{"id":7054,"date":"2021-10-26T15:16:11","date_gmt":"2021-10-26T20:16:11","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7054"},"modified":"2024-11-29T10:21:01","modified_gmt":"2024-11-29T15:21:01","slug":"vakantie-winkelvoorbereidingsgids","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/holiday-retail-prep-guide\/","title":{"rendered":"Voorbereidingsgids voor de feestdagen"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Het vakantieseizoen is goed voor 20% van de jaaromzet van de detailhandel en is verantwoordelijk voor tot wel 30% van de totale omzet van sommige individuele retailers. Ben je voorbereid?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deze gids is bedoeld als checklist ter voorbereiding op de vakantie. Hierin staan twee van de belangrijkste zaken waar u op dit moment over na moet denken: het verbeteren van de betalingsbeveiliging en het plannen van uw marketingstrategie. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63405\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/visual-merchandising-checklist\/vision-reality-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"vision-reality-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63405\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De doelen van voorbereiding zijn natuurlijk om (1) vakantie- en toekomstige verkopen naar uw winkel te verhogen en te stimuleren, en (2) ervoor te zorgen dat uw klanten en uw bedrijf veilige transacties ervaren zonder vertragingen, onderbrekingen of frauduleuze activiteiten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Begin nu met plannen om een succesvol vakantieseizoen te garanderen. Het beste cadeau dat u uzelf, uw bedrijf en uw werknemers kunt geven, is een heel gelukkig en voorspoedig vakantieseizoen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De drukste winkeldagen <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De 10 drukste winkeldagen van het jaar vallen tussen Black Friday en eind december:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>November - Black Friday (dag na Thanksgiving)<\/li>\n\n\n\n<li>November \u2014 zaterdag na Thanksgiving<\/li>\n\n\n\n<li>December \u2014 Cybermaandag (maandag na Thanksgiving)<\/li>\n\n\n\n<li>December \u2014 Eerste zaterdag in december<\/li>\n\n\n\n<li>December \u2014 Tweede zaterdag in december<\/li>\n\n\n\n<li>December \u2014 vrijdag voor Kerstmis<\/li>\n\n\n\n<li>December \u2014 Super Saturday (zaterdag voor Kerstmis)<\/li>\n\n\n\n<li>December \u2014 Derde zaterdag in december<\/li>\n\n\n\n<li>December \u2014 zondag voor Kerstmis<\/li>\n\n\n\n<li>December \u2014 Dag na Kerstmis<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketingvoorbereiding<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De totale detailhandelsomzet tijdens de feestdagen in de VS heeft meer dan <a href=\"https:\/\/www.emarketer.com\/insights\/holiday-sales-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">$1,3 biljoen<\/a>. Volgens <a href=\"https:\/\/www.pwc.com\/us\/en\/industries\/consumer-markets\/library\/holiday-outlook-trends.html\" target=\"_blank\" rel=\"noreferrer noopener\">PWC<\/a>, besteden consumenten gemiddeld $1.638 aan cadeaus, reizen en entertainment. Om een deel van de feesttaart te krijgen, is zorgvuldige planning een must. Dit omvat het verstevigen van uw berichtgeving, marketingkanalen en strategie\u00ebn. Met bijna <a href=\"https:\/\/www.bankrate.com\/credit-cards\/news\/early-holiday-shopping\" target=\"_blank\" rel=\"noreferrer noopener\">50%<\/a> van de shoppers die al v\u00f3\u00f3r Halloween met hun inkopen voor de feestdagen beginnen, moet u ervoor zorgen dat u begin november al helemaal in de feeststemming bent. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"63007\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/bindy-statment-ads_top-secret-button-ad-1080x1080-01\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Statment ads_top-secret-button ad-1080&amp;#215;1080-01\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01-1024x1024.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-63007\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-01.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">OKTOBER<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bekijk de marketinggegevens van vorig jaar om beter af te stemmen op de behoeften van de klant<\/li>\n\n\n\n<li>Bepaal belangrijke datums, inclusief datums voor speciale verkopen en vakantie-evenementen in de winkel<\/li>\n\n\n\n<li>Werk samen met leveranciers en bestel voldoende voorraad om te voorkomen dat halverwege het seizoen de best verkopende producten opraken<\/li>\n\n\n\n<li>Onderzoek en schrijf inhoud van hoge kwaliteit, inclusief advertenties, video&#039;s en cadeaugidsen die contact maken met uw publiek<\/li>\n\n\n\n<li>Zorg voor voldoende reclamemateriaal voor Black Friday en Cyber Monday (flyers, brochures, online advertenties, e-mails, advertenties op sociale media, borden en posters in de winkel, enz.)