{"id":60065,"date":"2023-02-28T11:12:22","date_gmt":"2023-02-28T16:12:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=60065"},"modified":"2024-09-13T12:43:12","modified_gmt":"2024-09-13T16:43:12","slug":"5-best-practices-voor-winkeloperaties","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/5-store-operations-best-practices\/","title":{"rendered":"5 Best practices voor winkelactiviteiten die elke manager moet implementeren"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Raad eens wat tegenwoordig duurder is dan diamanten? Acquisitie van klanten in de retail branche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dat is juist. De kosten voor klantacquisitie in de detailhandel zijn de afgelopen acht jaar omhooggeschoten, met maar liefst een record <a href=\"https:\/\/www.retailcustomerexperience.com\/news\/brands-lose-29-on-every-new-customer-acquisition-claims-research\/#:~:text=Retailers%20are%20losing%20%2429%20on,challenge%20for%20brands%20and%20retailers.\" target=\"_blank\" rel=\"noreferrer noopener\">222% verhoging<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoe zijn we hier gekomen? Onder andere strengere regels rond de privacy van consumenten, de aanstaande ondergang van cookies van derden en de lancering van Apple&#039;s iOS 14.5-update die vereist dat apps zoals Facebook of Instagram toestemming vragen aan de gebruiker om ze te &quot;volgen&quot; voor marketingdoeleinden. de belangrijkste redenen voor deze stijging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Met retailers die gemiddeld $29 verliezen voor elke nieuwe klant die ze werven, in combinatie met de <a href=\"https:\/\/blog.bindy.com\/nl\/hoe-je-een-succesvolle-winkel-runt-tijdens-inflatie\/\" target=\"_blank\" rel=\"noreferrer noopener\">huidige economische situatie<\/a>, zullen overlevingstactieken op korte termijn niet meer volstaan. In plaats daarvan moet u teruggaan naar de basis en u concentreren op het opbouwen van bedrijfsgroei op de lange termijn.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier zijn vijf best practices voor winkelactiviteiten die u moet implementeren om ervoor te zorgen dat uw detailhandel soepel blijft werken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Aanwerven en trainen van werknemers<strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uw winkelpersoneel is het gezicht van uw bedrijf, dus het aannemen van de juiste mensen voor de klus is de sleutel tot uw succes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dus, wat zijn de belangrijkste vaardigheden waarnaar u in uw verkopers moet zoeken? Productkennis? Natuurlijk, maar het belangrijkste vandaag is <em>sociale vaardigheden<\/em>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voorbij zijn de dagen dat consumenten alleen in de winkel over een product konden leren. <a href=\"https:\/\/www.linkedin.com\/posts\/bobphibbs_retail-retailsalestraining-activity-7033794977998479360-FOV9?\" target=\"_blank\" rel=\"noreferrer noopener\">Bob Phipps<\/a>, zegt CEO van The Retail Doctor;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"> <em>\u201cNu hebben shoppers al meer beoordelingen geselecteerd, waarnaar wordt verwezen en meer recensies gelezen dan wie dan ook op uw verdieping. Ze KENNEN de producteigenschappen.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Maar wat converteert die deskundige shopper? Iemand die gewoon dol is op uw product? Nee.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Tenzij ze de zachte vaardigheden beheersen om een vreemde aan te trekken, een verstandhouding op te bouwen en genoeg te binden zodat de klant ze in vertrouwen zal nemen, zul je het moeilijk hebben.<\/em><\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" data-attachment-id=\"60068\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/5-store-operations-best-practices\/shutterstock_725298793-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_725298793\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?fit=700%2C394&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=700%2C394&#038;ssl=1\" alt=\"\" class=\"wp-image-60068\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=1200%2C675&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=700%2C394&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=2000%2C1125&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?resize=711%2C400&amp;ssl=1 711w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_725298793.