{"id":1032,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1032"},"modified":"2024-11-15T13:42:22","modified_gmt":"2024-11-15T18:42:22","slug":"jak-mowisz-zakupy-tajemnicze-tak-naprawde-nie-dzialaja","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/pl\/in-your-words-mystery-shopping-doesnt-really-work\/","title":{"rendered":"W twoich s\u0142owach\u2026 Tajemnicze zakupy nie dzia\u0142aj\u0105 (naprawd\u0119)"},"content":{"rendered":"

Firma Bindy zada\u0142a niedawno grupie ponad 49 000 sprzedawc\u00f3w detalicznych pytanie otwarte: \u201eCzy programy Mystery Shopping dzia\u0142aj\u0105?\u201d<\/p>\n\n\n\n

Cz\u0142onkowie szybko odpowiedzieli. Odpowiedzi s\u0105 w przewa\u017caj\u0105cej mierze mieszane lub wr\u0119cz negatywne na temat Mystery Shopping. Podczas gdy niekt\u00f3rzy chwalili spostrze\u017cenia, jakie przyni\u00f3s\u0142, wi\u0119kszo\u015b\u0107 twierdzi, \u017ce Mystery Shopping po prostu nie dzia\u0142a. Zanurzmy si\u0119.<\/p>\n\n\n\n

tak dobry jak tajemniczy klient<\/h2>\n\n\n\n

Tajemniczy klienci nie zawsze maj\u0105 do\u015bwiadczenie w handlu detalicznym<\/strong><\/p>\n\n\n\n

\n

\u201eMy\u015bl\u0119, \u017ce najlepszymi \u201etajemniczymi klientami\u201d s\u0105 ci, kt\u00f3rzy maj\u0105 do\u015bwiadczenie w handlu detalicznym. Mia\u0142em do czynienia z niekt\u00f3rymi, kt\u00f3rzy nie maj\u0105 do\u015bwiadczenia w handlu detalicznym\u201d. \u2013 Cheryl Carter<\/p>\n\n\n\n

\u201eMystery shopy s\u0105 tak dobre i niezawodne, jak ludzie zatrudnieni do ich wykonywania\u2026 Z mojego do\u015bwiadczenia wynika, \u017ce jako\u015b\u0107 i niezawodno\u015b\u0107 by\u0142y sporadyczne. Najlepszym sposobem na zrobienie tajemniczego sklepu jest wyj\u015bcie przez kierownik\u00f3w Dystryktu poza obszar, kt\u00f3rym zarz\u0105dzaj\u0105 i zrobienie sobie zakup\u00f3w w innych sklepach. Wiemy, czego szuka\u0107 i nie chcemy zarabia\u0107 na wype\u0142nianiu formularza online. \u201d \u2013 Alicia Evans<\/p>\n<\/blockquote>\n\n\n\n

Tajemniczy klienci musz\u0105 pasowa\u0107 do marki, kt\u00f3r\u0105 kupuj\u0105<\/strong><\/p>\n\n\n\n

\n

\u201eTajemniczy Klient musi by\u0107 klientem odpowiednim dla marki, kt\u00f3r\u0105 kupuje\u201d \u2013 Karin Simmons<\/p>\n<\/blockquote>\n\n\n\n

Tajemniczy klienci potrzebuj\u0105 wiedzy o firmie, kt\u00f3r\u0105 kupuj\u0105<\/strong><\/p>\n\n\n\n

\n

 \u201ePogl\u0105d kogo\u015b, kto nie ma zielonego poj\u0119cia o biznesie, nie jest tym, co powinno by\u0107 na miejscu!\u201d \u2013 Maria F<\/p>\n<\/blockquote>\n\n\n\n

Tajemniczy klienci musz\u0105 by\u0107 do\u015bwiadczeni i mie\u0107 wyszkolone oko. Cz\u0119sto tak si\u0119 nie dzieje ze wzgl\u0119du na kwestie kadrowe, szkoleniowe i bud\u017cetowe.<\/strong><\/p>\n\n\n\n

