{"id":10693,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=10693"},"modified":"2024-11-28T14:49:40","modified_gmt":"2024-11-28T19:49:40","slug":"visual-merchandising-w-handlu-detalicznym-najlepsze-blogi","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/visual-merchandising-in-retail-best-blogs\/","title":{"rendered":"Wizualny merchandising w handlu detalicznym: najlepsze blogi"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Wizualny merchandising w handlu detalicznym to praktyka prezentowania klientom us\u0142ug i produkt\u00f3w w spos\u00f3b, kt\u00f3ry anga\u017cuje i motywuje klienta do zakupu. Poniewa\u017c sklepy ponownie otwieraj\u0105 si\u0119 i wchodzimy w czwarty kwarta\u0142, wielu detalist\u00f3w szuka sposob\u00f3w na ulepszenie swojego wizualnego merchandisingu, aby powita\u0107 klient\u00f3w z powrotem i przyci\u0105gn\u0105\u0107 nowych. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiemy, \u017ce du\u017co si\u0119 dzieje, wi\u0119c zebrali\u015bmy najlepsze znane nam porady\/artyku\u0142y\/blogi, kt\u00f3re pomog\u0105 Ci od\u015bwie\u017cy\u0107 przestrze\u0144 i m\u0105drze j\u0105 wykorzysta\u0107 do zwi\u0119kszenia sprzeda\u017cy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"general-tips-for-visual-merchandising-in-retail\"><strong>Og\u00f3lne wskaz\u00f3wki dotycz\u0105ce wizualnego merchandisingu w handlu detalicznym<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wizualny merchandising obejmuje wszystko, co widzi klient, przechodz\u0105c z zewn\u0105trz do wn\u0119trza Twojego sklepu. Oznacza to, \u017ce musisz zoptymalizowa\u0107 witryn\u0119 sklepow\u0105, okna, uk\u0142ad i wy\u015bwietlacze. Poni\u017csze artyku\u0142y zawieraj\u0105 wskaz\u00f3wki, kt\u00f3rych potrzebujesz, aby zapewni\u0107, \u017ce Tw\u00f3j merchandising dzia\u0142a sp\u00f3jnie, aby przyci\u0105gn\u0105\u0107 klient\u00f3w i zwi\u0119kszy\u0107 sprzeda\u017c.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/blog.bindy.com\/pl\/7-technik-wizualnego-merchandisingu-zwiekszajacych-sprzedaz\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 technik wizualnego merchandisingu w celu zwi\u0119kszenia sprzeda\u017cy<\/a> \u2013 Kr\u00f3tkie i wyczerpuj\u0105ce zestawienie najwa\u017cniejszych najlepszych praktyk dotycz\u0105cych skutecznego wizualnego merchandisingu.<\/li>\n\n\n\n<li>W <a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\" target=\"_blank\" rel=\"noreferrer noopener\">10 wskaz\u00f3wek dotycz\u0105cych wizualnego merchandisingu, aby zwi\u0119kszy\u0107 sprzeda\u017c wydarze\u0144<\/a> dla <a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\">Cii<\/a><a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\" target=\"_blank\" rel=\"noreferrer noopener\">o<\/a><a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\">pifie<\/a>. W tym po\u015bcie <a href=\"https:\/\/www.linkedin.com\/in\/jenhasty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jen Hasty<\/a> obejmuje znaczenie poznania klienta, wyboru koloru i dopracowania szczeg\u00f3\u0142\u00f3w dotycz\u0105cych mniejszych obiekt\u00f3w, targ\u00f3w i wystaw.