{"id":8447,"date":"2021-10-26T15:16:15","date_gmt":"2021-10-26T19:16:15","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=8447"},"modified":"2024-11-28T09:13:51","modified_gmt":"2024-11-28T14:13:51","slug":"case-study-hoe-een-nationale-franchisegever-franchisenemers-helpt-tijdens-covid-19","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/","title":{"rendered":"\ud83d\udcda Case Study: Hoe een nationale franchisegever Bindy gebruikte om 1.200 franchisenemers te helpen tijdens Covid-19"},"content":{"rendered":"

Covid-19 was mogelijk de grootste disruptor voor de detailhandel die velen ooit hebben gezien. Retailers hebben echter al eerder moeilijke tijden en rampen meegemaakt. Hoe zijn ze uit deze puinhoop gekomen? Zoals de Harvard Business Review<\/a> merkt op dat de beste reactie op een crisis is om bij de mensen te beginnen. Neem contact op, leef mee en verzamel informatie over het persoonlijke en financi\u00eble welzijn van uw franchisenemer. <\/p>\n\n\n\n

Hier ziet u hoe een nationale franchisegever van persoonlijke diensten Bindy gebruikt om zijn franchisenemers in de Verenigde Staten te bereiken en te helpen.<\/p>\n\n\n\n

KLANT<\/strong><\/h2>\n\n\n\n

Nationale franchisegever van persoonlijke diensten met meer dan 1.200 franchiselocaties in de Verenigde Staten.<\/p>\n\n\n\n

Uitdaging<\/strong><\/h2>\n\n\n\n

Met het uitbreken van Covid-19 had de franchisegever een manier nodig om meer dan 1.200 franchiselocaties te bereiken. De franchisegever wilde begrijpen hoe franchisenemers zowel persoonlijk als zakelijk met de Covid-19-crisis omgingen. De franchisegever moest ook informatie verzamelen over de meest urgente behoeften van franchisenemers, ondersteuning bieden en hen helpen zich voor te bereiden op de heropening.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Het gebruik van e-mail of Excel voor dit soort initiatieven zou te traag zijn. Bovendien, als de franchisegever e-mail of Excel zou gebruiken om antwoorden vast te leggen, zou hij antwoorden moeten verzamelen en trends moeten ontwikkelen op meer dan 1200 locaties, wat tijdrovend en foutgevoelig is. In een tijd waarin de situatie elk uur verandert en het hoofdkantoor informatie moet verzamelen en snel moet reageren, was het gebruik van E-mail en Excel simpelweg geen optie.<\/p>\n\n\n\n

In plaats daarvan gebruikte de franchisegever Bindy.<\/p>\n\n\n\n

OPLOSSING UITVOERING<\/strong><\/h2>\n\n\n\n

De franchisegever maakte snel een nieuw, aangepast formulier\/checklist met behulp van de formulierbouwer van Bindy. De checklist werd in realtime ge\u00efmplementeerd op de mobiele, tablet- en pc-apps van de auditors. Accountants gebruikten de checklist om franchisenemers te bellen en de antwoorden van franchisenemers te documenteren (franchisenemers kunnen het formulier ook invullen op hun mobiel, tablet of pc). Het hoofdkantoor kan in realtime rapporten uitvoeren om trends te volgen, pijnpunten te verzamelen en te meten en te begrijpen hoe ze hun franchisenemers het beste kunnen ondersteunen.<\/p>\n\n\n\n

\"Tenzij<\/a><\/figure>\n\n\n\n

Met dit formulier helpt de franchisegever franchisenemers te begrijpen hoe ze contact kunnen blijven houden met klanten, winkels veilig kunnen sluiten, subsidies en hulp kunnen aanvragen, de juiste HR-praktijken kunnen gebruiken als ze werknemers moeten vrijgeven en plannen voor heropening.<\/p>\n\n\n\n

Voor meer, zie onze blog: Franchising in de detailhandel \u2013 7 manieren waarop het hoofdkantoor franchisenemers kan ondersteunen<\/a><\/p>\n\n\n\n

Bovendien moeten franchisegevers de volledige reikwijdte van de impact op hun bedrijf begrijpen. Hebben franchisenemers de cashflow om de locatie in stand te houden? Welke franchisenemers zijn in de beste positie om te heropenen en wanneer? Wie heeft personeel ontslagen? Laat franchisenemers vrijstelling aanvragen, huurovereenkomsten sluiten, enz...<\/p>\n\n\n\n

Met Bindy kan de checklist regelmatig worden bijgewerkt en onmiddellijk opnieuw worden ingezet als de situatie verandert. Omdat Bindy een ingebouwde hi\u00ebrarchie "gemaakt voor de detailhandel" heeft, worden gegevens van franchisenemers in een silo geplaatst om de vertrouwelijkheid en zichtbaarheid te beschermen.<\/p>\n\n\n\n

De franchisegever kan geaggregeerde gegevens filteren op staat of regio om een beter begrip te krijgen van waar franchisenemers mee te maken hebben, waar en wanneer, en dienovereenkomstig relevante ondersteuning implementeren. Tijdens het inchecken bij franchisenemers bieden auditors coaching om franchisenemers te helpen terwijl locaties gesloten zijn en om zich voor te bereiden op heropening.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Overzicht <\/strong><\/h2>\n\n\n\n

Zelfs als winkels gesloten zijn, moeten franchisenemers weten dat ze ondersteuning krijgen van het hoofdkantoor. Omdat de situatie per regio en staat kan verschillen, is het belangrijk dat het hoofdkantoor de specifieke behoeften begrijpt en reageert op de realiteit in elke markt\/regio.<\/p>\n\n\n\n

Communicatie en het vermogen om snel gegevens te verzamelen, zijn essentieel voor het reageren op en overleven van een crisis.<\/p>\n\n\n\n

Met Bindy kunnen franchisegevers, Operations en District Managers aangepaste formulieren en checklists maken om franchisenemers en winkels te bereiken. Franchisenemers kunnen ook zelf een beoordeling uitvoeren en het hoofdkantoor kan de verzamelde gegevens doorzoeken en filteren om te zien welke behoeften het meest dringend zijn.<\/p>","protected":false},"excerpt":{"rendered":"

Covid-19 was mogelijk de grootste disruptor voor de detailhandel die velen ooit hebben gezien. Retailers hebben echter al eerder moeilijke tijden en rampen meegemaakt. Hoe zijn ze uit deze puinhoop gekomen? Zoals de Harvard Business Review opmerkt, is de beste reactie op een crisis om bij de mensen te beginnen. Neem contact op, leef mee en verzamel informatie over uw \u2026 Lees verder \ud83d\udcda Case Study: Hoe een nationale franchisegever Bindy gebruikte om 1.200 franchisenemers te helpen tijdens Covid-19<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241],"tags":[677174002,677174003,677174004],"class_list":["post-8447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-covid19","tag-franchisee-support","tag-franchisor"],"yoast_head":"\n\ud83d\udcda 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