\n

 \u201eTajemniczy klient musi by\u0107 osob\u0105 warto\u015bciow\u0105, rozumie\u0107 bran\u017c\u0119, w kt\u00f3rej si\u0119 znajduje i musi by\u0107 w stanie zobaczy\u0107 25 rzeczy w ci\u0105gu kilku minut. Problem w tym, \u017ce firmy chc\u0105 tajemniczych klient\u00f3w, gdy maj\u0105 problemy operacyjne, ale jednocze\u015bnie chc\u0105 zap\u0142aci\u0107 jak najmniej i obni\u017cy\u0107 cen\u0119. Mystery Shopping jest jak wino lub cygara \u2013 zazwyczaj im wi\u0119cej p\u0142acisz, tym lepsze raporty\/wyniki. Je\u015bli zap\u0142acisz ma\u0142o, nie dostaniesz wiele. \u015amieci na wej\u015bciu. \u015amieci na zewn\u0105trz\u201d \u2013 Reggie Robertson<\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Program musi by\u0107 dostosowany do cel\u00f3w firmy, co jest czasoch\u0142onne i kosztowne<\/h2>\n\n\n\n

Tajemnicze zakupy musz\u0105 by\u0107 zgodne z celami firmy<\/strong><\/p>\n\n\n\n

\n

\u201eJe\u015bli tajemniczy klient nie jest zgodny z celami firmy okre\u015blonymi w programie tajemniczego klienta, jest to ca\u0142kowita strata czasu\u201d. \u2013 Jamesa Shermana<\/p>\n<\/blockquote>\n\n\n\n

Tajemnicze zakupy musz\u0105 opiera\u0107 si\u0119 na kryteriach zgodnych z tymi celami<\/strong><\/p>\n\n\n\n

\n

\u201eWa\u017cne jest, aby\u015b zbudowa\u0142 kryteria stosowane przez kupuj\u0105cego, aby\u015b m\u00f3g\u0142 wejrze\u0107 w elementy obs\u0142ugi klienta, kt\u00f3re s\u0105 wa\u017cne dla Ciebie i Twojej firmy\u201d \u2013 Michelle Gronexk<\/p>\n<\/blockquote>\n\n\n\n

mog\u0105 nie by\u0107 tak skuteczne jak audyty kierownik\u00f3w okr\u0119g\u00f3w i ankiety w\u015br\u00f3d klient\u00f3w<\/h2>\n\n\n\n
\n

 \u201eJe\u015bli tajemniczy klient otrzyma bardzo konkretne rzeczy do sprawdzenia, mog\u0105 one by\u0107 skuteczne, jednak wizyta kierownika okr\u0119gu bez uprzedzenia mo\u017ce uzyska\u0107 o wiele wi\u0119cej informacji w znacznie kr\u00f3tszym czasie\u201d. \u2013 Gene Gillis<\/p>\n\n\n\n

\u201eUwa\u017cam, \u017ce mened\u017cer okr\u0119gowy odgrywa wa\u017cn\u0105 rol\u0119 w doskonaleniu biznesu i mo\u017ce udzieli\u0107 \u015bwietnych informacji zwrotnych oraz coachingu na temat tego, co jest niezb\u0119dne do zbudowania firmy, ale tylko rzeczywisty klient mo\u017ce udzieli\u0107 uczciwej i nie stronniczej opinii\u201d. \u2013 Benoit Marinoff<\/p>\n\n\n\n

\u201eNasza firma po prostu przesta\u0142a ich u\u017cywa\u0107. Uznali\u015bmy, \u017ce s\u0105 nieskuteczne. Zdecydowali\u015bmy si\u0119 skorzysta\u0107 z ankiety opinii klient\u00f3w. Do tej pory by\u0142o to o wiele bardziej skuteczne. Dalej; Zgadzam si\u0119 z dwiema wcze\u015bniejszymi opiniami, \u017ce niezapowiedziana wizyta prze\u0142o\u017conego mo\u017ce dostarczy\u0107 bardziej przydatnych informacji\u201d. \u2013 Johna Aldridge\u2019a<\/p>\n\n\n\n

\u201eNieskuteczne i cz\u0119sto manipulowane. Najlepszym wska\u017anikiem obs\u0142ugi i standard\u00f3w s\u0105 sp\u00f3jne wycieczki i karty komentarzy\u201d \u2013 Robert Eric Farrell<\/p>\n<\/blockquote>\n\n\n\n

\"O<\/a><\/figure>\n\n\n\n

Realizacja sklepu to podstawowa kompetencja sprzedawcy, nie zlecaj jej na zewn\u0105trz<\/h2>\n\n\n\n

