{"id":7316,"date":"2021-10-26T15:16:11","date_gmt":"2021-10-26T20:16:11","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7316"},"modified":"2024-11-28T14:48:51","modified_gmt":"2024-11-28T19:48:51","slug":"5-tips-voor-het-creeren-van-campagnes-die-het-winkelverkeer-verhogen","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/5-tips-for-creating-campaigns-that-increase-in-store-traffic\/","title":{"rendered":"5 tips voor het maken van campagnes die het verkeer in de winkel vergroten"},"content":{"rendered":"<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Als u in de detailhandel werkt, durven we te wedden dat het krijgen van meer bezoekers naar uw locatie vrij hoog op uw verlanglijstje staat. Wanneer u meer bezoekers naar uw winkel brengt, vergroot u ook de verkoop- en omzetmogelijkheden. Dit vertaalt zich in een hoger bedrijfsresultaat en een gezonder winkelbedrijf. Daarom is het belangrijk om voortdurend campagnes op te zetten die zijn ontworpen om het verkeer in de winkel te vergroten.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In dit bericht bekijken we enkele dingen die u kunt doen om meer klanten aan te trekken.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bekijk ze eens!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-get-clear-on-your-audience\"><span style=\"font-weight: 400;\">1. Wees duidelijk over je publiek<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">De eerste stap om een effectieve campagne voor het genereren van verkeer op te zetten, is te bepalen voor wie u het doet.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Die nieuwe en hippe winkel in de straat met de gedurfde ramen en luide muziek trekt misschien veel jonge bezoekers, maar als die shoppers niet je doelgroep zijn, zal dezelfde aanpak niet voor jou werken.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voordat u met campagne-idee\u00ebn komt, moet u uw klanten op elk niveau leren kennen. Wie zijn zij? Welke trends zijn ze in? Welke boodschap zou bij hen resoneren? Gebruik de antwoorden op deze vragen als leidraad voor uw programma&#039;s.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Het kan ook helpen om dingen vanuit een generatieperspectief te bekijken. Campagnes moeten geschikt zijn voor de leeftijd en elementen bevatten waarmee uw doelgroep zich kan identificeren.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Als je babyboomers probeert te bereiken, gebruik dan materialen die 55+ en hun interesses bevatten. Gericht op generatie Z? Zet tieners in uw campagnes.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Zorg ervoor dat u stereotypen vermijdt. De meeste Boomers willen bijvoorbeeld niet worden afgeschilderd als kwetsbaar of hulpbehoevend. Zowel millennials als Gen Z-consumenten waarderen diversiteit en authenticiteit. Neem een seintje van <a rel=\"noopener noreferrer\" href=\"https:\/\/www.instagram.com\/vintageinkwine\/?hl=en\" target=\"_blank\">Vintage Inkt Wijn&#039;<\/a>s campagne met Boomers met de campagne slogan &quot;we zijn allemaal gemaakt van verhalen.&quot;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Om ervoor te zorgen dat uw campagnes het doel bereiken, moet u ervoor zorgen dat u uw publiek goed begrijpt. Krijg inzichten rechtstreeks van uw doelklanten. Overweeg om uw campagnes te testen om feedback te krijgen.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Een generatieaanpak is ook nuttig bij het bepalen van de juiste marketingkanalen. De mediaconsumptiegewoonten van mensen vari\u00ebren, afhankelijk van hun leeftijdsgroep. Als het bijvoorbeeld om sociale media gaat, <\/span><a href=\"https:\/\/www.convinceandconvert.com\/social-media-research\/social-media-usage-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">onderzoek toont aan<\/a><span style=\"font-weight: 400;\"> dat Gen Z-ers en millennials de voorkeur geven aan Instagram en Snapchat. Gen Xers en babyboomers neigen naar Facebook.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">U moet aandacht besteden aan deze trends en gegevens als u het verkeer in de winkel wilt vergroten. Zo kun je de juiste platforms en kanalen aanboren.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dit brengt ons bij ons volgende punt\u2026<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-embrace-digital-marketing-channels\"><span style=\"font-weight: 400;\">2. Omarm digitale marketingkanalen<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Digitale marketing kan een enorme impact hebben op het verkeer van uw fysieke winkel... als u er op de juiste manier gebruik van maakt.