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Best practices voor winkelactiviteiten<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Zorg er ook voor dat ze leerbaar zijn en meerdere klanten tegelijk kunnen beheren zonder de winkelervaring in gevaar te brengen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zorg er tegelijkertijd voor dat u een ondersteunende omgeving biedt waarin uw werknemers kunnen gedijen. Bied adequate training, competitieve beloning en voordelen, en hun gepaste erkenning, zodat ze zich gewaardeerd en gewaardeerd voelen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De beste werkgevers in de detailhandel (bijv. Lululemon, HEB, Trader Joe&#039;s, enz.) hebben dit gemeen, dus het zou geen verrassing moeten zijn dat <a href=\"https:\/\/goremotely.net\/blog\/retail-employment-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">85% van hun personeel<\/a> zouden ze graag aanbevelen aan hun vrienden.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Voorraadbeheer<strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Terug in 2020, <a href=\"https:\/\/www.statista.com\/statistics\/1143421\/coronavirus-supply-chain-disruptions-in-retail-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">56% van detailhandelaren<\/a> rapporteerden een matige verstoring van hun toeleveringsketen, terwijl 12% te kampen had met ernstige verstoringen. Dit heeft in de loop van de tijd geleid tot een grotere kans op producttekorten. Als zodanig is het nu een grotere uitdaging dan ooit om te anticiperen op de juiste hoeveelheid voorraad om aan de voorkeuren van klanten of aan de seizoensgebonden vraag te voldoen.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het goede nieuws is dat u de vraag kunt voorspellen en mogelijk toekomstige tekorten kunt voorkomen door nauwkeurige gegevens bij te houden. Dit handmatig doen is echter niet alleen vervelend, tijdrovend en foutgevoelig, maar kan ook leiden tot slechte besluitvorming.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overweeg dus om te investeren in hoogwaardige software voor voorraadbeheer die het bijhouden van de voorraad automatiseert en uw gegevens betrouwbaar in realtime synchroniseert. U kunt ook profiteren van andere functies, zoals rapportage, geautomatiseerde inkooporders en waarschuwingen voor lage voorraad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het runnen van een succesvolle detailhandel hangt immers grotendeels af van het op het juiste moment beschikbaar hebben van de juiste producten voor klanten. Alleen nauwkeurige, realtime gegevens kunnen dit mogelijk maken.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56888\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/4-tips-to-help-cpgs-create-brilliant-multi-channel-campaigns\/retail_works_here_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"retail_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56888\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption class=\"wp-element-caption\">Best practices voor winkelactiviteiten<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">3. Klantenservice<strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In het tijdperk van sociale media is het bieden van eersteklas klantenservice een absolute must voor retailers. Ten eerste herinneren mensen zich eerder negatieve klantervaringen dan positieve. Bovendien zijn ze meer geneigd om te delen <a href=\"https:\/\/www.marketingcharts.com\/digital-28628\" target=\"_blank\" rel=\"noreferrer noopener\">slechte klantenservice ervaringen<\/a> met anderen dan goede.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daarom is het van cruciaal belang dat u uw personeel traint in best practices voor klantenservice en hoe u ervoor kunt zorgen dat de klant zich welkom en gewaardeerd voelt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=OblQXejHts8\" target=\"_blank\" rel=\"noreferrer noopener\">Danny Meijer<\/a>, CEO van Union Square Hospitality Group, is van mening dat het concept van gastvrijheid kan worden toegepast op elk bedrijf, <a href=\"https:\/\/blog.bindy.com\/nl\/6-belangrijkste-gebieden-van-hotelmanagement-waarop-u-zich-moet-concentreren\/\" target=\"_blank\" rel=\"noreferrer noopener\">niet alleen hotels<\/a> en restaurants.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&quot;Wij geloven dat de manier waarop je mensen zich laat voelen, is wat ze zich meer dan wat dan ook herinneren,&quot;<\/em> hij zegt.