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">NOVEMBER<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voltooi e-mail, sociale media, tests, online advertenties, catalogus en strategie\u00ebn in de winkel<\/li>\n\n\n\n<li>Cre\u00eber unieke vakantiepromoties en plan ze gedurende het hele seizoen<\/li>\n\n\n\n<li>Versier uw winkel of website met vakantieontwerpen; vakantiemuziek in de winkel toevoegen<\/li>\n\n\n\n<li>Test uw online kassa en zorg voor meer personeel in de winkel om aan de verwachte vraag te voldoen (hoe effici\u00ebnt uw klanten kunnen afrekenen, betalen en hun transacties voltooien)<\/li>\n\n\n\n<li>Plan voor Small Business Saturday (gehouden op de zaterdag na Thanksgiving) met een lokale strategie die evenementen in de winkel omvat; verzend coupons naar mobiele telefoons van shoppers in de buurt van uw winkel in realtime via geolocatiemarketing<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"240\" data-attachment-id=\"62961\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/4-common-issues-retailers-face-with-ineffective-operations-and-how-to-fix-them\/bindy-deploy-programs-100-transp-bskgd\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?fit=818%2C280&amp;ssl=1\" data-orig-size=\"818,280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Deploy programs 100%-Transp bskgd\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?fit=700%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=700%2C240&#038;ssl=1\" alt=\"\" class=\"wp-image-62961\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?w=818&amp;ssl=1 818w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=300%2C103&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=768%2C263&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=700%2C240&amp;ssl=1 700w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">DECEMBER<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Begin of verbeter een campagne op sociale media en vraag kijkers om een bijdrage te leveren. Zorg ervoor dat u na de feestdagen de resultaten deelt (hoeveel is er opgehaald, hoe heeft het anderen geholpen)<\/li>\n\n\n\n<li>Implementeer een loyaliteitsprogramma om ervoor te zorgen dat klanten terugkomen (als u er geen heeft)<\/li>\n\n\n\n<li>Zorg voor voldoende decoraties, inpakpapier, cadeaubonnen en bonnenpapier<\/li>\n\n\n\n<li>Verspreid uw vakantieboodschappen via alle kanalen naar potenti\u00eble klanten (e-mailberichten, online advertenties, advertenties en berichten op sociale media, cadeaugidsen, testberichten, mailers, berichten in de winkel)<\/li>\n\n\n\n<li>Verleng de uiterste verzenddatums en versnel de tijd van aankoop tot verzending<\/li>\n\n\n\n<li>Maak je klaar om steile kortingen aan te bieden; shoppers zijn misschien in een koopbui, maar ze zijn op zoek naar deals tijdens de feestdagen<\/li>\n\n\n\n<li>Organiseer een speciaal vakantie-evenement in de winkel of online om klanten te bedanken voor hun steun<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beveiligingsvoorbereiding<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Terwijl Amerikanen meer dan $1,3 biljoen uitgeven tijdens de feestdagen, <a href=\"https:\/\/explodingtopics.com\/blog\/data-privacy-stats\" target=\"_blank\" rel=\"noreferrer noopener\">75%<\/a> denken dat ze kwetsbaar zijn voor aanvallen van cybercriminelen. Verder, <a href=\"https:\/\/www.securitymagazine.com\/articles\/100296-66-of-consumers-would-not-trust-a-company-following-a-data-breach\" target=\"_blank\" rel=\"noreferrer noopener\">66%<\/a> van de consumenten zou een bedrijf niet vertrouwen na een datalek. Frauduleuze pogingen nemen toe tijdens de feestdagen, dus het is van groot belang om alles te doen wat u kunt om de persoonlijke informatie van uw klanten te beschermen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">OKTOBER<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zorg ervoor dat uw betalingsverwerking voldoet aan de nieuwste PCI-compliancenormen<\/li>\n\n\n\n<li>Blijf beveiligingslagen toevoegen (tokenisatie, point-to-point-codering en tools voor fraudebeheer)<\/li>\n\n\n\n<li>Software voortdurend upgraden; voer regelmatig online en in de winkel veiligheidsinspecties uit voor en na de feestdagen<\/li>\n\n\n\n<li>Investeer tijd in het trainen en versterken van beveiligingstactieken bij alle personeelsleden ruim voordat de feestdagen beginnen; leg uit hoe fraude wordt gepleegd en zorg ervoor dat uw personeel de cyberkwetsbaarheden en -risico&#039;s begrijpt<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56890\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/holiday-retail-prep-guide\/security_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"security_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56890\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/security_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">NOVEMBER<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uitleggen