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/09\/09\/us-generations-technology-use\/\" target=\"_blank\" rel=\"noopener noreferrer\">Volgens Pew Research<\/a><span style=\"font-weight: 400;\">, terwijl jonge consumenten eerder zware gebruikers van digitale technologie\u00ebn zijn, lopen oudere generaties niet al te ver achter. Pew ontdekte dat, met uitzondering van de stille generatie (geboren in 1945 of eerder), breedbandinternet wijdverbreid is in alle generaties. De meeste millennials (78%), Gen Xers (78%) en Boomers (74%) melden dat ze een breedbandabonnement hebben.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bovendien is &quot;het bezit van tablets nu vergelijkbaar voor de meeste generaties&quot;, aldus Pew. Vijfenvijftig procent van Gen Xers, 53% van Millennials en 52% van Boomers zeggen dat ze tablets bezitten.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dit betekent dat ongeacht wie je doelgroep is, digitale tools en platforms een rol spelen in hun winkeltraject.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hier zijn enkele manieren waarop u digitale kanalen kunt gebruiken om het verkeer in de winkel te vergroten.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58789\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/store-execution-purpose-scope-and-best-practices\/bindy-statment-ads_top-secret-button-ad-1080x1080-27\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Unless you do it on time, in full, at every site, you are not executing at all\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=700%2C700&#038;ssl=1\" alt=\"Tenzij je het op tijd, volledig, op elke site doet, voer je helemaal niet uit\" class=\"wp-image-58789\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"increase-your-google-presence\"><span style=\"font-weight: 400;\">Vergroot uw Google-aanwezigheid<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Consumenten, ongeacht hun leeftijd, wenden zich tot Google voor hun zoekbehoeften op internet. Daarom is het van cruciaal belang dat uw winkel vindbaar is op de site. Dit doe je door een volledige Google Mijn Bedrijf (GMB) vermelding op te zetten. Het hebben van een GMB-profiel helpt ervoor te zorgen dat uw winkel wordt weergegeven in lokale zoekopdrachten, wat uiteindelijk kan leiden tot meer verkeer en verkopen.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/local-search-mobile-search-micro-moments\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gegevens van Google<\/a><span style=\"font-weight: 400;\"> blijkt dat bijna een derde van alle mobiele zoekopdrachten gerelateerd zijn aan locatie. <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/data\/local-search-to-store-visit-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hier is de kicker<\/a><span style=\"font-weight: 400;\">: 88% van de consumenten die lokaal op hun smartphone zoeken, komt binnen een week uit bij een gerelateerde winkel.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"373\" data-attachment-id=\"7320\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/80\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/80.png?fit=1500%2C800&amp;ssl=1\" data-orig-size=\"1500,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"80\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/80.png?fit=700%2C373&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/80.png?resize=700%2C373&#038;ssl=1\" alt=\"80\" class=\"wp-image-7320\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/80.png?w=1500&amp;ssl=1 1500w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/80.png?resize=300%2C160&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/80.png?resize=1024%2C546&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/80.png?resize=768%2C410&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/80.png?resize=1200%2C640&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/80.png?resize=700%2C373&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/80.png?resize=750%2C400&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/80.png?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Afbeelding tegoed: <a href=\"https:\/\/www.thinkwithgoogle.com\/data\/local-search-to-store-visit-statistics\/\" data-type=\"https:\/\/www.thinkwithgoogle.com\/data\/local-search-to-store-visit-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">thinkwithgoogle.com<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Consumenten wenden zich duidelijk tot Google om producten te vinden om te kopen en winkels om te bezoeken. Een sterke aanwezigheid op de site kan de kans vergroten dat mensen uw locatie vinden en bezoeken.