<\/li>\n\n\n\n<li>Najlepszy wizualny merchandising nie tylko przedstawia Tw\u00f3j produkt w anga\u017cuj\u0105cy spos\u00f3b, ale tak\u017ce pomaga Twojemu klientowi naprawd\u0119 cieszy\u0107 si\u0119 przebywaniem w Twoim sklepie. <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/blog.bindy.com\/pl\/4-sposoby-w-jakie-wizualny-merchandising-poprawia-obsluge-klienta-i-zaangazowanie\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 sposoby, w jakie wizualny merchandising poprawia obs\u0142ug\u0119 klienta i zaanga\u017cowanie<\/a>, za pomoc\u0105 <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/www.linkedin.com\/in\/nichole-simms-1a575414\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicole Simms<\/a>, dyrektor generalny Creative Visual Solutions, wyja\u015bnia, w jaki spos\u00f3b uk\u0142ad, oznakowanie i technologia odgrywaj\u0105 kluczow\u0105 rol\u0119. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56951\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/a-retailers-guide-to-compliance-with-americans-with-disabilities-act\/bindy-banner-ads-with-iph13_linkedin-1-copie-17-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 17-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56951\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-store-windows\">Wizualny merchandising w handlu detalicznym<strong>: Sklep Windows<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Twoje witryny sklepowe maj\u0105 znaczenie. Faktycznie, dobrze sprzedane okna mog\u0105 zwi\u0119kszy\u0107 sprzeda\u017c o 300%! Modernizacja i utrzymanie \u015bwie\u017co\u015bci okien to \u0142atwy spos\u00f3b na promocj\u0119 ofert specjalnych i przyci\u0105gni\u0119cie uwagi bez wydawania znacznych kwot. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Zobacz ten post na Instagramie<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Post udost\u0119pniony przez VM.WINDOWS.1\ud83c\udf0fTON VAN DER VEER (@vm.windows.1)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grupa Handlowa rekomenduje podej\u015bcie do merchandisingu okiennego od ustalenia cel\u00f3w, stworzenia planu i monitorowania wynik\u00f3w po realizacji. Z\u0142o\u017cyli razem <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/www.tradegroup.com\/resources\/blog\/29-essential-tips-master-visual-merchandising-window-displays\/\" target=\"_blank\" rel=\"noreferrer noopener\">29 podstawowych wskaz\u00f3wek, jak opanowa\u0107 wizualne merchandising wy\u015bwietlaczy okiennych<\/a>. Ma to pom\u00f3c w planowaniu strategicznym przy jednoczesnym pami\u0119taniu o najlepszych praktykach handlowych.<\/li>\n\n\n\n<li><a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/www.vendhq.com\/blog\/window-display-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">12 wskaz\u00f3wek dotycz\u0105cych wy\u015bwietlania w oknach, aby przyci\u0105gn\u0105\u0107 kupuj\u0105cych i zwi\u0119kszy\u0107 ruch w sklepie<\/a> autorstwa ekspertki ds. handlu detalicznego Francesca Nicasio dla VEND uznaje, \u017ce Tw\u00f3j branding i wizualizacje b\u0119d\u0105 kluczowymi elementami, kt\u00f3re zach\u0119c\u0105 klient\u00f3w do wej\u015bcia do Twojego sklepu. Blog Nicasio zawiera przydatne przyk\u0142ady od sprzedawc\u00f3w detalicznych, kt\u00f3rzy skutecznie przyci\u0105gn\u0119li swoj\u0105 grup\u0119 docelow\u0105. <\/li>\n\n\n\n<li><a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/www.retaildoc.com\/blog\/how-to-visually-merchandise-and-create-killer-retail-windows\" target=\"_blank\" rel=\"noreferrer noopener\">18 wskaz\u00f3wek, jak wizualnie reklamowa\u0107 okna sklepu z ceg\u0142ami i zapraw\u0105<\/a> Retail Doctor przypomina o podstawach dobrego merchandisingu. Ten post zawiera r\u00f3wnie\u017c podstawow\u0105, ale mniej ekscytuj\u0105c\u0105 prac\u0119, tak\u0105 jak regularne czyszczenie i utrzymywanie powierzchni zewn\u0119trznej w dobrym stanie. Korzystanie z <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/blog.bindy.com\/pl\/lista-kontrolna-obszaru-zewnetrznego\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lista kontrolna obszaru zewn\u0119trznego<\/a> zapewnia dobre pierwsze wra\u017cenie. Zapewnia r\u00f3wnie\u017c, \u017ce Twoja ci\u0119\u017cka praca merchandisingowa przyci\u0105ga uwag\u0119 klienta, w przeciwie\u0144stwie do przepalonych \u017car\u00f3wek lub przepe\u0142nionych pojemnik\u00f3w na \u015bmieci.