aan het personeel hoe POS-manipulatie en tekenen van online transactiefraude kunnen worden opgespoord; overweeg augmented reality-training, zodat medewerkers kunnen oefenen met reageren op verdachte situaties en de manier waarop ze ermee omgaan kunnen verbeteren<\/li>\n\n\n\n<li>Bewaar geen creditcardnummers; alleen gegevens opslaan die nodig zijn voor het volgen van zendingen en het afhandelen van retouren; het opslaan van creditcardnummers brengt uw betalingsomgeving in PCI-scope<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">DECEMBER<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bestrijd fraude met &quot;kaart niet aanwezig&quot; door gebruik te maken van een Address Verification Service (AVS) en gebruik een Card Verification Value (CVV)-filter om de beveiligingscode op de achterkant van de kaart te verifi\u00ebren<\/li>\n\n\n\n<li>Optreden tegen fraudeurs door dreigingsgegevens te delen met andere retailers via open source-community&#039;s voor informatie over dreigingen<\/li>\n\n\n\n<li>Bescherm tegen fraude met e-cadeaubonnen door namen en e-mailadressen te inspecteren; uitkijken naar &quot;geen verzendadres vereist&quot; of &quot;onmiddellijke levering&quot;; kijken naar tal van overboekingen van e-cadeaubonnen<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Klaar voor de start, af!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoewel de feestdagen een uitdagende tijd van het jaar kunnen zijn, helpt vooruit plannen u om uw verkoopkansen te maximaliseren. Door onze tips te volgen, kunt u de feestdagen gedijen - niet alleen overleven -!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"201\" height=\"300\" data-attachment-id=\"7061\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/sony-dsc\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?fit=1285%2C1920&amp;ssl=1\" data-orig-size=\"1285,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;DSLR-A100&quot;,&quot;caption&quot;:&quot;SONY DSC&quot;,&quot;created_timestamp&quot;:&quot;1421224241&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;250&quot;,&quot;shutter_speed&quot;:&quot;0.0125&quot;,&quot;title&quot;:&quot;SONY DSC&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"SONY DSC\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: KRISTEN GRAMIGNA&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?fit=685%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=201%2C300&#038;ssl=1\" alt=\"SONY DSC\" class=\"wp-image-7061\" style=\"width:101px;height:auto\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=201%2C300&amp;ssl=1 201w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=685%2C1024&amp;ssl=1 685w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=768%2C1147&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=1028%2C1536&amp;ssl=1 1028w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=1371%2C2048&amp;ssl=1 1371w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=700%2C1046&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=2000%2C2988&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?resize=268%2C400&amp;ssl=1 268w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/update1-bluepay-kristen-gramigna.jpg?w=1285&amp;ssl=1 1285w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Auteur bio:<em> Kristen Gramigna is Chief Marketing Officer voor BluePay, een toonaangevende leverancier van <\/em>handelaarsdiensten voor kleine bedrijven<em>. Ze heeft meer dan 25 jaar ervaring in de bankkaartindustrie op het gebied van directe verkoop, verkoopbeheer en marketing.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>De feestdagen zijn goed voor 20% van de jaarlijkse omzet van de detailhandel en voor maximaal 30% van de totale omzet van sommige individuele retailers. Bent u voorbereid? Deze gids is bedoeld als checklist voor de voorbereiding op de feestdagen als het gaat om twee van de belangrijkste dingen waar u aan moet denken \u2026 <a href=\"https:\/\/blog.bindy.com\/nl\/holiday-retail-prep-guide\/\" class=\"more-link\">Lees verder <span class=\"screen-reader-text\">Voorbereidingsgids voor de feestdagen<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":59949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[39114115,677173936,4325,677173890],"class_list":["post-7054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-holiday-merchandising","tag-holiday-season","tag-holidays","tag-smbs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Holiday retail Prep Guide<\/title>\n<meta name=\"description\" content=\"The holiday season accounts for 20% of all retail sales. 