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Gelukkig is het opzetten van je GMB-profiel ongelooflijk eenvoudig en duurt het maar een paar stappen. Als je dat nog niet hebt gedaan, ga dan naar <\/span><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">google.com\/business<\/a><span style=\"font-weight: 400;\"> en volg de stappen om uw vermelding aan te maken.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tap-into-your-email-subscribers\"><span style=\"font-weight: 400;\">Maak gebruik van uw e-mailabonnees<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">E-mailmarketing werkt als een tierelier bij het bekendmaken van specifieke aanbiedingen in de winkel. Als je een uitverkoop of een andere vorm van promotie organiseert en mensen wilt aanmoedigen om binnen te komen, maak er dan een punt van om gebruik te maken van je mailinglijst. Aangezien u mensen bereikt die in het verleden iets bij u hebben gekocht of interesse hebben getoond in uw producten, worden uw berichten waarschijnlijk goed ontvangen.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hier is een pro-tip voor e-mailmarketing: segmenteer uw abonnees (bijvoorbeeld op geslacht, locatie, leeftijdsgroep, enz.). Gebruik vervolgens hun gegevens om de berichten die ze ontvangen te personaliseren. Dit is essentieel, vooral als u meerdere locaties heeft en winkelspecifieke campagnes heeft.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Als u bijvoorbeeld een speciale uitverkoop houdt in uw winkel in Los Angeles, wilt u dat uw e-mail alleen naar uw LA-klanten gaat.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Drankenretailer Total Wine &amp; More doet dit goed. Total Wine organiseert regelmatig evenementen in zijn verschillende lokale winkels en brengt deze initiatieven via e-mail op de markt. Het mooie van de inspanning is dat Total Wine zijn berichten afstemt op de locatie van de ontvanger; abonnees krijgen alleen meldingen over evenementen die plaatsvinden in hun plaatselijke winkel.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"447\" data-attachment-id=\"7321\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/total-wine-email-promotion\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/total-wine-email-promotion.png?fit=926%2C591&amp;ssl=1\" data-orig-size=\"926,591\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"total wine email promotion\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/total-wine-email-promotion.png?fit=700%2C447&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/total-wine-email-promotion.png?resize=700%2C447&#038;ssl=1\" alt=\"totale wijn e-mailpromotie\" class=\"wp-image-7321\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/total-wine-email-promotion.png?w=926&amp;ssl=1 926w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/total-wine-email-promotion.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/total-wine-email-promotion.png?resize=768%2C490&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/total-wine-email-promotion.png?resize=700%2C447&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/total-wine-email-promotion.png?resize=627%2C400&amp;ssl=1 627w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Afbeelding tegoed: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"digital-advertising\"><span style=\"font-weight: 400;\">Digitale reclame<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Het advertentieaanbod van bedrijven als Google en Facebook biedt geavanceerde (maar gebruiksvriendelijke) targetingmogelijkheden. U kunt uw doelgroep in kaart brengen op basis van hun demografische informatie, locatie en interesses. Dit maakt digitale advertenties zeer effectief om op de radar te komen van uw doelgroep in de buurt van uw winkel om het verkeer in de winkel te vergroten.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Als je budget over is, overweeg dan om geld te besteden aan betaalde advertentie-initiatieven, zodat je bekendheid krijgt over je in-store campagnes. Zorg ervoor dat u onze bovenstaande tips volgt en inhoud maakt die relevant is voor uw doelgroep.