Nikt nie zna biznesu lepiej ni\u017c sama organizacja i nikt nie jest lepiej przygotowany do dzielenia si\u0119 najlepszymi praktykami marki ni\u017c mened\u017cerowie okr\u0119gowi marki. Realizacja zam\u00f3wie\u0144 w sklepie to podstawowa kompetencja sprzedawcy detalicznego. W imi\u0119 ci\u0105g\u0142o\u015bci dzia\u0142ania i d\u0142ugowieczno\u015bci nie pozostawia si\u0119 kluczowych kompetencji w r\u0119kach strony trzeciej.  Dlatego korzystaj z tajemniczego klienta, je\u015bli widzisz w nim warto\u015b\u0107, ale traktuj go takim, jakim jest: \u017ar\u00f3d\u0142em spostrze\u017ce\u0144, a nie substytutem wizyt kierownik\u00f3w okr\u0119gowych<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
\n

\u201eNaprawd\u0119 wiele zyska\u0142em dzi\u0119ki komentarzom klient\u00f3w w tajemniczych sklepach, jednak nie uwa\u017ca\u0142bym ich za \u015bwietny spos\u00f3b na ocen\u0119 og\u00f3lnej wydajno\u015bci sklepu, zw\u0142aszcza je\u015bli odbywa si\u0119 to w ograniczonym zakresie. Wszyscy m\u00f3wimy o patrzeniu na nasz\u0105 firm\u0119 z perspektywy klienta, ale jest to trudniejsze, ni\u017c si\u0119 wydaje, gdy jeste\u015bmy zaj\u0119ci codziennymi operacjami. Zawsze wspaniale jest zyska\u0107 now\u0105 perspektyw\u0119, ale musisz przyj\u0105\u0107 j\u0105 tak\u0105, jaka jest. \u2013 Tima Eckerleya<\/p>\n<\/blockquote>\n\n\n\n

INNE ZASOBY AUDYT\u00d3W I INSPEKCJI DETALICZNYCH<\/h2>\n\n\n\n

Zapoznaj si\u0119 z Kategoria Audyty i inspekcje detaliczne<\/a> instrukcje i najlepsze praktyki dotycz\u0105ce audyt\u00f3w i inspekcji w handlu detalicznym.<\/p>","protected":false},"excerpt":{"rendered":"

Firma Bindy zada\u0142a niedawno grupie ponad 49 000 profesjonalist\u00f3w zajmuj\u0105cych si\u0119 handlem detalicznym otwarte pytanie: \u201eCzy programy tajemniczych zakup\u00f3w dzia\u0142aj\u0105?\u201d Cz\u0142onkowie szybko odpowiedzieli. Odpowiedzi s\u0105 w przewa\u017caj\u0105cej mierze mieszane lub wr\u0119cz negatywne w przypadku tajemniczych zakup\u00f3w. Podczas gdy niekt\u00f3rzy chwalili spostrze\u017cenia, kt\u00f3re przyni\u00f3s\u0142, wi\u0119kszo\u015b\u0107 twierdzi, \u017ce tajemnicze zakupy po prostu nie dzia\u0142aj\u0105. Zanurzmy si\u0119. tak dobrze, jak\u2026 Czytaj dalej W twoich s\u0142owach\u2026 Tajemnicze zakupy nie dzia\u0142aj\u0105 (naprawd\u0119)<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"The Truth About Mystery Shopping (It Doesn't Work)","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[14465791],"tags":[75439402,118649,55665360,677173901],"class_list":["post-1032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-field-audit-2","tag-mystery-shopper","tag-retail-audit-2","tag-retail-audit-software"],"yoast_head":"\nIn Your Words...Mystery Shopping Doesn't (Really) Work<\/title>\n<meta name=\"description\" content=\"The truth about mystery shopping - it doesn't work. 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W tym artykule przedstawiono uzasadnienie biznesowe i zwrot z inwestycji w rozwi\u0105zania Bindy dla handlu detalicznego w zakresie obs\u0142ugi klienta, merchandisingu, oszcz\u0119dno\u015bci czasu i koszt\u00f3w, zdrowia i bezpiecze\u0144stwa, zapobiegania stratom oraz komunikacji.","rel":"","context":"W \u201e\u2b50 Best practices"","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/pl\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/1032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/comments?post=1032"}],"version-history":[{"count":28,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/1032\/revisions"}],"predecessor-version":[{"id":63590,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/posts\/1032\/revisions\/63590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media\/62899"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/media?parent=1032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/categories?post=1032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/pl\/wp-json\/wp\/v2\/tags?post=1032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}