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Hoewel Kerstmis belangrijk is voor fysieke retailers (verantwoordelijk voor meer dan $1 biljoen aan uitgaven aan decoraties, feesten, eten en cadeaus alleen al in de VS), betekent een succesvol vierde kwartaal...","rel":"","context":"In &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/nl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1978,"url":"https:\/\/blog.bindy.com\/nl\/why-the-4th-quarter-is-critical-to-retail\/","url_meta":{"origin":7054,"position":1},"title":"Waarom het 4e kwartaal van cruciaal belang is voor de detailhandel","author":"Bindy","date":"juli 28, 2021","format":false,"excerpt":"Het vierde kwartaal is essentieel voor de winst van een retailer. Het is het grootste kwartaal voor de detailhandel in de Verenigde Staten. Bovendien meldt meer dan een derde van de kleine bedrijven in de Verenigde Staten dat het vierde kwartaal de meest winstgevende periode van het jaar is. Het vierde kwartaal biedt een kans voor een retailer...","rel":"","context":"In &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/nl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/09\/seasonal_sale_retail_audit_software_compliantia.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/09\/seasonal_sale_retail_audit_software_compliantia.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/09\/seasonal_sale_retail_audit_software_compliantia.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/09\/seasonal_sale_retail_audit_software_compliantia.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/09\/seasonal_sale_retail_audit_software_compliantia.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3046,"url":"https:\/\/blog.bindy.com\/nl\/cpgs-6-steps-to-ensure-a-successful-holiday-season\/","url_meta":{"origin":7054,"position":2},"title":"CPG&#039;s: 6 stappen om een succesvol vakantieseizoen te garanderen","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Het mag dan augustus zijn, maar als je in de retail of CPG werkt, dan denk je waarschijnlijk al aan november of december (de feestdagen). En zo niet, dan is het hoog tijd om na te denken over de feestdagen. Merken over de hele linie zullen ongetwijfeld hun beste beentje voorzetten...","rel":"","context":"In &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/nl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/08\/shutterstock_768687586-1.jpg?fit=1200%2C795&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/08\/shutterstock_768687586-1.jpg?fit=1200%2C795&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/08\/shutterstock_768687586-1.jpg?fit=1200%2C795&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/08\/shutterstock_768687586-1.jpg?fit=1200%2C795&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/08\/shutterstock_768687586-1.jpg?fit=1200%2C795&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6832,"url":"https:\/\/blog.bindy.com\/nl\/tips-for-smooth-store-operations-this-holiday-season\/","url_meta":{"origin":7054,"position":3},"title":"Tips voor een vlotte winkeloperatie tijdens de feestdagen","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"De feestdagen zijn een tijd van vrolijkheid, feestelijkheden en (helaas) stress. De dagen zijn drukker, de nachten langer en het algehele welzijn van uzelf en uw winkelpersoneel komt vaak in het gedrang door de extra eisen die de feestdagen met zich meebrengen. Er zijn veel dingen om rekening mee te houden als het...","rel":"","context":"In &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/nl\/category\/seasonal-retail\/"},"img":{"alt_text":"Crowded mall at Christmas - Store Operations","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_768687586.jpg?fit=1200%2C795&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_768687586.jpg?fit=1200%2C795&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_768687586.jpg?fit=1200%2C795&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_768687586.jpg?fit=1200%2C795&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_768687586.jpg?fit=1200%2C795&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7008,"url":"https:\/\/blog.bindy.com\/nl\/10-ways-to-motivate-retail-staff-during-the-holidays\/","url_meta":{"origin":7054,"position":4},"title":"10 manieren om winkelpersoneel te motiveren tijdens de feestdagen","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"We weten allemaal hoe groot de impact van de feestdagen is op elke retailer. 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Je bent druk bezig met het co\u00f6rdineren van promoties en campagnes, visual merchandisingplannen,...","rel":"","context":"In &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/nl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/shutterstock_307022402.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5053,"url":"https:\/\/blog.bindy.com\/nl\/how-to-get-customers-offline-and-into-your-stores-this-holiday-season\/","url_meta":{"origin":7054,"position":5},"title":"Hoe u klanten offline en naar uw winkels kunt krijgen tijdens de feestdagen","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Volgens de National Retail Federation vindt 19 procent van de jaarlijkse omzet van retailers plaats in de laatste twee maanden van het jaar. 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