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-refresh-and-revamp-your-programs-regularly\"><span style=\"font-weight: 400;\">3. Vernieuw en vernieuw uw programma&#039;s regelmatig<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Het genereren van bezoekers in de winkel is nooit een eenmalige activiteit. U moet uw campagnes voortdurend vernieuwen en nieuwe programma&#039;s implementeren om relevant en top of mind te blijven. Hier zijn enkele idee\u00ebn om precies dat te doen:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keep-up-with-the-latest-holidays-and-seasons\"><span style=\"font-weight: 400;\">Blijf op de hoogte van de laatste feestdagen en seizoenen<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dit spreekt voor zich, maar uw campagnes moeten de laatste feestdagen of seizoenen weerspiegelen. Als het bijvoorbeeld lente is, wil je misschien een nieuw begin promoten. Klaar voor de winter? Dan kunnen campagnes voor koud weer een geweldige manier zijn om te gaan.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">U moet ook de feestdagen identificeren die uw klanten vieren. De groten - zoals Kerstmis, Valentijnsdag en Moederdag zijn een gegeven, maar kijk of je campagnes kunt bedenken voor nichevakanties.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Zo viert pizzaketen Pieology jaarlijks Nationale Pizzadag. Ze sturen een speciale e-mailcampagne naar abonnees om hen aan te moedigen binnen te komen.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"536\" data-attachment-id=\"7322\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/national-pizza-day-promotion\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/National-Pizza-Day-promotion.png?fit=844%2C646&amp;ssl=1\" data-orig-size=\"844,646\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"National Pizza Day promotion\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/National-Pizza-Day-promotion.png?fit=700%2C536&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/National-Pizza-Day-promotion.png?resize=700%2C536&#038;ssl=1\" alt=\"Nationale Pizza Dag actie\" class=\"wp-image-7322\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/National-Pizza-Day-promotion.png?w=844&amp;ssl=1 844w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/National-Pizza-Day-promotion.png?resize=300%2C230&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/National-Pizza-Day-promotion.png?resize=768%2C588&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/National-Pizza-Day-promotion.png?resize=700%2C536&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/National-Pizza-Day-promotion.png?resize=523%2C400&amp;ssl=1 523w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Afbeelding tegoed: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keep-up-with-pop-culture\"><span style=\"font-weight: 400;\">Blijf op de hoogte van de popcultuur<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Een andere manier om uw campagnes in de winkel actueel te houden, is door mee te gaan in een popcultuurgolf. Houd trending memes, shows of evenementen in de gaten en vind manieren om hiervan te profiteren. Als een bepaalde internetmeme bijvoorbeeld ophef maakt, overweeg dan om deze in uw beeldschermen op te nemen. Als een hete nieuwe film op het grote scherm verschijnt, kijk dan of je relevante items kunt verkopen of de elementen van de film in je campagnes kunt verwerken om meer bezoekers naar de winkel te krijgen.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Disney blinkt altijd uit in deze strategie. Telkens wanneer een nieuwe Disney-film uitkomt, houdt het bedrijf zijn winkels scherp door etalages te tonen en promoties uit te voeren die relevant zijn voor de film.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Toen bijvoorbeeld de live-actionversie van Dumbo in 2019 in de bioscoop verscheen, had de Disney Store op South Coast Plaza een groot display met Dumbo als knuffeldier.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-collaborate-with-others\"><span style=\"font-weight: 400;\">4. Werk samen met anderen<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hoewel het zeker mogelijk is om zelf campagnes te voeren, wees niet bang om zo nu en dan bijdragers in te schakelen.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Identificeer mensen die de aankoopbeslissingen van uw klanten kunnen be\u00efnvloeden. Kijk of u met hen kunt samenwerken in uw winkelcampagnes. Door dit te doen, kunt u hun publiek aanboren en het bereik van uw merk vergroten.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Het huidverzorgingsmerk Caudalie werkt samen met verschillende micro-influencers door hen uit te nodigen op Caudalie-locaties en gratis diensten aan te bieden. De influencers hebben van hun kant de taak om hun ervaring met hun publiek te delen.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Je kunt ook samenwerken met andere bedrijven. Werk samen met lokale verkopers en ontdek manieren om voor beide partijen voordelige campagnes te cre\u00ebren om het verkeer in de winkel te vergroten. U kunt bijvoorbeeld een gezamenlijke winactie of actie maken die klanten verleidt om uw winkels te bezoeken of uw producten te kopen.