{"id":60565,"date":"2021-06-15T09:29:00","date_gmt":"2021-06-15T13:29:00","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=60565"},"modified":"2024-08-30T08:54:48","modified_gmt":"2024-08-30T12:54:48","slug":"een-masterclass-gastvrijheid","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/a-hospitality-masterclass\/","title":{"rendered":"een Hospitality Masterclass van een Gyro Take-Out"},"content":{"rendered":"

Ik woon in het centrum van de wijk Greektown in Toronto. Op een plek als deze zou je denken dat ik een goede Gyro zou kunnen vinden. Laat me je verzekeren, Alexandros <\/a>stelt in dit opzicht niet teleur. De gyro is zacht, sappig en perfect knoflookachtig. <\/p>\n\n\n\n

Maar wat ik het leukste vind aan Alexandros is het gevoel een masterclass in gastvrijheid te krijgen met een gyro erbij. Laat het me uitleggen.   <\/p>\n\n\n\n

In de detailhandel en horeca gooien we veel jargon rond. We spreken over de \u2018klantervaring\u2019 en de \u2018klantreis\u2019. We hebben het over \u2018waarschijnlijkheid om aan te bevelen\u2019 en \u2018ervaringsgerichte detailhandel\u2019. Daar is niets mis mee, maar zoals met elk jargon en elke brancheterm raken we soms los van de essentie van wat we doen, de reden waarom we het \u00fcberhaupt doen.   <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Wanneer u Alexandros verlaat, wordt u begroet met een eenvoudig ingelijst bericht en een foto. Een boodschap die eenvoudigweg persoonlijk, dankbaar en verantwoordelijk is. Ik noem dit een masterclass in gastvrijheid. <\/p>\n\n\n\n

\n

Deze winkeleigenaar zegt tegen mij: "Dit is wie ik ben, ik ben dankbaar dat je hier bent, en ik blijf hier achter". Geen enkel jargon, slogan of \u2018analistentaal\u2019 kan hieraan tippen.   <\/strong><\/p>\n<\/blockquote>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Schaal op, maar blijf gefocust op winkeleigendom<\/h2>\n\n\n\n

Het is gemakkelijk om aan te nemen dat dit niet kan worden geschaald. Dat kan, met de middelen die je al hebt. Zij worden franchisenemers genoemd. <\/p>\n\n\n\n

Wanneer u een Starbucks, een UPS Store of een 7-Eleven binnenloopt, loopt u iemands bedrijf binnen, een bedrijfseigenaar die ook wel franchisenemer wordt genoemd. Veel franchisenemers bezitten slechts \u00e9\u00e9n of twee winkels. Ze werken hard en zijn vaak diep betrokken bij het bedrijf en de gemeenschap. Ze zijn net als Alexandros eigenaar en staan achter het product of de dienst die ze aanbieden.  <\/p>\n\n\n\n

\n

Je kunt dit model opschalen, je hoeft alleen maar eigenaren, franchisenemers en management centraal te stellen in het model. <\/p>\n<\/blockquote>\n\n\n\n

Laten we dat onthouden succes in de detailhandel en horeca begint met een oprecht verlangen om klanten en gasten van dienst te zijn, met gepaste dankbaarheid en verantwoordelijkheid. <\/strong>Dat is wat klanten aantrekt en terugkerende klanten stimuleert.   <\/p>\n\n\n\n

\n

Als je goede winkelmanagers en toegewijde eigenaren hebt, mensen die zichzelf op de voorgrond durven te stellen, mensen die persoonlijke verantwoordelijkheid nemen voor het product of de dienst die ze aanbieden, dan heb je geen probleem en zal je dat ook nooit hebben om klanten te vinden. <\/p>\n<\/blockquote>\n\n\n\n

Nu moet je die Gyro proberen.<\/p>\n\n\n\n

Fabien Tiburce
Directeur, Bindy<\/p><\/blockquote><\/figure>","protected":false},"excerpt":{"rendered":"