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cWat we hebben kunnen doen op het gebied van het aannemen van werknemers, is mensen 49% aannemen vanwege hun technische vaardigheden en 51% vanwege hun emotionele vaardigheden, zoals vriendelijkheid, optimisme, arbeidsethos, nieuwsgierige intelligentie, empathie, zelfbewustzijn en integriteit. \u201d<\/em>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Deze kenmerken bepalen of iemand heeft wat Danny &#039;een hoog gastvrijheidsquoti\u00ebnt&#039; noemt.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&quot;We leven in een tijd met internet waarin elk goed nieuw idee wordt gekopieerd, en de houdbaarheid van innovatie is waarschijnlijk ongeveer vijf seconden, maar niemand kan zijn smartphone tevoorschijn halen en een foto maken van hoe je mijn hart hebt gemaakt gevoel,&quot;<\/em> hij voegt toe.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Winkelindeling en ontwerp<strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In tegenstelling tot wat vaak wordt gedacht, is fysieke detailhandel nog lang niet dood.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het bewijs is de pudding. Een aantal digitaal native merken zoals <a href=\"https:\/\/www.chargedretail.co.uk\/2022\/11\/22\/asos-black-friday-pop-up\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aso&#039;s<\/a> en <a href=\"https:\/\/www.chargedretail.co.uk\/2022\/09\/16\/in-pictures-inside-sheins-london-pop-up-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zij in<\/a> zijn onlangs begonnen met het verkennen van de fysieke winkelomgeving, vanwege hun vermogen om meer gedenkwaardige ervaringen voor shoppers te cre\u00ebren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deze merken hebben het belang ingezien van fysieke winkels en de rol die ze spelen bij het vergroten van de zichtbaarheid en bekendheid van het merk en het bieden van winkelervaringen die de aandacht van de klant trekken. Het is niet verrassend dat de indeling, het ontwerp en de esthetiek van uw winkel hier een cruciale rol spelen.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"60070\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/5-store-operations-best-practices\/shutterstock_196775048-2-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_196775048-2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-60070\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_196775048-2.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Best practices voor winkelactiviteiten<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Uw lay-out van planken, rekken en displays zal grotendeels afhangen van de producten die u verkoopt en uw merk. U kunt ervoor kiezen om ze onder hoeken of geometrische patronen te rangschikken, maar wat u ook kiest, zorg ervoor dat het klanten gemakkelijk aantrekt, hen helpt te vinden wat ze zoeken en op een natuurlijke manier naar de kassa stroomt.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zorg ervoor dat displays goed gevuld, schoon, overzichtelijk en georganiseerd zijn. Aantrekkelijke displays helpen bij het verkopen van ervaringen - niet alleen producten. Gebruik daarnaast overal in de winkel borden om <a href=\"https:\/\/blog.bindy.com\/nl\/hoe-u-uw-meubelwinkel-gemakkelijker-kunt-navigeren\/\" target=\"_blank\" rel=\"noreferrer noopener\">klanten helpen navigeren<\/a> het gemakkelijk. Last but not least, streef naar het cre\u00ebren van een aangename winkelsfeer met de juiste verlichting, muziek, geur, omgevingstemperatuur, schone en goed onderhouden toiletten, etc. die ervoor zorgt dat klanten terug blijven komen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Technologie-implementatie<strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Als u ervoor wilt zorgen dat uw detailhandel op rolletjes loopt, is technologie uw beste keuze. Het is niet verwonderlijk dat de Noord-Amerikaanse markt voor slimme retailtechnologie naar verwachting zal worden bereikt <a href=\"https:\/\/www.mobindustry.net\/blog\/retail-technology-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">$28,6 miljard<\/a> tegen 2026.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/nl\/hoe-u-nieuwe-technologieen-in-uw-detailhandel-kunt-implementeren\/\" target=\"_blank\" rel=\"noreferrer noopener\">Technologie<\/a> kan je op verschillende manieren helpen. Gebruik het om dagelijkse activiteiten te stroomlijnen, inventaris te beheren of Standard Operating Procedures (SOP&#039;s) te maken voor het onderhoud van uw toiletten, parkeerplaatsen, airconditioning of productdisplays.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deze SOP&#039;s zorgen ervoor dat uw team een draaiboek heeft om naar te verwijzen wanneer zich problemen voordoen en om ervoor te zorgen dat altijd aan uw merknormen wordt voldaan. Het is ook net zo belangrijk om periodiek winkelaudits uit te voeren om te controleren of deze procedures correct worden gevolgd of niet.