{"id":58220,"date":"2023-09-01T08:07:21","date_gmt":"2023-09-01T12:07:21","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=58220"},"modified":"2025-09-03T11:52:08","modified_gmt":"2025-09-03T15:52:08","slug":"wat-zijn-merknormen","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/wat-zijn-merknormen\/","title":{"rendered":"\u2b50 Wat zijn merknormen in de detailhandel en horeca en waarom worden deze gemeten?"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Merknormen bestrijken brede gebieden van een detailhandels- of horecanetwerk, waaronder branding, klantenservice, productassortiment, voorkeursleveranciers, merchandising, netheid, personeelszaken, beveiliging, verliespreventie en brandpreventie. Ze bepalen hoe het bedrijf moet worden gepresenteerd en hoe programma&#039;s moeten worden ge\u00efmplementeerd.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">De meeste detailhandels- en horecagroepen communiceren en verwachten van franchisenemers en managers dat zij zich aan de merknormen houden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/nl\/uitvoeringsdoel-reikwijdte-en-beste-praktijken\/\" target=\"_blank\" rel=\"noreferrer noopener\">Correct uitgevoerd<\/a>Merknormen maken van elke franchisenemer een merkambassadeur.<\/p>\n\n\n\n<span id=\"about-injection\">\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DE UITVOERING VAN MERKSTANDAARDEN HEEFT VEEL VOORDELEN<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stimuleer de verkoop via de winkel <a href=\"https:\/\/blog.bindy.com\/nl\/categorie\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">merchandising<\/a><\/li>\n\n\n\n<li>Breng het merk vooruit door consistente uitvoering van branding en positionering<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/nl\/hoe-het-merk-te-beschermen-met-sitebezoeken\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bescherm het merk<\/a><\/li>\n\n\n\n<li>Bescherm de gezondheid en veiligheid van uw klanten en medewerkers<\/li>\n\n\n\n<li>Verhoog de klanttevredenheid. Klanten hebben een manier om winkels en sites die goed worden beheerd te bedanken: ze komen terug!<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">De meest succesvolle merken hebben allemaal \u00e9\u00e9n eigenschap gemeen: ze presteren beter dan de concurrentie. Laat je niet tegenhouden door misvattingen. Leg de nadruk op de <a href=\"https:\/\/blog.bindy.com\/nl\/uitvoeringsdoel-reikwijdte-en-beste-praktijken\/\" target=\"_blank\" rel=\"noreferrer noopener\">uitvoering van merknormen<\/a>, beter beheerde en winstgevendere locaties en franchisenemers.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/retail-audits-de-definitieve-gids\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Lijkt eenvoudig, of is het dat niet?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Op het eerste gezicht is het probleem simpel. Publiceer de standaarden, plaats ze op het intranet van het bedrijf, stuur ze naar franchisenemers. Voeg wat training toe. Doe dat allemaal en merkstandaarden worden gevolgd, toch?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is iets ooit zo gemakkelijk?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Er zijn redenen waarom&nbsp;<strong>meten&nbsp;<\/strong>merkstandaarden zijn van cruciaal belang voor&nbsp;<strong>bereiken&nbsp;<\/strong>merknormen. Laten we erin duiken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trainen is niet voldoende<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Training is essentieel, maar training alleen garandeert niet dat merknormen worden nageleefd. Winkelpersoneel kan worden getraind, de quiz beantwoorden en de test halen, maar passen ze hun geleerde vaardigheden toe waar het ertoe doet, en verbeteren ze de klantervaring?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uw doel is niet om te trainen om het trainen. Uw doel is om een superieur product en service te leveren. Levert en voert u merknormen uit voor elke gast en klant? Hoe weet u dat, tenzij u het meet?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Opleiding is noodzakelijk maar niet voldoende.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63391\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/wat-zijn-merknormen\/training-not-sufficient-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"training-not-sufficient-red\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63391\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-engages-franchisees\">Het meten van merknormen betrekt franchisenemers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meting betrekt eigenaren\/franchisees door voortdurend merknormen en best practices te versterken. Het meten van naleving is geen passieve activiteit. Het betrekt de winkeleigenaar of franchisee actief om voortdurend te verwijzen naar de merknorm, de &quot;perfecte score&quot;, de &quot;best practice&quot; en de locatie op het pad van continue verbetering te zetten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-shapes-operations\">Het meten van merknormen bepaalt de bedrijfsvoering<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meting in<a href=\"https:\/\/blog.bindy.com\/nl\/hoe-u-een-controlelijst-voor-een-retailaudit-maakt\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;elektronisch formulier<\/a>&nbsp;stelt het hoofdkantoor in staat om de gegevens om te zetten in bruikbare informatie: signaleer trends, probleemgebieden, verbeteringen en herhaal onaanvaardbare zaken.&nbsp;<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>&nbsp;klanten werken vaak programma&#039;s en standaarden bij als reactie op het veldbewijs dat ze hebben verzameld. Misschien is er op specifieke gebieden aanvullende training nodig of moeten er nieuwe normen of richtlijnen worden aangenomen.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Met metingen krijgt het hoofdkantoor zicht op de werkvloer en krijgt het vorm aan uw operationele routekaart.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=700&amp;ssl=1\" alt=\"Wijkmanager retail audit in een winkel met een tablet\" class=\"wp-image-12477\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-boosts-the-customer-experience\">Het meten van merknormen verbetert de klantervaring<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Merknormen zijn geen &#039;feel good&#039;-ding. Ze betekenen slankere, schonere en effici\u00ebntere winkels. Klanten hebben een manier om winkels te bedanken die schoon en effici\u00ebnt zijn, ze komen terug! Merkstandaarden zijn de reden dat uw klanten terugkomen, of niet. Zorg ervoor dat je ze meet.