d\u0142o zdj\u0119cia: Shutterstock<\/figcaption><\/figure>\n\n\n\n

Ustal priorytety<\/h2>\n\n\n\n

R\u00f3\u017cne sklepy i franczyzobiorcy maj\u0105 r\u00f3\u017cne priorytety w oparciu o swoje do\u015bwiadczenia. W niekt\u00f3rych przypadkach mo\u017ce to prowadzi\u0107 do ignorowania przez sklepy podstawowych standard\u00f3w operacyjnych. Wdro\u017cenie praktyk pomiarowych zapewnia, \u017ce wszystkie sklepy realizuj\u0105 standardy marki w pe\u0142ni, na czas i we wszystkich lokalizacjach.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

JAK MIERZY\u0106<\/h3>\n\n\n\n

Popro\u015b sklepy o samokontrol\u0119. Korzystanie z platformy audytu detalicznego, takiej jak Bindy<\/a> umo\u017cliwia \u017c\u0105danie inspekcji sklepu. Tw\u00f3rz spersonalizowane listy kontrolne dla operacji, zapobiegania stratom lub program\u00f3w merchandisingowych z jasnymi dyrektywami i zdj\u0119ciami najlepszych praktyk.<\/p>\n\n\n\n

Nast\u0119pnie u\u017cyj punkt\u00f3w i oznacz pewne pytania jako krytyczne, aby zwr\u00f3ci\u0107 uwag\u0119 sklepu na kluczowe praktyki operacyjne. Popro\u015b o inspekcj\u0119 z obowi\u0105zkowymi zdj\u0119ciami, aby zweryfikowa\u0107 wykonanie.<\/p>\n\n\n\n

Szkolenie to za ma\u0142o<\/h2>\n\n\n\n

Szkolenie jest niezb\u0119dne. Ponadto oferowanie pracownikom mo\u017cliwo\u015bci ci\u0105g\u0142ego uczenia si\u0119 to \u015bwietny spos\u00f3b na utrzymanie ich zaanga\u017cowania i zapewnienie aktualno\u015bci procedur operacyjnych. Jednak samo szkolenie nie wystarczy. Wa\u017cne jest, aby mierzy\u0107, w jaki spos\u00f3b pracownicy stosuj\u0105 to, czego si\u0119 nauczyli, i przestrzega\u0107 zasad szkolenia.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Audytowanie szkole\u0144 w sklepie pomaga wiedzie\u0107, kiedy programy szkoleniowe s\u0105 skuteczne i gdzie mo\u017ce by\u0107 konieczne dostosowanie strategii coachingowej.<\/p>\n\n\n\n

JAK MIERZY\u0106<\/h3>\n\n\n\n

Po wdro\u017ceniu programu szkoleniowego u\u017cyj listy kontrolnej do audytu sklep\u00f3w i \u015bledzenia wynik\u00f3w. Niezale\u017cnie od tego, czy szkolenie dotyczy nowych protoko\u0142\u00f3w BHP, zapobiegania stratom czy program\u00f3w merchandisingowych, utw\u00f3rz spersonalizowan\u0105 list\u0119 kontroln\u0105<\/a> aby zweryfikowa\u0107 wykonanie we wszystkich sklepach.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Gdy ju\u017c wiesz, co si\u0119 sprawdza i gdzie musisz skupi\u0107 si\u0119 na doskonaleniu, mo\u017cesz przypisa\u0107 zadania<\/a> aby zapewni\u0107 dodatkowe szkolenie lub zrealizowa\u0107 nowe programy.<\/p>\n\n\n\n

Podnie\u015b poziom obs\u0142ugi klienta<\/h2>\n\n\n\n

Gdy sklepy dzia\u0142aj\u0105 dobrze, przyci\u0105gaj\u0105 klient\u00f3w. U\u017cywaj\u0105c jasnych Komunikacja<\/a> oraz zarz\u0105dzanie zadaniami<\/a> oprogramowanie pozwala upewni\u0107 si\u0119, \u017ce sklepy s\u0105 czyste i dzia\u0142aj\u0105 wydajnie. Sp\u00f3jne do\u015bwiadczenie klienta jest najwa\u017cniejsze dla utrzymania klienta. Wed\u0142ug P\u0142etwa rekreacyjna<\/a>Z raportu Consumer Intelligence wynika, \u017ce 321% konsument\u00f3w zrezygnuje z marki, kt\u00f3r\u0105 kocha, po jednym nieprzyjemnym do\u015bwiadczeniu.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Komunikowanie jasnych i zwi\u0119z\u0142ych standard\u00f3w oznacza, \u017ce klient nie musi zmienia\u0107 swoich oczekiwa\u0144 bez wzgl\u0119du na to, do kt\u00f3rej lokalizacji si\u0119 udaje. Upewnij si\u0119, \u017ce wszyscy pracownicy (pracuj\u0105cy w niepe\u0142nym wymiarze godzin, sezonowy<\/a>, pe\u0142noetatowi i franczyzobiorcy) rozumiej\u0105 i realizuj\u0105 standardy us\u0142ug.<\/p>\n\n\n\n