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creating-displays-for-social-sharing\"><strong>Tworzenie wy\u015bwietlaczy do udost\u0119pniania spo\u0142eczno\u015bciowego<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli chodzi o wizualny merchandising w handlu detalicznym, tworzenie wy\u015bwietlaczy i produkt\u00f3w przeznaczonych do udost\u0119pniania spo\u0142eczno\u015bciowego polega na wykorzystaniu tre\u015bci generowanych przez u\u017cytkownik\u00f3w w celu zwi\u0119kszenia \u015bwiadomo\u015bci marki, a ostatecznie sprzeda\u017cy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wed\u0142ug Forbesa <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/www.forbes.com\/sites\/andrewarnold\/2018\/03\/29\/instagram-worthy-how-social-media-has-reshaped-our-ideas-on-attractive-design\/#4364e85a4792\" target=\"_blank\" rel=\"noreferrer noopener\">72%<\/a> u\u017cytkownik\u00f3w Instagrama zg\u0142asza zakupy po obejrzeniu produkt\u00f3w na Instagramie. Pinterest nie tylko inspiruje u\u017cytkownik\u00f3w do robienia zakup\u00f3w, a ogromna liczba 90% m\u00f3wi, \u017ce Pinterest pomaga im zdecydowa\u0107, jakie produkty kupi\u0107! Poza mod\u0105 i urod\u0105, sprzedawcy artyku\u0142\u00f3w gospodarstwa domowego i restauracje wykorzystuj\u0105 ten trend, oferuj\u0105c gotowe do fotografowania produkty, talerze, a nawet ca\u0142e przestrzenie. Zainspiruj si\u0119 Mariage Fr\u00e8res. Pomy\u015bleli o opakowaniach produkt\u00f3w, \u017cywno\u015bci i sklepach, kt\u00f3rymi warto si\u0119 dzieli\u0107.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Zobacz ten post na Instagramie<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Post udost\u0119pniony przez Mariage Fr\u00e8res (@mariagefreresofficial)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gotowy do gry w sieci spo\u0142eczno\u015bciowe? Zobacz wskaz\u00f3wki poni\u017cej.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/blog.bindy.com\/pl\/6-sposobow-wykorzystania-wizualnego-merchandisingu-do-zwiekszenia-liczby-udostepnien-w-mediach-spolecznosciowych\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 sposob\u00f3w na wykorzystanie wizualnego merchandisingu w celu zwi\u0119kszenia liczby udost\u0119pnie\u0144 spo\u0142eczno\u015bciowych<\/a> Francesca Nicasio zawiera zar\u00f3wno wskaz\u00f3wki, jak i przyk\u0142ady. Pomo\u017ce Ci to stworzy\u0107 anga\u017cuj\u0105ce ekspozycje i zach\u0119ci klient\u00f3w do ich udost\u0119pniania.<\/li>\n\n\n\n<li> My\u015blisz o wyskakuj\u0105cym okienku? Czyta\u0107 <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/www.thestorefront.com\/mag\/make-your-pop-up-instagrammable\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 wskaz\u00f3wek, jak sprawi\u0107, by Tw\u00f3j pop-up Store by\u0142 godny Instagrama<\/a> autorstwa Alexandry Sheehan dla storefront.com. Ten post skupia si\u0119 na sprawdzonych metodach zach\u0119cania celnik\u00f3w do odwiedzania i publikowania informacji o Twoim wyskakuj\u0105cym sklepie. <\/li>\n\n\n\n<li>Je\u015bli szukasz og\u00f3lnych wskaz\u00f3wek dotycz\u0105cych opanowania marketingu w mediach spo\u0142eczno\u015bciowych, sprawd\u017a <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/sproutsocial.com\/insights\/social-media-for-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jak opanowa\u0107 media spo\u0142eczno\u015bciowe dla handlu detalicznego i zdoby\u0107 wi\u0119cej klient\u00f3w<\/a> przez Branta Barnharta dla SproutSocial. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cross-merchandising-retail-tips\"><strong>Cross-merchandising<\/strong> Porady dotycz\u0105ce handlu detalicznego<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cross-merchandising to podstawowy spos\u00f3b na zwi\u0119kszenie sprzeda\u017cy w tym samym sklepie. Dobrze wykonany cross-merchandising zach\u0119ca klient\u00f3w do my\u015blenia poza pojedynczym przedmiotem, kt\u00f3ry kupili w sklepie. Zwi\u0119ksza kupowanie impulsowe i mo\u017ce pom\u00f3c w przeniesieniu zapas\u00f3w, kt\u00f3re w przeciwnym razie s\u0105 w stagnacji. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/fitsmallbusiness.com\/what-is-cross-merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Co to jest sprzeda\u017c krzy\u017cowa?<\/a> autorstwa Meaghan Brophy dla Fit Small Business obejmuje podstawy skutecznego cross merchandisingu. Brophy wykracza poza tradycyjne rozwi\u0105zania, udost\u0119pniaj\u0105c najlepsze praktyki w zakresie cross merchandisingu w e-commerce. <\/li>\n\n\n\n<li><a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/www.talkingretail.com\/advice\/category-management\/cross-merchandising-2-14-11-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cross-merchandising<\/a> Liz Wells dla Talking Retail pomaga sprzedawcom wychodzi\u0107 poza oczywiste kategorie parowania. Ten post zach\u0119ca do korzystania z wiedzy producent\u00f3w i dostawc\u00f3w. Na przyk\u0142ad Mars Wrigley dostrzega zwi\u0105zek mi\u0119dzy spo\u017cywaniem gor\u0105cych napoj\u00f3w, takich jak kawa, a kupowaniem gumy do \u017cucia. Sprzedawcy sklep\u00f3w osiedlowych mog\u0105 skorzysta\u0107 z tego po\u0142\u0105czenia, umieszczaj\u0105c ekspozytory z gumami i mi\u0119t\u00f3wkami w pobli\u017cu stanowisk z gor\u0105cymi napojami.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-lighting-tips\">Merchandising wizualny w handlu detalicznym: <strong>O\u015bwietlenie<\/strong> PORADY<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram is-provider-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.instagram.com\/p\/BxrpftlHuJY\" rel=\"nofollow\">https:\/\/www.instagram.com\/p\/BxrpftlHuJY<\/a>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O\u015bwietlenie to cz\u0119sto pomijany, ale \u0142atwy spos\u00f3b na zwi\u0119kszenie sprzeda\u017cy w sklepie. O\u015bwietlenie pomo\u017ce Ci stworzy\u0107 odpowiedni nastr\u00f3j dla Twojej marki i sklepu. Projekt o\u015bwietlenia powinien sk\u0142ada\u0107 si\u0119 z kilku siatek, kt\u00f3rymi mo\u017cna indywidualnie sterowa\u0107. Stw\u00f3rz \u015bwietn\u0105 baz\u0119, a nast\u0119pnie zastosuj wi\u0119cej warstw i technik, aby przenie\u015b\u0107 j\u0105 na wy\u017cszy poziom.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/fitsmallbusiness.com\/retail-store-lighting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jak skonfigurowa\u0107 o\u015bwietlenie detaliczne w 4 krokach?<\/a>, autorstwa Krista Fabregas dla Fit Small Business, przedstawia cztery podstawowe typy o\u015bwietlenia, kt\u00f3rych mo\u017cna u\u017cy\u0107 do rozja\u015bnienia sklep\u00f3w i zwi\u0119kszenia sprzeda\u017cy.