{"id":65696,"date":"2025-07-08T13:50:42","date_gmt":"2025-07-08T17:50:42","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65696"},"modified":"2025-12-15T08:24:45","modified_gmt":"2025-12-15T13:24:45","slug":"businesscase-apotheek-merchandising","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/business-case-pharmacy-merchandising\/","title":{"rendered":"\ud83d\udcda Snelle businesscase: Apotheekmerchandising"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Apotheek \u201cX\u201d heeft nog steeds moeite om gelijke tred te houden met de merchandisinginitiatieven, vooral de seizoensgebonden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bij de meeste winkelbezoeken zijn de schappen niet volgens het planogram gevuld en als dat wel het geval is, worden de producten niet met het gezicht naar de klant uitgestald.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En de eindkappen? Die lijken nooit te worden afgewisseld met seizoensproducten \u2013 het is net alsof ze met Kerstmis zonnebrandcr\u00e8me verkopen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-attachment-id=\"65938\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/giant_pharmacy_800\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_pharmacy_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png\" alt=\"\" class=\"wp-image-65938\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-12x12.png 12w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800-50x50.png?crop=1 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Op het hoofdkantoor zijn de procedures vastgelegd en de verwachtingen duidelijk, maar in de winkel wordt hier niet aan voldaan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klinkt dat bekend? Om <a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voer betere merchandisingprogramma&#039;s uit in uw apotheken<\/a>, U moet standaarden, taken en correctieve acties eenvoudig kunnen implementeren en verifi\u00ebren op uw locaties. U hebt realtime rapporten, handtekeningen, video&#039;s en fotoverificaties nodig. U hebt <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\"><strong>Belangrijkste conclusie<\/strong><br><br>Goede merchandising is een betrouwbare manier om geld te verdienen in de detailhandel voor drogisterijproducten. Als je het niet goed aanpakt, laat je potenti\u00eble winst uit winstgevende merchandisingprogramma&#039;s liggen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nog \u00e9\u00e9n ding\u2026<\/h2>","protected":false},"excerpt":{"rendered":"<p>Apotheek &quot;X&quot; blijft moeite hebben om de merchandisinginitiatieven bij te benen, vooral de seizoensgebonden. Tijdens de meeste winkelbezoeken zijn de schappen niet volgens het planogram gevuld, en als dat wel zo is, staan de producten niet met de voorkant naar voren. En de schappen aan de uiteinden? Die lijken nooit te worden afgewisseld met seizoensgebonden producten \u2013 het is net alsof ze met Kerstmis zonnebrandcr\u00e8me verkopen. De procedures \u2026 <a href=\"https:\/\/blog.bindy.com\/nl\/business-case-pharmacy-merchandising\/\" class=\"more-link\">Lees verder <span class=\"screen-reader-text\">\ud83d\udcda Snelle businesscase: Apotheekmerchandising<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63715,15241],"tags":[],"class_list":["post-65696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcda Quick Business Case: Pharmacy Merchandising<\/title>\n<meta name=\"description\" content=\"Merchandising is a money maker in the retail pharmacy business! 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Hoe kunnen apotheken merkloyaliteit en omzet stimuleren als de winkelruimte niet optimaal is?","rel":"","context":"In &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/nl\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65667,"url":"https:\/\/blog.bindy.com\/nl\/business-case-merchandising\/","url_meta":{"origin":65696,"position":1},"title":"\ud83d\udcda Snelle businesscase: Merchandising","author":"Bindy","date":"juli 8, 2025","format":false,"excerpt":"Winkel &quot;X&quot; lijkt hun seizoensmerchandise niet te kunnen laten aansluiten op het plan. De gondola&#039;s en displays aan de kopse kant zijn inconsistent en worden te laat uitgerold. De afvalbakken staan nog steeds leeg in de achterkamer, niet op de winkelvloer. 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