JAK MIERZY\u0106<\/h3>\n\n\n\n

U\u017cyj aplikacji, kt\u00f3ra umo\u017cliwia zarz\u0105dzanie tre\u015bci\u0105, kt\u00f3r\u0105 widz\u0105 Twoje zespo\u0142y, udost\u0119pnianie wiadomo\u015bci o obs\u0142udze klienta, film\u00f3w szkoleniowych, plik\u00f3w i wska\u017anik\u00f3w KPI. Wybierz tak\u0105, kt\u00f3ra informuje Ci\u0119, kiedy sklepy zaanga\u017cowa\u0142y si\u0119 w materia\u0142y. Na przyk\u0142ad Bindy's mened\u017cer tre\u015bci<\/a> generuje potwierdzenie odczytu, gdy u\u017cytkownicy sklepu wchodz\u0105 w interakcj\u0119 z ca\u0142ym postem. W przeciwie\u0144stwie do wiadomo\u015bci e-mail, nigdy nie musisz zgadywa\u0107, czy sklepy przejrza\u0142y ca\u0142\u0105 tre\u015b\u0107.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Kontroluj swoje sklepy, a je\u015bli co\u015b nie jest zgodne ze standardami, przypisz \u015bledzenie zadania<\/a> lub plany dzia\u0142a\u0144<\/a> z zaleceniami, aby rozwi\u0105za\u0107 pewne problemy z obs\u0142ug\u0105 klienta.<\/p>\n\n\n\n

Pomiar pomaga kszta\u0142towa\u0107 operacje<\/h2>\n\n\n\n

Kiedy zrezygnujesz z papierowych list kontrolnych i Excel do audyt\u00f3w sklep\u00f3w<\/a>, mo\u017cesz z \u0142atwo\u015bci\u0105 \u015bledzi\u0107 trendy. Pomaga to zobaczy\u0107, kiedy i gdzie sklepy si\u0119 poprawiaj\u0105, podupadaj\u0105 i zidentyfikowa\u0107 obszary problemowe. Dzi\u0119ki dok\u0142adnym danym mo\u017cesz zmieni\u0107 programy i standardy, aby reagowa\u0107, zanim nast\u0105pi\u0105 szkody dla firmy i reputacji Twojej marki.<\/p>\n\n\n\n

Wybiera\u0107 rozwi\u0105zanie<\/a> dzi\u0119ki wbudowanym raportom, dzi\u0119ki kt\u00f3rym mo\u017cesz natychmiast i \u0142atwo \u015bledzi\u0107 trendy z dowolnego urz\u0105dzenia, w dowolnym miejscu. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Zgodno\u015b\u0107 ze standardowymi procedurami operacyjnymi, programami merchandisingowymi, dyrektywami dotycz\u0105cymi zdrowia i bezpiecze\u0144stwa oraz protoko\u0142ami zapobiegania stratom jest niezb\u0119dna do sukcesu biznesu detalicznego. Sklepy, kt\u00f3re s\u0105 na bie\u017c\u0105co z programami i standardami marki, dzia\u0142aj\u0105 wydajniej i zapewniaj\u0105 lepsze do\u015bwiadczenia klient\u00f3w. Jednak przy tak wielu rzeczach samo publikowanie standard\u00f3w nie gwarantuje, \u017ce b\u0119d\u0105 one\u2026 Czytaj dalej Dlaczego i jak mierzy\u0107 zgodno\u015b\u0107 sklepu?<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[677174093,677174092,677173898,55665918,20386393,6995045],"class_list":["post-10706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-how-to-measure-compliance","tag-measure-compliance","tag-retail-audit","tag-store-compliance","tag-store-execution","tag-store-operations"],"yoast_head":"\nWhy and How to Measure Store Compliance<\/title>\n<meta name=\"description\" content=\"Here are 5 reasons why you should measure store compliance across all locations as well as how to level-up in-store execution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/pl\/dlaczego-i-jak-mierzyc-zgodnosc-sklepu\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why and How to Measure Store Compliance\" \/>\n<meta property=\"og:description\" content=\"Here are 5 reasons why you should measure store compliance across all locations as well as how to level-up in-store execution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/pl\/dlaczego-i-jak-mierzyc-zgodnosc-sklepu\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" 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