{"id":5052,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5052"},"modified":"2024-11-28T14:46:03","modified_gmt":"2024-11-28T19:46:03","slug":"5-verlichtingstechnieken-voor-visuele-merchandising-om-de-verkoop-te-verhogen","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/","title":{"rendered":"5 lichttechnieken voor visuele merchandising om de verkoop te verhogen"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Verhoogt winkelverlichting de verkoop? Volgens <a href=\"https:\/\/blog.amerlux.com\/does-retail-lighting-really-help-sales-three-examples-say-yes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amerlux<\/a>, \u201c<em>Wereldbol<\/em>, een grote supermarktketen in Duitsland, experimenteerde met een combinatie van gekleurde lichten in een promotiegebied in een van zijn winkels.\u201d Dit leidde tot een omzetstijging van 6% in het promotiegebied.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als u nog steeds TL-buizen gebruikt, is het absoluut tijd voor een upgrade naar LED. TL-verlichting werpt een hard licht dat niet kan worden gecontroleerd of gedimd, waardoor het niet geschikt is voor een winkelomgeving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Een goede verlichtingsbasis moet bestaan uit een aantal roosters die individueel kunnen worden geregeld, afhankelijk van de ruimte van de winkel en het tijdstip van de dag of het jaar. Als je eenmaal een goede basis hebt, ben je klaar om meer lagen en technieken op te nemen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hieronder vijf verlichtingstechnieken om toe te passen op uw winkels<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-behind-the-shelf-lighting\">1. Achter de plankverlichting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Verlichting achter de planken is eenvoudig te realiseren met eenvoudige LED-strips. Het cre\u00ebert direct een luxe gevoel voor uw winkels. Elke strip kan afzonderlijk worden bediend, zodat u sommige planken kunt markeren en andere niet. Deze techniek is vooral effectief wanneer u de bovenverlichting in de winkel verlaagt en de producten centraal laat staan.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"63167\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/shutterstock_228391603\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603.jpg\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_228391603\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-1024x683.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-1024x683.jpg?_t=1723745050\" alt=\"\" class=\"wp-image-63167\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-1024x683.jpg 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-300x200.jpg 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-768x512.jpg 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-1536x1024.jpg 1536w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-18x12.jpg 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-700x467.jpg 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-900x600.jpg?crop=1 900w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-600x400.jpg 600w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-changeroom-lighting\">2. Verlichting in de kleedkamer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Verlichting in de kleedkamer is erg belangrijk. Dit is waar uw klant een aankoopbeslissing gaat nemen. Als uw verlichting onflatteuze schaduwen cre\u00ebert of een harde toon heeft waardoor de klant zich minder aantrekkelijk voelt, zullen ze de aankoop niet willen doen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De verlichting in de kleedkamer moet de juiste balans vinden tussen niet te koel (niet vleiend) of te warm (te geel zal de kleur van items veranderen). Verlichting in kleedkamers moet ook verlichting hebben die in of rond de spiegel is ge\u00efntegreerd om een gelijkmatige verlichting van de klant te garanderen en onflatteuze schaduwen te voorkomen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-display-rack-lighting\">3. Displayrekverlichting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Net als bij het inbouwen van verlichting achter uw rekken, is een andere interessante plek om LED-strips te integreren de onderkant van uw displayrekken. Omdat LED-strips individueel kunnen worden aangestuurd, kunnen ze verschillende racks gedurende de dag\/seizoenen uitlichten. Deze techniek zorgt bovendien voor een luxueus gevoel, het is een makkelijke manier om de klant te helpen een hogere uitgave te rechtvaardigen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-lower-level-lighting\">4. Verlichting op lager niveau<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ruimte is altijd schaars in winkels, dus je hebt waarschijnlijk een deel van je koopwaar op de grond liggen. Omdat het ruim onder ooghoogte is, kan het strategisch plaatsen van wat verlichting lager bij de grond helpen om de aandacht erop te vestigen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-end-cap-lighting\">5. Eindkapverlichting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eindkappen zijn meestal niet verlicht, maar als u een CPG in een grote winkel bent, moet u het product opmerken. Eindkappen kunnen een perfecte plek zijn om niet alleen verlichting op te nemen, maar ook om met gekleurd licht te spelen. Dit helpt de aandacht van klanten te trekken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip: Houd uw merchandise netjes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Goede verlichting kan niet alleen! Vergeet niet dat niemand van rommelige displays en wanordelijke planken houdt! Houd uw merchandising on point en in lijn met de ethos van het merk.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png 900w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-700x583.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-480x400.png 480w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Verhoogt retailverlichting de verkoop? Volgens Amerlux, &quot;experimenteerde Globus, een grote supermarktketen in Duitsland, met een combinatie van gekleurde lampen in een promotiegebied in een van zijn winkels.&quot; Dit leidde tot een omzetstijging van 6% in het promotiegebied. Als u nog steeds fluorescentielampen gebruikt, is het absoluut tijd voor ... <a href=\"https:\/\/blog.bindy.com\/nl\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/\" class=\"more-link\">Lees verder <span class=\"screen-reader-text\">5 lichttechnieken voor visuele merchandising om de verkoop te verhogen<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,430450308,677173891],"class_list":["post-5052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-merchandising-execution","tag-retail-trends"],"yoast_head":"<!-- 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