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Toevallig kan technologie ook hier je vriend zijn. <a href=\"https:\/\/bindy.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a> helpt u de prestaties te verbeteren met aangepaste checklists, corrigerende workflows, voorbeeldfoto&#039;s en handtekeningen, zodat u geen uren hoeft te besteden aan <a href=\"https:\/\/blog.bindy.com\/nl\/6-manieren-om-tijd-te-besparen-tijdens-locatiebezoeken-en-inspecties\/\" target=\"_blank\" rel=\"noreferrer noopener\">inspecties<\/a>. Het helpt je ook om je merkstandaarden gemakkelijk te communiceren met elk lid van je team om ervoor te zorgen dat ze allemaal op dezelfde pagina staan.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">laatste woorden<strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Het is momenteel een uitdagende tijd in de detailhandel, waardoor het de perfecte gelegenheid is om uw winkelactiviteiten te stroomlijnen door de best practices te volgen. Uiteindelijk zijn de meest succesvolle bedrijven die bedrijven die zich snel kunnen aanpassen en kunnen voldoen aan de veranderende behoeften van de markt. Volg de bovenstaande tips om uw winkel klaar te stomen voor groei en succes, nu en in de toekomst.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Over de auteur:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;is retailexpert, B2B-contentstrateeg en LinkedIn TopVoice. Ze schrijft over trends, tips en best practices waarmee retailers hun omzet kunnen verhogen en klanten beter kunnen bedienen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Raad eens wat tegenwoordig duurder is dan diamanten? Acquisitie van klanten in de retail branche. Dat is juist. De kosten voor klantenwerving in de detailhandel zijn de afgelopen acht jaar omhooggeschoten, met een stijging van maar liefst 222%. Hoe zijn we hier gekomen? Onder meer strengere regelgeving rond consumentenprivacy, de aanstaande afschaffing van cookies van derden en de lancering \u2026 <a href=\"https:\/\/blog.bindy.com\/nl\/5-store-operations-best-practices\/\" class=\"more-link\">Lees verder <span class=\"screen-reader-text\">5 Best practices voor winkelactiviteiten die elke manager moet implementeren<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005,677174231],"tags":[677173883,677173898,999575,2196862,20386393],"class_list":["post-60065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-retail-execution","tag-retail","tag-retail-audit","tag-retail-management","tag-retail-operations","tag-store-execution"],"yoast_head":"<!-- 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Elke winkel is een merkambassadeur die spreekt...","rel":"","context":"In &quot;\ud83d\udcc8 SMB&quot;","block_context":{"text":"\ud83d\udcc8 SMB","link":"https:\/\/blog.bindy.com\/nl\/category\/smb\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1294388386.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":969,"url":"https:\/\/blog.bindy.com\/nl\/lexicon-for-retail-audits-and-brand-standards\/","url_meta":{"origin":60065,"position":5},"title":"Lexicon van retailaudits en merknormen","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Waarom een lexicon? Veel branches hebben hun eigen vocabulaire om de verschillende facetten en nuances van hun vak te beschrijven. Retailaudits (ook wel store walks of winkelinspecties genoemd) vormen daarop geen uitzondering. Dit is het lexicon voor retailaudits, retailuitvoering en merknormen. Het is gebaseerd op Bindy&#039;s interacties met...","rel":"","context":"In &quot;\ud83c\udfaf Brand Standards&quot;","block_context":{"text":"\ud83c\udfaf Brand Standards","link":"https:\/\/blog.bindy.com\/nl\/category\/brand-standards\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/posts\/60065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/comments?post=60065"}],"version-history":[{"count":16,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/posts\/60065\/revisions"}],"predecessor-version":[{"id":64149,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/posts\/60065\/revisions\/64149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/media\/60077"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/media?parent=60065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/categories?post=60065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/tags?post=60065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}