<\/li>\n\n\n\n<li><a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/www.shopify.ca\/retail\/let-there-be-light-lighting-strategies-to-boost-store-sales\" target=\"_blank\" rel=\"noreferrer noopener\">Niech stanie si\u0119 \u015bwiat\u0142o: projekty o\u015bwietlenia w handlu detalicznym, kt\u00f3re zach\u0119caj\u0105 do sprzeda\u017cy<\/a>, autorstwa Lauren Ufford dla Shopify, om\u00f3wi podstawy ustawiania odpowiedniego nastroju. Zawiera\u0142a r\u00f3wnie\u017c porady dotycz\u0105ce wyboru opraw i dlaczego wyb\u00f3r \u017car\u00f3wek ma znaczenie. <\/li>\n\n\n\n<li>Kiedy b\u0119dziesz gotowy na nast\u0119pny poziom, <a href=\"https:\/\/blog.bindy.com\/pl\/5-technik-oswietleniowych-do-wizualnego-merchandisingu-ktore-zwieksza-sprzedaz\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 technik o\u015bwietleniowych dla wizualnego merchandisingu w celu zwi\u0119kszenia sprzeda\u017cy<\/a> wyselekcjonowa\u0142 przyk\u0142ady, kt\u00f3re pomog\u0105 Ci pomy\u015ble\u0107 o warstwach o\u015bwietlenia i zastosowaniu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-layout\">Wizualny merchandising w handlu detalicznym: uk\u0142ad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Od\u015bwie\u017cenie uk\u0142adu po COVID-19 oznacza zastanowienie si\u0119 nad sposobami otwarcia i uporz\u0105dkowania. Poniewa\u017c dystans spo\u0142eczny pozostaje na miejscu, zastan\u00f3w si\u0119, kt\u00f3re urz\u0105dzenia s\u0105 zbyt niepor\u0119czne lub przepe\u0142niaj\u0105 przej\u015bcia. Dodatkowo powiniene\u015b r\u00f3wnie\u017c pomy\u015ble\u0107 o tym, jak sprawi\u0107, by Twoje bestsellery by\u0142y jeszcze bardziej dost\u0119pne. Gdy ponownie rozwa\u017cysz sw\u00f3j uk\u0142ad, oto kilka blog\u00f3w, kt\u00f3re mog\u0105 Ci pom\u00f3c.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kizer i Bender <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"http:\/\/www.retailadventuresblog.com\/2020\/05\/new-retail-adventures-on-demand-webinar.html\" target=\"_blank\" rel=\"noreferrer noopener\">Gotowo\u015b\u0107 do sprzeda\u017cy detalicznej: ustawianie poziomu sprzeda\u017cy na sprzeda\u017c!<\/a> przyjrzy si\u0119 wymaganym narz\u0119dziom pandemicznym, a tak\u017ce sztuczkom uk\u0142adowym, kt\u00f3re pomog\u0105 Ci dostosowa\u0107 si\u0119 do nowej normy. <\/li>\n\n\n\n<li>W <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/fitsmallbusiness.com\/planning-your-store-layout\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planowanie uk\u0142adu sklepu detalicznego w 7 krokach<\/a> autorstwa Meaghan Brophy dla Fit Small Business to doskona\u0142y przegl\u0105d planowania uk\u0142adu sklepu przy u\u017cyciu najlepszych praktyk bran\u017cowych.<\/li>\n\n\n\n<li>Uk\u0142ad i planowanie przestrzeni to kluczowa cz\u0119\u015b\u0107 wizualnego merchandisingu. Wa\u017cne jest, aby dok\u0142adnie zaplanowa\u0107 swoj\u0105 przestrze\u0144 dla zdrowia i bezpiecze\u0144stwa swoich klient\u00f3w i pracownik\u00f3w. <a href=\"https:\/\/www.vendhq.com\/blog\/retail-space-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planowanie powierzchni handlowej w Covid-19: 7 wskaz\u00f3wek, jak zrobi\u0107 to dobrze<\/a>, autorstwa Francesca Nicasio dla firmy Vend, m\u00f3wi, jak zmaksymalizowa\u0107 uk\u0142ad, zar\u00f3wno pod k\u0105tem bezpiecze\u0144stwa, jak i sprzeda\u017cy.