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bekijk dit voorbeeld van de sportwinkel Runners High. Ze werkten samen met de fitnessstudio Orangetheory. Runners High wist de leden van de studio te verleiden om de winkels te bezoeken, terwijl Orangetheory profiteerde door een exclusief voordeel aan haar leden aan te bieden.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"502\" data-attachment-id=\"7325\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/orangetheory-promotion-example\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Orangetheory-promotion-example.png?fit=840%2C602&amp;ssl=1\" data-orig-size=\"840,602\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Orangetheory promotion example\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Orangetheory-promotion-example.png?fit=700%2C502&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Orangetheory-promotion-example.png?resize=700%2C502&#038;ssl=1\" alt=\"Oranjetheorie promotie voorbeeld\" class=\"wp-image-7325\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Orangetheory-promotion-example.png?w=840&amp;ssl=1 840w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Orangetheory-promotion-example.png?resize=300%2C215&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Orangetheory-promotion-example.png?resize=768%2C550&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Orangetheory-promotion-example.png?resize=700%2C502&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Orangetheory-promotion-example.png?resize=558%2C400&amp;ssl=1 558w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Afbeelding tegoed: Francesca Nicasio<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-equip-your-store-with-the-right-tools\"><span style=\"font-weight: 400;\">5. Rust je winkel uit met de juiste tools<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">De juiste technologie\u00ebn en oplossingen in de winkel kunnen ervoor zorgen dat uw campagnes soepel blijven lopen en dat u hun prestaties kunt meten. Dat helpt u op zijn beurt om uw locatie te verbeteren en nog meer bezoeken te genereren.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Gebruik de volgende tools om uw campagnes te controleren, te meten en te optimaliseren:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"people-counters\"><span style=\"font-weight: 400;\">Tellers van mensen<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">De beste manier om het succes te meten van campagnes die zijn ontworpen om meer bezoekers in de winkel te krijgen, is door gebruik te maken van <a href=\"https:\/\/blog.bindy.com\/nl\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it-in-2020\/\" data-type=\"7063\" target=\"_blank\" rel=\"noreferrer noopener\">mensen tellers<\/a> om het aantal bezoekers dat door uw deuren loopt te registreren. Met deze tellers kunt u uw winkelbezoeken nauwkeurig bijhouden, zodat u kunt bepalen of uw programma&#039;s verkeer naar uw winkel leiden.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sommige personentellers kunnen zelfs worden ge\u00efntegreerd in uw kassasysteem. U kunt naast uw verkopen ook winkelbezoeken bijhouden en uw conversieratio bepalen.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cameras\"><span style=\"font-weight: 400;\">Camera&#039;s<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Naast solide beveiligings- en verliespreventietools, kunnen camera&#039;s ook handig zijn voor het bewaken van bewegings- en verkeerspatronen op uw locatie. Gebruik in-store camera&#039;s om te zien hoe uw gasten zich in uw winkel verplaatsen en gebruik die gegevens vervolgens om uw merchandising en winkelinrichting te informeren.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"iot-sensors\"><span style=\"font-weight: 400;\">IoT-sensoren<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bindy.com\/products\/iot\/\" target=\"_blank\" rel=\"noopener noreferrer\">IoT-sensoren<\/a><span style=\"font-weight: 400;\"> die zaken als temperatuur, vochtigheid, licht en beweging bewaken, zorgen ervoor dat uw winkel soepel blijft draaien en zorgen voor de veiligheid van uw bezoekers. Afhankelijk van uw locatie en campagne moet u deze sensoren mogelijk installeren, zodat u in de gaten kunt houden wat er in uw winkel gebeurt en zo nodig corrigerende maatregelen kunt nemen.