{"id":567,"date":"2021-10-26T15:15:47","date_gmt":"2021-10-26T20:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=567"},"modified":"2025-09-05T08:48:19","modified_gmt":"2025-09-05T12:48:19","slug":"geweldige-sandwich-slechte-toiletten","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/great-sandwich-lousy-washrooms\/","title":{"rendered":"Geweldige sandwich. Slechte toiletten."},"content":{"rendered":"

We hebben een appeltje te schillen met enkele van onze favoriete QSR-merken. Het is niet de menukaart. Het is niet de dienst. Het zijn niet de zitplaatsen, de parkeerplaats of de drive-in. Restaurants met snelle service hebben duidelijk geld uitgegeven, systemen ingezet en processen op deze belangrijke gebieden ge\u00efmplementeerd, en dat is te zien. <\/p>\n\n\n\n

Maar als de natuur ons roept, of als we onze handen willen wassen voor de maaltijd, verwachten we schone toiletten met een werkende zeepdispenser en droger.<\/p>\n\n\n\n

Niet te veel gevraagd, toch?<\/p>\n\n\n\n

Verkeerd (blijkbaar).<\/p>\n\n\n\n

Een wijdverbreid probleem in QSR<\/h2>\n\n\n\n

Wij mensen uit de industrie ontkennen vaak dat er een probleem is. We kijken de andere kant op. We hebben een trainingsprogramma, toch? We hebben processen. We wijzen zelfs \u00e9\u00e9n werknemer toe aan elke dienst om de toiletten schoon te maken. We hebben het probleem tot op de bodem uitgezocht, toch? Fout.<\/p>\n\n\n\n

De observaties van Bindy<\/a>, ons onderzoek en focusgroepen vertellen ons dat vieze toiletten nog steeds heel gewoon zijn in de restaurantindustrie. Grote QSR-ketens, kleinere merken, ze worden er allemaal door getroffen.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Vuil discrimineert niet, maar uw klanten wel. En daar zit het probleem. Als we zeggen \u201cwe hebben een appeltje te schillen\u201d, spreken we eigenlijk namens iedereen. We spreken namens uw buren, uw familie, uw vrienden. Iedereen die deze toiletten gebruikt, denkt:<\/p>\n\n\n\n

\n

Hebben ze dat niet? merknormen<\/a>? Maakt het hen niets uit?<\/p>\n<\/blockquote>\n\n\n\n

Bindy voerde onlangs een enqu\u00eate uit waarin mensen werd gevraagd wat ze zouden doen als de toiletten van een restaurant geen zeep hadden, over het algemeen onhygi\u00ebnisch waren of een sterke geur hadden. 89% van de respondenten vertelde ons dat ze hun zaken elders zouden doen. Dat zijn een hoop klanten om te verliezen, maar afgezien van de verloren verkopen, suggereert het ook een enorm "geloofwaardigheidsprobleem" voor het merk.<\/p>\n\n\n\n

\n

Hoe verenigt u de gezinsvriendelijke boodschap van uw restaurantmerk met het bacterie-experiment dat in uw toiletten plaatsvindt?<\/p>\n<\/blockquote>\n\n\n\n

Vieze toiletten laten uw klanten in de steek, ze laten uw merk in de steek. Ze impliceren dat u niet doet wat u zegt. Ze suggereren dat het u niets kan schelen. Vieze toiletten schaden uw geloofwaardigheid en uw merk. Bescherm uw merk met de juiste uitvoering<\/a>.<\/p>\n\n\n

\n
\"Door<\/a><\/figure>\n<\/div>\n\n\n

De optiek van onhygi\u00ebnische voedselbereiding<\/h2>\n\n\n\n

Waarom zijn toiletten zo'n probleem voor klanten en gasten? Dit is waarom. Wat de industrie noemt "Gezondheid en veiligheid<\/a>\u201d, noemen klanten \u201cHygi\u00ebne\u201d.<\/p>\n\n\n\n

Hygi\u00ebne is nauw verbonden met de voedselbereiding en uw faciliteiten getuigen van de veiligheid van de voedselbereiding en het voedsel zelf. <\/p>\n\n\n\n

\n

Een terugkerend thema in ons onderzoek was dat als de toiletten vies waren, de keuken dat ook was. Klanten kunnen uw keuken niet zien. Ze kunnen uw toiletten zien en ze kunnen zich voorstellen dat uw personeel ze gebruikt... vlak voordat ze hun maaltijd bereiden.<\/p>\n<\/blockquote>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Wat kun je eraan doen?<\/h2>\n\n\n\n
    \n
  1. Schep verwachtingen met training. De jaarlijkse omzet kan 100% of meer bedragen in de sector van snelle servicerestaurants, wat betekent dat u meedogenloos en herhaaldelijk moet trainen.<\/li>\n\n\n\n
  2. Plan dagelijkse processen met de winkeleigenaar\/franchisee, managers en assistent-managers die ervoor zorgen dat toiletten herhaaldelijk en grondig worden schoongemaakt. Normen moeten worden gepost en gedetailleerd.<\/li>\n\n\n\n
  3. Geef uw districts- en regiomanagers de tools om dit te doen programma's uitvoeren en verifi\u00ebren<\/a> in alle belangrijke gebieden, inclusief toiletten. Zorg dat uw winkels op een scorekaart staan die maandelijks of per kwartaal door de districtsmanager moet worden ingevuld. Wijs toiletcriteria aan als "kritiek", waarbij niet-naleving de score zal bestraffen en aanzienlijk zal verlagen, tenzij aan de normen wordt voldaan. Meting is op zichzelf kweekt eigenlijk naleving<\/a>Meet voortdurend, scoor agressief en de \u201cprestatie\u201d van uw toiletten zal verbeteren.<\/span><\/li>\n<\/ol>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n

    Voor meer informatie, zie de Checklist voor het schoonmaken van toiletten<\/a> en de Checklist inspectie toiletten<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

    We hebben een appeltje te schillen met enkele van onze favoriete QSR-merken. Het is niet de menukaart. Het is niet de dienst. Het zijn niet de zitplaatsen, de parkeerplaats of de drive-in. Restaurants met snelle service hebben duidelijk geld uitgegeven, systemen ingezet en processen op deze belangrijke gebieden ge\u00efmplementeerd, en dat is te zien. Maar als de natuur roept, of... Lees verder Geweldige sandwich. Slechte toiletten.<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[319730,677174022],"tags":[6062610,38702493,216746,33371,677173889,50625406,677173903,50625407,39414784],"class_list":["post-567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qsr","category-health-and-safety","tag-district-manager","tag-district-manager-visit-checklist","tag-food-safety","tag-health-and-safety","tag-qsr","tag-retail-checklist","tag-retail-checklists","tag-retail-scorecard","tag-visit-checklist"],"yoast_head":"\nGreat Sandwich. 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Hoe kunnen retail audits helpen bij fastfoodrestaurants (QSR's) en waarom hebben QSR's retail audits nodig? Hier zijn 10 redenen waarom de QSR-industrie retail audits nodig heeft. 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Ze maken deel uit van de workflow van de retailuitvoering en zijn ontworpen om de omzet en winstmarges te verhogen, de klanttevredenheid te vergroten en bedrijfsrisico's te verminderen. Misschien start u een retailauditprogramma helemaal opnieuw op. 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