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?w=700&#038;ssl=1\" alt=\"Bindy Visual Merchandising w reklamie detalicznej\" class=\"wp-image-10662\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-visual-merchandising-mistakes\"><strong>Typowe b\u0142\u0119dy zwi\u0105zane z merchandisingiem wizualnym<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wszyscy pope\u0142niamy b\u0142\u0119dy, ale \u015bwiadomo\u015b\u0107 cz\u0119stych b\u0142\u0119d\u00f3w zwi\u0119ksza Twoje szanse na naprawienie tego problemu. Skuteczny merchandising wizualny przyci\u0105ga klient\u00f3w, utrzymuje ich zaanga\u017cowanie i pomaga im porusza\u0107 si\u0119 po Twoim sklepie. S\u0142aby merchandising powoduje utrat\u0119 zar\u00f3wno ruchu, jak i sprzeda\u017cy. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zacznijmy od podstaw. Widzie\u0107 <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/blog.bindy.com\/pl\/powody-dla-ktorych-klienci-przechodza-obok-twojego-sklepu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Powody, dla kt\u00f3rych klienci przechodz\u0105 obok Twojego sklepu<\/a> za najcz\u0119stsze b\u0142\u0119dy (i jak je naprawi\u0107). <\/li>\n\n\n\n<li><a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/blog.bindy.com\/pl\/5-bledow-w-merchandisingu-detalicznym-ktore-niszcza-twoja-sprzedaz\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 b\u0142\u0119d\u00f3w w sprzeda\u017cy detalicznej, kt\u00f3re zabijaj\u0105 Twoj\u0105 sprzeda\u017c<\/a> obejmuje znaczenie rozmieszczenia, o\u015bwietlenia i oznakowania, aby Twoje produkty wyr\u00f3\u017cnia\u0142y si\u0119 i trafia\u0142y do r\u0105k Twoich klient\u00f3w. <\/li>\n\n\n\n<li>Gdyby 5 nie wystarczy\u0142o, <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/blog.bindy.com\/pl\/10-bledow-merchandisingowych-ktore-popelniaja-sprzedawcy-detaliczni-i-przez-ktore-traca-sprzedaz\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 b\u0142\u0119d\u00f3w merchandisingowych, kt\u00f3re sprzedawcy sprawiaj\u0105, \u017ce trac\u0105 sprzeda\u017c<\/a> podkre\u015bla proste zmiany, kt\u00f3re mo\u017cesz wprowadzi\u0107, aby poprawi\u0107 sw\u00f3j wizualny merchandising i wra\u017cenia klient\u00f3w. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"establishing-a-merchandising-audit-program\"><strong>Ustanowienie programu audytu merchandisingowego<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>, nasz\u0105 pasj\u0105 jest zgodno\u015b\u0107 w handlu detalicznym. Nasza aplikacja zosta\u0142a stworzona, aby pom\u00f3c sprzedawcom w lepszym wykonywaniu ich program\u00f3w w sklepach, w tym <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">merchandising<\/a>. Czemu? Poniewa\u017c s\u0142aba realizacja oznacza utrat\u0119 sprzeda\u017cy. Faktycznie,<a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/www.observanow.com\/your-promotional-display-is-not-really-on-display\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 60%<\/a> wystaw promocyjnych nie s\u0105 wykonywane prawid\u0142owo. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59817\" data-permalink=\"https:\/\/blog.bindy.com\/pl\/bindy-infographic-fnl-merch-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Merch-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"Merchandising\" class=\"wp-image-59817\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ju\u017c, <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"http:\/\/info.onedoor.com\/rs\/911-BEG-887\/images\/One-Door-Retail-Winners-2018-Survey-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">86%<\/a> detalist\u00f3w zgadza si\u0119, \u017ce