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Als u bijvoorbeeld bederfelijke goederen promoot en verkoopt, is het een must om de temperatuur van uw koelkast in de gaten te houden. Een gebruiken <a href=\"https:\/\/bindy.com\/products\/iot\/\" target=\"_blank\" rel=\"noopener noreferrer\">IoT-sensor<\/a> die u waarschuwt voor opmerkelijke temperatuurveranderingen, stelt u in staat om onmiddellijk iets te doen.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"retail-audits-and-task-management-software\"><span style=\"font-weight: 400;\">Retail-audits en software voor taakbeheer<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Zorg ervoor dat uw winkelinitiatieven up-to-date zijn door uw campagnes te controleren. Dat weten we al <\/span><a href=\"https:\/\/blog.bindy.com\/nl\/infographic-over-de-6-belangrijkste-uitdagingen-voor-de-detailhandel\/\" target=\"_blank\" rel=\"noopener noreferrer\">60% aan promotiecampagnes worden niet correct uitgevoerd<\/a>. Y<span style=\"font-weight: 400;\">et <\/span><a href=\"https:\/\/blog.bindy.com\/nl\/infographic-over-de-6-belangrijkste-uitdagingen-voor-de-detailhandel\/\" target=\"_blank\" rel=\"noopener noreferrer\">goed uitgevoerde campagnes kunnen de verkoop verhogen met 193%<\/a><span style=\"font-weight: 400;\">! Laat geen geld op tafel liggen. Maak checklists en gebruik een auditoplossing voor de detailhandel zoals: <\/span><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a><span style=\"font-weight: 400;\"> om uw winkels te inspecteren, actiestappen en taken te cre\u00ebren en de follow-up te automatiseren.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-right-strategy-is-key-when-it-comes-to-driving-in-store-traffic\"><span style=\"font-weight: 400;\">De juiste strategie is de sleutel als het gaat om het genereren van verkeer in de winkel<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Er zijn verschillende manieren om bezoekers naar de winkel te stimuleren. Van beproefde tactieken zoals kortingen en uitverkoop tot grotere initiatieven zoals evenementen in de winkel, er is geen gebrek aan idee\u00ebn die u kunt aanboren als u uw winkelbezoeken wilt vergroten.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Maar de echte sleutel tot succes ligt in uw algemene strategie. Duidelijk zijn met uw doelgroep en het gebruik van de juiste tools is van cruciaal belang om ervoor te zorgen dat uw campagnes niet alleen meer mensen aantrekken, maar tegelijkertijd ook conversies genereren.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Over de auteur<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"167\" height=\"162\" data-attachment-id=\"60794\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/5-tips-for-creating-campaigns-that-increase-in-store-traffic\/image-11\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?fit=167%2C162&amp;ssl=1\" data-orig-size=\"167,162\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?fit=167%2C162&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?resize=167%2C162&#038;ssl=1\" alt=\"\" class=\"wp-image-60794\" title=\"\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?w=167&amp;ssl=1 167w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 167px) 100vw, 167px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/www.linkedin.com\/in\/francescanicasio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;is retailexpert, B2B-contentstrateeg en LinkedIn TopVoice. Ze schrijft over trends, tips en best practices waarmee retailers hun omzet kunnen verhogen en klanten beter kunnen bedienen. <\/em><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Als u in de detailhandel werkt, durven we te wedden dat het krijgen van meer bezoekers naar uw locatie vrij hoog op uw verlanglijstje staat. Wanneer u meer bezoekers naar uw winkel brengt, vergroot u ook de verkoop- en omzetmogelijkheden. Dit vertaalt zich in een hoger bedrijfsresultaat en een gezonder winkelbedrijf. Daarom is het belangrijk om\u2026 <a href=\"https:\/\/blog.bindy.com\/nl\/5-tips-for-creating-campaigns-that-increase-in-store-traffic\/\" class=\"more-link\">Lees verder <span class=\"screen-reader-text\">5 tips voor het maken van campagnes die het verkeer in de winkel vergroten<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417,431564],"tags":[677173911,179722254,677173952,677173951],"class_list":["post-7316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-retail-sales","tag-foot-traffic","tag-in-store-campaigns","tag-increase-sales","tag-marketing-campagins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tips for Creating Campaigns That Increase In-Store Traffic<\/title>\n<meta name=\"description\" content=\"More visitors translates to more revenue. 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