{"id":5954,"date":"2021-10-26T15:16:04","date_gmt":"2021-10-26T20:16:04","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5954"},"modified":"2025-09-03T09:04:49","modified_gmt":"2025-09-03T13:04:49","slug":"3-dingen-die-u-nodig-hebt-om-uw-retailbedrijf-te-laten-groeien","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/3-things-you-need-to-grow-your-retail-business\/","title":{"rendered":"3 dingen die u nodig heeft om uw detailhandel te laten groeien"},"content":{"rendered":"

Een retailorganisatie heeft veel bewegende delen. Hier zijn drie dingen die u moet doen om uw detailhandel te laten groeien.<\/p>\n\n\n\n

Nauwkeurige en snelle communicatie <\/strong><\/h2>\n\n\n\n

Nauwkeurig en snel communicatie<\/a> van hoofdkantoor tot winkel is essentieel voor het succes van een retailorganisatie.<\/p>\n\n\n\n

Elke winkel is een merkambassadeur die namens het hele merk spreekt. Het niet voldoen aan de normen van het merk, of het niet uitvoeren van programma's, schaadt niet alleen de verkoop en reputatie van \u00e9\u00e9n winkel, het schaadt alle andere winkels. Het is de verantwoordelijkheid van het hoofdkantoor om de processen en systemen te hebben om ervoor te zorgen dat normen en programma's worden gecommuniceerd, uitgevoerd, gemeten en opgevolgd.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Processen aanpassen en upgraden<\/strong><\/h2>\n\n\n\n

"We breiden uit naar het westen". \u201cWe openen 20 nieuwe winkels\u201d. Retailgroei wordt gevierd, maar notoir moeilijk te realiseren. Groei kan riskant en kostbaar zijn. Het benadrukt uw processen, tools en teams. Om succesvol te groeien van 100 naar 500 winkels, van 500 naar 1.000 of van 1.000 naar 3.000 winkels, moeten op groei gerichte retailers heroverwegen... en herinrichten.<\/p>\n\n\n\n

Gelukkig hebben cloudtechnologie\u00ebn de retail uitvoering<\/a> ruimte. Het opzetten van de juiste processen is niet voor de retailers die het zich kunnen veroorloven, maar voor degenen die bereid zijn het waar te maken. Het is geen kwestie van betaalbaarheid, het is een kwestie van vastberadenheid, van inzet voor uitvoering in de winkel om uw detailhandelsbedrijf te laten groeien.<\/p>\n\n\n\n

De detailhandelaar met 100 winkels kan dus effici\u00ebnt en kosteneffectief opereren als een detailhandelaar met 500 winkels. De detailhandelaar met 500 winkels kan opereren als een keten met 1000 winkels, de kwaliteit controleren, boven het papierwerk uitstijgen en zich concentreren op wat er echt toe doet, zoals de uitvoering van seizoensprogramma's, merchandising en winkelervaring. De detailhandelaar met 1.000 winkels kan plannen maken voor de toekomst en gebruik maken van automatisering om de kwaliteit te controleren en risico's op grote schaal te minimaliseren.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Klanten hebben verwachtingen, stel ze niet teleur<\/strong><\/h2>\n\n\n\n
\n

Heb je ooit een klant horen zeggen: "Ik liep een winkel binnen en het was verschrikkelijk. De winkel was te schoon, de schappen te goed gevuld, de service te vriendelijk en de rij te kort\u201d? Nee? Dat komt omdat klanten met verwachtingen naar uw winkels komen. Ze verwachten en willen niet dat uw verkopers zich als robots gedragen, maar ze willen ook niet in de steek worden gelaten.<\/p>\n<\/blockquote>\n\n\n\n

Niemand houdt van een rommelige winkel, niet-gelabelde producten en onvriendelijk personeel. Niemand wacht graag omdat de winkel ongeorganiseerd, slecht opgeleid of slecht gerund is. Gemiddeld, 42%<\/a> van de klant stopt met winkelen bij een merk na twee slechte ervaringen.<\/p>\n\n\n\n

Normen zorgen ervoor dat uw winkels op een bepaald niveau functioneren dat is ontworpen om uw klanten tevreden te stellen, uw verkopen te stimuleren en uw merk te beschermen<\/a>. Normen beschermen het merk tegen slechte uitvoering en de uitschieters die er misschien maar heel weinig zijn, maar die zoveel schade aan een merk kunnen toebrengen, vooral in het tijdperk van sociale media.<\/p>\n\n\n

\n
\"Klantenervaring\"<\/figure>\n<\/div>\n\n\n

Perfectie is een reis<\/strong><\/h2>\n\n\n\n

Een winkel heeft op een bepaalde dag veel bewegende delen. Hierdoor bestaat er niet zoiets als een perfecte winkel of een perfect winkelbezoek. Omzet gebeurt. Het weer gebeurt. Menselijke fouten gebeuren. Zelfs de beste winkelmanagers laten af en toe het een en ander door de mand vallen.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Het doel van een winkelaudit of winkelbezoek is niet om de winkel te scoren, maar om de verkoop en het resultaat van de winkel te verbeteren. Perfectie is een reis, geen bestemming. Maak je geen zorgen over de score, grijp de kans<\/a>.<\/p>\n\n\n\n

DE KANS GRIJPEN<\/strong><\/p>\n\n\n\n

Dus wat is de kans? Voor een districtsmanager bestaat de mogelijkheid om zijn\/haar winkels aan de hoogste normen<\/a>. Alles minder is oneerlijk tegenover het merk, de winkelmanager en de klanten. Voor een winkelmanager bestaat de kans om deze normen hoog te houden en uit te voeren.<\/p>","protected":false},"excerpt":{"rendered":"

Een retailorganisatie heeft veel bewegende delen. Hier zijn drie dingen die u moet doen om uw detailhandel te laten groeien. Nauwkeurige en snelle communicatie Nauwkeurige en snelle communicatie van het hoofdkantoor naar de winkels is essentieel voor het succes van een retailorganisatie. Elke winkel is een merkambassadeur die namens het hele merk spreekt. EEN \u2026 Lees verder 3 dingen die u nodig heeft om uw detailhandel te laten groeien<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174308,431564],"tags":[],"class_list":["post-5954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smb","category-retail-sales"],"yoast_head":"\n3 Things You Need to Grow Your Retail Business<\/title>\n<meta name=\"description\" content=\"3 things you need to grow your retail business. 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