istnieje bezpo\u015brednia korelacja mi\u0119dzy dobrze zrealizowanym merchandisingiem a liczb\u0105 rozm\u00f3w. Osza\u0142amiaj\u0105ca <a aria-label=\"undefined (otwiera si\u0119 w nowej karcie)\" href=\"https:\/\/woodstock.kkpcanada.ca\/News\/The_influence_of_custom_point_of_purchase_displays_on_buyers_decisions\" target=\"_blank\" rel=\"noreferrer noopener\">90%<\/a> decyzji zakupowych opiera si\u0119 wy\u0142\u0105cznie na wygl\u0105dzie. Dlatego tak wa\u017cne jest, aby\u015b posiada\u0142 program audytu detalicznego w celu sprawdzenia sprzeda\u017cy i realizacji produkt\u00f3w w sklepie. Potrzebujesz niewielkiej pomocy w tworzeniu lub modernizacji programu audytu detalicznego? Zobacz zasoby poni\u017cej:.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Wizualny merchandising w handlu detalicznym to praktyka prezentowania klientom us\u0142ug i produkt\u00f3w w spos\u00f3b, kt\u00f3ry anga\u017cuje i motywuje klienta do zakupu. Poniewa\u017c sklepy ponownie otwieraj\u0105 si\u0119 i przechodzimy do czwartego kwarta\u0142u, wielu detalist\u00f3w szuka sposob\u00f3w na ulepszenie swojego wizualnego merchandisingu, aby powita\u0107 klient\u00f3w z powrotem i przyci\u0105gn\u0105\u0107 nowych. Znamy ci\u0119 \u2026 <a href=\"https:\/\/blog.bindy.com\/pl\/visual-merchandising-in-retail-best-blogs\/\" class=\"more-link\">Czytaj dalej <span class=\"screen-reader-text\">Wizualny merchandising w handlu detalicznym: najlepsze blogi<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":11095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,677174095,677174096,677174139,677174094,677173922],"class_list":["post-10693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-visual-merchandising-definition","tag-visual-merchandising-displays","tag-visual-merchandising-how-to","tag-visual-merchandising-in-retail","tag-visual-merchandisng"],"yoast_head":"<!-- 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Je\u015bli nadal u\u017cywasz \u015bwietl\u00f3wek fluorescencyjnych,\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":60112,"url":"https:\/\/blog.bindy.com\/pl\/how-to-create-a-merchandising-plan\/","url_meta":{"origin":10693,"position":5},"title":"Jak stworzy\u0107 skuteczny plan merchandisingowy","author":"colinchan1","date":"31 marca, 2023","format":false,"excerpt":"Jeszcze niedawno sprzedawcy detaliczni i konsumenci zmagali si\u0119 z plag\u0105 brak\u00f3w w magazynie i pustych p\u00f3\u0142ek \u2013 z powodu zak\u0142\u00f3ce\u0144 w \u0142a\u0144cuchach dostaw w globalnym handlu detalicznym. Czasy z pewno\u015bci\u0105 si\u0119 zmieni\u0142y od tego czasu, podobnie jak wyzwania. Badanie przeprowadzone przez HubSpot pokazuje, \u017ce 50% sprzedawc\u00f3w detalicznych w\u2026","rel":"","context":"W \u201e\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/pl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/10693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/comments?post=10693"}],"version-history":[{"count":52,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/10693\/revisions"}],"predecessor-version":[{"id":64974,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/10693\/revisions\/64974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media\/11095"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media?parent=10693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/categories?post=10693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/tags?post=10693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}