{"id":773,"date":"2023-05-10T15:15:47","date_gmt":"2023-05-10T19:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=773"},"modified":"2025-09-03T12:36:12","modified_gmt":"2025-09-03T16:36:12","slug":"10-manieren-om-de-uitvoering-van-uw-winkel-te-verbeteren","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/10-ways-to-improve-store-execution\/","title":{"rendered":"\u2b50 10 manieren om audits in de detailhandel en horeca te verbeteren"},"content":{"rendered":"

EEN retail audit<\/a> helpt retail- en horecamerken bij het op tijd en volledig uitvoeren van merknormen, programma's en procedures op gebieden als bedrijfsvoering, merchandising, verliespreventie, gezondheid, veiligheid en beveiliging op alle locaties. De audit wordt ook wel een assessment of gewoon een bezoek genoemd.<\/p>\n\n\n\n

Hieronder vindt u 10 tips om locatie-audits in uw detailhandel- en horecabedrijf te verbeteren.<\/p>\n\n\n\n

Laten we erin duiken.<\/p>\n\n\n\n

1. Wees duidelijk<\/h2>\n\n\n\n

Definieer eerst en normen duidelijk omschrijven<\/a> en ondubbelzinnig. Dit punt lijkt voor de hand liggend, maar wordt vaak over het hoofd gezien door te beknopte, soms cryptische teksten die worden gebruikt om operationele standaarden te defini\u00ebren. <\/p>\n\n\n\n

De beschrijving van de standaard moet lang genoeg zijn om duidelijk en ondubbelzinnig te beschrijven wat succes inhoudt, het doel te vermelden en de facetten\/componenten te identificeren waaruit de standaard bestaat.<\/p>\n\n\n\n\n\n\n\n

2. Bied context<\/h2>\n\n\n\n

Plaats de norm in context. Leg uit waarom het nodig is en waarom het belangrijk is. Door uit te leggen \u2018waarom\u2019 een standaard belangrijk is, vergroot je het bewustzijn op winkelniveau. Dit kan op zichzelf de naleving vergroten.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

3. Illustreer uw normen<\/h2>\n\n\n\n

Een foto zegt meer dan duizend woorden, illustreer uw normen! De meeste mensen zijn visueel ingesteld. Hoewel u de norm zo duidelijk mogelijk moet beschrijven, is het gebruik van een "best-practice"-afbeelding, die aan elke norm is toegevoegd, een heel eind in de richting van het visualiseren van het einddoel en het bereiken van normen.<\/p>\n\n\n\n

4. Geef toegang<\/h2>\n\n\n\n

Het is belangrijk om standaarden toegankelijk en breed beschikbaar te maken! Normen zijn nutteloos, tenzij ze regelmatig worden verspreid en herzien door winkel-, operatie- en hoofdkantoorpersoneel. Een oude, stoffige normmap helpt je niet om aan de eisen te voldoen; een levend en bruikbaar winkel audit<\/a> doet.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

5. Bevorder participatie<\/h2>\n\n\n\n

Laat winkelmanagers en assistent-managers afmelden en deelnemen aan de review<\/a> van het bezoek. Dit geeft hen de mogelijkheid om hun input en feedback<\/a>. Uw managers staan in de frontlinie. <\/p>\n\n\n\n

De meeste operators willen hun bedrijf graag vooruit helpen en hun deelname is absoluut cruciaal voor het succes van hun bedrijf en het merk.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

6. Maak een actieplan<\/h2>\n\n\n\n

Gebruik de actieplan<\/a> als voertuig voor verbetering. Bij retail draait alles om uitvoering en actieplannen ondersteunen de uitvoering. Een elektronische checklist en een actieplan zijn middelen om dit doel te bereiken. Het actieplan is een kans om corrigerende maatregelen toe te passen op probleemgebieden. <\/p>\n\n\n\n

Het genereren van het actieplan moet a) geautomatiseerd en b) verweven zijn de workflow van het bezoek van de districtsmanager<\/a>. Als elk probleemgebied een kwaal is, is het actieplan de oplossing. Verlaat de winkel niet zonder!<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

7. Bevorder continu leren<\/h2>\n\n\n\n

Vergeet niet om elk bezoek te beschouwen als een kans om \u201cvoortdurende training\u201d te geven. Leren en trainen, vooral het leren uit leerboeken, kan abstract zijn, maar een winkelbezoek is dat niet. <\/p>\n\n\n\n

Een winkelbezoek is een meetbare, bruikbare veldtraining. Het biedt een unieke kans voor het winkel- en districtsmanagement om te observeren, corrigeren en trainen. Beheer verwachtingen<\/a> en cre\u00eber een cultuur van continue verbetering.<\/p>\n\n\n\n

8. Maak gebruik van mensen en tools<\/h2>\n\n\n\n

Realiseer je dat je beide nodig hebt geweldige mensen en geweldige tools<\/a>. Vertrouw op softwaretools om te doen waar software het beste in is: registreren, berekenen en aggregeren. Vertrouw op mensen, in dit geval uw operationele groep, om te doen waar mensen het beste in zijn: zorgen voor oordeel en inzichten<\/a> gebaseerd op ervaring.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

9. "Wees wreed, wees aardig"<\/h2>\n\n\n\n

(Hamlet, derde bedrijf; sc\u00e8ne 4, William Shakespeare). De regiomanager<\/a> loopt een fijne lijn. Als een rayonmanager te hard is, lopen ze het risico de relatie en de communicatielijnen met de winkel in gevaar te brengen, wat essentieel is voor het succes ervan. Als een rayonmanager te soepel is, lopen ze het risico factoren over het hoofd te zien die het succes van de winkel op de lange termijn in de weg staan.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Dit evenwicht is notoir moeilijk te bereiken. Onthoud bij twijfel de bovengenoemde quote. Om vriendelijk te zijn voor de winkel en om te zorgen voor succes op de lange termijn, moet de districtmanager misschien 'wreed' zijn, hoge verwachtingen stellen en de winkel aan de hoogste uitvoeringsnormen houden.<\/p>\n\n\n\n

10. Herhaal...<\/h2>\n\n\n\n

Normen veranderen. Omzet gebeurt. In de detailhandel is compliance een kortstondig einddoel. Het is nooit \u201cbehaald\u201d of in steen gebeiteld. Herzie uw normen minstens \u00e9\u00e9n keer per jaar, zoek naar trends, herhaal onaanvaardbare dingen en wees bereid om de cyclus van bezoeken<\/a>, corrigerende acties en continu opnieuw leren.<\/p>\n\n\n\n

Lees meer over winkeluitvoering op  Winkeluitvoering: doel, reikwijdte en best practices<\/a>.<\/p>\n\n\n\n

\"Bindy<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Een retailaudit helpt retail- en horecamerken bij het op tijd en volledig uitvoeren van merknormen, programma's en procedures op gebieden als bedrijfsvoering, merchandising, verliespreventie, gezondheid, veiligheid en beveiliging op alle locaties. De audit wordt ook wel een assessment of gewoon een bezoek genoemd. Hieronder vindt u 10 tips om site-audits in uw hele \u2026 Lees verder \u2b50 10 manieren om audits in de detailhandel en horeca te verbeteren<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Ten Ways To Improve Store 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