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"1042\" data-attachment-id=\"59813\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/klachten-van-klanten-zijn-je-vriend-hoe-behandel-je-je-vrienden\/bindy-infographic-fnl-cust-exp-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?fit=1251%2C1042&amp;ssl=1\" data-orig-size=\"1251,1042\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Cust exp-HR\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=700%2C583&amp;ssl=1\" alt=\"Klantenervaring\" class=\"wp-image-59813\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?w=1251&amp;ssl=1 1251w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=1024%2C853&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-boosts-sales\">Het meten van merknormen verhoogt de verkoop<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marktonderzoek suggereert dat niet-naleving van in-store-programma&#039;s de detailhandel 1% aan bruto-omzet kost. Net zoals meten leidt tot naleving, leidt naleving tot verkoop. Lees meer op de&nbsp;<a href=\"https:\/\/blog.bindy.com\/nl\/the-cost-of-non-compliance\/\">kosten van niet-naleving<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">U moet merknormen meten<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In plaats van te behandelen dat operationele procedures en controleerbare items twee aparte onderdelen zijn, kunt u uw aanpak omschakelen naar \u2018inspecteren wat u verwacht\u2019. Behandel de standaard die wordt gedocumenteerd en gecommuniceerd als dezelfde standaard die wordt gebruikt voor de&nbsp;<a href=\"https:\/\/blog.bindy.com\/nl\/wat-is-een-retail-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">auditie<\/a>, verificatie en&nbsp;<a href=\"https:\/\/blog.bindy.com\/nl\/het-machtige-actieplan\/\" target=\"_blank\" rel=\"noreferrer noopener\">correctie<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Communicatie en uitvoering van programma&#039;s en standaarden bevinden zich op hetzelfde spectrum. Succesvolle merken&nbsp;<a href=\"https:\/\/blog.bindy.com\/nl\/de-bindy-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">bouw workflows rond het principe van continu leren en validatie<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meet wat u communiceert, zodat merknormen worden gecommuniceerd, versterkt en gemeten met behulp van een consistente schaal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metingen maken ook analyses en rapportage op het hoofdkantoor mogelijk om het bedrijf te helpen beheren en het merk vooruit te helpen.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"490\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=800%2C560&amp;ssl=1\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=300%2C210&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=700%2C490&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&#038;ssl=1\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=768%2C538&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=571%2C400&amp;ssl=1 571w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">excel houdt je tegen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gebruik makend van<a href=\"https:\/\/blog.bindy.com\/nl\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Excel en e-mail<\/a> voor merknormen is traag, foutgevoelig en arbeidsintensief. Het ontneemt de organisatie ook de analytics die ze nodig heeft om weloverwogen zakelijke beslissingen te nemen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/nl\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel is geen managementsysteem en zal u niet helpen merknormen op grote schaal te bereiken<\/a>. Het helpt uw bedrijf niet, het houdt het tegen.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12477\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/excel-e-mail-versus-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Mystery shopping is niet genoeg<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een wijkmanagerbezoek is educatief en preventief van aard. Dit proces zorgt ervoor dat de locaties effici\u00ebnt, veilig, winstgevend en klantklaar zijn. Dit is essentieel omdat, in tegenstelling tot mystery shopping, een bezoek onder leiding van een District Manager operaties kan doorlichten en problemen kan voorkomen <em>voordat<\/em> ze gebeuren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De districtmanager inspecteert niet strikt het resultaat, ze controleren of het proces zelf bevorderlijk is voor een succesvol resultaat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/mystery-shoppers-versus-door-districtmanagers-geleide-audits\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Een positieve klantervaring gebeurt niet in vacu\u00fcm. Het gebeurt wanneer alle onderdelen van de operatiemachine afzonderlijk en samen goed functioneren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/nl\/mystery-shoppers-versus-door-districtmanagers-geleide-audits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Een mystery shopping-programma is geen vervanging voor interne communicatie- en inspectieprogramma&#039;s<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Het laatste woord<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Merknormen hebben veel voordelen, waaronder hogere verkopen, hogere marges, gezondheid en veiligheid en een verbeterde klantervaring. Maar als u ze wilt bereiken, moet u bereid zijn om ze te meten, volgen en verhelpen. Deze deugdzame cirkel van naleving zal uw retail- en horecabedrijf slanker en winstgevender maken en de tevredenheid van gasten en klanten, aanbevelingen en 5-sterrenbeoordelingen vergroten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Merknormen bestrijken brede gebieden van een detailhandels- of horecanetwerk, waaronder branding, klantenservice, productassortiment, voorkeursleveranciers, merchandising, netheid, personeelszaken, beveiliging, verliespreventie en brandpreventie. Ze bepalen hoe het bedrijf moet worden gepresenteerd en hoe programma&#039;s moeten worden ge\u00efmplementeerd. De meeste retail- en horecagroepen communiceren en verwachten van franchisenemers en managers dat ze \u2026 <a href=\"https:\/\/blog.bindy.com\/nl\/wat-zijn-merknormen\/\" class=\"more-link\">Lees verder <span class=\"screen-reader-text\">\u2b50 Wat zijn merknormen in de detailhandel en horeca en waarom worden deze gemeten?<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174194,677174230,677174188],"tags":[677174208,677174267,55665360],"class_list":["post-58220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-brand-standards","category-hotel-3","tag-brand-standards","tag-hotel-audit","tag-retail-audit-2"],"yoast_head":"<!-- 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