Ik woon in het centrum van de wijk Greektown in Toronto. Op een plek als deze zou je denken dat ik een goede Gyro zou kunnen vinden. Ik kan u verzekeren dat Alexandros in dit opzicht niet teleurstelt. De gyro is zacht, sappig en perfect knoflookachtig. Maar wat ik het leukste vind aan Alexandros is het gevoel een... Lees verder een Hospitality Masterclass van een Gyro Take-Out<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174251],"tags":[88195],"class_list":["post-60565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov","tag-customer-experience"],"yoast_head":"\na Hospitality Masterclass From a Gyro Take-Out<\/title>\n<meta name=\"description\" content=\"Accountability and commitment trump jargon and slogans. 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De meeste retail- en horecagroepen communiceren en...","rel":"","context":"In "\u2b50 Best practices"","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/nl\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_499065652.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_499065652.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_499065652.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_499065652.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_499065652.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":59894,"url":"https:\/\/blog.bindy.com\/nl\/why-bindy\/","url_meta":{"origin":60565,"position":2},"title":"\u2b50 Waarom Bindy Retail Audit en Task Management gebruiken?","author":"Bindy","date":"april 10, 2023","format":false,"excerpt":"Topmerken in de retail- en horecasector gebruiken Bindy om merkstandaarden en -programma's te communiceren en uit te voeren, locaties te controleren en taken uit te voeren. Waarom? Dit artikel beschrijft de businesscase en het rendement op investering voor de retailuitvoering van Bindy op het gebied van klantervaring, merchandising, tijd- en kostenbesparing, gezondheid en veiligheid, verliespreventie en communicatie.","rel":"","context":"In "\u2b50 Best practices"","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/nl\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?fit=1200%2C633&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":60065,"url":"https:\/\/blog.bindy.com\/nl\/5-store-operations-best-practices\/","url_meta":{"origin":60565,"position":3},"title":"5 Best practices voor winkelactiviteiten die elke manager moet implementeren","author":"Bindy","date":"februari 28, 2023","format":false,"excerpt":"Raad eens wat tegenwoordig duurder is dan diamanten? Klanten werven in de detailhandel. Dat klopt. De kosten voor klantenwerving in de detailhandel zijn de afgelopen acht jaar enorm gestegen, met een enorme stijging van 222%. Hoe zijn we hier terechtgekomen? Onder andere door strengere regelgeving rond de privacy van consumenten, de dreigende ondergang van...","rel":"","context":"In "\ud83d\udcd6 How-to guides"","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/nl\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_787054072.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_787054072.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_787054072.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_787054072.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_787054072.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":57583,"url":"https:\/\/blog.bindy.com\/nl\/how-to-protect-the-brand-with-site-visits\/","url_meta":{"origin":60565,"position":4},"title":"\u2b50 6 manieren om het merk te beschermen met retail- en horeca-audits","author":"Bindy","date":"september 10, 2023","format":false,"excerpt":"Het cre\u00ebren van een sterk, herkenbaar retail- of horecamerk kost veel werk. Je moet idee\u00ebn bedenken, de juiste positionering bedenken en ervoor zorgen dat deze aanslaat bij je doelgroep. Net zo belangrijk is het behouden van merkconsistentie en merkstandaarden, vooral als je meerdere winkels, hotels of locaties beheert. Om\u2026","rel":"","context":"In "\u2b50 Best practices"","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/nl\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_372396238.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_372396238.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_372396238.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_372396238.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/shutterstock_372396238.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1043,"url":"https:\/\/blog.bindy.com\/nl\/why-store-execution-matters\/","url_meta":{"origin":60565,"position":5},"title":"\u2b50 Waarom de uitvoering van een winkel belangrijk is","author":"Bindy","date":"maart 20, 2023","format":false,"excerpt":"\""Hoop is geen managementstrategie", "retail is detail", "inspecteer wat je verwacht". Waarom gebruiken we zoveel uitdrukkingen om aan te geven dat actie belangrijker is dan woorden alleen? De uitvoering van programma's en normen is essentieel voor retail- en horecamerken. Dit is waarom. 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