{"id":65730,"date":"2025-07-10T09:25:55","date_gmt":"2025-07-10T13:25:55","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65730"},"modified":"2025-12-15T08:21:33","modified_gmt":"2025-12-15T13:21:33","slug":"businesscase-winkel-exterieur","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/business-case-store-exterior\/","title":{"rendered":"\ud83d\udcda Snelle businesscase: winkelexterieur"},"content":{"rendered":"

Binnen is winkel "X" tiptop in orde. Schone vloeren en spiegels, geen producten op de toonbank en passende, zachte muziek. Je zou een hogere omzet verwachten.<\/p>\n\n\n\n

Helaas is de buitenkant een ramp. <\/p>\n\n\n\n

Overal sigarettenpeuken, vieze ramen, spinnenwebben op het bord, afval bij de deur, woekerende en onverzorgde planten. <\/p>\n\n\n\n

Ze zeggen wel eens dat het om de binnenkant gaat. Maar als je de buitenkant van deze winkel ziet, wil je er waarschijnlijk ook niet meer naar binnen.<\/p>\n\n\n\n

Klinkt dat bekend? Om verhoog uw merknormen, van binnen en van buiten<\/a>, U moet standaarden, taken en correctieve acties eenvoudig kunnen implementeren en verifi\u00ebren op uw locaties. U hebt realtime rapporten, handtekeningen, video's en fotoverificaties nodig. U hebt Bindy<\/a>.<\/p>\n\n\n\n

Belangrijkste conclusie<\/strong>

Het gaat er niet om een schoonheidswedstrijd te winnen, maar om het signaal dat je naar klanten stuurt wanneer de buitenkant van de winkel niet uitnodigend is en de waarde van wat er binnen te vinden is niet weerspiegelt.<\/p>\n\n\n\n

Nog \u00e9\u00e9n ding\u2026<\/h2>","protected":false},"excerpt":{"rendered":"

Binnen is winkel "X" tiptop in orde. Schone vloeren en spiegels, geen producten op de toonbank en er klinkt gepaste, zachte muziek. Je zou een hogere omzet verwachten. Helaas is de buitenkant een ramp. Overal sigarettenpeuken, vieze ramen, spinnenwebben op het uithangbord, afval bij de deur, overwoekerde en onverzorgde planten. Ze zeggen dat het komt door... Lees verder \ud83d\udcda Snelle businesscase: winkelexterieur<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25848,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241],"tags":[],"class_list":["post-65730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"\n\ud83d\udcda Quick Business Case: Store Exterior<\/title>\n<meta name=\"description\" content=\"It's not about winning a beauty contest, it's about the signal you send to customers when the exterior of the store is not inviting and does not reflect the value of what's inside.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/nl\/businesscase-winkel-exterieur\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udcda Quick Business Case: Store Exterior\" \/>\n<meta property=\"og:description\" content=\"It's not about winning a beauty contest, it's about the signal you send to customers when the exterior of the store is not inviting and does not reflect the value of what's inside.\" \/>\n<meta property=\"og:url\" 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Badkuipen worden niet na gebruik opnieuw gevuld, handdoeken zijn vaak halverwege de dag op en er ontstaat schimmel op de tegelvoegen. En om het helemaal af te maken, overal haar! 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Bovendien liggen er losse snoeren op de verkoopvloer, terwijl het snoer...","rel":"","context":"In "\ud83d\udcda Case Studies"","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/nl\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/04\/shutterstock_534085936.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65720,"url":"https:\/\/blog.bindy.com\/nl\/business-case-the-checkout\/","url_meta":{"origin":65730,"position":2},"title":"\ud83d\udcda Snelle businesscase: De kassa","author":"Bindy","date":"juli 10, 2025","format":false,"excerpt":"Winkel "X" worstelt met het volgen van de basisprincipes bij het afrekenen. Medewerkers aan de frontlinie doen geen upselling en bieden geen bijbehorende extra's aan. Ze vragen klanten niet naar loyaliteitsaanmeldingen en noemen ze zelfs niet. Klanten begroeten en bedanken, overvolle kassa's... de gast- en servicenormen zijn hier gewoon willekeurig. Dit betekent...","rel":"","context":"In "\ud83d\udcda Case Studies"","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/nl\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/10\/shutterstock_499095313-435351539-1603243170599.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/10\/shutterstock_499095313-435351539-1603243170599.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/10\/shutterstock_499095313-435351539-1603243170599.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/10\/shutterstock_499095313-435351539-1603243170599.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/10\/shutterstock_499095313-435351539-1603243170599.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/10\/shutterstock_499095313-435351539-1603243170599.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65696,"url":"https:\/\/blog.bindy.com\/nl\/business-case-pharmacy-merchandising\/","url_meta":{"origin":65730,"position":3},"title":"\ud83d\udcda Snelle businesscase: Apotheekmerchandising","author":"Bindy","date":"juli 8, 2025","format":false,"excerpt":"Apotheek "X" blijft moeite hebben om de merchandisinginitiatieven bij te benen, vooral de seizoensgebonden. Tijdens de meeste winkelbezoeken zijn de schappen niet volgens het planogram gevuld, en als dat wel zo is, staan de producten niet met de voorkant naar voren. En de schappen aan de uiteinden? Die lijken nooit te worden afgewisseld met seizoensgebonden producten - het lijkt wel alsof ze verkopen...","rel":"","context":"In "\u2695 Pharmacies"","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/nl\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65675,"url":"https:\/\/blog.bindy.com\/nl\/business-case-automotive-repair\/","url_meta":{"origin":65730,"position":4},"title":"\ud83d\udcda Snelle businesscase: autoreparatie","author":"Bindy","date":"juli 8, 2025","format":false,"excerpt":"Autogarage "X" heeft ervaren monteurs en online recensies zijn lovend. Maar de garage zelf kan wel een opknapbeurt gebruiken om concurrerend te blijven. Afgebladderde lak, vuile vloeren in de lobby, vergeelde plafondtegels bij de ventilatieroosters en bevlekte stoelen met aanzienlijke slijtage in de wachtkamer. Een\u2026","rel":"","context":"In "\ud83d\udcda Case Studies"","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/nl\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65667,"url":"https:\/\/blog.bindy.com\/nl\/business-case-merchandising\/","url_meta":{"origin":65730,"position":5},"title":"\ud83d\udcda Snelle businesscase: Merchandising","author":"Bindy","date":"juli 8, 2025","format":false,"excerpt":"Winkel "X" lijkt hun seizoensmerchandise niet te kunnen laten aansluiten op het plan. De gondola's en displays aan de kopse kant zijn inconsistent en worden te laat uitgerold. De afvalbakken staan nog steeds leeg in de achterkamer, niet op de winkelvloer. Reclameborden zijn vaak verouderd, als...","rel":"","context":"In "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/nl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/posts\/65730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/comments?post=65730"}],"version-history":[{"count":8,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/posts\/65730\/revisions"}],"predecessor-version":[{"id":66713,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/posts\/65730\/revisions\/66713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/media\/25848"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/media?parent=65730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/categories?post=65730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/tags?post=65730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}